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• 2579

  views

  Japanese Localization

  2025/02/05

  Why Round1’s Japanese-Style Arcades Are a Hit in America

  Brandon K. Hill

• 1519

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  Design

  2025/01/24

  Uncovering Google Ventures’ UX Research Secrets: Insights I Learned from Michael Margolis

  Mana Hashimoto

• 5762

  views

  Japanese Startups

  2025/01/06

  Six Japanese Products to Watch at CES 2025

  Brandon K. Hill

• 2100

  views

  Marketing

  2024/12/23

  Driving Innovation: Enhancing Subaru’s Brand in the U.S. Market

  Aki

• 9623

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  Design

  2024/12/13

  2024 Year in Review: 12 Rebranding Examples from Global Companies

  Brandon K. Hill

• 9529

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  Trends in Japan

  2024/11/15

  Exploring the Characteristics of Popular Music Among Gen Z

  Hironori Aihara

• 2759

  views

  Design

  2024/11/06

  Inside Look at btrax’s Website Redesign

  btrax staff

• 4514

  views

  Japanese Localization

  2024/10/11

  How Starbucks Made the Pumpkin Spice Latte a Cultural Icon

  btrax staff

• 3272

  views

  Design

  2024/10/03

  Celebrating 20 Years of Design Evolution: Highlights from btrax’s 20/20 VISION Event

  Reagan Butler

• 7476

  views

  Design

  2024/09/27

  The Future Is Now: 5 Revolutionary Designs That Have Defined the Last 20 Years

  Reagan Butler

• 4061

  views

  Design

  2024/09/09

  What's Wrong with Design Thinking? Its Limitations and the Possibilities Ahead

  Brandon K. Hill

• 4068

  views

  Design

  2024/08/30

  Balancing Tradition and Modernity: The Redesign of Nostalgic Characters

  Reagan Butler

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