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btrax Staff

btrax staff

Designers, engineers, project managers and interns. We have a multitalented team here at btrax, and freshtrax is where their voices are heard! Anyone can contribute as long as they have something interesting to say. :)
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  • 8 Emerging Startups from Japan 2017

    Japanese Startups

    8 Emerging Startups from Japan 2017

    On May 24, 2017, eight emerging Japanese startups gathered at DESIGN for Innovation 2017 in Tokyo to pitch their business ideas・・・

    By btrax staff

  • From Design Thinking to Social Media: Top 10 Articles Our Readers Loved in 2016

    Uncategorized

    From Design Thinking to Social Media: Top 10 Articles Our Readers Loved in 2016

    As 2016 draws to an end, we would like to look back on some of our most-read articles of the year! This year, our readers loved a・・・

    By btrax staff

  • Are Robots the Solution to Japan's Aging Population?

    Business in Japan

    Are Robots the Solution to Japan's Aging Population?

    Are robots the solution to Japan's aging population? Japan is one of the world's fastest aging societies, with a quarter of・・・

    By btrax staff

  • 7 Ways to Adapt Your Brand for Chinese Consumers

    Uncategorized

    7 Ways to Adapt Your Brand for Chinese Consumers

    The growing wealth of the Chinese middle class has made China into a tempting destination for rapidly expanding international・・・

    By btrax staff

  • A Quick Guide to the South Korean Market

    Uncategorized

    A Quick Guide to the South Korean Market

    South Korea shares land borders with North Korea, as well as overseas borders with Japan to the east and China to the west. The・・・

    By btrax staff

  • Top 10 Korean Businesses in the World

    Japanese Trends

    Top 10 Korean Businesses in the World

    Previously, we have written various articles about the Japanese, Korean and Chinese businesses and websites in the world. These・・・

    By btrax staff

  • What Japanese Culture Can Teach Us About Foreign Expansion

    Japanese Trends

    What Japanese Culture Can Teach Us About Foreign Expansion

    Over the past 10 years, culture has become increasingly global, with Japanese culture being exported abroad while American and・・・

    By btrax staff

  • Top Korean Consumer Trends in 2014

    Japanese Trends

    Top Korean Consumer Trends in 2014

    Kim Rando, a Consumer Sciences professor at Seoul National University, is a famous author and a trend forecaster. Since 2007,・・・

    By btrax staff

  • Can

    Marketing in Japan

    Can "Healing" Marketing Cure Korea?

    Healing has recently become a big trend in the marketing of products and services in Korea. The traditional definition of healing・・・

    By btrax staff

  • Japanese and Local Startups Compete at DFJ

    Japanese Startups

    Japanese and Local Startups Compete at DFJ

    At the DFJ pitch battle leading up to the JapanNight Finals on November 7th, it was neck and neck between the Japanese・・・

    By btrax staff

  • Subscription Commerce: A New Sensation in Korea

    Japanese Trends

    Subscription Commerce: A New Sensation in Korea

    In 2011, US company Birchbox shipped boxes of sample-size beauty products to more than 400,000 female and male monthly・・・

    By btrax staff

  • Korean Marketing: Of the People, By the People, For the People

    Marketing in Japan

    Korean Marketing: Of the People, By the People, For the People

    After eight years in the South Korean market, Wal-Mart, the largest wholesaler and distributor to supermarkets in the world,・・・

    By btrax staff

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(46 Articles)
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(46 Articles)