Latest Articles

  • Business in Japan

    The Importance of “Fan Building” for Companies: Successful Examples of Subculture and Entertainment (Part 2)

    Mana Hashimoto

  • The Importance of “Fan Building” for Companies: Case Studies, User Research (Part 1)

    Mana Hashimoto

  • Marketing

    Harnessing Anime’s Growing Popularity for Effective Marketing Strategies

    Reagan Butler

  • Japanese Startups

    4 Tips To Help Your Team Successfully Integrate Two Work Cultures Into One

    btrax Staff

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