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Freshtrax

Our views on global expansion, design, and culture.

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  • Japanese Startups

    Who Won at SF Pitch Night 2022?

    Who Won at SF Pitch Night 2022...

  • Design

    Award Announcement: Introducing the Winners of the 2021 i-PRO Fut...

    Award Announcement: Introducin...

  • Business in Japan

    How to have an effective discussion with Japanese people

    How to have an effective discu...

  • Japanese Localization

    Why do so many Japanese brands have letter-based logos? Part 1

    Why do so many Japanese brands...

  • Japanese Localization

    Japan vs. US: Cross-Cultural Differences in User Research

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