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  • Japanese Localization

    How Starbucks Made the Pumpkin Spice Latte a Cultural Icon

    btrax staff

  • Design

    Celebrating 20 Years of Design Evolution: Highlights from btrax’s 20/20 VISION Event

    Reagan Butler

  • Design

    The Future Is Now: 5 Revolutionary Designs That Have Defined the Last 20 Years

    Reagan Butler

  • Design

    What's Wrong with Design Thinking? Its Limitations and the Possibilities Ahead

    Brandon K. Hill

  • Design

    Balancing Tradition and Modernity: The Redesign of Nostalgic Characters

    Reagan Butler

  • Design

    The Best UI/UX Design Podcasts to Keep You Inspired and Informed

    Jared Javier

  • Japanese Localization

    Costco Japan: Wholesale Success in a Country of Small Households

    Reagan Butler

  • Marketing

    The Anime Marketing Revolution: Japan's Fastest-Growing Industry

    Aki

  • Trends in Japan

    Elon Musk’s “First Principles Thinking” and How It Can Be Applied to UX Design

    Suzuka Ito

  • Trends in Japan

    Top 10 Trendy Things in 2024 According to Japanese Gen Z

    Reagan Butler

  • Trends in Japan

    AI's Impact on Design: Insights from Goodpatch CEO Naofumi Tsuchiya

    Suzuka Ito

  • Marketing

    Unbottling Differences: Exploring Water Bottle Culture in the US & Japan

    Reagan Butler

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