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SXSW Roundup: Japanese IoT Innovations by HACKist

Published on

Kristie Wong

Marketing Specialist

Published on

Last year, we wrote about five different prototypes uncovered at SXSW by HAKUHODO, Japan’s second largest ad agency. This year, their digital production arm, HAKUHODO i-studio, showcased six innovative (and cute!) IoT prototypes at the SXSW Trade Show under their creative lab, HACKist.

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Two of the exhibiting prototypes, INUPATHY and POSTIE, are available for pre-order via Indiegogo. (It’s INUPATHY’s debut and POSTIE’s second time at SXSW!)

INUPATHY’s Indiegogo campaign –>

POSTIE’s Indiegogo campaign –> 

As a follow up to our recent article introducing the six IoT products by HACKist, we gathered the online and SXSW reactions to these innovations all in one place. Check out what other people think below and let us know if you have a favorite!

1) INUPATHY

The world’s first dog mental visualizer based on heart rate monitoring.

What Did People Think?

INUPATHY was a popular product! Here’s their booth:

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Several trade show goers brought their real dogs to try out the product.

Interesting. I wonder if they will make them for humans. Might be useful for inscrutable babies.

Posted by Tadashi Ehara on Friday, March 4, 2016

I just stopped a dog at my booth, and asked him to try INUPATHY, and eventualy his owner was a TED speaker! Eventualy I…

Posted by Joji Yamaguchi on Monday, March 14, 2016

2) Dig-Log

IoT device that gamifies snow shoveling and turns it into an enjoyable experience.

What Did People Think?

Here are some photos from their booth at the SXSW Trade Show.

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Lots of trade show attendees came to try out the product!

3) POSTIE

Messenger device to deliver simple yet meaningful handwritten paper messages, stickers and photos anytime, anywhere.

What Did People Think?

4) TREK TRACK

Tracking system that can locate the whereabouts of mountain climbers using their phones even when they have no reception, allowing climbers to be found and rescued faster in the event of an emergency.

What Did People Think?

Smartphone Hiking Systems – TREK TRACK is a Smart System That Improves Hiker Safety (https://t.co/3YUKMQiy46) https://t.co/9PCe1K8Wyc

Posted by My web, your innovation on Monday, March 7, 2016

And at SXSW…

5) HELLO WORLD!

What if inanimate objects can talk? HELLO WORLD! Is a magic table that brings to life any object you place on its surface.

What Did People Think?

Gizmodo Japan took a video of HELLO WORLD! in action, check it out:

6) PLAN-NET

A table clock that turns your calendar schedule into a work of art to help you visualize your time.

What Did People Think?

Here’s the clock in action courtesy to Gizmodo Japan. Clusters on the left (in the dark section of the clock) are events that are already finished, and clusters that are just crossing the boundary between light and dark are events and tasks that are almost finished. Clusters to the right that are moving are events that aren’t finished yet.

Wrap up

All in all, HACKist had a strong showing at the SXSW Trade Show this year. INUPATHY and POSTIE’s crowdfunding campaigns are both more than 20% funded at the time of writing, and INUPATHY has a month left of the campaign while POSTIE has two more months.

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Which product is your favorite? Let us know!

Images from HACKist

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