Traditionally, startup fundraising has been difficult in risk-averse Japan. Fundraising rounds are a fraction of the levels in･･･
As of May 2019, we have updated this list. You can find･･･
What makes a brand global? Some Japanese brands are famous all over the world, whilst others are huge at home but virtually･･･
Ask young people what social media sites and apps they use the most on the streets of Tokyo, and you'll mostly hear names like･･･
2016 was the year of the video - everywhere - but especially in Japan. In 2015, a video committee was established at the Japan･･･
Generation Z (often shortened to Gen Z) are a marketing demographic cohort increasingly brought up when talking about young･･･
Cassina is an Italian manufacturing company specialized in high-end designer furniture. They have locations all over the world on･･･
When it comes to Design Thinking, there are unlimited free resources online to help you delve in. Besides running freshtrax･･･
From 2011 to 2015, Japan's inbound tourism grew by 33 percent per year, among the fastest growth rates in the world. However, the･･･
Maybe you've read a lot about the different habits and tendencies of Baby Boomer, Gen X and Millennial generations, but these･･･
The e-commerce and retail space has undergone many changes due to technological advancements and evolving consumer habits in the･･･
Earlier this year, I spoke with btrax Senior Advisor Hidemaru Sato about what companies get wrong when entering the Japan･･･
