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Kristie Wong

Kristie Wong

Marketing Specialist

Kristie is a third culture kid from Australia, Hong Kong and San Francisco. Formerly a contributor to freshtrax, she is a lover of social technology and pop culture, and always excited for a good brand story.
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  • Top 5 Startups in Japan by Funding – 2017

    Japanese Startups

    Top 5 Startups in Japan by Funding – 2017

    Traditionally, startup fundraising has been difficult in risk-averse Japan. Fundraising rounds are a fraction of the levels in・・・

    By Kristie Wong

  • Top 10 Japanese YouTube Channels 2017

    Marketing in Japan

    Top 10 Japanese YouTube Channels 2017

    As of May 2019, we have updated this list. You can find・・・

    By Kristie Wong

  • What Makes a Brand Global? Japan's Top 10 Global and Domestic Brands

    Business in Japan

    What Makes a Brand Global? Japan's Top 10 Global and Domestic Brands

    What makes a brand global? Some Japanese brands are famous all over the world, whilst others are huge at home but virtually・・・

    By Kristie Wong

  • Japan's Social Media Landscape in 2017

    Marketing in Japan

    Japan's Social Media Landscape in 2017

    Ask young people what social media sites and apps they use the most on the streets of Tokyo, and you'll mostly hear names like・・・

    By Kristie Wong

  • PPAP? Video Marketing and Viral Dance Trends in Japan

    Marketing in Japan

    PPAP? Video Marketing and Viral Dance Trends in Japan

    2016 was the year of the video - everywhere - but especially in Japan. In 2015, a video committee was established at the Japan・・・

    By Kristie Wong

  • Generation Z - Who Are They?

    Uncategorized

    Generation Z - Who Are They?

    Generation Z (often shortened to Gen Z) are a marketing demographic cohort increasingly brought up when talking about young・・・

    By Kristie Wong

  • The Furniture Store of the Japanese Elite: Cassina ixc.

    Japanese Localization

    The Furniture Store of the Japanese Elite: Cassina ixc.

    Cassina is an Italian manufacturing company specialized in high-end designer furniture. They have locations all over the world on・・・

    By Kristie Wong

  • 3 Design Thinking Resources You Should Know About

    Design

    3 Design Thinking Resources You Should Know About

    When it comes to Design Thinking, there are unlimited free resources online to help you delve in. Besides running freshtrax・・・

    By Kristie Wong

  • Road to 2020: The Future of Tourism in Japan

    Business in Japan

    Road to 2020: The Future of Tourism in Japan

    From 2011 to 2015, Japan's inbound tourism grew by 33 percent per year, among the fastest growth rates in the world. However, the・・・

    By Kristie Wong

  • Gen X? Millennials? A Quick Guide to Japan's Generation Cohorts

    Marketing in Japan

    Gen X? Millennials? A Quick Guide to Japan's Generation Cohorts

    Maybe you've read a lot about the different habits and tendencies of Baby Boomer, Gen X and Millennial generations, but these・・・

    By Kristie Wong

  • Localizing a Global Fashion & E-Commerce Company for Japan - The ShopStyle Interview

    Japanese Localization

    Localizing a Global Fashion & E-Commerce Company for Japan - The ShopStyle Interview

    The e-commerce and retail space has undergone many changes due to technological advancements and evolving consumer habits in the・・・

    By Kristie Wong

  • 7 Tips to Successfully Launch and Grow Your Business in Japan

    Japanese Localization

    7 Tips to Successfully Launch and Grow Your Business in Japan

    Earlier this year, I spoke with btrax Senior Advisor Hidemaru Sato about what companies get wrong when entering the Japan・・・

    By Kristie Wong

(53 Articles)
(53 Articles)