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Wakana Morlan

Wakana Morlan

Marketing Manager

Marketing Strategist with an eye for design. She has a strong background in fashion marketing. She is passionate about applying design thinking to marketing and learning new marketing frameworks and technologies.
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  • Japanese Emoji Meanings: How the Correct Use Can Lead to Successful Marketing

    Marketing in Japan

    Japanese Emoji Meanings: How the Correct Use Can Lead to Successful Marketing

    Emojis are everywhere. They’re a regular part of our digital conversations with friends and family, and you’ve probably・・・

    By Wakana Morlan

  • Telecommuting in Japan: Growing Demand for Online Conferencing Software

    Business in Japan

    Telecommuting in Japan: Growing Demand for Online Conferencing Software

    Telecommuting, a working style that allows employees to work remotely, is no longer a new concept in the United States. According・・・

    By Wakana Morlan

  • Selling in Japan: E-commerce Landscape in Japan 2019

    Business in Japan

    Selling in Japan: E-commerce Landscape in Japan 2019

    With Japan ranking as the world’s 4th largest e-commerce market following China, the United States, and the United Kingdom,・・・

    By Wakana Morlan

  • Top 10 Japanese YouTubers 2019

    Japanese Trends

    Top 10 Japanese YouTubers 2019

    Incorporating video content into your marketing mix is becoming more crucial and the Japanese market is no exception. Cisco・・・

    By Wakana Morlan

  • The Ultimate Guide to Using the LINE App for Business

    Marketing in Japan

    The Ultimate Guide to Using the LINE App for Business

    It’s marketing 101 to be where your customers are. We, as marketers or business owners, must thoughtfully choose which・・・

    By Wakana Morlan

  • Mobile Payments in Japan 2019: A Growing Market with Major Challenges

    Business in Japan

    Mobile Payments in Japan 2019: A Growing Market with Major Challenges

    In our previous article, “Top 10 Mobile Payment Options in Japan”, we learned that almost 80% of transactions in Japan are・・・

    By Wakana Morlan

  • Top 10 Mobile Payment Options in Japan

    Japanese Trends

    Top 10 Mobile Payment Options in Japan

    When was the last time you used cash? Thanks to Apple Pay, Google Pay, Paypal, Venmo and Facebook Messenger, etc., we have many・・・

    By Wakana Morlan

  • 5 Facts You Should Know Before You Tap Into Influencer Marketing in Japan

    Marketing in Japan

    5 Facts You Should Know Before You Tap Into Influencer Marketing in Japan

    Influencer marketing plays an integral part in many companies’ marketing strategy and there is no exception for the Japanese・・・

    By Wakana Morlan

  • Marketing in Japan - Love of Anime and American Brands

    Marketing in Japan

    Marketing in Japan - Love of Anime and American Brands

    San Francisco and Tokyo based experience design agency, btrax held an event “Mission: Japan Expansion” on December 4th to・・・

    By Wakana Morlan

  • Global Expansion and Fitting Data Improving Fashion UX - ZOZO Interview Part 2

    Business in Japan

    Global Expansion and Fitting Data Improving Fashion UX - ZOZO Interview Part 2

    ZOZO, Inc. is the one of the largest and most successful fashion e-commerce platforms in Japan. At the same time, ZOZO is also・・・

    By Wakana Morlan

  • How One Japanese Company is Pioneering the Fashion-tech User Experience - An Interview with ZOZO, Inc.

    Business in Japan

    How One Japanese Company is Pioneering the Fashion-tech User Experience - An Interview with ZOZO, Inc.

    ZOZO, Inc. is Japan's largest fashion e-retail company and a pioneer in the fashion technology space globally. You may have heard・・・

    By Wakana Morlan