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Rui Rong

Rui Rong

From startups to enterprise corporations, I take your precious brands and showcase them to the global marketplace. Localization isn't just the language translation within the product/service, but also a careful integration of sensitive cultural look-and-feel, integrated marketing and promotion of your brand, and focused user-acquisition, making sure that it seems as if it were developed solely for the target audience. I specialize in the crossing of the US-Japan-China triangle market as an individual deeply immersed in all three cultures. Your audience is global; are you?
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  • Top Japanese Websites of 2012

    Japanese Trends

    Top Japanese Websites of 2012

    As of May 2019, we have updated this list. You can find・・・

    By Rui Rong

  • Top Chinese Websites in 2012

    Japanese Trends

    Top Chinese Websites in 2012

    There is an updated version of this article (July 2014) about top Chinese websites. Click here to read it! If you want to see・・・

    By Rui Rong

  • 7 Points to Overcome Nerves and Own the Microphone Onstage

    Business in Japan

    7 Points to Overcome Nerves and Own the Microphone Onstage

    “There are only two types of speakers in the world. 1. The nervous and 2. The liars.” -Mark Twain Point 1: Having stage・・・

    By Rui Rong

  • Amazon's Stake on Mobile Gaming

    Marketing in Japan

    Amazon's Stake on Mobile Gaming

    Amazon is indisputably a giant in e-commerce, and now quickly expanding to other fields. Here's a look at their strategy for・・・

    By Rui Rong

  • aquoria, The Photo-Sharing Service That You've Been Waiting For

    Business in Japan

    aquoria, The Photo-Sharing Service That You've Been Waiting For

    In September, I announced the open Beta launch of aquoria in a blog post giving a formal introduction and outlining its unique・・・

    By Rui Rong

  • LINE, The Emerging Mobile Giant from Japan

    Japanese Trends

    LINE, The Emerging Mobile Giant from Japan

    You might have heard of the name GREE and DeNA, companies running two oligopolistic social gaming・・・

    By Rui Rong

  • Korean Internet Trend: The Emergence of the

    Japanese Trends

    Korean Internet Trend: The Emergence of the "Tech Galapagos"

    Samsung, Naver (NHN), KakaoTalk, LG—The names of companies, products, and services from South Korea seem to come up much more・・・

    By Rui Rong

  • Nostalgia Starts Here- Try aquoria, Our Current Work in Beta!

    Marketing in Japan

    Nostalgia Starts Here- Try aquoria, Our Current Work in Beta!

    Where have all the pictures you've taken gone to? What about all the pictures of you that your friends have taken? Are they・・・

    By Rui Rong

  • 8 Prosperous Years at btrax

    Marketing in Japan

    8 Prosperous Years at btrax

    August 9th, 2012 marked btrax's eight years in business. The number eight is considered a lucky number in Chinese culture as・・・

    By Rui Rong

  • Sleipnir Browser Wins People's Choice Award

    Japanese Startups

    Sleipnir Browser Wins People's Choice Award

    btrax marketing team (Akiko-san, Midori-san, Greg, and I) delighted the crowds at SF Beta last Wednesday with a new way to・・・

    By Rui Rong

  • Sleipnir 3 demo @SFNewTech

    Marketing in Japan

    Sleipnir 3 demo @SFNewTech

    Almost 200 techie enthusiasts gathered at Mighty Tuesday night for the July 10th rendition of SF New Tech. We, the btrax・・・

    By Rui Rong

  • [Event] SF New Tech Start-Up Demos 7/10

    Japanese Startups

    [Event] SF New Tech Start-Up Demos 7/10

    Techies gather! Tech industry movers and shakers, VCs, journalists, hackers, developers, recruiters and more will be in・・・

    By Rui Rong

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(13 Articles)
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(13 Articles)