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Guest Contributor

Guest Contributor

freshtrax contributors offer their unique perspectives on business, design, tech, global trends, and Asian culture. Have an idea for a post? Send it to hello@btrax.com and we'll be in touch!
  • SXSW Interactive 2018 Report: What People Thought About Yamaha's AI Piano Player

    Design

    SXSW Interactive 2018 Report: What People Thought About Yamaha's AI Piano Player

    It is well-known that SXSW Interactive is the land of the "new," the place where the latest cutting edge technology is born and・・・

    By Guest Contributor

  • The Future of Music... AI Piano Players and Ensembles

    Design

    The Future of Music... AI Piano Players and Ensembles

    Gone are the days of being unable to practice your musical ensemble because you're missing someone on the piano. The Yamaha AI・・・

    By Guest Contributor

  • Asia’s Battle of the Messaging App: WeChat vs. LINE vs. KakaoTalk

    Marketing in Japan

    Asia’s Battle of the Messaging App: WeChat vs. LINE vs. KakaoTalk

    While most of the world relies on Facebook’s Messenger and WhatsApp as their messaging app, WeChat, LINE, and KakaoTalk have・・・

    By Guest Contributor

  • Traveling to Japan: Pros and Cons of Airbnb vs Hotels

    Business in Japan

    Traveling to Japan: Pros and Cons of Airbnb vs Hotels

    Last year, Japan experienced a record number of foreign guests and tourist spending and that number is expected to continue to・・・

    By Guest Contributor

  • 5 Best TV Advertisements in Japan and What Makes Them So Great

    Marketing in Japan

    5 Best TV Advertisements in Japan and What Makes Them So Great

    Although Japan’s marketing industry has experienced rapid growth and a shift towards digital media, television is still・・・

    By Guest Contributor

  • 5 Ways Global Businesses Should Use Technology to Grow

    Business in Japan

    5 Ways Global Businesses Should Use Technology to Grow

    One of the greatest assets to any global business venture is technology. As you seek to grow and improve your company’s reach,・・・

    By Guest Contributor

  • Who Shops Online More in Japan - Younger or Older People?

    Business in Japan

    Who Shops Online More in Japan - Younger or Older People?

    The Japanese market is full of people with money to spend. Media reports have identified that it’s not enjoying enormous・・・

    By Guest Contributor

  • The 3 E-Commerce Giants You Need To Know Before Marketing Online in China

    Uncategorized

    The 3 E-Commerce Giants You Need To Know Before Marketing Online in China

    By 2013, China had already surpassed the United States in becoming the world’s largest market for online retail sales. At the・・・

    By Guest Contributor

  • Japan: The Niche Fashion Market Ready For Lift Off

    Business in Japan

    Japan: The Niche Fashion Market Ready For Lift Off

    Brands and retailers are racing to understand China – you can’t attend a conference or hear a pitch without mention of the・・・

    By Guest Contributor

  • Your Global Shopper Isn't Who You Think She Is

    Uncategorized

    Your Global Shopper Isn't Who You Think She Is

    At a recent GRIN Leadership Lab in London, Kai Li, VP of International for Revolve Clothing, shared his approach to expanding・・・

    By Guest Contributor

  • Mobile App UI Trends in China

    Uncategorized

    Mobile App UI Trends in China

    While America is packed with internet-loving, social media fanatics, China is still beating our web-focused population with more・・・

    By Guest Contributor

  • 18 Events to Meet Potential Business Partners in Japan

    Business in Japan

    18 Events to Meet Potential Business Partners in Japan

    Are you traveling to Tokyo on business? Perhaps you want to meet with potential business partners, distributors, resellers, or・・・

    By Guest Contributor

(50 Articles)
(50 Articles)