You’ve just come up with an amazing idea, assembled your dream team, and are ready to reveal your business to the public. Starting a new business can be an exciting new venture, but many times startups tend to overlook one of the most foundational steps for success: branding.
Branding plays a crucial role in establishing your company’s identity and ensuring consistent messaging, which is especially important when introducing a new company to the world. ZeBrand aims to help early-stage startups shape and bring clarity to their brands to show the world who their company is.
What is ZeBrand?
ZeBrand is a branding service that helps early-stage startups bring their brands to life. Design skills are not required and all users need are a general description of their mission and vision for their company. The service is designed for startups who are looking for a quick and easy solution to their lack of branding resources. And the best part is that it is free to use!
To get started, ZeBrand will ask users a series of questions aimed at understanding the company at hand, such as industry, vision, goals, etc. From there, ZeBrand will decode your company’s vision and create the tools you need to clearly communicate your brand, including color combinations, typography, and logo suggestions best suited for your business and industry.
The elements are then consolidated into a neatly designed document called a brand toolkit, which is sent to users upon registration with a valid email address. The toolkit can then be shared amongst team members to create team alignment, visual cohesion, and consistency across all aspects of the startup.
The brand toolkit includes:
- Visual assets to express the company’s vision and core values
- Brand color suggestions based on color psychology to illustrate the company’s persona
- Typography suggestions best suited for your company’s image based on its industry
Here’s a sample of what a brand toolkit can look like:
The Value of Branding for Startups
No matter how phenomenal the business idea, establishing a cohesive brand identity makes or breaks a business when it comes to gaining internal clarity as well as external credibility before launching to the public. However, a startup could find it difficult to focus on such lofty ideas while trying to juggle a multitude of tasks and not having proper resources. Without a clear and centralized vision, it can become a challenge to get teams on the same page and to efficiently grow the business.
ZeBrand listens to your preferences and asks the necessary questions to truly understand your business’ vision. It considers all the important branding elements from design layout to colors to typography to create a strong brand presence. It can also look at a company’s current logo and suggest ways to improve it, whether it be a change in color or typography to better unify the brand’s identity.
Users can be reassured that this quick and easy service will allow them to spend less time stressing and more time focusing on other tasks at hand.
Get Your Personalized Branding Toolkit Today!
ZeBrand has launched in the United States on February 28, 2019! If you’re starting a business or are a young and small business planning to expand, you can be one of the first to use ZeBrand’s services to figure out what branding tools will work best for your needs.
Want to know more about ZeBrand and its service? Stop by the ZeBrand booth at SXSW 2019!
Dates: March 10 to March 13, 2019