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  • Rui Rong

    Rui Rong

    From startups to enterprise corporations, I take your precious brands and showcase them to the global marketplace. Localization isn't just the language translation within the product/service, but also a careful integration of sensitive cultural look-and-feel, integrated marketing and promotion of your brand, and focused user-aqcuisition, making sure that it seems as if it were developed solely for the target audience. I specialize in the crossing of the US-Japan-China triangle market as an individual deeply immersed in all three cultures. Your audience is global; are you?

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  • Aug 14, 2012


8 Prosperous Years at btrax

August 9th, 2012 marked btrax’s eight years in business. The number eight is considered a lucky number in Chinese culture as the word for “eight” sounds similar to the word which means “prosper” or “wealth.” Similarly in Japan, eight is also considered a lucky number because the character () broadens gradually, thus giving an idea of growing prosperous. In commemoration of such a prosperous occasion, I will try to (forcibly if I must) incorporate the figure “8” in a highlight of btrax’s growth this year! Bear with me here.

1. An ever-increasing number of clients

A year ago, on our 7th anniversary, we thanked our 160+ clients. Since then, we have welcomed old and new businesses alike to reach the 200+ milestone. Guess what, that’s an 1/8 increase! BAM! Thank you all!


2. btrax’s Increasing Fire Power

btrax is home to some of the best talents from around the world. Starting with our tech celebrity CEO, Brandon Katayama Hill, featured in TechCrunch and CNET, btrax boasts an in-house staff that is 100% bi-cultural, or more. By multi-cultural, we mean that not only are our staff members all fluent in more than one language, each has spent a significant time immersed in their respective cultures, thus able to understand the sensitive social and business cultures of our international clients. Recently, we were even ranked #1 on a Japanese talent recruiting service, Wantedly!


3. The Sun Never Sets on btrax

We are absolutely excited to announce our new representations in New York City and Roppongi Hills, Tokyo, two of the largest business centers in the world! As these new offices are being set up, it will add to our already running offices in California, Headquarters in San Francisco, and second office in Los Angeles. Of course, we do not plan to stop just there, as we look forward to our next significant frontier: China.


4. btrax visits China

In May, Tim and I flew to China for the 2012 Global Mobile Internet Conference held in Beijing. Aside from the conference, we met with potential clients and partners, as well as some old friends and family. Some of the big names we had meetings with were Sina Weibo, Cisco, Canon, and Great Wall Club. btrax started its Chinese market division in 2007, and continue to see growth of the great volume of businesses going in an out of China. This trend saw a huge spike especially from last year to this year, prompting our team to set foot in China for the first time. As China continues to rise, so will btrax along with it. Our early bet on China is about to pay off- big time!
Total days spent in China: 8


5. Social Media Impact

As early adoptors of social media marketing, we are thrilled to see continued impact we’ve been making through our strategies in these newfound platforms. Here are some of our growths in our SNS’s. 

Weibo Followers: Ling-Ling joined our team as a Sina Weibo specialist to increase our followers from 174 to 1062. That’s an increase of 888 followers in just 8 weeks of her being with us. Amazing! (give or take a few extra followers btrax may have gained in the time of writing this blog☺)

Facebook Fans: Similarly our growing number of Facebook fans, a year ago on our 7th anniversary, we ran a campaign to reach 1,000 fans. As of noontime on August 14, we are at 2774, just two short of 2776. What is the significance of the figure 2776? 2776 is 888 more than the result of an 88.8% increase of 1000. (1000 x 1.888 + 888 = 2776). Two more fans to reach that prosperous growth!

Twitter Followers: Couldn’t really come up with a clever arithmetic for our twitter followers, but we saw an increase from 1086 last august to 1804 as of press time. Hey, at least there’s an 8 in both numbers!


Wrapping up, we’d like to extend thank you’s to our hardworking staff members–current and past, and our many clients. We are all looking forward to entering our 9th year in the running, and continue our prosperous growth of quality service. Happy birthday, btrax!


About btrax

btrax is an Innovation Design company specializing in UX and Service Design to create innovative products and services on a global scale.

We drive results through our dynamic team of experts based in San Francisco and Tokyo, with backgrounds in design, technology, and marketing.


  • Products and Service Development
  • Brand Development and Growth Strategy
  • Innovation Workshops
Learn more about btrax or contact us at to see how we can help your business.

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