freshtrax is powered by btrax, an innovation design company,
sharing perspectives on business, design, and Asian market trends.

Want to meet the president at the Global Mobile Internet Conference(GMIC)? Well, not the real president but the next best･･･

Our media partner,Looops Communications, reports on the Japanese Internet audience monthly by device (mobile and desktop).･･･

It was just about a week ago that the anniversary of Steve Job's death was remembered and at the same time a note taking App･･･

People say that the logo is a symbol that can provide your business or organization with instant and powerful brand recognition･･･

[caption id="attachment_10383" align="aligncenter" width="560"] Photo by Erica Kawamoto Hsu[/caption] We interviewed Ahmed･･･

Amongst 15 highly qualified entrants, 6 lucky companies have been choosen for the April 25 SF New Tech Japan Night IV at Mighty･･･

Source: Daveybot Time Magazine estimates that it cost advertisers $3.5 million for a 30 second commercial spot in Sunday's･･･

Source: LGEPR Consumer electronics companies should pay more attention to LinkedIn users. According to BizReport, a recent･･･

Social Network Services (SNS) used by the Japanese are both common to other users in the world but also different. I will･･･

Tech events can be very hard to plan especially here in the SF Tech area. I wanted to share some of our lessons learned or･･･

Holidays are upon us and we caught up with Myles at his favorite place, Sausalito. We interviewed him as he reflected back on his･･･

After spending some time as a summer intern at btrax, I have experienced how this company can shape your future. For me, this･･･