It’s no surprise that mobile devices have significantly shifted the online landscape for everyone, including B2B and B2C companies and consumers. They have transformed the way consumers communicate, shop, get news, and more. There’s no denying that more of us are using mobile devices.
In fact, Gartner recently forecasted that desktop and laptop PC shipments will decline 7.6% this year. Additionally, a new report from Cisco suggests that global mobile data traffic will increase 13-fold by 2017. In other words, there will be more than 10 billion mobile-connected devices by then.
With the connected devices on the rise, what does this mean for your company? Below are five concrete reasons that mobile does indeed need to be part of your business strategy:
1. Global mobile traffic currently accounts for roughly 13% of Internet traffic.
Consumers are increasingly making purchases on the go. Shopping is certainly the major driving force for mobile. On Black Friday, the frenzied shopping day after Thanksgiving, 24% of all online shopping took place on smartphone and tablet devices, a 14.3% increase from the previous year.
Because of the rapidly growing usage of mobile, it’s important to be mobile-ready, especially near the holidays.
2. There are 321 million active mobile phones in the US, 330 million mobile phones in China.
With this in mind, consumers are sure to be constantly browsing websites on their mobile phones. Mobile devices give consumers the flexibility to shop, compare prices, and research products/services wherever they are.
3. Mobile technology allows location-based marketing.
As you know, marketing evolves around relevancy. Thus, showing your brand message to a potential customer based on his/her location is a great way to become more relevant. And it provides an opportunity to integrate into your consumers’ lives.
The power of GPS being able to locate a consumers’ specific location is a means to send ads and mobile coupons relevant to their whereabouts. The possibilities of location-based marketing are endless.
4. Mobile marketing is a unique way to create engaging interactions with customers.
Because mobile marketing requires matching the design according to a device’s screen size. Designing short, effective messages that offer instant gratification and creating a call for action with minimal steps.
Believe it or notmobile advertising outperforms online advertising. Using mobile as a platform for marketing is an effective way to drive traffic to your brick-and-mortar store. If it’s the last day of a big sale, you can send a message offering a discount.
5. Having a website that isn’t optimized for mobile costs your business money.
Users are more engaged in the mobile medium since it captures their full attention for a specific period of time, right at their fingertips.
Therefore, if your website isn’t optimized for mobile devices, it can cause customer frustration and loss of a purchase. Mobile users nowadays don’t have much patience to retry a website or an app that isn’t functioning or displaying correctly. In fact, a third will go to a competitor’s site instead.
There’s no doubt that mobile is everywhere. If your products or services are globally available, it’s crucial to start thinking about your mobile strategy.