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[Our Work] GCREST Enters the US with their Creative Website
This is one of our more interesting sites we’ve worked on. Localization is not just the words but the approach. This particular client is a popular Social Game company from Japan – GCREST Entertainment.
Upon entering the US market for the first time, GCREST America had a main message goal to hit with their web marketing/branding – Introduce their company and web app products to attract talent to staff their company here in San Francisco. Our creative approach was to match their marketing strategy for their social games and use GCREST’s social game characters to tell the story about their company.
We put their Game backdrop on the home page as well as let the characters talk to the visitors through message bubbles. The Facebook page is highlighted because they have a Facebook app called Tinier Me – the cornerstone of their social game portfolio which has over 50000 active monthly users. We highlighted, Selfy – Tinier Me’s main character, as the main spokesperson on every secondary page. Our designers gave their characters for their website were given a fun appearance.
The creative team felt that to attract creative people to their company, we showed their anime-influenced characters in a fun, imaginative and creative way. Their jobs page gives a sense of the culture of GCREST by showing their social characters in creative dress and a brief description on the culture of the company.
Masaru Ohnogi, CEO of GCREST America, said that “With the unfamiliar nature of our company here in the US, we are satisfied that this site hit our initial goals and the approach gives us a great start.”
We enjoyed working with GCREST on their site because of the Social Gaming trend that is at its peak momentum and being a part of a company’s transition to go global in the US.
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