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Pi Paticha

Pi Paticha

Formerly a Marketing Associate at btrax, Pi is passionate about strategic marketing, startup culture and linguistics.
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  • Top 10 Largest Japanese Companies in the World

    Business in Japan

    Top 10 Largest Japanese Companies in the World

    In 2015, btrax released a blog about the top 10 largest Japanese companies in the world. In comparison with the previous blog,・・・

    By Pi Paticha

  • The Japanese Way of Marketing Products People Love

    Marketing in Japan

    The Japanese Way of Marketing Products People Love

    When you think of great marketing campaigns you probably think of U.S. companies like Old Spice, Dollar Shave Club, or・・・

    By Pi Paticha

  • 3 Points to Consider When Going Global

    Japanese Localization

    3 Points to Consider When Going Global

    When Twitter launched in Brazil, users were excited about the ‘follow button’ and social interactions grew from there, while・・・

    By Pi Paticha