Reflecting on a Year of Growth – Five 2011 Highlights

Celebrating 7 Years

In August of 2011 btrax celebrated its 7th year – a milestone all the more significant given our continued growth through the recession and recent doubling size.  Thanks to all our loyal clients and friends for their support – we couldn’t have gotten here without you!

Calbee US Launch

One of our biggest projects in 2011 was working closely with Japanese snack giant Calbee to boost their global brand profile. The summer grand opening of their first store in San Francisco came shortly after their IPO in the Japanese stock market, taking a 80 year old family held company public. Our wide ranging work for Calbee’s successful campaign included concepting, packaging, web work, event marketing, media outreach and ongoing marketing.

An Eventful Year

Our team assembled a stellar lineup of startups for two sellout Japan Night events with SFnewtech. Thanks to our partner Asia Society our Chinese Innovators event brought together a cross-industry group of mavericks from Huawei, Tencent and VanceInfo. And we are proud to have been a part of the equally successful MA7 Ninja Challenge, Startup Weekend, SF IT Nomikai, Asia Business Conference and J-Pop summit.

Building China Roots

2011 has been the year Chinese companies have entered the US market in force – a trend we project to increase even more in 2012. And even medium size companies in the US are now aware that China is a mature market that is not all about volume. These two trends have converged to pay off our early investment in building a Chinese business, consulting and creative team.

Tokyo Office Opening

We’re excited to announce we have a home in Tokyo’s cutting-edge Akasaka ward. And our team is equally excited for the projects that will make our newest office buzz with creative juice (and green tea) flowing.

Looking Forward to 2012

And the year of the dragon is shaping up to be even bigger. Our team always has an open door, so don’t be shy about emailing us to brainstorm and create a clear roadmap to results for 2012!