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Btrax Design Company > Freshtrax > How to Attract ...
How to Attract Asian Audiences & Customers
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Get to Know the Market – Basic Statistics
Asian Countries
- Internet users in Asian countries 704 million users
- China 338 million users
- Japan 94 million users
- Korea 37.5 million users
- Market size – Population in Asia 3.8 billion (56.3% of World Population)
- Internet Growth in Asia (2000-2009): 516.1%
- Internet Growth in the rest of the world: 291.1%
- Internet Users in Asia: 42.2% of the world’s users
- Internet Users in the rest of the world: 57.8%
Asian-Americans in the U.S.
- Estimated number of U.S. residents: 15.2 million
- Asian population in California: 5 million
- Percent growth of Asian-American population between 2006 – 2007: 2.9%
- Asians of Chinese descent in the U.S. in 2007: 3.54 million
Three Ways to Serve the Asian Audience
Quick & Easy translation
- Reduced number of pages
- Translated text
- Having same images used in the original site
- Using same page layout as the original site
Mid-level Localization
- Fully translated text on same number of pages
- Localized headlines by native copy writers
- Localized images
- Using same page layout as the original site
Brand-Level Localization
- Optimized design for the target market
- Fully localized text and copy
- Optimized page structure
- Optimized page layout
- Localized visual and Flash elements
- Local language SEO
- Twitter / Facebook content in target languages
- YouTube video with captions
Things NOT to do
- Using mechanical translation
- Convert all text to images
- Translation by a non-native speaker
* Stats from https://www.internetworldstats.com/stats3.htm
