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Yasuko Katsumata

Yasuko Katsumata

Marketing Project Manager

日米マーケティング戦略、ローカライゼーション担当。UX・デザイン x マーケティングを目指す。D2Cや米国トレンド・嗜好品好き。2016年米国大学院にてInternational Marketingの修士号取得。パートタイムYouTuber //  Global marketing/localization strategist. She is aspiring to UX/design x marketing. DTC and US trends are her interests as well. Holds an MA in International Marketing. Parttime YouTuber. @Yasuko_official
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  • Marketing in Japan - Shyness(?) and Urban Commuting Style

    Marketing in Japan

    Marketing in Japan - Shyness(?) and Urban Commuting Style

    To enter a new market, understanding people qualitatively and quantitatively and localizing then are keys to success. However,・・・

    By Yasuko Katsumata

  • What American D2C Brands have for Effective UX and Japanese Brands Don't

    Design

    What American D2C Brands have for Effective UX and Japanese Brands Don't

    The online store has become an indispensable sales channel for every business, and one could even say it is becoming a mainstay・・・

    By Yasuko Katsumata

  • Snapchat in Japan – Opportunities and Challenges

    Marketing in Japan

    Snapchat in Japan – Opportunities and Challenges

    There is no doubt that Snapchat has already become one of the most prominent social media applications of our time. As a matter・・・

    By Yasuko Katsumata