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Yasuko Katsumata

Yasuko Katsumata

Marketing Specialist

Marketing Specialist at btrax, Inc. She has been consulting cross-cultural marketing projects including market research, building strategy, and promotion. Prior to btrax, she earned a master degree in International Marketing in San Francisco after working for a pharmaceutical company in Tokyo as IT consultant associates. @Yasuko_official (JP)
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  • Marketing in Japan - Shyness(?) and Urban Commuting Style

    Marketing in Japan

    Marketing in Japan - Shyness(?) and Urban Commuting Style

    To enter a new market, understanding people qualitatively and quantitatively and localizing then are keys to success. However,・・・

    By Yasuko Katsumata

  • What American D2C Brands have for Effective UX and Japanese Brands Don't

    Design

    What American D2C Brands have for Effective UX and Japanese Brands Don't

    The online store has become an indispensable sales channel for every business, and one could even say it is becoming a mainstay・・・

    By Yasuko Katsumata

  • Snapchat in Japan – Opportunities and Challenges

    Marketing in Japan

    Snapchat in Japan – Opportunities and Challenges

    There is no doubt that Snapchat has already become one of the most prominent social media applications of our time. As a matter・・・

    By Yasuko Katsumata