John Hayato Branderhorst
A LITTLE ABOUT ME
John Hayato Branderhorst is Director of Operations at btrax, where he helps U.S. and Japanese companies navigate cross-border growth. A second-generation Japanese American raised between the U.S. and Okinawa, he brings lived cultural insight and strategic expertise to every project, from localization to market entry. Fun Fact: John once launched a ramen business in San Francisco.