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Tencent QQ and RenRen.com
Tencent QQ and Renren.com are the most popular social media networking tools amongst the younger generations in Mainland China. Tencent QQ, similar to MSN, and RenRen.com, similar to Facebook, are the most extensive network platforms for this demographic.
Let me briefly introduce how powerful Tencent QQ’s influence in Mainland China. Tencent was established in 1998 and the company’s headquarters are located in high-tech industry city of Shenzhen. Tencent is one of the largest comprehensive internet service providers with the most users. Tencent Holdings Limited (SEHK 700) went public in June, 2004.
Highly Integrated Media – Tencent QQ is the biggest Internet community in China so far. It includes QQ, which is free instant messaging computer program, QQ.com, QQ games, and online shopping website – paipai.com.
To provide better communication services for users, Tencent also launched QQ mailbox, QQ Search, and Qzone, which is the online resource sharing space between QQ users. Tencent also has very successful virtual image products, such as QQ pets, QQ games, QQ music/Redio/Live.
Network Volume is huge. As of September 30th, 2009, the number of registered accounts for the Tencent instant communication tool (QQ) had reached 1.057 billion, and total active accounts, 484.9 million. At a given time, the highest numbers of simultaneous online user figures show75.50 million users while the highest simultaneously online game users figures were 5.7 million.
Renren Network was originally called Xiaonei Network, which is the Chinese social networking site with an interface similar to the Facebook. Renren Network is the most popular site among college students in China, and it requires all of the users to use their real identities for registering. Renren Network was established in Beijing in 2005 and belongs to the Oka Pacific Interactive group.
Renren Network is the most popular social networking site in Mainland China. At present,363 cities, 57979 high schools and 700 million high school students are connected on the Renren Network.
Japanese influence. Interestingly, Softbank, a Japanese telecommunications and media corporation, bought a 14% share of Renren and has now become its largest shareholder. Consequently, Softbank joined Oka Pacific in a quest to push Chinese social networking sites to a higher platform.
China’s Internet social media market is big and getting bigger and providing its youth ways of being connected to the social fabric of the times.
