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Riley Predum

Riley Predum

Former Marketing Assistant at btrax, Riley, is passionate about communication, language, culture, and understanding/bridging differences.
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  • AppLovin: Why Understanding the Japanese Culture is Crucial for Localization

    Japanese Localization

    AppLovin: Why Understanding the Japanese Culture is Crucial for Localization

    The adoption rate of smartphones has grown tremendously over the years, and mobile first apps have proliferated along with it.･･･

    By Riley Predum

  • A How-to on Understanding Design Sprints

    Design

    A How-to on Understanding Design Sprints

    Have you ever heard of a design sprint? If you have, then you’re in the loop on an innovative way of ideating and establishing･･･

    By Riley Predum

  • Design Sprints to Boost Innovation [btrax Voice #2 - Jensen Barnes]

    Design

    Design Sprints to Boost Innovation [btrax Voice #2 - Jensen Barnes]

    btrax voice is our blog series highlighting different employees at our company. For the second installment on our SF office･･･

    By Riley Predum

  • Insights from the CEO of Quora: Growing Business in Japan

    Japanese Localization

    Insights from the CEO of Quora: Growing Business in Japan

    We sat down with Adam D’Angelo, the CEO of Quora, on November 15th last year, just one day after his company Quora launched in･･･

    By Riley Predum

  • How to Provide an Unforgettable Customer Experience: Intro to Experiential Marketing

    Marketing in Japan

    How to Provide an Unforgettable Customer Experience: Intro to Experiential Marketing

    What is experiential marketing and why should you care? Up until now marketing has disseminated product benefits and brand･･･

    By Riley Predum

  • What the Attention Economy Has Done to UX Design

    Marketing in Japan

    What the Attention Economy Has Done to UX Design

    Looking back over the last 100 years, you’ll notice just how much change there has been in top American companies. The･･･

    By Riley Predum