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3G iPhone Launches
The early adopter crowds lined the blocks around AT&T stores across the Bay Area to get their hands on the 3G version of the much vaunted iPhone. A speedier data handling via 3G networks, GPS integration for more accurate locating, thinner body and cheaper price are all nice bells.
But the big whistle for Apple’s market strategy are the App Store and better multilingual support. The first lassos developers somewhat inside Apple’s often closed ranks – offering iPhone owners something more useful than just a widget and leaning heavy on higher usage rates.
The second foreshadows Apple’s eyes on the global market. Europeans is already snapping up iPhones and there is a thriving market in unlocked versions in Asia. With better multilingual character handling, this opens up the device to a much broader audience.
With China having the most Internet users, Japan the highest rates of brand goods consumption and Korea the highest broadband connectivity, these three together are sure to become much deeper channels of profit than the U.S. alone.
But surprisingly Apple dropped the ball somewhere – new phones refused to connect and worse old iPhone’s froze up when trying to install the device’s system update. Apple had the problem ironed out, but its a sign that even a brand giant known for well-thought out products can have problems under its highly polished surface.
