EN

Xunshu Li

Xunshu Li

Former btrax Shanghai representative, Xunshu, has a passion for cross-border branding and enjoys meeting global professionals.
  • LinkedIn's China Strategy - When Localization Isn't Enough

    Uncategorized

    LinkedIn's China Strategy - When Localization Isn't Enough

    Among the tech companies that have tried to enter the China market, LinkedIn is one of the most successful. Before・・・

    By Xunshu Li

  • Why is E-Commerce so Popular in China?

    Uncategorized

    Why is E-Commerce so Popular in China?

    You may have heard of Alibaba's $25 billion IPO, or the $400 billion in e-commerce transactions that occurred on the site in・・・

    By Xunshu Li

  • 7 Must-Knows When Designing for China

    Uncategorized

    7 Must-Knows When Designing for China

    What works in the US may not necessarily work in China when it comes to design. In a Pingwest event last year, Evernote China's・・・

    By Xunshu Li

  • 3 Questions to Ask Before Entering the China Market

    Uncategorized

    3 Questions to Ask Before Entering the China Market

    In the past decades, manufacturers rushed to China for good quality and low cost labor. But in recent years, due to the open・・・

    By Xunshu Li

  • Why Do Big Brands Hire Boutique Agencies?

    Uncategorized

    Why Do Big Brands Hire Boutique Agencies?

    According to Malcolm Gladwell, author of The Tipping Point, an organization is most effective with no more than 110 people. When・・・

    By Xunshu Li