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Kristie Wong

Kristie Wong

Marketing Specialist

Contributor. Currently based in Tokyo. A third culture kid from Australia, Hong Kong and San Francisco. Lover of social technology and pop culture, and always excited for a good brand story.
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  • Gen X? Millennials? A Quick Guide to Japan's Generation Cohorts

    Asian Trends

    Gen X? Millennials? A Quick Guide to Japan's Generation Cohorts

    Maybe you've read a lot about the different habits and tendencies of Baby Boomer, Gen X and Millennial generations, but these・・・

    By Kristie Wong

  • Localizing a Global Fashion & E-Commerce Company for Japan - The ShopStyle Interview

    Business

    Localizing a Global Fashion & E-Commerce Company for Japan - The ShopStyle Interview

    The e-commerce and retail space has undergone many changes due to technological advancements and evolving consumer habits in the・・・

    By Kristie Wong

  • 7 Tips to Successfully Launch and Grow Your Business in Japan

    Business

    7 Tips to Successfully Launch and Grow Your Business in Japan

    Earlier this year, I spoke with btrax Senior Advisor Hidemaru Sato about what companies get wrong when entering the Japan・・・

    By Kristie Wong

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