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Kristie Wong

Kristie Wong

Marketing Specialist

Contributor. Currently based in Tokyo. A third culture kid from Australia, Hong Kong and San Francisco. Lover of social technology and pop culture, and always excited for a good brand story.
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  • Japan's Social Media Landscape in 2017

    Asian Trends

    Japan's Social Media Landscape in 2017

    Ask young people what social media sites and apps they use the most on the streets of Tokyo, and you'll mostly hear names like・・・

    By Kristie Wong

  • PPAP? Video Marketing and Viral Dance Trends in Japan

    Asian Trends

    PPAP? Video Marketing and Viral Dance Trends in Japan

    2016 was the year of the video - everywhere - but especially in Japan. In 2015, a video committee was established at the Japan・・・

    By Kristie Wong

  • Generation Z - Who Are They?

    Marketing

    Generation Z - Who Are They?

    Generation Z (often shortened to Gen Z) are a marketing demographic cohort increasingly brought up when talking about young・・・

    By Kristie Wong

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(54 Articles)