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Gloria Li

Gloria Li

Gloria was a Marketing Specialist at btrax who is passionate about helping businesses bridge the gap between East & West.
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  • 3 Things to Remember When Advertising in Japan

    Marketing in Japan

    3 Things to Remember When Advertising in Japan

    I met a few friends visiting Tokyo from the US a few days ago. The first question they asked me was: “Why are there so many･･･

    By Gloria Li

  • Decoding Microsoft Japan

    Business in Japan

    Decoding Microsoft Japan

    'Our industry doesn't respect tradition - it only respects innovation'. Satya Nadella said that in his first email to･･･

    By Gloria Li

  • Expanding Your Company Globally? Here Are 3 Strategies You Should Consider

    Japanese Localization

    Expanding Your Company Globally? Here Are 3 Strategies You Should Consider

    After months of research and analysis, you have now decided to expand your business to a new country. What’s next? Should･･･

    By Gloria Li