Our company loves working with Non-profits. They have unique web requirements that a lot of businesses don’t have. Our team sat down with Asian Americans for Community Involvement (AACI) and they had a few goals (1) Unify the branding of their other websites and (2) Staff Content Management and also provide User Interface design and hooks back to a custom donation system . In this blog we share our team’s and client’s insight into the approaches with AACI website.
United Sites of AACI
Like any non-profit that has multiple programs, multiple websites are developed to focus on each program. Over the years, each program website developed a unique style which detracted from the branding of AACI. In the past we create style or branding guides to help define how logos and colors are used on a variety of collateral media. For AACI, we created a Branding guide to issue to webmasters/web designers of their other programs with a certain look and feel of their website to tell it is an AACI program.
Our Lead Designer, Angela said “AACI came to us looking to focus their identity and the use of their brand across their many programs. We worked with them to understand their needs as well as the needs of their programs and organized their look by creating a branding guide. The guide outlined when and how to use elements of the AACI brand: logo, colors, typefaces and imagery. It also gave programs of AACI guidelines on how to incorporate the AACI brand into their program material while still maintaining their own look that appeals to their audience.”
Content is King
Lastly, AACI’s staff had to have the ability to update content with a common backend. From the ability to change affiliate website content to freshen home page content for their announcements, AACI viewed their site as the main connector for their community. We choose WordPress as it matched very closely to the content management system that AACI wanted, customizable look and feel and you can add additional websites easily. Our designer, Erin said “We wanted to make sure that AACI could update their site with fresh content and also be able to easily create individual sites for their programs as needed. We took full advantage of WordPress and its network sites capabilities to create a website give control of their web presence.”
Satisfying the customer in any business is your #1 goal. Howard Lui from AACI, said “btrax has been a pleasure to work with. They were very supportive and responsive to our needs and requests and were easy to work with. The product that they delivered met our expectations and they still continue to be supportive even after our time with them was up.” We thank AACI for the opportunity to build a website that will contribute to their success.