{"id":71610,"date":"2025-10-22T08:00:19","date_gmt":"2025-10-21T23:00:19","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=71610"},"modified":"2025-11-04T05:11:22","modified_gmt":"2025-11-03T20:11:22","slug":"designmanagementfailure","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/designmanagementfailure\/","title":{"rendered":"\u65e5\u672c\u4f01\u696d\u304c\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u3092\u5c0e\u5165\u3057\u3066\u5931\u6557\u3059\u308b\u7406\u7531\u2015 \u201c\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u201d\u3067\u7d42\u308f\u3089\u305b\u306a\u3044\u305f\u3081\u306b \u2015"},"content":{"rendered":"<div class='wp_content_tag clearfix'><p>\u300c<a href=\"https:\/\/blog.btrax.com\/jp\/designmanagement\/\">\u300e\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u5ba3\u8a00\u300f\u3068\u306f \u5358\u306a\u308b\u5ba3\u8a00\u3067\u7d42\u308f\u3089\u305b\u306a\u3044\u305f\u3081\u306e3\u3064\u306e\u3053\u3068<\/a>\u300d\u3092\u5bc4\u7a3f\u3057\u3066\u304b\u3089\u3059\u3067\u306b\u6570\u5e74\u304c\u7d4c\u3064\u3002<\/p>\n<p>\u300c\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u300d\u3068\u3044\u3046\u8a00\u8449\u304c\u6ce8\u76ee\u3055\u308c\u3066\u4e45\u3057\u3044\u304c\u3001\u7d4c\u7523\u7701\u306e\u63d0\u8a00\u4ee5\u964d\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u30ed\u30b4\u5237\u65b0\u3084\u30c7\u30b6\u30a4\u30f3\u90e8\u9580\u306e\u8a2d\u7acb\u3092\u9032\u3081\u3066\u304d\u305f\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u5b9f\u969b\u306b\u7d4c\u55b6\u6210\u679c\u3078\u3068\u7d50\u3073\u3064\u3044\u3066\u3044\u308b\u4f8b\u306f\u9a5a\u304f\u307b\u3069\u5c11\u306a\u3044\u3002<\/p>\n<p>\u306a\u305c\u65e5\u672c\u4f01\u696d\u3067\u306f\u3001\u7406\u5ff5\u3068\u3057\u3066\u306f\u7406\u89e3\u3055\u308c\u306a\u304c\u3089\u3082\u3001\u5b9f\u88c5\u306e\u6bb5\u968e\u3067\u3064\u307e\u305a\u3044\u3066\u3057\u307e\u3046\u306e\u304b\u3002\u672c\u7a3f\u3067\u306f\u3001\u6839\u672c\u539f\u56e0\u3068\u89e3\u6c7a\u306e\u65b9\u5411\u6027\u3092\u6574\u7406\u3057\u306a\u304c\u3089\u3001<strong>2025\u5e74\u4ee5\u964d\u306e\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u306b\u6c42\u3081\u3089\u308c\u308b\u8996\u70b9<\/strong>\u3092\u8003\u3048\u308b\u3002<\/p>\n<h2>1. \u300c\u30c7\u30b6\u30a4\u30f3\uff1d\u898b\u305f\u76ee\u300d\u3068\u3044\u3046\u6839\u672c\u7684\u306a\u8aa4\u89e3<\/h2>\n<p>\u6700\u521d\u306e\u58c1\u306f\u3001\u30c7\u30b6\u30a4\u30f3\u3092\u300c\u7f8e\u3057\u304f\u6574\u3048\u308b\u3053\u3068\u300d\u3068\u3057\u3066\u6349\u3048\u308b\u6839\u672c\u7684\u306a\u8aa4\u89e3\u3060\u3002<\/p>\n<p>\u672c\u6765\u306e\u30c7\u30b6\u30a4\u30f3\u3068\u306f\u3001<strong>\u9867\u5ba2\u306e\u8ab2\u984c\u3092\u518d\u5b9a\u7fa9\u3057\u3001\u89e3\u6c7a\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u8a2d\u8a08\u3059\u308b\u601d\u8003\u6cd5<\/strong>\u3067\u3042\u308b\u3002Apple\u304c\u9769\u65b0\u7684\u306a\u306e\u306f\u30ed\u30b4\u304c\u7f8e\u3057\u3044\u304b\u3089\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u4f53\u9a13\u5168\u4f53\u3092\u30c7\u30b6\u30a4\u30f3\u3057\u3066\u3044\u308b\u304b\u3089\u3060\u3002<\/p>\n<p>\u300c\u898b\u305f\u76ee\u300d\u3067\u306f\u306a\u304f\u300c\u69cb\u9020\u300d\u3092\u5909\u3048\u308b\u3002\u305d\u308c\u304c\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u306e\u672c\u8cea\u3067\u3042\u308a\u3001\u7d4c\u55b6\u306e\u3042\u3089\u3086\u308b\u610f\u601d\u6c7a\u5b9a\u3092\u518d\u8a2d\u8a08\u3059\u308b\u767a\u60f3\u304c\u6c42\u3081\u3089\u308c\u308b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"zrFGrXDEQp\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/what-is-design\/\">\u30c7\u30b6\u30a4\u30f3\u3068\u306f\u4f55\u304b\uff1f\u305d\u306e4\u3064\u306e\u5f79\u5272\u3068\u306f<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30c7\u30b6\u30a4\u30f3\u3068\u306f\u4f55\u304b\uff1f\u305d\u306e4\u3064\u306e\u5f79\u5272\u3068\u306f&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/what-is-design\/embed\/#?secret=rkIo0Oo83n#?secret=zrFGrXDEQp\" data-secret=\"zrFGrXDEQp\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>2. \u30c7\u30b6\u30a4\u30f3\u51fa\u8eab\u306e\u7d4c\u55b6\u5c64\u304c\u4e0d\u5728\u3068\u3044\u3046\u69cb\u9020\u7684\u554f\u984c<\/h2>\n<p>\u65e5\u672c\u4f01\u696d\u3067\u306f\u3001\u3044\u307e\u3060\u306b\u7d4c\u55b6\u30b5\u30a4\u30c9\u306b\u30c7\u30b6\u30a4\u30f3\u51fa\u8eab\u8005\u304c\u307b\u3068\u3093\u3069\u3044\u306a\u3044\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u3044\u304f\u3089\u73fe\u5834\u3067\u512a\u308c\u305f\u30c7\u30b6\u30a4\u30f3\u63d0\u6848\u3084\u9867\u5ba2\u4f53\u9a13\u306e\u6539\u5584\u304c\u751f\u307e\u308c\u3066\u3082\u3001\u7d4c\u55b6\u9663\u304c\u305d\u306e\u4fa1\u5024\u3092\u7406\u89e3\u3067\u304d\u305a\u3001\u610f\u601d\u6c7a\u5b9a\u306e\u30c6\u30fc\u30d6\u30eb\u306b\u4e57\u3089\u306a\u3044\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3002<\/p>\n<p>\u6b27\u7c73\u4f01\u696d\u3067\u306f\u3001CDO\uff08Chief Design Officer\uff09\u3084CXO\uff08Chief Experience Officer\uff09\u304c\u7d4c\u55b6\u306b\u53c2\u753b\u3057\u3001\u4e8b\u696d\u6226\u7565\u306e\u521d\u671f\u6bb5\u968e\u304b\u3089\u9867\u5ba2\u4f53\u9a13\u3092\u8ef8\u306b\u65b9\u91dd\u3092\u6c7a\u5b9a\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u65e5\u672c\u3067\u306f\u300c\u7d4c\u55b6\u300d\u3068\u300c\u30c7\u30b6\u30a4\u30f3\u300d\u304c\u5206\u65ad\u3055\u308c\u3001\u30c7\u30b6\u30a4\u30f3\u304c\u88c5\u98fe\u7684\u306a\u201c\u6700\u5f8c\u306e\u4ed5\u4e0a\u3052\u201d\u3068\u3057\u3066\u6271\u308f\u308c\u308b\u69cb\u9020\u304c\u6839\u5f37\u304f\u6b8b\u3063\u3066\u3044\u308b\u3002\u3053\u306e\u69cb\u9020\u3092\u5909\u3048\u306a\u3044\u9650\u308a\u3001\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u306f\u30b9\u30ed\u30fc\u30ac\u30f3\u306b\u3068\u3069\u307e\u308b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Ku41JHoLEY\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/designer-business\/\">\u306a\u305c\u65e5\u672c\u306b\u306f\u30c7\u30b6\u30a4\u30ca\u30fc\u51fa\u8eab\u306e\u7d4c\u55b6\u8005\u304c\u5c11\u306a\u3044\u306e\u304b<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u306a\u305c\u65e5\u672c\u306b\u306f\u30c7\u30b6\u30a4\u30ca\u30fc\u51fa\u8eab\u306e\u7d4c\u55b6\u8005\u304c\u5c11\u306a\u3044\u306e\u304b&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/designer-business\/embed\/#?secret=FHIxeetuPZ#?secret=Ku41JHoLEY\" data-secret=\"Ku41JHoLEY\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>3. \u7d44\u7e54\u69cb\u9020\u3068\u8a55\u4fa1\u6307\u6a19\u306e\u6b6a\u307f<\/h2>\n<p>\u65e5\u672c\u4f01\u696d\u306e\u591a\u304f\u306f\u3001\u7e26\u5272\u308a\u306e\u7d44\u7e54\u69cb\u9020\u3068\u77ed\u671f\u7684\u306aKPI\u504f\u91cd\u306b\u3088\u3063\u3066\u3001\u30c7\u30b6\u30a4\u30f3\u304c\u672c\u6765\u306e\u529b\u3092\u767a\u63ee\u3067\u304d\u306a\u3044\u74b0\u5883\u306b\u3042\u308b\u3002\u90e8\u7f72\u3054\u3068\u306b\u76ee\u6a19\u304c\u5206\u65ad\u3055\u308c\u3001<strong>\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3084\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u3044\u3063\u305f\u9577\u671f\u7684\u306a\u6210\u679c\u304c\u8efd\u8996<\/strong>\u3055\u308c\u3066\u3057\u307e\u3046\u306e\u3060\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u6d77\u5916\u4f01\u696d\u306f\u300c\u30c7\u30b6\u30a4\u30f3ROI\u300d\u3084\u300c\u9867\u5ba2\u4f53\u9a13\u30b9\u30b3\u30a2\uff08CX\u30b9\u30b3\u30a2\uff09\u300d\u306a\u3069\u3092\u7d4c\u55b6\u6307\u6a19\u3068\u3057\u3066\u5c0e\u5165\u3057\u3001<strong>\u30c7\u30b6\u30a4\u30f3\u3092\u6295\u8cc7\u3068\u3057\u3066\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1<\/strong>\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>IBM\u306f\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u53d6\u308a\u5165\u308c\u305f\u7d50\u679c\u3001\u958b\u767a\u30b3\u30b9\u30c8\u3092\u7d0433\uff05\u524a\u6e1b\u3057\u3001\u88fd\u54c1\u6295\u5165\u307e\u3067\u306e\u6642\u9593\u30922\u500d\u306b\u77ed\u7e2e\u3057\u305f\u3068\u5831\u544a\u3057\u3066\u3044\u308b\u3002Airbnb\u3082CX\u30b9\u30b3\u30a2\u3092\u6d3b\u7528\u3057\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3084\u9867\u5ba2\u7d39\u4ecb\u7387\u306e\u5927\u5e45\u306a\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u53d6\u308a\u7d44\u307f\u304c\u793a\u3059\u306e\u306f\u3001\u300c\u30c7\u30b6\u30a4\u30f3\u306f\u611f\u899a\u7684\u306a\u7f8e\u3057\u3055\u3067\u306f\u306a\u304f\u3001<strong>\u7d4c\u55b6\u6210\u679c\u3092\u751f\u3080\u8cc7\u7523<\/strong>\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u4e8b\u5b9f\u3060\u3002<\/p>\n<p>\u65e5\u672c\u4f01\u696d\u304c\u771f\u306b\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u3092\u6839\u3065\u304b\u305b\u308b\u306b\u306f\u3001<strong>\u7d4c\u55b6\u4f1a\u8b70\u306e\u30c6\u30fc\u30d6\u30eb\u3067\u8a9e\u308c\u308b\u201c\u6570\u5b57\u201d\u3068\u3057\u3066\u30c7\u30b6\u30a4\u30f3\u306e\u4fa1\u5024\u3092\u53ef\u8996\u5316\u3059\u308b\u4ed5\u7d44\u307f<\/strong>\u3092\u6574\u3048\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<h3>IBM \u2013 Design ROI\u306b\u3088\u308b\u52b9\u679c<\/h3>\n<ul>\n<li>\u958b\u767a\u30b3\u30b9\u30c8\uff1a<strong>\u7d0433\uff05\u524a\u6e1b<\/strong><\/li>\n<li>\u88fd\u54c1\u6295\u5165\u30b9\u30d4\u30fc\u30c9\uff1a<strong>\u7d042\u500d\u5411\u4e0a<\/strong><\/li>\n<li>\u30c1\u30fc\u30e0\u751f\u7523\u6027\uff1a<strong>\u7d0475\uff05\u6539\u5584<\/strong><\/li>\n<\/ul>\n<h3>Airbnb \u2013 CX\u30b9\u30b3\u30a2\u306e\u6d3b\u7528<\/h3>\n<ul>\n<li>\u9ad8\u30b9\u30b3\u30a2\u30db\u30b9\u30c8\u306f\u30ea\u30d4\u30fc\u30c8\u7387\u304c<strong>2.4\u500d<\/strong><\/li>\n<li>\u9ad8\u30b9\u30b3\u30a2\u9867\u5ba2\u306f\u65b0\u898f\u7d39\u4ecb\u7387\u304c<strong>3\u500d\u4ee5\u4e0a<\/strong><\/li>\n<li>\u30b5\u30dd\u30fc\u30c8\u30c1\u30b1\u30c3\u30c8\uff1a<strong>30\uff05\u4ee5\u4e0a\u524a\u6e1b<\/strong><\/li>\n<\/ul>\n<p>\u53c2\u8003\uff1a<\/p>\n<ul>\n<li><a href=\"https:\/\/www.ibm.com\/design\/thinking\/static\/Enterprise-Design-Thinking-Report-8ab1e9e1622899654844a5fe1d760ed5.pdf?utm_source=chatgpt.com\">The Total Economic Impact\u2122 Of IBM\u2019s Design Thinking Practice \u2013 Forrester (PDF)<\/a><\/li>\n<li><a href=\"https:\/\/patrickburggraaf.me\/airbnb-case-study-experience-driven-growth-model?utm_source=chatgpt.com\">Airbnb\u2019s Reinvention Through Experience-Driven Growth<\/a><\/li>\n<li><a href=\"https:\/\/review.firstround.com\/how-design-thinking-transformed-airbnb-from-failing-startup-to-billion-dollar-business\/?utm_source=chatgpt.com\">How Design Thinking Transformed Airbnb from a Failing Startup to a Billion Dollar Business<\/a><\/li>\n<\/ul>\n<blockquote class=\"wp-embedded-content\" data-secret=\"e0P3boeX6C\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/effects-of-design\/\">\u6570\u5b57\u3067\u898b\u308b\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u306e\u91cd\u8981\u6027<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u6570\u5b57\u3067\u898b\u308b\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u306e\u91cd\u8981\u6027&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/effects-of-design\/embed\/#?secret=a6ydG5zNhR#?secret=e0P3boeX6C\" data-secret=\"e0P3boeX6C\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>4. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30c7\u30b6\u30a4\u30f3\u306e\u5206\u65ad\u304c\u751f\u3080\u6a5f\u4f1a\u640d\u5931<\/h2>\n<p>\u591a\u304f\u306e\u4f01\u696d\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30c7\u30b6\u30a4\u30f3\u306f\u4f9d\u7136\u3068\u3057\u3066\u5225\u4e16\u754c\u306e\u3082\u306e\u3068\u3057\u3066\u6271\u308f\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306f\u30c7\u30fc\u30bf\u5206\u6790\u3092\u8ef8\u306bKPI\u306e\u9054\u6210\u3092\u8ffd\u3046\u304c\u3001\u305d\u306e\u6307\u6a19\u306f\u3057\u3070\u3057\u3070\u300c\u6570\u5024\u306e\u6700\u9069\u5316\u300d\u306b\u3068\u3069\u307e\u308a\u3001<strong>\u9867\u5ba2\u306e\u6df1\u5c64\u5fc3\u7406\u3084\u672a\u5145\u8db3\u306e\u30cb\u30fc\u30ba\u3068\u3044\u3063\u305f\u672c\u8cea\u7684\u306a\u30a4\u30f3\u30b5\u30a4\u30c8<\/strong>\u3092\u6349\u3048\u304d\u308c\u3066\u3044\u306a\u3044\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u30c7\u30b6\u30a4\u30f3\u306f\u611f\u6027\u3084\u6d1e\u5bdf\u3092\u3082\u3068\u306b\u65b0\u3057\u3044\u4fa1\u5024\u3092\u5275\u51fa\u3059\u308b\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5074\u304b\u3089\u306f\u300c\u6839\u62e0\u304c\u66d6\u6627\u300d\u3068\u5224\u65ad\u3055\u308c\u3001\u5341\u5206\u306a\u652f\u63f4\u3092\u5f97\u3089\u308c\u306a\u3044\u3053\u3068\u304c\u591a\u3044\u3002\u3053\u306e\u5bfe\u7acb\u69cb\u9020\u306f\u3001<strong>\u30c7\u30fc\u30bf\u3068\u611f\u6027\u304c\u878d\u5408\u3057\u305f\u771f\u306e\u9867\u5ba2\u4fa1\u5024\u5275\u9020<\/strong>\u3092\u59a8\u3052\u3066\u3044\u308b\u3002<\/p>\n<p>\u5b9f\u969b\u3001\u512a\u308c\u305fUX\u3084\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u679c\u306b\u76f4\u7d50\u3059\u308b\u3002\u6d77\u5916\u3067\u306f\u3001UX\u3092\u6226\u7565\u306e\u4e2d\u6838\u306b\u636e\u3048\u308b\u3053\u3068\u3067CPA\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u304c\u5927\u5e45\u306b\u6539\u5584\u3057\u305f\u308a\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u5411\u4e0a\u3057\u305f\u4e8b\u4f8b\u3082\u591a\u3044\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u201c\u6570\u5024\u201d\u3060\u3051\u3067\u306a\u304f\u201c\u4f53\u9a13\u201d\u3092\u8a55\u4fa1\u3057\u3001\u30c7\u30b6\u30a4\u30f3\u304c\u201c\u611f\u899a\u201d\u3060\u3051\u3067\u306a\u304f\u201c\u6839\u62e0\u201d\u3092\u63d0\u793a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3068\u304d\u3001\u4e21\u8005\u306f\u521d\u3081\u3066\u76f8\u4e57\u52b9\u679c\u3092\u751f\u3080\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"hRmtfhY2nr\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/ux-for-marketing\/\">\u512a\u308c\u305fUX\u3053\u305d\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u4e3b\u6d41\u306b\u3000~UX for Marketing~<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u512a\u308c\u305fUX\u3053\u305d\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u4e3b\u6d41\u306b\u3000~UX for Marketing~&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/ux-for-marketing\/embed\/#?secret=5rAEQtFjGc#?secret=hRmtfhY2nr\" data-secret=\"hRmtfhY2nr\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>5. \u56fd\u5185\u5e02\u5834\u3078\u306e\u4f9d\u5b58\u304c\u8996\u5ea7\u3092\u66c7\u3089\u305b\u308b<\/h2>\n<p>\u5c11\u5b50\u9ad8\u9f62\u5316\u304c\u9032\u3080\u65e5\u672c\u3067\u306f\u3001\u4eca\u5f8c\u306e\u6210\u9577\u306f\u6d77\u5916\u5e02\u5834\u3078\u306e\u5c55\u958b\u306b\u304b\u304b\u3063\u3066\u3044\u308b\u3002\u3057\u304b\u3057\u591a\u304f\u306e\u4f01\u696d\u306f\u3044\u307e\u3060\u306b\u56fd\u5185\u9867\u5ba2\u4e2d\u5fc3\u306e\u767a\u60f3\u304b\u3089\u629c\u3051\u51fa\u305b\u305a\u3001<strong>\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u9867\u5ba2\u4f53\u9a13\u306e\u8a2d\u8a08<\/strong>\u304c\u5f8c\u56de\u3057\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u6d77\u5916\u306e\u9867\u5ba2\u306b\u9078\u3070\u308c\u308b\u305f\u3081\u306b\u306f\u3001\u6587\u5316\u30fb\u611f\u6027\u30fb\u751f\u6d3b\u69d8\u5f0f\u306e\u9055\u3044\u3092\u7406\u89e3\u3057\u3001<strong>\u5171\u611f\u3092\u8a2d\u8a08\u3059\u308b\u529b<\/strong>\u304c\u6b20\u304b\u305b\u306a\u3044\u3002<\/p>\n<p>\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u306f\u5358\u306a\u308b\u201c\u898b\u305f\u76ee\u306e\u7ffb\u8a33\u201d\u3067\u306f\u306a\u304f\u3001\u7570\u306a\u308b\u6587\u5316\u570f\u306e\u4eba\u3005\u3068\u5171\u901a\u8a00\u8a9e\u3067\u3064\u306a\u304c\u308b\u305f\u3081\u306e\u65b9\u6cd5\u8ad6\u3067\u3082\u3042\u308b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"y0uOEHm7Bd\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/productsfromjapan\/\">\u201c\u6d77\u5916\u306f\u7121\u7406\u201d\u306f\u601d\u3044\u8fbc\u307f\u304b\uff1f\u30b0\u30ed\u30fc\u30d0\u30eb\u3067\u8a55\u4fa1\u3055\u308c\u308b\u65e5\u672c\u767a\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u53ef\u80fd\u6027<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u201c\u6d77\u5916\u306f\u7121\u7406\u201d\u306f\u601d\u3044\u8fbc\u307f\u304b\uff1f\u30b0\u30ed\u30fc\u30d0\u30eb\u3067\u8a55\u4fa1\u3055\u308c\u308b\u65e5\u672c\u767a\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u53ef\u80fd\u6027&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/productsfromjapan\/embed\/#?secret=ZbkdZ3Tvcy#?secret=y0uOEHm7Bd\" data-secret=\"y0uOEHm7Bd\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>6. AI\u6642\u4ee3\u306b\u304a\u3051\u308b\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u306e\u518d\u5b9a\u7fa9<\/h2>\n<p>AI\u306f\u30c7\u30b6\u30a4\u30f3\u9818\u57df\u3060\u3051\u3067\u306a\u304f\u3001<strong>\u7d4c\u55b6\u305d\u306e\u3082\u306e\u306b\u5927\u304d\u306a\u30a4\u30f3\u30d1\u30af\u30c8<\/strong>\u3092\u4e0e\u3048\u3064\u3064\u3042\u308b\u3002\u751f\u6210AI\u306f\u5236\u4f5c\u3084\u5206\u6790\u306e\u4e00\u90e8\u3092\u81ea\u52d5\u5316\u3057\u3001\u7d4c\u55b6\u5224\u65ad\u306e\u524d\u63d0\u3068\u306a\u308b\u60c5\u5831\u91cf\u3092\u5287\u7684\u306b\u5897\u3084\u3059\u3002<\/p>\n<p>\u3060\u304c\u672c\u8cea\u306f\u3001\u300cAI\u3092\u3069\u3046\u9867\u5ba2\u8ab2\u984c\u306e\u89e3\u6c7a\u306b\u53d6\u308a\u8fbc\u3080\u304b\u300d\u3068\u3044\u3046<strong>\u6226\u7565\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u306e\u30c7\u30b6\u30a4\u30f3<\/strong>\u306b\u3042\u308b\u3002<\/p>\n<p>AI\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u3092\u3069\u3046\u8aad\u307f\u89e3\u304d\u3001\u3069\u306e\u3088\u3046\u306b\u4f53\u9a13\u4fa1\u5024\u3078\u3068\u5909\u63db\u3059\u308b\u304b\u3002\u3053\u3053\u306b\u3053\u305d\u3001\u7d4c\u55b6\u8005\u81ea\u8eab\u306e\u5275\u9020\u6027\u3068\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u304c\u554f\u308f\u308c\u308b\u3002AI\u6642\u4ee3\u306e\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u3068\u306f\u3001<strong>\u4eba\u9593\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u95a2\u4fc2\u6027\u305d\u306e\u3082\u306e\u3092\u518d\u8a2d\u8a08\u3059\u308b\u55b6\u307f<\/strong>\u306a\u306e\u3060\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Dtj5qQWGKZ\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/aixdesignxbusiness\/\">AI\u6642\u4ee3\u306e\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6: \u30d7\u30ed\u30c0\u30af\u30c8\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u518d\u5b9a\u7fa9<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;AI\u6642\u4ee3\u306e\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6: \u30d7\u30ed\u30c0\u30af\u30c8\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u518d\u5b9a\u7fa9&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/aixdesignxbusiness\/embed\/#?secret=nN1GUr6h4h#?secret=Dtj5qQWGKZ\" data-secret=\"Dtj5qQWGKZ\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<p><div class=\"wrap_iframe ytbe\"><iframe title=\"Spotify Embed: #2-8 AI\u6642\u4ee3\u306e\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6 - \u3053\u308c\u304b\u3089\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3068\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\"  allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/7ut07Dfo7Kj4kLkD5ooOpE?si=oDcDKZ1tR-etQ4ydjc6WRg&#038;utm_source=oembed\"><\/iframe><\/p><\/div>\n<h2>7. \u7d4c\u55b6\u3092\u201c\u30c7\u30b6\u30a4\u30f3\u3059\u308b\u201d\u3068\u3044\u3046\u899a\u609f\u3092\u6301\u3066<\/h2>\n<p>\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u306e\u30b4\u30fc\u30eb\u306f\u3001\u90e8\u7f72\u3092\u3064\u304f\u308b\u3053\u3068\u3067\u3082\u3001\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3092\u958b\u304f\u3053\u3068\u3067\u3082\u306a\u3044\u3002<br \/>\n\u305d\u308c\u306f\u3001<strong>\u7d4c\u55b6\u305d\u306e\u3082\u306e\u3092\u518d\u8a2d\u8a08\u3059\u308b\u3053\u3068<\/strong>\u3067\u3042\u308a\u3001\u7d4c\u55b6\u8005\u304c\u300c\u554f\u3044\u3092\u7acb\u3066\u3001\u9867\u5ba2\u8996\u70b9\u3067\u610f\u601d\u6c7a\u5b9a\u3059\u308b\u529b\u300d\u3092\u8eab\u306b\u3064\u3051\u308b\u3053\u3068\u304c\u51fa\u767a\u70b9\u3060\u3002<\/p>\n<p>\u30c7\u30b6\u30a4\u30f3\u3068\u306f\u5f62\u3092\u3064\u304f\u308b\u3053\u3068\u3067\u306f\u306a\u304f\u3001<strong>\u672a\u6765\u3092\u69cb\u60f3\u3059\u308b\u529b<\/strong>\u3060\u3002AI\u304c\u9032\u5316\u3057\u3001\u7523\u696d\u69cb\u9020\u304c\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u6642\u4ee3\u3060\u304b\u3089\u3053\u305d\u3001\u4f01\u696d\u306e\u672a\u6765\u3092\u81ea\u3089\u30c7\u30b6\u30a4\u30f3\u3067\u304d\u308b\u7d4c\u55b6\u8005\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"EruIA1IJbh\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/dfi-1\/\">\u30c7\u30b6\u30a4\u30f3\u3092\u7d4c\u55b6\u306b\u878d\u5408\u3055\u305b\u308b\u305f\u3081\u306e6\u30b9\u30c6\u30c3\u30d7<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30c7\u30b6\u30a4\u30f3\u3092\u7d4c\u55b6\u306b\u878d\u5408\u3055\u305b\u308b\u305f\u3081\u306e6\u30b9\u30c6\u30c3\u30d7&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/dfi-1\/embed\/#?secret=BrKkJV6OTI#?secret=EruIA1IJbh\" data-secret=\"EruIA1IJbh\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u307e\u3068\u3081\uff1a\u30c7\u30b6\u30a4\u30f3\u3092\u7406\u89e3\u3059\u308b\u7d4c\u55b6\u8005\u3092\u5897\u3084\u3059\u3053\u3068\u304b\u3089\u59cb\u307e\u308b<\/h2>\n<p>\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u306e\u6210\u5426\u306f\u3001\u201c\u7d4c\u55b6\u5c64\u304c\u3069\u308c\u3060\u3051\u30c7\u30b6\u30a4\u30f3\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u304b\u201d\u3067\u6c7a\u307e\u308b\u3002\u305d\u3057\u3066\u305d\u308c\u306f\u3001\u30c7\u30b6\u30a4\u30ca\u30fc\u3092\u5897\u3084\u3059\u3053\u3068\u3067\u306f\u306a\u304f\u3001<strong>\u30c7\u30b6\u30a4\u30f3\u3092\u7406\u89e3\u3059\u308b\u7d4c\u55b6\u8005\u3092\u5897\u3084\u3059\u3053\u3068<\/strong>\u304b\u3089\u59cb\u307e\u308b\u3002<\/p>\n<p>AI\u3068\u30b0\u30ed\u30fc\u30d0\u30eb\u7af6\u4e89\u304c\u9032\u3080\u4eca\u3001\u4eba\u9593\u3089\u3057\u3044\u6d1e\u5bdf\u3068\u5275\u9020\u6027\u3092\u7d4c\u55b6\u306b\u53d6\u308a\u623b\u3059\u3053\u3068\u304c\u3001\u4f01\u696d\u306e\u672a\u6765\u3092\u5207\u308a\u958b\u304f\u6700\u5927\u306e\u9375\u3068\u306a\u308b\u3002<\/p>\n<h2>\u3053\u306e\u5185\u5bb9\u306b\u95a2\u9023\u3059\u308b\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8<\/h2>\n<p><div class=\"wrap_iframe ytbe\"><iframe title=\"Spotify Embed: #2-15 \u300c\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u300d\u306f\u672c\u5f53\u306b\u52b9\u679c\u304c\u3042\u308b\u306e\u304b\uff1f\u7279\u8a31\u5e81\u30ec\u30dd\u30fc\u30c8\u3068btrax\u5b9f\u8df5\u4e8b\u4f8b\u304b\u3089\u89e3\u8aac\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\"  allowfullscreen allow=\"autoplay; 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