{"id":70521,"date":"2025-06-18T08:00:46","date_gmt":"2025-06-17T23:00:46","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=70521"},"modified":"2025-06-18T09:52:56","modified_gmt":"2025-06-18T00:52:56","slug":"lego","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/lego\/","title":{"rendered":"LEGO\u3092\u5012\u7523\u306e\u5371\u6a5f\u304b\u3089\u6551\u3063\u305f\u300c\u30dc\u30ed\u30dc\u30ed\u306e\u30b9\u30cb\u30fc\u30ab\u30fc\u300d~ \u30c7\u30fc\u30bf\u504f\u91cd\u3092\u4e57\u308a\u8d8a\u3048\u305f\u6311\u6226\u3068\u9006\u8ee2\u5287 ~"},"content":{"rendered":"<div class='wp_content_tag clearfix'><p>\u5546\u54c1\u958b\u767a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u30c7\u30fc\u30bf\u3084\u6570\u5b57\u306e\u91cd\u8981\u3055\u306f\u8ab0\u3082\u304c\u8a8d\u3081\u308b\u3068\u3053\u308d\u3060\u308d\u3046\u3002\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306b\u3064\u3044\u3066\u3082\u305d\u3046\u3060\u3002<\/p>\n<p>\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u6211\u3005\u304c\u3053\u308c\u307e\u3067\u6570\u591a\u304f\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u901a\u3058\u3066\u5f97\u305f\u7d4c\u9a13\u304b\u3089\u3044\u3046\u3068\u3001\u6570\u5b57\u307b\u3069\u5f53\u3066\u306b\u306a\u3089\u306a\u3044\u3082\u306e\u306f\u306a\u3044\u3002\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306e\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3067\u306f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3055\u3093\u3068\u5171\u306b\u3001\u9867\u5ba2\u306e\u300c\u751f\u306e\u58f0\u300d\u3092\u805e\u304d\u306b\u884c\u304f\u305f\u3073\u306b\u305d\u3046\u75db\u611f\u3055\u305b\u3089\u308c\u308b\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001\u30ec\u30b4\u30d6\u30ed\u30c3\u30af\u304c\u4f1a\u793e\u306e\u5012\u7523\u306e\u5371\u6a5f\u306b\u9665\u3063\u3066\u3044\u305f\u6642\u671f\u306b\u3001\u30c7\u30fc\u30bf\u3067\u306f\u306a\u304f\u9867\u5ba2\u306e\u58f0\u3092\u91cd\u8996\u3057\u305f\u3053\u3068\u3067\u3001\u5012\u7523\u306e\u5371\u6a5f\u3092\u9003\u308c\u305f\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u901a\u3058\u3066\u3001\u305d\u306e\u672c\u8cea\u3092\u6398\u308a\u4e0b\u3052\u305f\u3044\u3068\u601d\u3046\u3002<\/p>\n<h2>2003\u5e74\u3001LEGO\u306f\u5d16\u3063\u3077\u3061\u306b\u7acb\u3063\u3066\u3044\u305f<\/h2>\n<p>\u4eca\u306e\u59ff\u304b\u3089\u306f\u60f3\u50cf\u3082\u3067\u304d\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u30d6\u30ed\u30c3\u30af\u73a9\u5177\u306e\u4ee3\u540d\u8a5e\u3068\u3082\u8a00\u308f\u308c\u308bLEGO (\u30ec\u30b4) \u306f\u30012003\u5e74\u3054\u308d\u3001\u5012\u7523\u5bf8\u524d\u307e\u3067\u8ffd\u3044\u3084\u3089\u308c\u3066\u3044\u305f\u3002<\/p>\n<p>\u305d\u306e\u5f53\u6642\u306eLEGO\u306f\u3001\u58f2\u4e0a30%\u6e1b\u30011\u65e5\u3042\u305f\u308a100\u4e07\u30c9\u30eb\u306e\u640d\u5931\u3068\u3044\u3046\u672a\u66fe\u6709\u306e\u5371\u6a5f\u3092\u8fce\u3048\u3001\u7015\u6b7b\u306e\u72b6\u614b\u3060\u3063\u305f\u3002\u305d\u306e\u7406\u7531\u306f<strong>\u300c\u30c7\u30fc\u30bf\u3092\u91cd\u8981\u8996\u3057\u3059\u304e\u305f\u300d<\/strong>\u3053\u3068\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u300c\u5b50\u3069\u3082\u306f\u96c6\u4e2d\u529b\u304c\u7d9a\u304b\u306a\u3044\u300d\u300c\u30b7\u30f3\u30d7\u30eb\u3092\u597d\u3080\u300d\u3068\u3044\u3046\u5e02\u5834\u30c7\u30fc\u30bf\u3092\u76f2\u4fe1\u3057\u3001\u7c21\u5358\u3067\u77ed\u6642\u9593\u3067\u7d44\u3081\u308b\u30bb\u30c3\u30c8\u3078\u8235\u3092\u5207\u3063\u305f\u3053\u3068\u3060\u3063\u305f\u3002<\/p>\n<p>\u7d50\u679c\u3001\u8ca9\u58f2\u306f\u4f4e\u8ff7\u3002LEGO\u672c\u6765\u306e\u9b45\u529b\u3067\u3042\u308b\u3001\u201c\u4f5c\u308a\u4e0a\u3052\u308b\u9054\u6210\u611f\u201d \u304c\u5931\u308f\u308c\u305f\u304b\u3089\u3060\u3002<\/p>\n<div id=\"attachment_70523\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-70523\" class=\"size-full wp-image-70523\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/lego-loss.png\" alt=\"\u7d4c\u55b6\u5371\u6a5f\u306b\u9665\u3063\u3066\u3044\u305f2003\u5e74\u306e\u30ec\u30b4\u793e\" width=\"830\" height=\"506\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/lego-loss.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/lego-loss-300x183.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/lego-loss-768x468.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-70523\" class=\"wp-caption-text\">\u7d4c\u55b6\u5371\u6a5f\u306b\u9665\u3063\u3066\u3044\u305f2003\u5e74\u306e\u30ec\u30b4\u793e \u51fa\u5c55: <a href=\"https:\/\/sk.sagepub.com\/cases\/going-back-to-basics-lego-utilized-risk-management-to-profitability\" target=\"_blank\" rel=\"noopener\">Sage<\/a><\/p><\/div>\n<h2>11\u6b73\u306e\u30b9\u30b1\u30fc\u30bf\u30fc\u5c11\u5e74\u304c\u793a\u3057\u305f\u771f\u5b9f<\/h2>\n<p>\u7aae\u5730\u306eLEGO\u304c\u884c\u3063\u305f\u306e\u306f\u3001\u4e45\u3005\u306e \u201c\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\u201d \u3060\u3063\u305f\u300211\u6b73\u306e\u5c11\u5e74\u306b\u300c\u4e00\u756a\u5927\u5207\u306a\u30e2\u30ce\u306f\uff1f\u300d\u3068\u5c0b\u306d\u308b\u3068\u3001\u5f7c\u306f\u30dc\u30ed\u30dc\u30ed\u306e\u30b7\u30e5\u30fc\u30ba\u3092\u5dee\u3057\u51fa\u3057\u305f\u3002\u7406\u7531\u306f\u300c\u96e3\u3057\u3044\u6280\u3092\u7fd2\u5f97\u3057\u305f\u8a3c\u3060\u304b\u3089\u300d\u3068\u3002<\/p>\n<p>\u3053\u306e\u77ac\u9593\u3001LEGO\u306f\u6c17\u3065\u3044\u305f\u306e\u3060<\/p>\n<ul>\n<li>\u5b50\u3069\u3082\u306f\u6311\u6226\u3092\u6c42\u3081\u3066\u3044\u308b<\/li>\n<li>\u96e3\u95a2\u3092\u7a81\u7834\u3057\u305f\u201c\u8a3c\u201d\u3092\u8a87\u308a\u305f\u3044<\/li>\n<li>\u300c\u6210\u9577\u306e\u52f2\u7ae0\u300d\u3053\u305d\u4fa1\u5024<\/li>\n<\/ul>\n<p>\u3068\u3044\u3046\u3053\u3068\u306b\u3002\u3053\u308c\u306f\u6570\u5b57\u3084\u30c7\u30fc\u30bf\u304b\u3089\u3060\u3051\u3067\u306f\u6c7a\u3057\u3066\u5f97\u308b\u3053\u3068\u306e\u3067\u304d\u306a\u3044\u30a4\u30f3\u30b5\u30a4\u30c8\u3060\u3063\u305f\u3002<\/p>\n<h2>\u305d\u3057\u3066\u3001\u6226\u7565\u3092180\u5ea6\u8ee2\u63db\u3057\u305f<\/h2>\n<p>\u305d\u306e\u5c11\u5e74\u304b\u3089\u5f97\u3089\u308c\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5143\u306b\u3001LEGO\u306f\u5927\u5e45\u306b\u88fd\u54c1\u306e\u65b9\u5411\u5c55\u958b\u3092\u884c\u3063\u305f\u3002\u5f7c\u3089\u304c\u5177\u4f53\u7684\u306b\u884c\u3063\u305f\u306e\u306f<\/p>\n<ul>\n<li>\u30d1\u30fc\u30c4\u6570\u3092\u5897\u3084\u3057\u3001\u69cb\u9020\u3082\u8907\u96d1\u5316<\/li>\n<li>\u5b8c\u6210\u307e\u3067\u6642\u9593\u3092\u8981\u3059\u308b \u201c\u3084\u308a\u3054\u305f\u3048\u201d \u3092\u6f14\u51fa<\/li>\n<li>\u5b8c\u6210\u54c1\u304c\u300c\u81ea\u6162\u3067\u304d\u308b\u52f2\u7ae0\u300d\u306b\u306a\u308b\u8a2d\u8a08\u3078<\/li>\n<\/ul>\n<p>\u2800\u7d50\u679c\u3001\u58f2\u4e0a\u306f\u6025\u56de\u5fa9\u3057\u3001\u4eca\u65e5\u306e\u4e16\u754cNo.1\u30c8\u30a4\u30d6\u30e9\u30f3\u30c9\u3078\u3068\u4e0a\u308a\u8a70\u3081\u305f\u3002<\/p>\n<h2>\u30c7\u30fc\u30bf\u3068\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b<\/h2>\n<p>\u5e02\u5834\u30c7\u30fc\u30bf\u306f\u300c\u6f6e\u6d41\u300d\u3092\u793a\u3059\u304c\u3001\u4eba\u9593\u306e\u52d5\u6a5f\u3084\u611f\u60c5\u307e\u3067\u306f\u5199\u3057\u53d6\u308c\u306a\u3044\u3002LEGO\u306e\u5931\u6557\u306f<strong>\u30c7\u30fc\u30bf\u3092\u7d76\u5bfe\u8996\u3057\u3001\u9867\u5ba2\u306e\u58f0\u3092\u7f6e\u304d\u53bb\u308a\u306b\u3057\u305f<\/strong>\u3053\u3068\u3002\u9006\u306b\u3001\u6210\u529f\u306f<strong>\u9867\u5ba2\u306e\u6df1\u5c64\u5fc3\u7406\u3092\u62fe\u3044\u4e0a\u3052\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u3078\u53cd\u6620\u3057\u305f<\/strong>\u3053\u3068\u3060\u3002<\/p>\n<div id=\"attachment_70524\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-70524\" class=\"size-full wp-image-70524\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/lego-growth.png\" alt=\"V\u5b57\u56de\u5fa9\u3092\u9054\u6210\u3057\u305f\u30ec\u30b4\u306e\u58f2\u308a\u4e0a\u3052\u63a8\u79fb\" width=\"830\" height=\"543\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/lego-growth.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/lego-growth-300x196.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/lego-growth-768x502.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-70524\" class=\"wp-caption-text\">V\u5b57\u56de\u5fa9\u3092\u9054\u6210\u3057\u305f\u30ec\u30b4\u306e\u58f2\u308a\u4e0a\u3052\u63a8\u79fb \u51fa\u5c55: <a href=\"https:\/\/www.reddit.com\/r\/Infographics\/comments\/1cgu8ze\/visualizing_the_lego_groups_revenue_and_ebit\/\" target=\"_blank\" rel=\"noopener\">reddit<\/a><\/p><\/div>\n<h2>\u50d5\u3089\u304c\u5b66\u3076\u3079\u304d3\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>\u3053\u306eLEGO\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u304b\u3089\u5f97\u3089\u308c\u308b\u3053\u3068\u306f3\u3064\u3042\u308a\u3001\u6211\u3005\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3092\u901a\u3058\u305f\u65b0\u898f\u4e8b\u696d\u5275\u9020\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u3082\u3001\u5927\u5207\u306b\u3057\u3066\u3044\u308b\u30dd\u30a4\u30f3\u30c8\u3067\u3082\u3042\u308b\u3002<\/p>\n<ol>\n<li>\u4eee\u8aac\u3088\u308a\u5148\u306b\u30d2\u30a2\u30ea\u30f3\u30b0: \u30c7\u30fc\u30bf\u5206\u6790\u524d\u306b\u9867\u5ba2\u3078\u76f4\u63a5\u3042\u305f\u308a\u3001\u751f\u306e\u8ab2\u984c\u3092\u62bd\u51fa\u3059\u308b<\/li>\n<li>\u201c\u8a3c\u62e0\u201d\u3092\u30c7\u30b6\u30a4\u30f3\u3059\u308b: \u9867\u5ba2\u304c\u52aa\u529b\u3084\u60c5\u71b1\u3092\u8a87\u793a\u3067\u304d\u308b\u8981\u7d20\u3092\u7d44\u307f\u8fbc\u3080<\/li>\n<li>KPI\u306b\u201c\u611f\u60c5\u6307\u6a19\u201d\u3092\u5165\u308c\u308b: \u5b8c\u6210\u5ea6\u3084NPS\u3060\u3051\u3067\u306a\u304f\u3001\u9054\u6210\u611f\u30fb\u71b1\u4e2d\u5ea6\u3092\u6e2c\u5b9a\u3059\u308b<\/li>\n<\/ol>\n<h2>\u3053\u306e\u6559\u8a13\u3092btrax\u306e\u30c7\u30b6\u30a4\u30f3\u73fe\u5834\u3067\u3069\u3046\u6d3b\u304b\u3057\u3066\u3044\u308b\u306e\u304b\uff1f<\/h2>\n<p>\u50d5\u3089 <a href=\"http:\/\/www.btrax.com\/jp\" target=\"_blank\" rel=\"noopener\">btrax<\/a> \u304c\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u6bce\u306b\u884c\u3063\u3066\u3044\u308b\u306e\u306f\u3001\u300c\u6570\u5b57 \u2192 \u4eee\u8aac\u300d\u3067\u306f\u306a\u304f\u300c\u58f0 \u2192 \u6d1e\u5bdf \u2192 \u6570\u5b57\u300d\u3068\u3044\u3046\u9006\u8ee2\u30d7\u30ed\u30bb\u30b9\u3060\u3002\u5177\u4f53\u7684\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u30b5\u30a4\u30af\u30eb\u3092\u5fb9\u5e95\u3057\u3066\u3044\u308b\u3002<\/p>\n<h3>1. \u30d5\u30a3\u30fc\u30eb\u30c9\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u6700\u521d\u306b\u7d44\u307f\u8fbc\u3080<\/h3>\n<p>\u4e8b\u524d\u306b\u30c7\u30b9\u30af\u30ea\u30b5\u30fc\u30c1\u3067\u5f97\u305f\u6570\u5b57\u306f\u3042\u304f\u307e\u3067 \u201c\u554f\u3044\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u6750\u6599\u201d\u3002\u521d\u65e5\u306e\u5348\u524d\u4e2d\u306b\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3068\u4e00\u7dd2\u306b\u30e6\u30fc\u30b6\u30fc\u5b85\u3084\u5e97\u8217\u306b\u51fa\u5411\u304d\u3001\u6700\u4f4e\uff15\u4ef6\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u5b9f\u65bd\u3059\u308b\u3002\u3053\u308c\u3067 \u201c\u808c\u611f\u899a\u201d \u3092\u5168\u54e1\u306b\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3059\u308b\u3002<\/p>\n<h3>2. \u305d\u306e\u5834\u3067 \u201c\u8a3c\u62e0\u201d \u3092\u30e2\u30c7\u30ea\u30f3\u30b0<\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u5f97\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u3082\u3068\u306b\u3001\u6570\u5b57\u3060\u3051\u3067\u306f\u6e2c\u308c\u306a\u3044\u300c\u30ef\u30af\u30ef\u30af\u5ea6\u300d\u300c\u9054\u6210\u611f\u300d\u3092\u8a18\u9332\u3059\u308b\u3002\u305d\u3057\u3066\u3001\u30b5\u30fc\u30d3\u30b9\u3084\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u4f01\u753b\u3059\u308b\u969b\u306e\u610f\u601d\u6c7a\u5b9a\u6642\u306b\u5fc5\u305a\u4e8c\u8ef8\u3067\u8a55\u4fa1\u3059\u308b\u4ed5\u7d44\u307f\u3092\u7d44\u307f\u8fbc\u3080\u3002<\/p>\n<h3>3. \u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u306b\u5bfe\u3059\u308b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u969b\u3082\u6570\u5b57\u3060\u3051\u3067\u306f\u306a\u3044\u611f\u89e6\u3092\u5927\u5207\u306b\u3059\u308b<\/h3>\n<p>\u53c2\u52a0\u8005\u306e\u8868\u60c5\u5909\u5316\u3084\u58f0\u306e\u30c8\u30fc\u30f3\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u8a18\u9332\u3002\u30c6\u30b9\u30bf\u30fc\u304c\u201c\u304a\u3063\u2026\u201d\u3068\u524d\u306e\u3081\u308a\u306b\u306a\u3063\u305f\u77ac\u9593\u3092\u30de\u30fc\u30af\u3057\u3001\u5f8c\u3067\u306a\u305c\u305d\u3046\u611f\u3058\u305f\u304b\u3092\u6df1\u6398\u308a\u3059\u308b\u3002\u307e\u305f\u3001\u30dd\u30b9\u30c8\u30a4\u30c3\u30c8\u3067\u300c\u597d\u304d\uff0f\u9055\u548c\u611f \/ \u6539\u5584\u30a2\u30a4\u30c7\u30a2\u300d\u3092\u8cbc\u308a\u51fa\u3057\u3001\u305d\u306e\u71b1\u91cf\u3092\u53ef\u8996\u5316\u3002\u8cbc\u3089\u308c\u305f\u91cf\u3068\u8a9e\u5f59\u306e\u5f37\u5ea6\u304c\u3001\u305d\u306e\u307e\u307e\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30cd\u30eb\u30ae\u30fc\u3092\u793a\u3059\u30d0\u30ed\u30e1\u30fc\u30bf\u306b\u306a\u308b\u3002<\/p>\n<h2>\u4eba\u306e\u58f0\u304c\u6210\u529f\u3078\u306e\u7f85\u91dd\u76e4\u3068\u306a\u308b<\/h2>\n<p>\u6570\u5b57\u306f\u300c\u65b9\u5411\u300d\u3092\u6307\u3057\u793a\u3059\u30b3\u30f3\u30d1\u30b9\u306b\u306a\u308b\u3002\u3067\u3082\u3001\u6700\u7d42\u7684\u306b\u822a\u8def\u3092\u6c7a\u3081\u308b\u306e\u306f \u201c\u4eba\u306e\u58f0\u201d 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