{"id":70456,"date":"2025-05-27T08:00:49","date_gmt":"2025-05-26T23:00:49","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=70456"},"modified":"2025-07-30T04:00:41","modified_gmt":"2025-07-29T19:00:41","slug":"north-star-metric","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/north-star-metric\/","title":{"rendered":"KPI\u306f\u3082\u3046\u53e4\u3044\uff01North Star Metric\u3067\u5727\u5012\u7684\u306a\u4e8b\u696d\u6210\u9577\u3092\u5b9f\u73fe\u3057\u3088\u3046"},"content":{"rendered":"<div class='wp_content_tag clearfix'><p>\u300c\u58f2\u4e0a\u3092\u4f38\u3070\u305b\u3070\u4e8b\u696d\u306f\u6210\u9577\u3059\u308b\u300d\u300c\u65b0\u898f\u9867\u5ba2\u6570\u3092\u5897\u3084\u305b\u3070\u6210\u529f\u3060\u300d\u2014\u2014\u305d\u3046\u601d\u3063\u3066\u3001\u3072\u305f\u3059\u3089KPI\u3092\u8ffd\u3044\u304b\u3051\u3066\u3044\u306a\u3044\u3060\u308d\u3046\u304b\uff1f<\/p>\n<p>\u3057\u304b\u3057\u3001KPI\u306e\u6570\u5024\u304c\u826f\u304f\u306a\u3063\u3066\u3044\u308b\u306e\u306b\u3001\u306a\u305c\u304b\u601d\u3063\u305f\u3088\u3046\u306a\u6210\u9577\u304c\u611f\u3058\u3089\u308c\u306a\u3044\u3068\u3044\u3046\u4f01\u696d\u306f\u591a\u3044\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u58f2\u4e0a\u306f\u4e0a\u304c\u3063\u3066\u3044\u308b\u306e\u306b\u30ea\u30d4\u30fc\u30bf\u30fc\u304c\u5897\u3048\u305a\u3001\u5e38\u306b\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u7d9a\u3051\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u72b6\u614b\u3084\u3001\u9867\u5ba2\u6570\u306f\u5897\u3048\u3066\u3044\u308b\u306e\u306b\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u5229\u7528\u983b\u5ea6\u304c\u4f4e\u304f\u3001\u5341\u5206\u306b\u4fa1\u5024\u304c\u63d0\u4f9b\u3067\u304d\u3066\u3044\u306a\u3044\u72b6\u614b\u3068\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u3042\u308b\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u554f\u984c\u306f\u3001\u300c\u4f55\u3092\u6307\u6a19\u3068\u3057\u3066\u8ffd\u3046\u304b\u300d\u304c\u9593\u9055\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u6301\u7d9a\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u8a08\u6e2c\u3059\u308b\u6307\u6a19\u3092\u9069\u5207\u306b\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3002\u3067\u306f\u3001\u6210\u9577\u4f01\u696d\u304c\u91cd\u8996\u3057\u3066\u3044\u308b\u300c\u672c\u5f53\u306b\u52b9\u679c\u306e\u3042\u308b\u6307\u6a19\u300d\u3068\u306f\u4f55\u306a\u306e\u3060\u308d\u3046\u304b\u3002<\/p>\n<p>\u771f\u306b\u4e8b\u696d\u6210\u9577\u3092\u6e2c\u308b\u305f\u3081\u306e\u6307\u6a19\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u3001<strong>North Star Metric\uff08\u30ce\u30fc\u30b9\u30b9\u30bf\u30fc\u30fb\u30e1\u30c8\u30ea\u30c3\u30af\u3001\u30ce\u30fc\u30b9\u30b9\u30bf\u30fc\u6307\u6a19\uff09<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>\u4eca\u56de\u306e\u30d6\u30ed\u30b0\u3067\u306f\u3001\u3053\u306eNorth Star Metric\u306e\u6982\u5ff5\u3084\u8a2d\u5b9a\u65b9\u6cd5\u3001\u305d\u3057\u3066\u5b9f\u969b\u306e\u4f01\u696d\u4e8b\u4f8b\u3092\u901a\u3058\u3066\u3001\u3069\u306e\u3088\u3046\u306b\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u306e\u9375\u3068\u306a\u308a\u5f97\u308b\u306e\u304b\u3092\u5177\u4f53\u7684\u306b\u7d10\u89e3\u3044\u3066\u3044\u304f\u3002<\/p>\n<h1>North Star Metric\u3068\u306f<\/h1>\n<p>North Star Metric\u3068\u306f\u3001<strong>\u4e8b\u696d\u3092\u7740\u5b9f\u306b\u6210\u9577\u3055\u305b\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u3078\u3069\u306e\u3050\u3089\u3044\u4fa1\u5024\u63d0\u4f9b\u3067\u304d\u3066\u3044\u308b\u304b\u3092\u3001\u30b7\u30f3\u30d7\u30eb\u3067\u308f\u304b\u308a\u3084\u3059\u3044\u6570\u5b57\u306b\u8868\u3057\u305f\u3082\u306e<\/strong>\u3060\u3002\u7aef\u7684\u306b\u3044\u3048\u3070\u3001\u3053\u306e\u6570\u5b57\u304c\u6539\u5584\u3055\u308c\u308b\u307b\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3068\u3044\u3048\u308b\u308f\u3051\u3060\u3002<\/p>\n<p>\u3053\u306e\u6982\u5ff5\u306f\u3001\u5275\u696d\u5f53\u521d\u306eDropbox\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3092\u652f\u3048\u3001\u4e8b\u696d\u3092\u6025\u6210\u9577\u3055\u305b\u305f\u30b7\u30e7\u30fc\u30f3\u30fb\u30a8\u30ea\u30b9\uff08Sean Ellis\uff09\u6c0f\u304c2010\u5e74\u9803\u3001\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u3067\u63d0\u5531\u3057\u305f\u3053\u3068\u3067\u5e83\u307e\u3063\u305f\u3002\u4eca\u3067\u306f\u4e16\u754c\u4e2d\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304b\u3089\u5927\u4f01\u696d\u306b\u81f3\u308b\u307e\u3067\u3001\u5e45\u5e83\u304f\u53d6\u308a\u5165\u308c\u3089\u308c\u3066\u3044\u308b\u3002<\/p>\n<div id=\"attachment_70529\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-70529\" class=\"size-full wp-image-70529\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM1_Sean-Ellis-1.jpg\" alt=\"\" width=\"830\" height=\"432\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM1_Sean-Ellis-1.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM1_Sean-Ellis-1-300x156.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM1_Sean-Ellis-1-768x400.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-70529\" class=\"wp-caption-text\">\uff08\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30ab\u30fc\u3068\u3057\u3066\u3082\u77e5\u3089\u308c\u308b\u30b7\u30e7\u30fc\u30f3\u30fb\u30a8\u30ea\u30b9\u6c0f\uff08\u753b\u50cf\u51fa\u5178\uff1a<a href=\"https:\/\/www.columbiaroad.com\/blog\/podcast-with-the-creator-of-growth-hacking-sean-ellis\">\u30ea\u30f3\u30af<\/a>\uff09\uff09<\/p><\/div>\n<blockquote class=\"wp-embedded-content\" data-secret=\"XpBJzryfDi\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/gh\/\">\u301c\u4f01\u696d\u306e\u6210\u9577\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u301c \u6700\u8fd1\u8a71\u984c\u306e\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30ab\u30fc(Growth Hacker)\u3068\u306f<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u301c\u4f01\u696d\u306e\u6210\u9577\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u301c \u6700\u8fd1\u8a71\u984c\u306e\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30ab\u30fc(Growth Hacker)\u3068\u306f&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/gh\/embed\/#?secret=LZqIwaoKmp#?secret=XpBJzryfDi\" data-secret=\"XpBJzryfDi\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<p>\u300c\u30ce\u30fc\u30b9\u30b9\u30bf\u30fc\uff08North Star\uff09\u300d\u306f\u3001\u5317\u6975\u661f\u3092\u6307\u3059\u3002\u5317\u6975\u661f\u306f\u6614\u304b\u3089\u65c5\u4eba\u3084\u822a\u6d77\u58eb\u306e\u201c\u9053\u3057\u308b\u3079\u201d\u306e\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u304d\u305f\u304c\u3001North Star Metric\u3068\u3044\u3046\u8a00\u8449\u3082\u3001\u3053\u306e\u201c\u9032\u3080\u3079\u304d\u65b9\u5411\u3092\u793a\u3059\u661f\u201d\u306b\u3061\u306a\u3093\u3060\u30cd\u30fc\u30df\u30f3\u30b0\u3067\u3042\u308b\u3002\u3064\u307e\u308a\u3001\u201c\u4f01\u696d\u3084\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u9032\u3080\u3079\u304d\u65b9\u5411\u3092\u898b\u5931\u308f\u306a\u3044\u305f\u3081\u306e\u5927\u5207\u306a\u6307\u6a19\u201d\u3068\u3044\u3046\u610f\u5473\u5408\u3044\u3060\u3002\u3053\u306e\u6307\u6a19\u3092\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u5185\u3067\u306e\u65b9\u5411\u6027\u3092\u7d71\u4e00\u3059\u308b\u52b9\u679c\u3082\u671f\u5f85\u3067\u304d\u308b\u3002<\/p>\n<h1>North Star Metric\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/h1>\n<p>\u3067\u306f\u3001\u3069\u306e\u3088\u3046\u306bNorth Star Metric\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u3088\u3044\u306e\u3060\u308d\u3046\u304b\u3002North Star Metric\u3092\u5b9a\u3081\u308b\u306b\u306f\u3001\u4ee5\u4e0b\u306e4\u3064\u304b\u3089\u3001\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u304c\u3069\u308c\u3092\u8ffd\u3046\u3079\u304d\u8981\u7d20\u3092\u9078\u3073\u3001\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u6709\u52b9\u3060\u3002<\/p>\n<ul>\n<li><strong>\u5e45\uff08\u30e6\u30fc\u30b6\u30fc\u6570\uff09<\/strong>\uff1a\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u6570\u3002<\/li>\n<li><strong>\u6df1\u3055\uff08\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff09<\/strong>\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u3069\u308c\u3060\u3051\u6df1\u304f\u6d3b\u7528\u3057\u3066\u3044\u308b\u304b\u3002\u4f8b\u3048\u3070\u300c1\u30bb\u30c3\u30b7\u30e7\u30f3\u3042\u305f\u308a\u306e\u5e73\u5747\u8996\u8074\u6642\u9593\u300d\u3084\u3001\u300c\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u6a5f\u80fd\u306e\u6570\u300d\u306a\u3069\u304c\u3053\u308c\u306b\u5f53\u305f\u308b\u3002<\/li>\n<li><strong>\u983b\u5ea6\uff08\u5229\u7528\u983b\u5ea6\uff09<\/strong>\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u308c\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u304b\u3002\u4f8b\u3048\u3070\u3001\u300c\u9031\u3042\u305f\u308a\u306e\u30ed\u30b0\u30a4\u30f3\u56de\u6570\u300d\u3084\u3001\u300c\u30e6\u30fc\u30b6\u30fc\u306e\u6708\u9593\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u65e5\u6570\u300d\u306a\u3069\u304c\u8a72\u5f53\u3059\u308b\u3002<\/li>\n<li><strong>\u52b9\u7387\uff08\u76ee\u7684\u9054\u6210\u306e\u5bb9\u6613\u3055\uff09<\/strong>\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u306e\u52b9\u7387\u6027\u3002\u4f8b\u3048\u3070\u97f3\u697d\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u3067\u3042\u308c\u3070\u3001\u300c\u30a2\u30d7\u30ea\u3092\u958b\u3044\u3066\u304b\u3089\u97f3\u697d\u518d\u751f\u304c\u59cb\u307e\u308b\u307e\u3067\u306e\u6642\u9593\u300d\u3084\u3001\u300c\u76ee\u7684\u306e\u697d\u66f2\u306b\u305f\u3069\u308a\u7740\u304f\u307e\u3067\u306e\u30af\u30ea\u30c3\u30af\u6570\u300d\u306a\u3069\u304c\u8a72\u5f53\u3059\u308b\u3002<\/li>\n<\/ul>\n<p>\u3053\u306e\u4e2d\u306e\u3069\u308c\u3092North Star Metric\u306b\u8a2d\u5b9a\u3059\u308b\u3079\u304d\u304b\u3092\u6c7a\u3081\u308b\u969b\u306b\u306f\u3001\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u3069\u306e\u3088\u3046\u306a\u300c\u30b2\u30fc\u30e0\u300d\u306b\u5c5e\u3057\u3066\u6226\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3002\u3053\u3053\u3067\u3044\u3046\u300c\u30b2\u30fc\u30e0\u300d\u3068\u306f\u3001<strong>\u4e8b\u696d\u304c\u6210\u9577\u3059\u308b\u305f\u3081\u306b\u3069\u306e\u3088\u3046\u306a\u30eb\u30fc\u30eb\u3084\u4ed5\u7d44\u307f\u306e\u3082\u3068\u3067\u7af6\u4e89\u304c\u884c\u308f\u308c\u3066\u3044\u308b\u306e\u304b<\/strong>\u3068\u3044\u3046\u610f\u5473\u3060\u3002\u4e8b\u696d\u306e\u7279\u6027\u306b\u3088\u3063\u3066\u3001\u8ffd\u3046\u3079\u304d\u6307\u6a19\u306f\u5909\u308f\u3063\u3066\u304f\u308b\u3002<\/p>\n<p>\u30b2\u30fc\u30e0\u306f\u4e3b\u306b\u3001\u6b21\u306e3\u3064\u306e\u30bf\u30a4\u30d7\u306b\u5206\u985e\u3067\u304d\u308b\u3002<\/p>\n<div id=\"attachment_70458\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-70458\" class=\"wp-image-70458 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM2_Three-types-of-games.jpg\" alt=\"\" width=\"830\" height=\"432\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM2_Three-types-of-games.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM2_Three-types-of-games-300x156.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM2_Three-types-of-games-768x400.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-70458\" class=\"wp-caption-text\">3\u3064\u306e\u4e3b\u306a\u30b2\u30fc\u30e0<\/p><\/div>\n<p><strong>\u2460 \u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30fb\u30b2\u30fc\u30e0\uff08Attention Game\uff09<\/strong><\/p>\n<p>\u3053\u306e\u300c\u30b2\u30fc\u30e0\u300d\u3067\u306f\u3001<strong>\u6df1\u3055<\/strong>\u3001\u3064\u307e\u308a<strong>\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u308c\u3060\u3051\u9577\u3044\u6642\u9593\u3092\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u8cbb\u3084\u3057\u3066\u304f\u308c\u308b\u304b<\/strong>\u3067\u30d3\u30b8\u30cd\u30b9\u306e\u52dd\u6557\u304c\u6c7a\u307e\u308b\u3002SNS\u3084\u52d5\u753b\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u3001\u30cb\u30e5\u30fc\u30b9\u30a2\u30d7\u30ea\u306a\u3069\u3001\u300c\u9577\u304f\u4f7f\u308f\u308c\u308b\u307b\u3069\u4fa1\u5024\u304c\u9ad8\u307e\u308b\u300d\u30b5\u30fc\u30d3\u30b9\u304c\u8a72\u5f53\u3059\u308b\u3002<\/p>\n<p><strong>\u2461 \u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u30fb\u30b2\u30fc\u30e0\uff08Transaction Game\uff09<\/strong><\/p>\n<p>\u3053\u306e\u300c\u30b2\u30fc\u30e0\u300d\u3067\u306f\u3001<strong>\u983b\u5ea6<\/strong>\u3001\u3064\u307e\u308a\u3069\u308c\u3060\u3051\u306e<strong>\u5546\u696d\u7684\u306a\u53d6\u5f15\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u304b<\/strong>\u304c\u30d3\u30b8\u30cd\u30b9\u306e\u52dd\u6557\u3092\u6c7a\u3081\u308b\u3002EC\u30b5\u30a4\u30c8\u3084\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3001\u6c7a\u6e08\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306a\u3069\u304c\u3053\u308c\u306b\u8a72\u5f53\u3059\u308b\u3002<\/p>\n<p><strong>\u2462 \u751f\u7523\u6027\u30b2\u30fc\u30e0\uff08Productivity Game\uff09<\/strong><\/p>\n<p>\u3053\u306e\u300c\u30b2\u30fc\u30e0\u300d\u3067\u306f\u3001<strong>\u52b9\u7387<\/strong>\u3001\u3064\u307e\u308a<strong>\u30e6\u30fc\u30b6\u30fc\u304c\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u3088\u3063\u3066\u3069\u308c\u3060\u3051\u4fa1\u5024\u306e\u9ad8\u3044\u30bf\u30b9\u30af\u3092\u52b9\u7387\u7684\u306b\u3053\u306a\u305b\u308b\u304b<\/strong>\u304c\u30d3\u30b8\u30cd\u30b9\u306e\u52dd\u6557\u306e\u6307\u6a19\u3068\u306a\u308b\u3002\u4e3b\u306b\u3001B2B SaaS\u3084\u696d\u52d9\u652f\u63f4\u30c4\u30fc\u30eb\u304c\u3053\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u5f53\u3066\u306f\u307e\u308b\u3002\u3053\u306e\u5834\u5408\u3001\u300c1\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u4f5c\u696d\u5b8c\u4e86\u6570\u300d\u300c\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u5b8c\u4e86\u7387\u300d\u306a\u3069\u3001\u5b9f\u969b\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u696d\u52d9\u52b9\u7387\u304c\u5411\u4e0a\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3059\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u9069\u5207\u3067\u3042\u308b\u3002<\/p>\n<p>\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u304c\u3069\u306e\u30bf\u30a4\u30d7\u306b\u3042\u305f\u308b\u304b\u3092\u898b\u6975\u3081\u3001\u305d\u308c\u306b\u9069\u3057\u305f\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3001North Star Metric\u3092\u6a5f\u80fd\u3055\u305b\u308b\u7b2c\u4e00\u6b69\u3068\u306a\u308b\u3002\u5358\u306b\u300c\u4e00\u822c\u7684\u306b\u91cd\u8981\u305d\u3046\u306a\u6570\u5b57\u300d\u3092\u9078\u3076\u306e\u3067\u306f\u306a\u304f\u3001<strong>\u300c\u3053\u306e\u6307\u6a19\u304c\u4f38\u3073\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u4fa1\u5024\u3092\u611f\u3058\u3066\u3044\u308b\u3068\u78ba\u4fe1\u3067\u304d\u308b\u304b\uff1f\u300d<\/strong>\u3068\u554f\u3044\u306a\u304c\u3089\u6c7a\u3081\u308b\u3053\u3068\u304c\u5927\u5207\u3060\u3002<\/p>\n<h1>North Star Metric\u306e\u8a2d\u5b9a\u4e8b\u4f8b<\/h1>\n<p>\u5b9f\u969b\u306b\u6210\u529f\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u3069\u306e\u3088\u3046\u306aNorth Star Metric\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u3044\u304f\u3064\u304b\u306e\u4f8b\u3092\u7d39\u4ecb\u3057\u3088\u3046\u3002<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-70459\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM3_Examples.jpg\" alt=\"\" width=\"830\" height=\"432\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM3_Examples.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM3_Examples-300x156.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM3_Examples-768x400.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/p>\n<p style=\"text-align: center;\">\u5404\u4f01\u696d\u306eNorth Star Metric\u4e00\u89a7<\/p>\n<p><strong>\u53cc\u65b9\u5411\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u4f8b<\/strong><\/p>\n<ul>\n<li>Airbnb\uff1a\u300c\u4e88\u7d04\u3055\u308c\u305f\u6cca\u6570\u300d<\/li>\n<li>Uber\uff1a\u300c\u4e57\u8eca\u4e88\u7d04\u6570\u300d<\/li>\n<li>Quora\uff1a\u300c\u56de\u7b54\u3055\u308c\u305f\u8cea\u554f\u306e\u6570\u300d<\/li>\n<\/ul>\n<p>\u53cc\u65b9\u5411\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306f\u3001\u58f2\u308a\u624b\u3068\u8cb7\u3044\u624b\u306e\u4e21\u65b9\u306b\u3068\u3063\u3066\u610f\u5473\u306e\u3042\u308bNorth Star Metric\u3092\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002 \u305d\u306e\u305f\u3081\u300c\u30b5\u30fc\u30d3\u30b9\u3092\u53d7\u3051\u305f\u3044\u4eba\u300d\u3068\u300c\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u4eba\u300d\u306e\u3084\u308a\u3068\u308a\u306e\u5b8c\u4e86\u6570\u3092\u793a\u3059\u6307\u6a19\u304c\u4f7f\u308f\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<p><strong>BtoB SaaS\u306e\u4f8b<\/strong><\/p>\n<ul>\n<li>Shopify\uff1a\u300cShopify\u3067\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u4e8b\u696d\u8005\u306e\u6570\u300d<\/li>\n<li>Asana\uff1a\u300c\u6709\u6599\u30d7\u30e9\u30f3\u3092\u5229\u7528\u3057\u3001\u9031\u306b1\u56de\u4ee5\u4e0aAsana\u3092\u4f7f\u3063\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u6570\u300d<\/li>\n<li>Salesforce\uff1a\u300c1\u30a2\u30ab\u30a6\u30f3\u30c8\u3042\u305f\u308a\u306e\u5e73\u5747\u30c7\u30fc\u30bf\uff08\u9867\u5ba2\u60c5\u5831\u3084\u5546\u8ac7\u5c65\u6b74\u306a\u3069\u306e\u8a18\u9332\uff09\u767b\u9332\u6570\u300d<\/li>\n<li>Slack\uff1a\u300c\u7d44\u7e54\u5185\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u6570\u300d<\/li>\n<li>Zoom\uff1a\u300c\u9031\u3042\u305f\u308a\u306e\u30db\u30b9\u30c8\u3055\u308c\u305f\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u6570\u300d<\/li>\n<\/ul>\n<p><strong>\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u30fb\u6559\u80b2\u7cfb\u306e\u4f8b<\/strong><\/p>\n<ul>\n<li>Spotify\uff1a\u300c\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u6642\u9593\u300d\u3068\u300c\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u300d<\/li>\n<li>Netflix\uff1a\u300c\u6708\u9593\u8996\u8074\u6642\u9593\u300d<\/li>\n<li>Duolingo\uff1a\u300c\u5b66\u7fd2\u6642\u9593\u300d\u300c\u30af\u30a4\u30ba\u306e\u6b63\u7b54\u7387\u300d\u300c\u6bce\u65e5\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u300d<\/li>\n<\/ul>\n<p>\u3053\u3053\u3067\u3001\u4e00\u3064North Star Metric\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u898b\u3066\u307f\u3088\u3046\u3002\u8a00\u8a9e\u5b66\u7fd2\u30a2\u30d7\u30eaDuolingo\u306f2018\u5e74\u534a\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u6570\u306e\u4f38\u3073\u60a9\u307f\u306b\u76f4\u9762\u3057\u3066\u3044\u305f\u3002\u3053\u308c\u3092\u89e3\u6d88\u3059\u308b\u305f\u3081\u30012018\u5e74\u306b\u65b0\u305f\u306a\u6210\u9577\u6226\u7565\u3092\u5c0e\u5165\u3057\u305f\u3002\u305d\u306e\u6642\u30b3\u30a2\u3068\u306a\u3063\u305f\u8003\u3048\u65b9\u304cNorth Star Metric\u3067\u3042\u308b\u3002<\/p>\n<p>Duolingo\u306f\u3001North Star Metric\u3068\u3057\u3066\u300c\u6bce\u65e5\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u300d\u3092\u8a2d\u5b9a\u3057\u3001\u3069\u306e\u90e8\u5206\u3092\u6539\u5584\u3059\u308c\u3070\u305d\u308c\u304c\u5897\u52a0\u3059\u308b\u306e\u304b\u3092\u8abf\u67fb\u3059\u308b\u3053\u3068\u306b\u3057\u305f\u3002\u305d\u306e\u305f\u3081\u306b\u3001\u300c\u4ed6\u306e\u30e6\u30fc\u30b6\u30fc\u3068\u5b66\u7fd2\u5ea6\u3092\u7af6\u3046\u30e9\u30f3\u30ad\u30f3\u30b0\u30dc\u30fc\u30c9\u300d\u300c\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u300d\u300c\u4f55\u65e5\u9023\u7d9a\u3067\u5b66\u7fd2\u3057\u305f\u304b\u306e\u8a18\u9332\u6a5f\u80fd\u300d\u306a\u3069\u3001\u8907\u6570\u306e\u6a5f\u80fd\u306e\u52b9\u679c\u3092A\/B\u30c6\u30b9\u30c8\u3067\u6e2c\u5b9a\u3057\u305f\u3002<\/p>\n<p>\u3059\u308b\u3068\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u30dc\u30fc\u30c9\u3001\u9023\u7d9a\u8a18\u9332\u306f\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u306e\u7dad\u6301\u30fb\u5897\u52a0\u306b\u5927\u304d\u304f\u5bc4\u4e0e\u3059\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u3001Duolingo\u306e\u30c1\u30fc\u30e0\u306f\u305d\u306e\u6a5f\u80fd\u3092\u3088\u308a\u826f\u304f\u3059\u308b\u3053\u3068\u306b\u6ce8\u529b\u3059\u308b\u3053\u3068\u306b\u3057\u305f\u3002<\/p>\n<div id=\"attachment_70530\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-70530\" class=\"wp-image-70530 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM4_Duolingo_Screen-1.jpg\" alt=\"\" width=\"830\" height=\"432\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM4_Duolingo_Screen-1.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM4_Duolingo_Screen-1-300x156.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM4_Duolingo_Screen-1-768x400.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-70530\" class=\"wp-caption-text\">\u7af6\u4e89\u5fc3\u3092\u717d\u308b\u30e9\u30f3\u30ad\u30f3\u30b0\u30dc\u30fc\u30c9\uff08\u753b\u50cf\u51fa\u5178\uff1a<a href=\"https:\/\/blog.duolingo.com\/duolingo-leagues-leaderboards\/\">\u30ea\u30f3\u30af<\/a>\uff09<\/p><\/div>\n<div id=\"attachment_70531\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-70531\" class=\"wp-image-70531 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM5_Duolingo_Screen-1.jpg\" alt=\"\" width=\"830\" height=\"432\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM5_Duolingo_Screen-1.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM5_Duolingo_Screen-1-300x156.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM5_Duolingo_Screen-1-768x400.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-70531\" class=\"wp-caption-text\">\u9023\u7d9a\u8a18\u9332\u3092\u8868\u793a\u3059\u308b\u30a6\u30a3\u30b8\u30a7\u30c3\u30c8\uff08\u753b\u50cf\u51fa\u5178\uff1a<a href=\"https:\/\/blog.duolingo.com\/streak-milestone-design-animation\/\">\u30ea\u30f3\u30af<\/a>\uff09<\/p><\/div>\n<p>\u3055\u3089\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u3066\u3044\u304f\u3068\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u306e\u6df1\u3055\uff08\uff1d\u5b66\u7fd2\u6642\u9593\u3067\u8a08\u6e2c\uff09\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5408\u3063\u305f\u5b66\u7fd2\u30ec\u30d9\u30eb\u306e\u7dad\u6301\uff08\uff1d\u30af\u30a4\u30ba\u306e\u6210\u529f\u7387\u3067\u8a08\u6e2c\uff09\u3068\u3044\u3046\uff12\u3064\u306e\u8981\u7d20\u304c\u3001\u6bce\u65e5\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u306e\u5897\u52a0\u306b\u5bc6\u63a5\u306b\u95a2\u9023\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5224\u660e\u3057\u3001\u3053\u308c\u3089\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u6307\u6a19\u3092\u8ffd\u3063\u3066\u3044\u304f\u3053\u3068\u3068\u306a\u3063\u305f\u3002<\/p>\n<p>\u3053\u3046\u3057\u3066Duolingo\u306f\u8ffd\u3046\u3079\u304d\u6307\u6a19\u3092\u660e\u78ba\u306b\u3057\u305f\u3053\u3068\u3067\u30014\u5e74\u9593\u3067\u6bce\u65e5\u306e\u30e6\u30fc\u30b6\u30fc\u96e2\u8131\u7387\u309240%\u4ee5\u4e0a\u6e1b\u5c11\u3055\u305b\u3001\u6bce\u65e5\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u30924.5\u500d\u306b\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u305f\u306e\u3067\u3042\u308b\u3002<\/p>\n<div id=\"attachment_70532\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-70532\" class=\"wp-image-70532 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM6_Duolingo_Chart-1.jpg\" alt=\"\" width=\"830\" height=\"432\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM6_Duolingo_Chart-1.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM6_Duolingo_Chart-1-300x156.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM6_Duolingo_Chart-1-768x400.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-70532\" class=\"wp-caption-text\">\u6bce\u65e5\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u306e\u63a8\u79fb\uff08\u753b\u50cf\u51fa\u5178\uff1a<a href=\"https:\/\/www.lennysnewsletter.com\/p\/how-duolingo-reignited-user-growth\">\u30ea\u30f3\u30af<\/a>\uff09<\/p><\/div>\n<h1>\u826f\u3044North Star Metric\u306e\u9078\u3073\u65b9<\/h1>\n<p>\u826f\u3044North Star Metric\u3092\u8a2d\u5b9a\u3059\u308b\u306b\u306f\u3001<strong>\u9867\u5ba2\u4fa1\u5024\u3092\u4e2d\u5fc3\u306b\u636e\u3048\u3064\u3064\u3001\u6e2c\u5b9a\u3057\u3084\u3059\u304f\u3001\u4e8b\u696d\u306e\u6210\u9577\u306b\u76f4\u7d50\u3059\u308b\u30b7\u30f3\u30d7\u30eb\u306a\u6307\u6a19<\/strong>\u3092\u9078\u3076\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u6b21\u306e4\u3064\u306e\u6761\u4ef6\u3092\u6e80\u305f\u3059\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p><strong>1. \u6e2c\u5b9a\u53ef\u80fd\u3067\u3042\u308b\u3053\u3068<\/strong><\/p>\n<p>North Star Metric\u306f\u3001<strong>\u660e\u78ba\u306a\u6570\u5024\u3068\u3057\u3066\u6e2c\u5b9a\u3067\u304d\u308b<\/strong>\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u4f8b\u3048\u3070\u3001\u76f4\u63a5\u300c\u6e80\u8db3\u5ea6\u300d\u3068\u3044\u3046\u4e3b\u89b3\u7684\u3067\u66d6\u6627\u306a\u6307\u6a19\u3092\u6e2c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u300c1\u9031\u9593\u306b\u25cb\u56de\u4ee5\u4e0a\u30ed\u30b0\u30a4\u30f3\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u300d\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u884c\u52d5\u30c7\u30fc\u30bf\u306b\u843d\u3068\u3057\u8fbc\u3080\u3068\u3001\u6539\u5584\u72b6\u6cc1\u304c\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308b\u3002<\/p>\n<p><strong>2. \u9867\u5ba2\u4fa1\u5024\u3092\u53cd\u6620\u3057\u3066\u3044\u308b\u3053\u3068<\/strong><\/p>\n<p>North Star Metric\u306f\u3001<strong>\u9867\u5ba2\u306b\u3068\u3063\u3066\u672c\u5f53\u306b\u4fa1\u5024\u306e\u3042\u308b\u4f53\u9a13\u3068\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u6570\u5024\u5316\u3067\u304d\u308b\u6307\u6a19<\/strong>\u3067\u3042\u308b\u3079\u304d\u3060\u3002\u4f8b\u3048\u3070EC\u30b5\u30a4\u30c8\u306e\u5834\u5408\u3001\u4e00\u5ea6\u304d\u308a\u306e\u8cfc\u5165\u3088\u308a\u3082\u3001\u7e70\u308a\u8fd4\u3057\u8cfc\u5165\u3057\u3066\u3044\u308b\u65b9\u304c\u305d\u306eEC\u30b5\u30a4\u30c8\u3067\u306e\u8cb7\u3044\u7269\u4f53\u9a13\u306b\u6e80\u8db3\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u305f\u3081\u3001\u300c\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387\u300d\u304c\u6307\u6a19\u3068\u3057\u3066\u9069\u3057\u3066\u3044\u308b\u3068\u3044\u3048\u308b\u3002<\/p>\n<p><strong>3. \u6301\u7d9a\u7684\u306a\u53ce\u76ca\u306b\u7e4b\u304c\u308b\u3053\u3068<\/strong><\/p>\n<p>North Star Metric\u306f\u3001<strong>\u4e8b\u696d\u306e\u6301\u7d9a\u7684\u306a\u53ce\u76ca\u3084\u6210\u9577\u306b\u3064\u306a\u304c\u308b\u6307\u6a19<\/strong>\u3067\u3082\u3042\u308b\u3079\u304d\u3060\u3002\u4f8b\u3048\u3070\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u306e\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u3001\u7121\u6599\u30e6\u30fc\u30b6\u30fc\u3070\u304b\u308a\u304c\u5897\u3048\u3066\u3082\u305d\u308c\u304c\u53ce\u76ca\u306b\u7d50\u3073\u3064\u304b\u306a\u3044\u5834\u5408\u3001\u7121\u6599\u30e6\u30fc\u30b6\u30fc\u306b\u95a2\u308f\u308b\u6307\u6a19\u3092\u8ffd\u3044\u304b\u3051\u308b\u610f\u5473\u306f\u8584\u308c\u3066\u3057\u307e\u3046\u3002\u53ce\u76ca\u3068\u5bc6\u63a5\u306a\u95a2\u4fc2\u304c\u3042\u308b\u6307\u6a19\u3092\u9078\u3076\u3053\u3068\u304c\u3001North Star Metric\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u3046\u3048\u3067\u91cd\u8981\u306b\u306a\u308b\u3002<\/p>\n<p><strong>4. \u30d7\u30ed\u30c0\u30af\u30c8\u306e\u30b3\u30a2\u30d0\u30ea\u30e5\u30fc\u3092\u793a\u3059\u3053\u3068<\/strong><\/p>\n<p>North Star Metric\u306b\u306f\u3001\u305d\u306e\u30b5\u30fc\u30d3\u30b9\u304c\u63d0\u4f9b\u3059\u308b<strong>\u672c\u8cea\u7684\u306a\u4fa1\u5024\u3092\u6570\u5024\u5316\u3057\u305f\u6307\u6a19<\/strong>\u3092\u8a2d\u5b9a\u3059\u308b\u3079\u304d\u3060\u3002\u305f\u3068\u3048\u3070\u3001\u30e9\u30a4\u30c9\u30b7\u30a7\u30a2\u30b5\u30fc\u30d3\u30b9\u306a\u3089\u300c\u4e57\u8eca\u4e88\u7d04\u6570\u300d\u3001\u30d3\u30b8\u30cd\u30b9\u5411\u3051\u30c1\u30e3\u30c3\u30c8\u30c4\u30fc\u30eb\u306a\u3089\u300c\u3084\u308a\u53d6\u308a\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u6570\u300d\u304c\u9069\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u306a\u305c\u306a\u3089\u3001\u30e9\u30a4\u30c9\u30b7\u30a7\u30a2\u306e\u4fa1\u5024\u306f\u300c\u30b9\u30e0\u30fc\u30ba\u306b\u79fb\u52d5\u3067\u304d\u308b\u3053\u3068\u300d\u3001\u30c1\u30e3\u30c3\u30c8\u30c4\u30fc\u30eb\u306e\u4fa1\u5024\u306f\u300c\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u6d3b\u767a\u306b\u884c\u308f\u308c\u308b\u3053\u3068\u300d\u306b\u3042\u308b\u305f\u3081\u3067\u3042\u308b\u3002\u5358\u306b\u300c\u30a2\u30d7\u30ea\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u300d\u3084\u300c\u65b0\u898f\u767b\u9332\u8005\u6570\u300d\u3092\u6307\u6a19\u306b\u3057\u3066\u3082\u3001\u305d\u308c\u304c\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u672c\u8cea\u7684\u306a\u4fa1\u5024\u3092\u793a\u3059\u3068\u306f\u9650\u3089\u306a\u3044\u3002<\/p>\n<p>North Star Metric\u306f\u3001\u305d\u306e\u30b5\u30fc\u30d3\u30b9\u304c\u300c\u672c\u5f53\u306b\u63d0\u4f9b\u3059\u3079\u304d\u4fa1\u5024\u300d\u304c\u30e6\u30fc\u30b6\u30fc\u306b\u5c4a\u3044\u3066\u3044\u308b\u304b\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3042\u308b\u3079\u304d\u306a\u306e\u3060\u3002<\/p>\n<div id=\"attachment_70463\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-70463\" class=\"wp-image-70463 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM7_Slack.jpg\" alt=\"\" width=\"830\" height=\"432\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM7_Slack.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM7_Slack-300x156.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM7_Slack-768x400.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-70463\" class=\"wp-caption-text\">\u4f8b\u3048\u3070Slack\u3067\u3042\u308c\u3070\u3001\u7d44\u7e54\u5185\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u6d3b\u767a\u306b\u3055\u308c\u308c\u3070\u3055\u308c\u308b\u307b\u3069\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u63d0\u4f9b\u3067\u304d\u3066\u3044\u308b\u3068\u3044\u3048\u308b\u3060\u308d\u3046\uff08\u753b\u50cf\u51fa\u5178\uff1a<a href=\"https:\/\/slack.com\/intl\/de-de\/blog\/transformation\/roadmap-for-the-future-of-work\">\u30ea\u30f3\u30af<\/a>\uff09<\/p><\/div>\n<h1 style=\"text-align: left;\">\u9593\u9055\u3063\u305fNorth Star Metric\u306e\u9078\u3073\u65b9<\/h1>\n<p>North Star Metric\u3092\u8aa4\u3063\u3066\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u4e8b\u696d\u306e\u6210\u9577\u304c\u920d\u5316\u3057\u305f\u308a\u3001\u30c1\u30fc\u30e0\u306e\u65b9\u5411\u6027\u304c\u30d6\u30ec\u305f\u308a\u3059\u308b\u539f\u56e0\u306b\u306a\u308b\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u6307\u6a19\u304cKPI\u3068\u3057\u3066\u8a2d\u5b9a\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u304c\u3001\u6b8b\u5ff5\u306a\u304c\u3089North Star Metric\u3068\u3057\u3066\u306f\u671b\u307e\u3057\u304f\u306a\u3044\u3002<\/p>\n<p><strong>\u2460 \u58f2\u4e0a\u3084\u5229\u76ca\u306e\u3088\u3046\u306a\u3001\u300c\u65e2\u306b\u8d77\u3053\u3063\u305f\u7d50\u679c\u3092\u8868\u3059 \u201c\u9045\u884c\u6307\u6a19\u201d\u300d\u3092\u8a2d\u5b9a\u3057\u3066\u3057\u307e\u3046<\/strong><\/p>\n<p>\u58f2\u4e0a\u3084\u5229\u76ca\u3092\u305d\u306e\u307e\u307eNorth Star Metric\u306b\u3059\u308b\u306e\u306f\u907f\u3051\u305f\u307b\u3046\u304c\u3044\u3044\u3002\u306a\u305c\u306a\u3089\u3001\u58f2\u4e0a\u3084\u65b0\u898f\u9867\u5ba2\u6570\u306f\u300c\u65e2\u306b\u8d77\u3053\u3063\u305f\u7d50\u679c\u300d\u3092\u793a\u3059\u6307\u6a19\uff08\u9045\u884c\u6307\u6a19\uff09\u3060\u304b\u3089\u3060\u3002\u3053\u308c\u3089\u306e\u6570\u5b57\u304c\u4f38\u3073\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u306f\u3001\u65bd\u7b56\u306e\u6210\u529f\u30fb\u5931\u6557\u3092\u632f\u308a\u8fd4\u308b\u305f\u3081\u306b\u306f\u5f79\u7acb\u3064\u304c\u3001\u300c\u6b21\u306b\u4f55\u3092\u3059\u308c\u3070\u3044\u3044\u304b\u300d\u306f\u6559\u3048\u3066\u304f\u308c\u306a\u3044\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u3042\u308b\u6708\u306e\u58f2\u4e0a\u304c\u4e0a\u304c\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u305d\u306e\u7406\u7531\u304c\u300c\u65b0\u3057\u3044\u304a\u5ba2\u3055\u3093\u304c\u5897\u3048\u305f\u304b\u3089\u300d\u306a\u306e\u304b\u3001\u300c\u4ee5\u524d\u304b\u3089\u3044\u308b\u304a\u5ba2\u3055\u3093\u304c\u4f55\u5ea6\u3082\u8cb7\u3063\u3066\u304f\u308c\u305f\u304b\u3089\u300d\u306a\u306e\u304b\u304c\u308f\u304b\u3089\u306a\u3051\u308c\u3070\u3001\u6b21\u306b\u3069\u3093\u306a\u65bd\u7b56\u3092\u5f37\u5316\u3059\u3079\u304d\u306a\u306e\u304b\u5224\u65ad\u3057\u3065\u3089\u3044\u3002<\/p>\n<p>North Star Metric\u3067\u306f\u300c\u3053\u308c\u304b\u3089\u306e\u6210\u9577\u306b\u3064\u306a\u304c\u308b\u884c\u52d5\u300d\u3092\u793a\u3059\u6307\u6a19\uff08\u5148\u884c\u6307\u6a19\uff09\u3092\u63a2\u3057\u3001\u8a2d\u5b9a\u3059\u308b\u3079\u304d\u3060\u3002<\/p>\n<p><strong>\u2461 \u30c1\u30fc\u30e0\u30e1\u30f3\u30d0\u30fc\u306b\u3068\u3063\u3066\u6539\u5584\u3057\u306b\u304f\u3044\u6307\u6a19\u3092\u9078\u3093\u3067\u3057\u307e\u3046<\/strong><\/p>\n<p>North Star Metric\u306f\u3001\u30c1\u30fc\u30e0\u5168\u54e1\u304c\u610f\u8b58\u3057\u3001\u6539\u5584\u306b\u5411\u3051\u3066\u884c\u52d5\u3067\u304d\u308b\u6307\u6a19\u3067\u3042\u308b\u3079\u304d\u3060\u3002\u4f8b\u3048\u3070\u300c\u5e02\u5834\u30b7\u30a7\u30a2\u7387\u300d\u306e\u3088\u3046\u306b\u5916\u90e8\u8981\u56e0\u306e\u5f71\u97ff\u304c\u5927\u304d\u304f\u3001\u73fe\u5834\u306e\u5f93\u696d\u54e1\u304c\u65e5\u3005\u306e\u696d\u52d9\u3067\u76f4\u63a5\u6539\u5584\u3067\u304d\u306a\u3044\u6307\u6a19\u306f\u9069\u3057\u3066\u3044\u306a\u3044\u3002\u307e\u305f\u3001\u8907\u96d1\u3059\u304e\u305f\u308a\u3001\u89e3\u91c8\u306b\u8b70\u8ad6\u306e\u4f59\u5730\u304c\u3042\u308b\u3088\u3046\u306a\u6307\u6a19\u306f\u3001\u884c\u52d5\u306b\u843d\u3068\u3057\u8fbc\u307f\u3065\u3089\u3044\u305f\u3081\u907f\u3051\u308b\u3079\u304d\u3060\u3002<\/p>\n<p><strong>\u2462 \u9867\u5ba2\u4fa1\u5024\u3092\u53cd\u6620\u3057\u306a\u3044\u6307\u6a19\u3092\u9078\u3093\u3067\u3057\u307e\u3046<\/strong><\/p>\n<p>\u9867\u5ba2\u304c\u611f\u3058\u308b\u4fa1\u5024\u306e\u5411\u4e0a\u3068\u76f4\u63a5\u7d50\u3073\u3064\u304f\u6307\u6a19\u3092\u3001North Star Metric\u306b\u8a2d\u5b9a\u3059\u308b\u3079\u304d\u3060\u3002\u306a\u305c\u306a\u3089\u3001\u300c\u9867\u5ba2\u306b\u3068\u3063\u3066\u672c\u5f53\u306b\u826f\u3044\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u305f\u300d\u3053\u3068\u3092\u53cd\u6620\u3059\u308b\u6307\u6a19\u3067\u306f\u306a\u3044\u5834\u5408\u3001\u305d\u306e\u6210\u9577\u306f\u9577\u7d9a\u304d\u3057\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u304b\u3089\u3060\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u300c\u58f2\u4e0a\u300d\u3092\u6307\u6a19\u3092\u3057\u3066\u8a2d\u5b9a\u3057\u3001\u300c\u5024\u4e0a\u3052\u300d\u3084\u300c\u30bb\u30c3\u30c8\u8ca9\u58f2\u300d\u306b\u3088\u3063\u3066\u4e00\u6642\u7684\u306b\u9054\u6210\u3057\u305f\u3068\u3059\u308b\u3002\u3053\u306e\u6307\u6a19\u306e\u9054\u6210\u7406\u7531\u304c\u3001\u672c\u5f53\u306b\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3092\u4e0a\u3052\u305f\u7d50\u679c\u3067\u306f\u306a\u304f\u3001\u305f\u3060\u300c\u4eca\u307e\u3067\u3088\u308a\u9ad8\u3044\u91d1\u984d\u3092\u6255\u3046\u3057\u304b\u306a\u304b\u3063\u305f\u304b\u3089\u300d\u300c\u4f59\u8a08\u306a\u3082\u306e\u3082\u30bb\u30c3\u30c8\u3067\u8cb7\u3046\u5fc5\u8981\u304c\u3042\u3063\u305f\u304b\u3089\u300d\u3060\u3063\u305f\u3068\u3057\u305f\u3089\u3001\u7d50\u679c\u7684\u306b\u9867\u5ba2\u306f\u96e2\u308c\u3066\u3057\u307e\u3046\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u3001\u5fc5\u305a\u3057\u3082\u9867\u5ba2\u306e\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u624b\u6cd5\u3067\u9054\u6210\u3067\u304d\u308b\u3088\u3046\u306a\u6307\u6a19\u3092North Star Metric\u306b\u8a2d\u5b9a\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u672c\u8cea\u3068\u30ba\u30ec\u3066\u3057\u307e\u3046\u305f\u3081\u9069\u5207\u3067\u306f\u306a\u3044\u3002<\/p>\n<p><strong>\u2463 \u4e8b\u696d\u306e\u72ec\u81ea\u6027\u3092\u53cd\u6620\u3057\u3066\u3044\u306a\u3044\u6307\u6a19\u3092\u9078\u3093\u3067\u3057\u307e\u3046<\/strong><\/p>\n<p>\u3069\u306e\u4f01\u696d\u306b\u3082\u5f53\u3066\u306f\u307e\u308b\u6307\u6a19\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u6301\u3064\u672c\u8cea\u7684\u306a\u4fa1\u5024\u3092\u793a\u3059\u6307\u6a19\u3092\u9078\u3076\u3053\u3068\u304c\u91cd\u8981\u3060\u3002\u4f8b\u3048\u3070\u3001\u300c\u58f2\u4e0a\u300d\u306a\u3069\u306f\u3069\u306e\u4e8b\u696d\u3067\u3082\u4f7f\u3048\u308b\u6c4e\u7528\u7684\u306a\u6307\u6a19\u3067\u3042\u308a\u3001\u305d\u306e\u4f01\u696d\u304c\u6301\u3064\u30e6\u30cb\u30fc\u30af\u306a\u4fa1\u5024\u3084\u6226\u7565\u3092\u793a\u305b\u306a\u3044\u305f\u3081\u671b\u307e\u3057\u304f\u306a\u3044\u3002<\/p>\n<div id=\"attachment_70533\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-70533\" class=\"wp-image-70533 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM8_Good-metrics-1.jpg\" alt=\"\" width=\"830\" height=\"432\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM8_Good-metrics-1.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM8_Good-metrics-1-300x156.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2025\/05\/NSM8_Good-metrics-1-768x400.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-70533\" class=\"wp-caption-text\">\u5024\u5f15\u304d\u3084\u5024\u4e0a\u3052\u306a\u3069\u3067\u76ee\u6a19\u3092\u9054\u6210\u3057\u3066\u3082\u3001\u9867\u5ba2\u306b\u63d0\u4f9b\u3059\u308b\u672c\u8cea\u7684\u306a\u4fa1\u5024\u304c\u4e0a\u304c\u3063\u305f\u3068\u306f\u3044\u3048\u306a\u3044\u3002<\/p><\/div>\n<h1>\u307e\u3068\u3081<\/h1>\n<p>North Star Metric\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u63d0\u4f9b\u3059\u308b\u4fa1\u5024\u3092\u6b63\u3057\u304f\u6349\u3048\u3064\u3064\u3001\u305d\u306e\u4fa1\u5024\u3092\u5411\u4e0a\u3055\u305b\u306a\u304c\u3089\u30d3\u30b8\u30cd\u30b9\u3092\u62e1\u5927\u3059\u308b\u65b9\u5411\u306b\u30c1\u30fc\u30e0\u5168\u4f53\u304c\u96c6\u4e2d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002\u9069\u5207\u306a\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3068\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3002<\/p>\n<p><a href=\"https:\/\/btrax.com\/jp\">btrax<\/a>\u3067\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3057\u3001\u8a00\u8a9e\u5316\u30fb\u53ef\u8996\u5316\u3059\u308b\u6bb5\u968e\u304b\u3089\u3001\u4fa1\u5024\u3092\u3055\u3089\u306b\u9ad8\u3081\u3066\u4e8b\u696d\u3092\u6210\u9577\u3055\u305b\u308b\u6226\u7565\u306e\u7acb\u6848\u3084\u5b9f\u884c\u3092\u4f34\u8d70\u3059\u308b\u5f62\u3067\u652f\u63f4\u3057\u3066\u3044\u308b\u3002\u672c\u8cea\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u628a\u63e1\u3057\u3001North Star Metric\u3092\u8ef8\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u98db\u8e8d\u3055\u305b\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u5834\u5408\u306f\u3001<a href=\"https:\/\/btrax.com\/jp\/contact-us\">\u305c\u3072\u304a\u554f\u3044\u5408\u308f\u305b\u3044\u305f\u3060\u304d\u305f\u3044<\/a>\u3002<\/p>\n<h2>\u3053\u306e\u8a18\u4e8b\u3092\u66f8\u3044\u305f\u30b9\u30bf\u30c3\u30d5\u304c\u50cd\u304f btrax \u3067\u3067\u304d\u308b\u3053\u3068<\/h2>\n<p><a href=\"https:\/\/btrax.com\/jp\">btrax<\/a>\u306f\u3001\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u3068\u6771\u4eac\u3092\u62e0\u70b9\u306b\u3001\u65e5\u7c73\u5e02\u5834\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u3092\u652f\u63f4\u3059\u308b\u30c7\u30b6\u30a4\u30f3\u4f1a\u793e\u3067\u3059\u3002UX\u30ea\u30b5\u30fc\u30c1\u304b\u3089\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3001\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u7814\u4fee\u307e\u3067\u3001\u5e45\u5e83\u3044\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u30e6\u30fc\u30b6\u30fc\u30ea\u30b5\u30fc\u30c1 &amp; UX\u30c7\u30b6\u30a4\u30f3<\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u58f0\u3092\u8d77\u70b9\u306b\u3001\u30b5\u30fc\u30d3\u30b9\u3084\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u6539\u5584\u30fb\u958b\u767a\u3092\u652f\u63f4\u3057\u307e\u3059\u3002\u30b2\u30ea\u30e9\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u30db\u30fc\u30e0\u30d3\u30b8\u30c3\u30c8\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306a\u3069\u3001\u591a\u69d8\u306a\u624b\u6cd5\u3092\u99c6\u4f7f\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u30cb\u30fc\u30ba\u3092\u6df1\u304f\u7406\u89e3\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3<\/h3>\n<p>\u65b0\u898f\u4e8b\u696d\u3084\u65e2\u5b58\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u306b\u5411\u3051\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u30b5\u30fc\u30d3\u30b9\u5168\u4f53\u3092\u8a2d\u8a08\u3057\u307e\u3059\u3002\u8ab2\u984c\u306e\u767a\u898b\u304b\u3089\u30d7\u30ed\u30c8\u30bf\u30a4\u30d4\u30f3\u30b0\u3001\u691c\u8a3c\u307e\u3067\u3001\u53cd\u5fa9\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u3058\u3066\u3001\u4fa1\u5024\u3042\u308b\u4f53\u9a13\u3092\u5275\u51fa\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 &amp; 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