{"id":69094,"date":"2024-09-20T07:00:08","date_gmt":"2024-09-19T22:00:08","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=69094"},"modified":"2025-07-30T04:02:17","modified_gmt":"2025-07-29T19:02:17","slug":"diffusion-of-innovation-theory","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/diffusion-of-innovation-theory\/","title":{"rendered":"\u306a\u305c\u300c\u5168\u3066\u306e\u4eba\u3092\u5bfe\u8c61\u306b\u3057\u305f\u5546\u54c1\u300d\u306f\u58f2\u308c\u306a\u3044\u306e\u304b\uff1f\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc\u7406\u8ad6\u3067\u5b66\u3076\u30bf\u30fc\u30b2\u30c3\u30c8\u6226\u7565"},"content":{"rendered":"<div class='wp_content_tag 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loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-69099\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/Diffusion_of_Innovation_Theory_3.jpg\" alt=\"\u7570\u306a\u308b\u30cb\u30fc\u30ba\u3001\u7570\u306a\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\" width=\"830\" height=\"432\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/Diffusion_of_Innovation_Theory_3.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/Diffusion_of_Innovation_Theory_3-300x156.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/Diffusion_of_Innovation_Theory_3-768x400.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"h7eODfYBfU\"><p><a 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of Innovation Theory\uff09\u3068\u306f\u3001\u30b9\u30bf\u30f3\u30d5\u30a9\u30fc\u30c9\u5927\u5b66\u306e\u6559\u6388\u30a8\u30d9\u30ec\u30c3\u30c8\u30fbM\u30fb\u30ed\u30b8\u30e3\u30fc\u30ba\u6c0f\u306b\u3088\u3063\u30661962\u5e74\u306b\u63d0\u5531\u3055\u308c\u305f\u3001\u65b0\u3057\u3044\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u3069\u306e\u3088\u3046\u306b\u5e02\u5834\u306b\u6d78\u900f\u3057\u3066\u3044\u304f\u304b\u3092\u8aac\u660e\u3057\u305f\u3082\u306e\u3060\u3002<\/p>\n<p>\u3053\u306e\u7406\u8ad6\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u54c1\u304c\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u5e83\u304c\u3063\u3066\u3044\u304f\u306e\u304b\u3092\u4f53\u7cfb\u7684\u306b\u6349\u3048\u3001\u9069\u5207\u306a\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<div id=\"attachment_69100\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-69100\" class=\"size-full wp-image-69100\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/Diffusion_of_Innovation_Theory_4.jpg\" alt=\"\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc\u7406\u8ad6\" width=\"830\" height=\"432\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/Diffusion_of_Innovation_Theory_4.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/Diffusion_of_Innovation_Theory_4-300x156.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/Diffusion_of_Innovation_Theory_4-768x400.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-69100\" class=\"wp-caption-text\">\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc\u7406\u8ad6\u306e\u56f3\u89e3<\/p><\/div>\n<p>\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc\u7406\u8ad6\u306f\u3001\u3042\u308b\u5546\u54c1\u306b\u5bfe\u3059\u308b\u5168\u4f53\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u666e\u53ca\u306e\u6bb5\u968e\u5225\u306b5\u3064\u306b\u5206\u3051\u3066\u8003\u3048\u308b\u65b9\u6cd5\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u30b0\u30eb\u30fc\u30d7\u306f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u53d7\u3051\u5165\u308c\u65b9\u304c\u7570\u306a\u308b\u3068\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u65b0\u5546\u54c1\u304c\u666e\u53ca\u3057\u3066\u3044\u304f\u306e\u306f\u3001\u4e00\u822c\u7684\u306b\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc\u3001\u30a2\u30fc\u30ea\u30fc\u30a2\u30c0\u30d7\u30bf\u30fc\u3001\u30a2\u30fc\u30ea\u30fc\u30de\u30b8\u30e7\u30ea\u30c6\u30a3\u3001\u30ec\u30a4\u30c8\u30de\u30b8\u30e7\u30ea\u30c6\u30a3\u3001\u30e9\u30ac\u30fc\u30c9\u306e\u9806\u3067\u3042\u308b\u3068\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<ul>\n<li><strong>\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc\uff082.5%\uff09<\/strong>: \u30a4\u30ce\u30d9\u30fc\u30bf\u30fc\u306f\u3001\u65b0\u3057\u3044\u3082\u306e\u3092\u7a4d\u6975\u7684\u306b\u300c\u3068\u306b\u304b\u304f\u307e\u305a\u8a66\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u5f37\u3044\u6b32\u6c42\u3092\u6301\u3064\u4eba\u3005\u3060\u3002\u3053\u306e\u5c64\u306e\u4eba\u3005\u306f\u30ea\u30b9\u30af\u3092\u53ad\u308f\u305a\u3001\u65b0\u3057\u3044\u6280\u8853\u3084\u5546\u54c1\u306b\u5bfe\u3057\u3066\u65e9\u304f\u304b\u3089\u95a2\u5fc3\u3092\u793a\u3059\u3002\u307e\u305f\u3001\u5546\u54c1\u304c\u5e02\u5834\u306b\u51fa\u305f\u76f4\u5f8c\u306b\u771f\u3063\u5148\u306b\u624b\u3092\u51fa\u3059\u4eba\u3005\u3067\u3082\u3042\u308a\u3001\u3053\u306e\u9867\u5ba2\u5c64\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u3088\u308a\u3088\u3044\u5f62\u306b\u30d6\u30e9\u30c3\u30b7\u30e5\u30a2\u30c3\u30d7\u3057\u3001\u6b21\u306e\u5e02\u5834\u3092\u62e1\u5927\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u60c5\u5831\u6e90\u3068\u306a\u308b\u3002<\/li>\n<li><strong>\u30a2\u30fc\u30ea\u30fc\u30a2\u30c0\u30d7\u30bf\u30fc\uff0813.5%\uff09<\/strong>: \u30a2\u30fc\u30ea\u30fc\u30a2\u30c0\u30d7\u30bf\u30fc\u306f\u3001\u65b0\u3057\u3044\u3082\u306e\u3092\u541f\u5473\u3057\u3001\u524d\u5411\u304d\u306b\u8cfc\u5165\u3092\u691c\u8a0e\u3059\u308b\u4eba\u3005\u3060\u3002\u3053\u306e\u5c64\u306f\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc\u307b\u3069\u5192\u967a\u5fc3\u304c\u5f37\u3044\u308f\u3051\u3067\u306f\u306a\u3044\u304c\u3001\u65b0\u3057\u3044\u6280\u8853\u3084\u30c8\u30ec\u30f3\u30c9\u306b\u5bfe\u3057\u3066\u654f\u611f\u3067\u3042\u308a\u3001\u81ea\u5206\u81ea\u8eab\u306e\u8a55\u4fa1\u306b\u57fa\u3065\u3044\u3066\u8cfc\u5165\u3092\u6c7a\u5b9a\u3059\u308b\u3002<\/li>\n<li><strong>\u30a2\u30fc\u30ea\u30fc\u30de\u30b8\u30e7\u30ea\u30c6\u30a3\uff0834%\uff09<\/strong>: \u30a2\u30fc\u30ea\u30fc\u30de\u30b8\u30e7\u30ea\u30c6\u30a3\u306f\u3001\u81ea\u5206\u81ea\u8eab\u3067\u5224\u65ad\u3059\u308b\u3088\u308a\u3082\u3001\u300c\u6d41\u884c\u3063\u3066\u3044\u308b\u300d\u307e\u305f\u306f\u300c\u4ed6\u306e\u4eba\u304c\u4f7f\u3063\u3066\u3044\u308b\u300d\u3082\u306e\u3092\u91cd\u8996\u3057\u3066\u8cfc\u5165\u3059\u308b\u5c64\u3060\u3002\u3053\u306e\u5c64\u306f\u4e00\u822c\u7684\u306b\u306f\u3084\u3084\u8cfc\u8cb7\u884c\u52d5\u306b\u614e\u91cd\u3067\u3001\u5546\u54c1\u304c\u3042\u308b\u7a0b\u5ea6\u306e\u4eba\u6c17\u3084\u4fe1\u983c\u3092\u5f97\u305f\u5f8c\u306b\u8cfc\u5165\u3092\u6c7a\u65ad\u3059\u308b\u3002<br \/>\n\u3053\u306e\u5c64\u306e\u4eba\u3005\u306f\u3001\u4f8b\u3048\u3070\u5229\u7528\u8005\u304b\u3089\u591a\u304f\u306e\u9ad8\u3044\u8a55\u4fa1\u304c\u30ec\u30d3\u30e5\u30fc\u306b\u3064\u304b\u306a\u3044\u3068\u65b0\u3057\u3044\u5546\u54c1\u3092\u8cb7\u308f\u306a\u304b\u3063\u305f\u308a\u3001\u4eba\u6c17\u306e\u6700\u65b0\u30c6\u30c3\u30af\u5546\u54c1\u306f\u30bb\u30fc\u30eb\u306e\u3068\u304d\u3060\u3051\u8cfc\u5165\u3057\u305f\u308a\u3068\u3044\u3046\u884c\u52d5\u3092\u3068\u308b\u50be\u5411\u306b\u3042\u308b\u3002<\/li>\n<li><strong>\u30ec\u30a4\u30c8\u30de\u30b8\u30e7\u30ea\u30c6\u30a3\uff0834%\uff09<\/strong>: \u30ec\u30a4\u30c8\u30de\u30b8\u30e7\u30ea\u30c6\u30a3\u306f\u57fa\u672c\u7684\u306b\u8cfc\u5165\u306b\u306f\u6d88\u6975\u7684\u3067\u3001\u5468\u56f2\u306e\u307b\u3068\u3093\u3069\u306e\u4eba\u304c\u4f7f\u3044\u59cb\u3081\u3066\u521d\u3081\u3066\u3001\u3088\u3046\u3084\u304f\u4f7f\u7528\u3092\u691c\u8a0e\u3059\u308b\u9867\u5ba2\u5c64\u3060\u3002\u3053\u306e\u5c64\u306e\u4eba\u3005\u306f\u30ea\u30b9\u30af\u3092\u907f\u3051\u3001\u5b89\u5168\u6027\u3084\u78ba\u5b9f\u6027\u3092\u91cd\u8996\u3059\u308b\u3002\u4f8b\u3048\u3070\u3001\u73fe\u91d1\u3067\u306e\u652f\u6255\u3044\u306b\u3053\u3060\u308f\u3063\u3066\u30ab\u30fc\u30c9\u3084QR\u6c7a\u6e08\u3092\u907f\u3051\u305f\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306f\u8cb7\u3044\u7269\u3092\u305b\u305a\u5e97\u982d\u3067\u306e\u307f\u8cb7\u3044\u7269\u3092\u3057\u305f\u308a\u3068\u3044\u3046\u614e\u91cd\u306a\u884c\u52d5\u3092\u3068\u308b\u3002<\/li>\n<li><strong>\u30e9\u30ac\u30fc\u30c9\uff0816%\uff09<\/strong>: \u30e9\u30ac\u30fc\u30c9\u306f\u3001\u3069\u3093\u306a\u30ea\u30b9\u30af\u3082\u8ca0\u3044\u305f\u304f\u306a\u3044\u3068\u8003\u3048\u308b\u3088\u3046\u306a\u3001\u6700\u3082\u4fdd\u5b88\u7684\u306a\u5c64\u3060\u3002\u3053\u306e\u5c64\u306e\u4eba\u3005\u306f\u65b0\u3057\u3044\u6280\u8853\u3084\u5546\u54c1\u306b\u5bfe\u3057\u3066\u975e\u5e38\u306b\u614e\u91cd\u3067\u3042\u308a\u3001\u305d\u308c\u304c\u5927\u591a\u6570\u306b\u666e\u53ca\u3057\u5f53\u305f\u308a\u524d\u306e\u4f1d\u7d71\u3068\u306a\u3063\u3066\u521d\u3081\u3066\u8cfc\u5165\u3092\u8003\u3048\u59cb\u3081\u3001\u8170\u3092\u4e0a\u3052\u308b\u3002<\/li>\n<\/ul>\n<h2>\u65b0\u5546\u54c1\u304c\u666e\u53ca\u3059\u308b\u9867\u5ba2\u5c64\u306e\u300c\u9806\u5e8f\u300d\u306b\u5fdc\u3058\u305f\u6226\u7565\u69cb\u7bc9<\/h2>\n<p>\u3067\u306f\u3001\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc\u7406\u8ad6\u3092\u6d3b\u7528\u3057\u3066\u3001\u3069\u306e\u3088\u3046\u306b\u6226\u7565\u3092\u7acb\u3066\u3066\u3044\u3051\u3070\u3044\u3044\u306e\u3060\u308d\u3046\u304b\u3002<\/p>\n<p>\u65b0\u5546\u54c1\u306f\u5404\u9867\u5ba2\u5c64\u306b\u6bb5\u968e\u7684\u306b\u666e\u53ca\u3057\u3066\u3044\u304f\u3082\u306e\u3067\u3042\u308a\u3001\u4e00\u6bb5\u98db\u3070\u3057\u306b\u666e\u53ca\u3055\u305b\u308b\u3053\u3068\u306f\u6975\u3081\u3066\u96e3\u3057\u3044\u3002\u307e\u305a\u306f\u305d\u306e\u5546\u54c1\u304c\u3069\u306e\u666e\u53ca\u30d5\u30a7\u30fc\u30ba\u306a\u306e\u304b\u3092\u898b\u6975\u3081\u3066\u3001\u305d\u306e\u6bb5\u968e\u306b\u5fdc\u3058\u3066\u9867\u5ba2\u5c64\u306e\u30d5\u30a9\u30fc\u30ab\u30b9\u3092\u5b9a\u3081\u305f\u3001\u9069\u5207\u306a\u6226\u7565\u3092\u9069\u7528\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u5fc5\u8981\u3060\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u3092\u8003\u3048\u308b\u3068\u304d\u306f\u3001\u307e\u305a\u306f\u3056\u3063\u304f\u308a\u3068\u65b0\u5546\u54c1\u304c\u6700\u521d\u306b\u666e\u53ca\u3059\u308b\u5c64\u3068\u3001\u4e00\u5b9a\u666e\u53ca\u3057\u305f\u5f8c\u306b\u5c4a\u3051\u308b\u30de\u30b9\u5c64\u306b\u5206\u3051\u3066\u8003\u3048\u308b\u306e\u304c\u3088\u3044\u3060\u308d\u3046\u3002<\/p>\n<p>\u305d\u308c\u305e\u308c\u306e\u30b0\u30eb\u30fc\u30d7\u306f\u3001<strong>\u521d\u671f\u5e02\u5834<\/strong>\u3001<strong>\u30e1\u30a4\u30f3\u30b9\u30c8\u30ea\u30fc\u30e0\u5c64<\/strong>\u3068\u547c\u3070\u308c\u308b\u3002\u4e00\u822c\u7684\u306b\u306f\u3001\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc\u3084\u30a2\u30fc\u30ea\u30fc\u30a2\u30c0\u30d7\u30bf\u30fc\u304c\u300c\u521d\u671f\u5e02\u5834\u300d\u3092\u5f62\u6210\u3057\u3001\u30a2\u30fc\u30ea\u30fc\u30de\u30b8\u30e7\u30ea\u30c6\u30a3\u3001\u30ec\u30a4\u30c8\u30de\u30b8\u30e7\u30ea\u30c6\u30a3\u3001\u305d\u3057\u3066\u30e9\u30ac\u30fc\u30c9\u304c\u300c\u30e1\u30a4\u30f3\u30b9\u30c8\u30ea\u30fc\u30e0\u5e02\u5834\u300d\u3068\u8a00\u308f\u308c\u308b\u3002<\/p>\n<div id=\"attachment_69101\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-69101\" class=\"size-full wp-image-69101\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/Diffusion_of_Innovation_Theory_5.jpg\" alt=\"\u521d\u671f\u5e02\u5834\" width=\"830\" height=\"432\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/Diffusion_of_Innovation_Theory_5.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/Diffusion_of_Innovation_Theory_5-300x156.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/Diffusion_of_Innovation_Theory_5-768x400.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-69101\" class=\"wp-caption-text\">\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc\u3084\u30a2\u30fc\u30ea\u30fc\u30a2\u30c0\u30d7\u30bf\u30fc\u304c\u300c\u521d\u671f\u5e02\u5834\u300d<\/p><\/div>\n<p>\u65e2\u306b\u30ed\u30fc\u30f3\u30c1\u3057\u3066\u3044\u308b\u5546\u54c1\u306e\u62e1\u5927\u6226\u7565\u3092\u8003\u3048\u308b\u5834\u5408\u306f\u3001\u305d\u306e\u5546\u54c1\u306e\u9867\u5ba2\u5c64\u304c\u521d\u671f\u5e02\u5834\u306a\u306e\u304b\u30e1\u30a4\u30f3\u30b9\u30c8\u30ea\u30fc\u30e0\u5e02\u5834\u306a\u306e\u304b\u3001\u3069\u3061\u3089\u306b\u8a72\u5f53\u3059\u308b\u306e\u304b\u73fe\u5728\u5730\u3092\u307e\u305a\u8003\u3048\u3066\u307f\u308b\u3068\u3088\u3044\u3002\u65b0\u898f\u4e8b\u696d\u30fb\u65b0\u5546\u54c1\u306e\u5834\u5408\u306f\u307e\u305a\u306f\u521d\u671f\u5e02\u5834\u306b\u96c6\u4e2d\u3057\u3088\u3046\u3002<\/p>\n<h2>\u521d\u671f\u5e02\u5834\uff08\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc\u3001\u30a2\u30fc\u30ea\u30fc\u30a2\u30c0\u30d7\u30bf\u30fc\uff09<\/h2>\n<p>\u521d\u671f\u5e02\u5834\u306b\u3044\u308b\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc\u3068\u30a2\u30fc\u30ea\u30fc\u30a2\u30c0\u30d7\u30bf\u30fc\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u306b\u306f\u3001\u307e\u305a\u300c\u771f\u3063\u5148\u306b\u4f7f\u3063\u3066\u304f\u308c\u3066\u3001\u6ce3\u3044\u3066\u559c\u3093\u3067\u304f\u308c\u308b\u9867\u5ba2\u306f\u8ab0\u304b\uff1f\u300d\u3092\u8003\u3048\u308b\u3068\u3088\u3044\u3002\u3053\u3046\u3057\u305f\u8003\u3048\u3092\u6574\u7406\u3057\u3001\u30c1\u30fc\u30e0\u3067\u8a8d\u8b58\u3092\u5408\u308f\u305b\u308b\u305f\u3081\u306b\u306f\u5177\u4f53\u7684\u306a\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u308b\u3053\u3068\u304c\u304a\u3059\u3059\u3081\u3060\u3002<\/p>\n<p>\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u30ea\u30b5\u30fc\u30c1\u3084\u66f8\u304d\u65b9\u306e\u4f8b\u306b\u3064\u3044\u3066\u306f\u3001\u4e0b\u8a18\u306e\u8a18\u4e8b\u3082\u53c2\u8003\u306b\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"2x5OKugCT6\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/user-research-foundation\/\">\u5b9f\u8df5\u30c7\u30b6\u30a4\u30f3\u601d\u8003\uff01\u91cf\u3088\u308a\u8cea\u3092\u6975\u3081\u308b\u30e6\u30fc\u30b6\u30fc\u30ea\u30b5\u30fc\u30c1\u57fa\u672c\u306e\u30ad<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u5b9f\u8df5\u30c7\u30b6\u30a4\u30f3\u601d\u8003\uff01\u91cf\u3088\u308a\u8cea\u3092\u6975\u3081\u308b\u30e6\u30fc\u30b6\u30fc\u30ea\u30b5\u30fc\u30c1\u57fa\u672c\u306e\u30ad&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/user-research-foundation\/embed\/#?secret=qa0Avl3Etg#?secret=2x5OKugCT6\" data-secret=\"2x5OKugCT6\" width=\"500\" 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href=\"https:\/\/www.cascade.app\/studies\/uber-strategy-study\" target=\"_blank\" rel=\"noopener\">\u51fa\u5178<\/a>\u3092\u3082\u3068\u306b\u7ffb\u8a33\u30fb\u7de8\u96c6\uff09<\/p>\n<p>Uber\u306f\u73fe\u5728\u7d0470\u304b\u56fd\u300110,000\u4ee5\u4e0a\u306e\u90fd\u5e02\u306b\u5c55\u958b\u3059\u308b\u30e9\u30a4\u30c9\u30b7\u30a7\u30a2\u30ea\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3060\u3002\u4e57\u5ba2\u306e\u30e6\u30fc\u30b6\u30fc\u5c64\u3082\u69d8\u3005\u3067\u3001\u9ad8\u9f62\u8005\u3084\u8eab\u4f53\u969c\u304c\u3044\u8005\u306b\u3082\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u307e\u305f\u3001\u96fb\u6c17\u81ea\u52d5\u8eca\u3092\u9078\u3093\u3067\u4e57\u8eca\u3067\u304d\u308bUber Green\u3001\u30da\u30c3\u30c8\u3068\u4e57\u8eca\u3067\u304d\u308bUber Pet\u306a\u3069\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u3082\u3042\u308a\u3001\u591a\u69d8\u306a\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u3002<\/p>\n<div id=\"attachment_69102\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-69102\" class=\"size-full wp-image-69102\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/Diffusion_of_Innovation_Theory_6.jpg\" alt=\"Uber Pet\" width=\"830\" height=\"432\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/Diffusion_of_Innovation_Theory_6.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/Diffusion_of_Innovation_Theory_6-300x156.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/Diffusion_of_Innovation_Theory_6-768x400.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-69102\" class=\"wp-caption-text\">Uber Pet\uff08\u753b\u50cf\u51fa\u5178\uff1a<a href=\"https:\/\/www.uber.com\/en-TR\/blog\/uberpet-a-ride-for-all-paws\/\" target=\"_blank\" rel=\"noopener\">\u30ea\u30f3\u30af<\/a>\uff09<\/p><\/div>\n<p>\u307e\u3055\u306b\u300c\u5168\u3066\u306e\u4eba\u3005\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305f\u3001\u5168\u3066\u306e\u4eba\u306b\u611b\u3055\u308c\u308b\u30b5\u30fc\u30d3\u30b9\u300d\u306b\u898b\u3048\u308b\u304c\u3001\u73fe\u5728\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u306a\u308b\u307e\u3067\u306b\u3055\u307e\u3056\u307e\u306a\u30b9\u30c6\u30c3\u30d7\u3092\u7d4c\u3066\u3001\u73fe\u5728\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u4ed5\u4e0a\u304c\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u7121\u8996\u3057\u3066\u306f\u3044\u3051\u306a\u3044\u3002Uber\u306f\u306f\u3058\u3081\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u9650\u5b9a\u7684\u306b\u3057\u3066\u30b9\u30bf\u30fc\u30c8\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>2010\u5e74\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u30b9\u30bf\u30fc\u30c8\u3057\u305f\u5f53\u521d\u3001Uber\u306e\u521d\u671f\u9867\u5ba2\u306f\u3001\u30bf\u30af\u30b7\u30fc\u4ee3\u3092\u6255\u3046\u4f59\u88d5\u304c\u3042\u308b\u3001\u81ea\u5206\u306e\u8857\u306e\u4ea4\u901a\u696d\u754c\u306e\u73fe\u72b6\u306b\u6e80\u8db3\u3057\u3066\u3044\u306a\u3044\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u306e\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u30ef\u30fc\u30ab\u30fc\u3060\u3063\u305f\u3002<\/p>\n<p>\u5f53\u6642\u306e\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u3067\u306f\u30bf\u30af\u30b7\u30fc\u306e\u9700\u8981\u3068\u4f9b\u7d66\u306e\u5dee\u304c\u5927\u304d\u304f\u3001\u300c\u4e57\u308a\u305f\u3044\u306e\u306b\u30bf\u30af\u30b7\u30fc\u304c\u6355\u307e\u3089\u306a\u3044\u300d\u3053\u3068\u306b\u4eba\u3005\u304c\u3046\u3093\u3056\u308a\u3057\u3066\u3044\u305f\u3002\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u30ef\u30fc\u30ab\u30fc\u305f\u3061\u306f\u78ba\u5b9f\u306b\u79fb\u52d5\u3092\u3059\u308b\u305f\u3081\u306b\u3001\u65e2\u306b\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30cf\u30a4\u30e4\u30fc\u3084\u30ea\u30e0\u30b8\u30f3\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u306e\u4ee3\u66ff\u6848\u3082\u8a66\u3057\u3066\u304d\u305f\u306e\u3067\u3001\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u65b0\u305f\u306a\u65b9\u6cd5\u3092\u8a66\u3059\u610f\u6b32\u3082\u5f37\u304b\u3063\u305f\u306e\u3060\u3002<\/p>\n<div id=\"attachment_69103\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-69103\" class=\"size-full wp-image-69103\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/Diffusion_of_Innovation_Theory_7.jpg\" alt=\"\u30bf\u30af\u30b7\u30fc\u304c\u5168\u7136\u3064\u304b\u307e\u3089\u306a\u3044\" width=\"830\" height=\"432\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/Diffusion_of_Innovation_Theory_7.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/Diffusion_of_Innovation_Theory_7-300x156.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/Diffusion_of_Innovation_Theory_7-768x400.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-69103\" class=\"wp-caption-text\">\u30bf\u30af\u30b7\u30fc\u306b\u4e57\u308a\u305f\u3044\u9700\u8981\u306b\u5bfe\u3059\u308b\u4f9b\u7d66\u4e0d\u8db3\u306b\u4e0d\u6e80\u3092\u62b1\u3044\u3066\u3044\u305f\u3002<\/p><\/div>\n<p>\u3053\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u304a\u3044\u3066Uber\u306f\u306f\u3058\u3081\u3001\u4e00\u822c\u4eba\u306e\u30c9\u30e9\u30a4\u30d0\u30fc\u304c\u81ea\u5206\u306e\u8eca\u3092\u4f7f\u3046\u73fe\u5728\u306eUber 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alt=\"\u521d\u671f\u306eUber\" width=\"830\" height=\"432\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/Diffusion_of_Innovation_Theory_8.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/Diffusion_of_Innovation_Theory_8-300x156.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/Diffusion_of_Innovation_Theory_8-768x400.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-69104\" class=\"wp-caption-text\">\u521d\u671f\u306eUber\uff08\u753b\u50cf\u51fa\u5178\uff1a<a href=\"https:\/\/www.slideshare.net\/slideshow\/uber-pitch-deck\/79089661#1\" target=\"_blank\" 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