{"id":68833,"date":"2024-07-26T07:00:15","date_gmt":"2024-07-25T22:00:15","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=68833"},"modified":"2024-10-18T02:20:32","modified_gmt":"2024-10-17T17:20:32","slug":"subaru-case-study","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/subaru-case-study\/","title":{"rendered":"\u3010btrax\u4e8b\u4f8b\u7d39\u4ecb\u3011SUBARU\u3068\u306e\u30d6\u30e9\u30f3\u30c9\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u30fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\uff1a\u9867\u5ba2\u3068\u306e\u65b0\u305f\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u5275\u51fa"},"content":{"rendered":"<div class='wp_content_tag clearfix'><p>\u30c7\u30b8\u30bf\u30eb\u5316\u304c\u6025\u901f\u306b\u9032\u884c\u3057\u3001\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u304c\u307e\u3059\u307e\u3059\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u5411\u4e0a\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u305d\u3093\u306a\u4e2d\u3001SUBARU\u306f\u5f93\u6765\u306e\u8eca\u4e21\u3068\u3044\u3046\u30cf\u30fc\u30c9\u30a6\u30a7\u30a2\u4ee5\u4e0a\u306e\u4fa1\u5024\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u63d0\u4f9b\u3057\u3001\u65b0\u305f\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u5275\u51fa\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u6311\u6226\u306bbtrax\u304c\u3069\u306e\u3088\u3046\u306b\u8ca2\u732e\u3057\u305f\u306e\u304b\u3001\u8a73\u3057\u304f\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p class=\"p1\">\uff0a\u672c\u8a18\u4e8b\u306f\u3001\u65e5\u672c\u3067\u306f\u306a\u304f\u5168\u7c73\u3067\u5b9f\u65bd\u3057\u305f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u4e8b\u4f8b\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>Project Overview\uff1a\u6642\u4ee3\u3084\u5e02\u5834\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b<\/h3>\n<div id=\"attachment_68845\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-68845\" class=\"wp-image-68845\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/07\/project-overview-2-min.jpg\" alt=\"project overview \" width=\"830\" height=\"438\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/07\/project-overview-2-min.jpg 3500w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/07\/project-overview-2-min-300x158.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/07\/project-overview-2-min-768x405.jpg 768w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/07\/project-overview-2-min-1024x540.jpg 1024w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-68845\" class=\"wp-caption-text\">\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u5168\u4f53\u50cf<\/p><\/div>\n<p>btrax\u306f\u3001SUBARU\u304c\u30c7\u30b8\u30bf\u30eb\u5316\u3068\u7af6\u4e89\u6fc0\u5316\u3059\u308b\u5e02\u5834\u74b0\u5883\u306e\u4e2d\u3067\u3001\u9b45\u529b\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u9078\u3070\u308c\u7d9a\u3051\u308b\u305f\u3081\u306e\u30b5\u30dd\u30fc\u30c8\u3092\u884c\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u672c\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3067\u300c\u30d6\u30e9\u30f3\u30c9\u30b3\u30a2\u300d\u306e\u5b9a\u7fa9\u304b\u3089\u3001\u65b0\u30b5\u30fc\u30d3\u30b9\u306e\u30a2\u30a4\u30c7\u30a2\u7acb\u6848\u3001\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u958b\u767a\u3001\u305d\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u3092\u901a\u3057\u3066\u306e\u5177\u73fe\u5316\u307e\u3067\u3092\u5305\u62ec\u7684\u306b\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3057\u305f\u3002<\/p>\n<h3>Brand Development\uff1a\u30d6\u30e9\u30f3\u30c9\u30b3\u30a2\u306e\u8a00\u8a9e\u5316<\/h3>\n<p>SUBARU\u30d6\u30e9\u30f3\u30c9\u306e\u672c\u8cea\u3092\u7406\u89e3\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u63d0\u4f9b\u3059\u3079\u304d\u4f53\u9a13\u306e\u30d3\u30b8\u30e7\u30f3\uff08UX\u30d3\u30b8\u30e7\u30f3\uff09\u3092\u660e\u78ba\u306b\u3059\u308b\u305f\u3081\u3001\u79c1\u305f\u3061\u306f\u7dbf\u5bc6\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u8e0f\u307f\u307e\u3057\u305f\u3002<\/p>\n<div id=\"attachment_68905\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-68905\" class=\"size-full wp-image-68905\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/user-interview-min.png\" alt=\"user interview\" width=\"830\" height=\"403\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/user-interview-min.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/user-interview-min-300x146.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/user-interview-min-768x373.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-68905\" class=\"wp-caption-text\">\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u5730\u57df\u3068\u30ed\u30b5\u30f3\u30bc\u30eb\u30b9\u5730\u57df\u3067\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u5b9f\u65bd<\/p><\/div>\n<p>\u307e\u305a\u3001SUBARU\u3092\u611b\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u76f4\u63a5\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u884c\u3044\u3001\u5f7c\u3089\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u3069\u3053\u306b\u9b45\u529b\u3092\u611f\u3058\u3066\u3044\u308b\u306e\u304b\u3092\u6df1\u304f\u6398\u308a\u4e0b\u3052\u307e\u3057\u305f\u3002<\/p>\n<p>\u300c\u5b89\u5168\u6027\u300d\u300c\u8d70\u884c\u6027\u80fd\u300d\u3068\u3044\u3063\u305f\u88fd\u54c1\u7279\u6027\u3060\u3051\u3067\u306a\u304f\u3001\u300coutdoor\u300d\u300cfamily\u300d\u300copen-minded\u300d\u306a\u3069\u3001SUBARU\u304c\u63d0\u4f9b\u3059\u308b\u7121\u5f62\u306e\u4fa1\u5024\u306b\u3064\u3044\u3066\u3082\u4e01\u5be7\u306b\u8074\u304d\u53d6\u308a\u307e\u3057\u305f\u3002<\/p>\n<div id=\"attachment_68911\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-68911\" class=\"size-full wp-image-68911\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/brand-core-abstract-min.png\" alt=\"brand core abstract\" width=\"830\" height=\"596\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/brand-core-abstract-min.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/brand-core-abstract-min-300x215.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/brand-core-abstract-min-768x551.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-68911\" class=\"wp-caption-text\">\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u304b\u3089\u5f97\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u307e\u3068\u3081<\/p><\/div>\n<p>\u300c\u5b89\u5168\u6027\u300d\u300c\u8d70\u884c\u6027\u80fd\u300d\u3068\u3044\u3063\u305f\u88fd\u54c1\u7279\u6027\u3060\u3051\u3067\u306a\u304f\u3001\u300coutdoor\u300d\u300cfamily\u300d\u300copen-minded\u300d\u306a\u3069\u3001SUBARU\u304c\u63d0\u4f9b\u3059\u308b\u7121\u5f62\u306e\u4fa1\u5024\u306b\u3064\u3044\u3066\u3082\u4e01\u5be7\u306b\u8074\u304d\u53d6\u308a\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u901a\u3057\u3066\u3067\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u30dd\u30a4\u30f3\u30c8\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n<div id=\"attachment_68902\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-68902\" class=\"wp-image-68902 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/core-value-subaru-min.png\" alt=\"core value subaru\" width=\"830\" height=\"406\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/core-value-subaru-min.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/core-value-subaru-min-300x147.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/core-value-subaru-min-768x376.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-68902\" class=\"wp-caption-text\">\u30a4\u30f3\u30b5\u30a4\u30c8\u304b\u3089\u30b3\u30a2\u306b\u306a\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u62bd\u51fa<\/p><\/div>\n<p>\u305d\u3057\u3066\u3001\u3053\u308c\u3089\u306e\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u304b\u3089\u5f97\u3089\u308c\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u30dd\u30a4\u30f3\u30c8\u3092\u614e\u91cd\u306b\u5206\u6790\u3057\u3001SUBARU\u306e\u30b3\u30a2\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u62bd\u51fa\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u904e\u7a0b\u3067\u3001\u300cVersatile\u300d\u300cOpen-minded\u300d\u300cHumble\u300d\u3068\u3044\u3063\u305fSUBARU\u306a\u3089\u3067\u306f\u306e\u7279\u5fb4\u304c\u6d6e\u304b\u3073\u4e0a\u304c\u308a\u3001SUBARU\u304c\u3053\u308c\u304b\u3089\u4f53\u73fe\u3059\u3079\u304d\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u305f\u3002<\/p>\n<h3>Service Design\uff1a\u30d6\u30e9\u30f3\u30c9\u30b3\u30a2\u306b\u5373\u3057\u305f\u65b0\u305f\u306a\u30b5\u30fc\u30d3\u30b9\u30a2\u30a4\u30c7\u30a3\u30a2\u767a\u60f3<\/h3>\n<div id=\"attachment_68848\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-68848\" class=\"wp-image-68848\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/07\/service-design-subaru-min.jpg\" alt=\"service design subaru\" width=\"830\" height=\"438\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/07\/service-design-subaru-min.jpg 3500w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/07\/service-design-subaru-min-300x158.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/07\/service-design-subaru-min-768x405.jpg 768w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/07\/service-design-subaru-min-1024x540.jpg 1024w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-68848\" class=\"wp-caption-text\">\u65e5\u7c73\u53cc\u65b9\u306eSUBARU\u30e6\u30fc\u30b6\u30fc\u3078\u30d2\u30a2\u30ea\u30f3\u30b0\u3092\u5b9f\u65bd\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4fa1\u5024\u89b3\u3092\u7406\u89e3\u3057\u306a\u304c\u3089\u30a2\u30a4\u30c7\u30a3\u30a2\u3092\u9078\u5b9a<\/p><\/div>\n<p>\u6b21\u306b\u3001\u8a00\u8a9e\u5316\u3055\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u30b3\u30a2\u306b\u57fa\u3065\u3044\u3066\u3001\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u5f62\u5f0f\u3067\u30b5\u30fc\u30d3\u30b9\u306e\u30a2\u30a4\u30c7\u30a3\u30a2\u767a\u60f3\u3092\u884c\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u65e5\u7c73\u53cc\u65b9\u306eSUBARU\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u30d2\u30a2\u30ea\u30f3\u30b0\u3092\u901a\u3058\u3066\u30e6\u30fc\u30b6\u30fc\u306e\u58f0\u3092\u8074\u304d\u3001\u305d\u306e\u4fa1\u5024\u89b3\u3092\u53cd\u6620\u3055\u305b\u306a\u304c\u3089\u30a2\u30a4\u30c7\u30a3\u30a2\u30923\u6848\u306b\u7d5e\u308a\u8fbc\u307f\u307e\u3057\u305f\u3002<\/p>\n<h3>Validation\uff1a\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u5171\u5275\u3092\u30d9\u30fc\u30b9\u306b\u3057\u305f\u30b3\u30f3\u30bb\u30d7\u30c8\u7acb\u6848<\/h3>\n<div id=\"attachment_68849\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-68849\" class=\"wp-image-68849\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/07\/validation-2-min.jpg\" alt=\"validation subaru\" width=\"830\" height=\"438\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/07\/validation-2-min.jpg 3500w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/07\/validation-2-min-300x158.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/07\/validation-2-min-768x405.jpg 768w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/07\/validation-2-min-1024x540.jpg 1024w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-68849\" class=\"wp-caption-text\">\u518d\u5ea6\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u5b9f\u65bd\u3057\u3001\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5206\u6790\u3057\u306a\u304c\u3089\u3001\u5177\u4f53\u5316\u306e\u65b9\u5411\u6027\u3092\u5b9a\u3081\u305f<\/p><\/div>\n<p>\u9078\u5b9a\u3057\u305f3\u3064\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u306b\u3064\u3044\u3066\u3001\u66f4\u306a\u308b\u5177\u73fe\u5316\u306e\u305f\u3081\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u30a2\u30e1\u30ea\u30ab\u306e\u751f\u6d3b\u8005\u3092\u5bfe\u8c61\u306b\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5206\u6790\u3057\u3001\u6700\u7d42\u30b3\u30f3\u30bb\u30d7\u30c8\u30921\u3064\u306b\u7d5e\u308a\u307e\u3057\u305f\u3002\u305d\u306e\u4e0a\u3067\u3001\u30b7\u30e7\u30fc\u30c8\u30e0\u30fc\u30d3\u30fc\u3084\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3057\u3001\u30b3\u30f3\u30bb\u30d7\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u4f53\u9a13\u3092\u8996\u899a\u5316\u3057\u307e\u3057\u305f\u3002<\/p>\n<h3>Prototyping\uff06User Testing\uff1a\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u958b\u767a\u3068\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd<\/h3>\n<div id=\"attachment_68847\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-68847\" class=\"wp-image-68847\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/07\/prototyping-subaru-min.jpg\" alt=\"prototyping subaru\" width=\"830\" height=\"438\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/07\/prototyping-subaru-min.jpg 3500w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/07\/prototyping-subaru-min-300x158.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/07\/prototyping-subaru-min-768x405.jpg 768w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/07\/prototyping-subaru-min-1024x540.jpg 1024w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-68847\" class=\"wp-caption-text\">\u30a2\u30d7\u30ea\u306e\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u3092\u958b\u767a<\/p><\/div>\n<p>\u5177\u4f53\u5316\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u30a2\u30a4\u30c7\u30a3\u30a2\u3092\u5b9f\u4f53\u9a13\u3067\u304d\u308b\u3088\u3046\u3001MVP\uff08Minimum Viable Product\uff09\u3068\u3057\u3066\u30a2\u30d7\u30ea\u306e\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u3092\u958b\u767a\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u3092\u7528\u3044\u3066\u5b9f\u969b\u306b\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u5411\u4e0a\u306b\u5fc5\u8981\u306a\u8abf\u6574\u3092\u884c\u3044\u307e\u3057\u305f\u3002<\/p>\n<h3>Research\uff1a\u73fe\u5730\u306e\u30a4\u30d9\u30f3\u30c8\u3078\u306e\u51fa\u5c55\u3068\u30a2\u30e1\u30ea\u30ab\u652f\u793e\u3078\u306e\u63d0\u6848\u200b<\/h3>\n<div id=\"attachment_68866\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-68866\" class=\"wp-image-68866 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/user-interview-2.png\" alt=\"user interview subaru\" width=\"830\" height=\"464\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/user-interview-2.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/user-interview-2-300x168.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/user-interview-2-768x429.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-68866\" class=\"wp-caption-text\">\u30d5\u30ed\u30ea\u30c0\u3067\u30d7\u30ed\u30c8\u30bf\u30a4\u30e0\u306e\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd<\/p><\/div>\n<p>SUBARU\u30d5\u30a1\u30f3\u304c\u591a\u304f\u96c6\u307e\u308bSubiefest\u306b\u51fa\u5c55\u3057\u3001MVP\u3092\u914d\u5e03\u3057\u307e\u3057\u305f\u3002\u305d\u308c\u306b\u52a0\u3048\u3066\u3001\u5bfe\u9762\u3067\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u96c6\u3081\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u4fbf\u6027\u3084\u9b45\u529b\u3092\u3055\u3089\u306b\u30d6\u30e9\u30c3\u30b7\u30e5\u30a2\u30c3\u30d7\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u307e\u305f\u3001\u3053\u308c\u307e\u3067\u306e\u6210\u679c\u3092SUBARU of America\u306b\u63d0\u6848\u3057\u3001\u65b0\u898f\u30b5\u30fc\u30d3\u30b9\u958b\u767a\u3092\u901a\u3058\u305f\u65e5\u7c73\u306e\u5354\u529b\u3092\u5f37\u5316\u3057\u307e\u3057\u305f\u3002<\/p>\n<h2>\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u6210\u679c\u3068\u4eca\u5f8c\u306e\u5c55\u671b<\/h2>\n<div id=\"attachment_68903\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-68903\" class=\"wp-image-68903 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/Project-overview-min.png\" alt=\"Project overview\" width=\"830\" height=\"476\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/Project-overview-min.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/Project-overview-min-300x172.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2024\/09\/Project-overview-min-768x440.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-68903\" class=\"wp-caption-text\">\u672c\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u5168\u4f53\u50cf<\/p><\/div>\n<p>SUBARU\u3068\u306e\u30d6\u30e9\u30f3\u30c9\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u30fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u901a\u3058\u3066\u3001btrax\u306f\u300c\u30d6\u30e9\u30f3\u30c9\u30b3\u30a2\u300d\u306e\u5b9a\u7fa9\u304b\u3089\u3001\u65b0\u30b5\u30fc\u30d3\u30b9\u306e\u30a2\u30a4\u30c7\u30a2\u7acb\u6848\u3001\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u958b\u767a\u3001\u305d\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u307e\u3067\u3092\u5305\u62ec\u7684\u306b\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u3088\u308a\u3001SUBARU\u306f\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u65b0\u305f\u306a\u63a5\u70b9\u3092\u5275\u51fa\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u306e\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u3001\u3053\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306f\u65e5\u7c73\u306e\u7d44\u7e54\u9593\u5354\u696d\u306e\u67b6\u3051\u6a4b\u3068\u306a\u308a\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u8996\u70b9\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u69cb\u7bc9\u306b\u8ca2\u732e\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u7d4c\u9a13\u3092\u6d3b\u304b\u3057\u3001btrax\u306f\u4eca\u5f8c\u3082\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u5e02\u5834\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u672c\u8cea\u3092\u898b\u3064\u3081\u76f4\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u5bfe\u8a71\u3092\u91cd\u8996\u3057\u305f\u65b0\u3057\u3044\u30b5\u30fc\u30d3\u30b9\u69cb\u7bc9\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63d0\u4f9b\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>btrax\u306f\u3053\u308c\u307e\u3067\u591a\u6570\u306e\u30e6\u30fc\u30b6\u30fc\u30ea\u30b5\u30fc\u30c1\u306e\u5b9f\u7e3e\u3092\u6709\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u672c\u8cea\u7684\u306a\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u77e5\u898b\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u305c\u3072\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u4eca\u56de\u306eSUBARU\u306e\u4e8b\u4f8b\u7d39\u4ecb\u30da\u30fc\u30b8\u306f<a href=\"https:\/\/btrax.com\/jp\/work\/subaru\" target=\"_blank\" rel=\"noopener\">\u3053\u3061\u3089<\/a>\u3002<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u30c7\u30b8\u30bf\u30eb\u5316\u304c\u6025\u901f\u306b\u9032\u884c\u3057\u3001\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u304c\u307e\u3059\u307e\u3059\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u5411\u4e0a\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002 \u305d\u3093\u306a\u4e2d\u3001SUBARU\u306f\u5f93\u6765\u306e\u8eca\u4e21\u3068\u3044\u3046\u30cf\u30fc\u30c9\u30a6\u30a7\u30a2\u4ee5\u4e0a\u306e\u4fa1\u5024\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u63d0\u4f9b\u3057\u3001\u65b0\u305f\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8 [&hellip;]<\/p>\n","protected":false},"author":151,"featured_media":68907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[228],"tags":[205,424,446,216,192],"class_list":["post-68833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-205","tag-424","tag-446","tag-216","tag-192"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/68833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/users\/151"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/comments?post=68833"}],"version-history":[{"count":37,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/68833\/revisions"}],"predecessor-version":[{"id":69322,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/68833\/revisions\/69322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media\/68907"}],"wp:attachment":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media?parent=68833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/categories?post=68833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/tags?post=68833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}