{"id":66962,"date":"2023-12-20T07:30:15","date_gmt":"2023-12-19T22:30:15","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=66962"},"modified":"2023-12-20T02:59:40","modified_gmt":"2023-12-19T17:59:40","slug":"is-that-heinz","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/is-that-heinz\/","title":{"rendered":"\u30c7\u30b6\u30a4\u30f3\u306e\u529b\u3067\u30b1\u30c1\u30e3\u30c3\u30d7\u8a50\u79f0\u3092\u898b\u629c\u3051\uff01\u30cf\u30a4\u30f3\u30c4\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u9762\u767d\u3044"},"content":{"rendered":"<div class='wp_content_tag clearfix'><p>\u30a2\u30e1\u30ea\u30ab\u306e\u5927\u624b\u30b1\u30c1\u30e3\u30c3\u30d7\u30d6\u30e9\u30f3\u30c9\u306e\u30cf\u30a4\u30f3\u30c4\u3002\u305d\u306e\u30af\u30e9\u30b7\u30c3\u30af\u306a\u30dc\u30c8\u30eb\u306e\u5f62\u304c\u5370\u8c61\u7684\u3067\u3001\u4e16\u754c\u4e2d\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d5\u30fc\u30c9\u5e97\u306b\u7f6e\u304b\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u305f\u3060\u3001\u30aa\u30ea\u30b8\u30ca\u30eb\u306e\u74f6\u30dc\u30c8\u30eb\u306f\u305d\u306e\u4f7f\u3044\u52dd\u624b\u306e\u60aa\u3055\u304b\u3089\u3001UI\u3068\u3057\u3066\u306f\u7d20\u6674\u3089\u3057\u3044\u3051\u3069\u3001UX\u304c\u6700\u60aa\u3068\u306e\u8a55\u5224\u3067\u3001\u6700\u8fd1\u306f\u4e0a\u4e0b\u9006\u3055\u306b\u3057\u305f\u30d7\u30e9\u30b9\u30c1\u30c3\u30af\u88fd\u306e\u30dc\u30c8\u30eb\u304c\u4e3b\u6d41\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u3002<\/p>\n<div id=\"attachment_66964\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-66964\" class=\"size-full wp-image-66964\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/heinz-ui-ux.png\" alt=\"UI\u3068UX\u306e\u9055\u3044\u3092\u8aac\u660e\u3059\u308b\u969b\u306b\u3082\u53d6\u308a\u4e0a\u3052\u3089\u308c\u308b\u30cf\u30a4\u30f3\u30c4\u306e\u30b1\u30c1\u30e3\u30c3\u30d7\u30dc\u30c8\u30eb\" width=\"830\" height=\"459\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/heinz-ui-ux.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/heinz-ui-ux-300x166.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/heinz-ui-ux-768x425.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-66964\" class=\"wp-caption-text\">UI\u3068UX\u306e\u9055\u3044\u3092\u8aac\u660e\u3059\u308b\u969b\u306b\u3082\u53d6\u308a\u4e0a\u3052\u3089\u308c\u308b\u30cf\u30a4\u30f3\u30c4\u306e\u30b1\u30c1\u30e3\u30c3\u30d7\u30dc\u30c8\u30eb<\/p><\/div>\n<h2>\u30dc\u30c8\u30eb\u306e\u4e2d\u8eab\u3092\u8a50\u79f0\u3059\u308b\u30b1\u30fc\u30b9\u304c\u591a\u767a<\/h2>\n<p>\u305d\u3093\u306a\u30b1\u30c1\u30e3\u30c3\u30d7\u306e\u4ee3\u540d\u8a5e\u3068\u3082\u8a00\u3048\u308b\u30cf\u30a4\u30f3\u30c4\u3060\u304c\u3001\u4e00\u3064\u5927\u304d\u306a\u8ab2\u984c\u3092\u62b1\u3048\u3066\u3044\u308b\u3002\u30ec\u30b9\u30c8\u30e9\u30f3\u3084\u30d5\u30a1\u30fc\u30b9\u30c8\u30d5\u30fc\u30c9\u5e97\u306b\u3066\u305d\u306e\u30dc\u30c8\u30eb\u306b\u4e2d\u8eab\u3092\u3088\u308a\u5b89\u4fa1\u306a\u4ed6\u793e\u30e1\u30fc\u30ab\u30fc\u306e\u30b1\u30c1\u30e3\u30c3\u30d7\u3092\u5165\u308c\u66ff\u3048\u3066\u3044\u308b\u7591\u3044\u3060\u3002<\/p>\n<p>\u3053\u308c\u3092\u5f7c\u3089\u306f Ketchup Fraud (\u30b1\u30c1\u30e3\u30c3\u30d7\u8a50\u79f0) \u3068\u547c\u3076\u3002<\/p>\n<p>\u6700\u8fd1\u3067\u306f\u305d\u308c\u3092\u9006\u624b\u306b\u53d6\u3063\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3057\u3001\u8a71\u984c\u3092\u96c6\u3081\u3044\u3066\u3044\u308b\u3002<\/p>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" title=\"ADV Heinz \u2014 Ketchup Fraud\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/FzJzp23OnfU?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p><\/div>\n<p>\u3053\u308c\u306f \u201c&#8217;Even\u00a0when it isn&#8217;t\u00a0Heinz,\u00a0it has\u00a0to be\u00a0Heinz\u2019 \u201d (\u30cf\u30a4\u30f3\u30c4\u3058\u3083\u306a\u304f\u3066\u3082\u3001\u30cf\u30a4\u30f3\u30c4\u3058\u3083\u306a\u304d\u3083\u30c0\u30e1\u306a\u3093\u3060) \u3068\u547c\u3070\u308c\u308b\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3001\u30ec\u30b9\u30c8\u30e9\u30f3\u306e\u53a8\u623f\u3067\u3053\u3063\u305d\u308a\u30dc\u30c8\u30eb\u306e\u4e2d\u8eab\u3092\u5165\u308c\u66ff\u3048\u308b\u5199\u771f\u3084\u52d5\u753b\u3092\u898b\u305b\u3001\u3088\u308a \u201c\u672c\u7269\u611f\u201d \u3092\u6f14\u51fa\u3002<\/p>\n<div id=\"attachment_66965\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-66965\" class=\"size-full wp-image-66965\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/heinz-grid.jpg\" alt=\"\u3053\u3063\u305d\u308a\u30dc\u30c8\u30eb\u306e\u4e2d\u8eab\u3092\u5165\u308c\u66ff\u3048\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u6d3b\u7528\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\" width=\"830\" height=\"466\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/heinz-grid.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/heinz-grid-300x168.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/heinz-grid-768x431.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-66965\" class=\"wp-caption-text\">\u3053\u3063\u305d\u308a\u30dc\u30c8\u30eb\u306e\u4e2d\u8eab\u3092\u5165\u308c\u66ff\u3048\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u6d3b\u7528\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/p><\/div>\n<h2>\u30c7\u30b6\u30a4\u30f3\u306e\u529b\u3092\u6d3b\u7528\u3057\u3066\u30b1\u30c1\u30e3\u30c3\u30d7\u8a50\u79f0\u3092\u9632\u3050\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b<\/h2>\n<p>\u305d\u3093\u306a\u30b1\u30c1\u30e3\u30c3\u30d7\u8a50\u79f0\u306b\u5bfe\u5fdc\u3059\u308b\u3079\u304f\u3001\u30cf\u30a4\u30f3\u30c4\u793e\u306f\u4e16\u754c\u5171\u901a\u306e\u8272\u898b\u672c\u5e33\u3092\u63d0\u4f9b\u3059\u308bPANTONE\u793e\u3068\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7d44\u307f\u3001\u516c\u5f0f\u306e\u30b1\u30c1\u30e3\u30c3\u30d7\u8272 = Heinz Red\u3092\u5236\u5b9a\u3057\u305f\u3002<\/p>\n<div id=\"attachment_66966\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-66966\" class=\"size-full wp-image-66966\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/pantone.png\" alt=\"PANTONE\u793e\u304c\u30cf\u30a4\u30f3\u30c4\u306e\u305f\u3081\u306b\u6307\u5b9a\u3057\u305f Heinez Red\" width=\"830\" height=\"225\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/pantone.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/pantone-300x81.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/pantone-768x208.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-66966\" class=\"wp-caption-text\">PANTONE\u793e\u304c\u30cf\u30a4\u30f3\u30c4\u306e\u305f\u3081\u306b\u6307\u5b9a\u3057\u305f Heinez Red<\/p><\/div>\n<p>\u305d\u3057\u3066\u305d\u306e\u8272\u3092\u30b1\u30c1\u30e3\u30c3\u30d7\u30dc\u30c8\u30eb\u306e\u30e9\u30d9\u30eb\u306b\u5370\u5237\u3059\u308b\u3053\u3068\u3067\u3001\u5185\u5bb9\u7269\u3068\u306e\u76f8\u9055\u3092\u76ee\u8996\u3067\u53ef\u80fd\u306b\u3057\u3001\u672c\u7269\u3092\u8b58\u5225\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u305f\u3002<\/p>\n<div id=\"attachment_66967\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-66967\" class=\"size-full wp-image-66967\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/heinz-2.jpg\" alt=\"Heinez Red\u3092\u30e9\u30d9\u30eb\u306b\u5370\u5237\u3057\u672c\u7269\u3092\u8b58\u5225\" width=\"830\" height=\"467\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/heinz-2.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/heinz-2-300x169.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/heinz-2-768x432.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-66967\" class=\"wp-caption-text\">Heinez Red\u3092\u30e9\u30d9\u30eb\u306b\u5370\u5237\u3057\u672c\u7269\u3092\u8b58\u5225<\/p><\/div>\n<h2>\u30c8\u30eb\u30b3\u306e\u30ec\u30b9\u30c8\u30e9\u30f3500\u5e97\u8217\u4ee5\u4e0a\u3067\u5c55\u958b<\/h2>\n<p>\u3053\u306e \u201cIs that Heinz\u201d \u3068\u547c\u3070\u308c\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u5927\u624b\u5e83\u544a\u4ee3\u7406\u5e97\u306eWunderman Thompson\u306b\u3088\u3063\u3066\u30c8\u30eb\u30b3\u56fd\u5185\u306e\u30ec\u30b9\u30c8\u30e9\u30f3500\u5e97\u8217\u4ee5\u4e0a\u3067\u5c55\u958b\u3055\u308c\u305f\u3002<\/p>\n<p>\u30cf\u30a4\u30f3\u30c4\u306e\u30dc\u30c8\u30eb\u306b\u5165\u3063\u3066\u3044\u308b\u30b1\u30c1\u30e3\u30c3\u30d7\u3068\u30e9\u30d9\u30eb\u306e\u8272\u3068\u306e\u9055\u3044\u3067\u3001Heinz, Not Heinz, Still not heinz, Is that even ketchup? \u3068\u8868\u8a18\u3055\u308c\u305f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3068\u3001\u52d5\u753b\u3092\u4f5c\u6210\u3002<\/p>\n<div id=\"attachment_66968\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-66968\" class=\"size-full wp-image-66968\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/heinz-1.jpg\" alt=\"\u8272\u306e\u9055\u3044\u3067Heinz\u304b\u3069\u3046\u304b\u3092\u8b58\u5225\u3059\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\" width=\"830\" height=\"467\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/heinz-1.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/heinz-1-300x169.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/heinz-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-66968\" class=\"wp-caption-text\">\u8272\u306e\u9055\u3044\u3067Heinz\u304b\u3069\u3046\u304b\u3092\u8b58\u5225\u3059\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/p><\/div>\n<h2>\u30cf\u30a4\u30f3\u30c4\u306e\u672c\u7269\u611f\u3092\u6f14\u51fa\u3059\u308b\u7d50\u679c\u306b<\/h2>\n<p>\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u5408\u8a0810\u4e07\u56de\u4ee5\u4e0a\u30b7\u30a7\u30a2\u3055\u308c\u3001\u540c\u30d6\u30e9\u30f3\u30c9\u306e\u77e5\u540d\u5ea6\u3092\u30a2\u30c3\u30d7\u3055\u305b\u305f\u3060\u3051\u3067\u306a\u304f\u3001\u30cf\u30a4\u30f3\u30c4\u4ee5\u5916\u306f\u507d\u7269 = \u30cf\u30a4\u30f3\u30c4\u3060\u3051\u304c\u672c\u7269\u3067\u3042\u308b\u30a4\u30e1\u30fc\u30b8\u69cb\u7bc9\u306b\u8ca2\u732e\u3057\u305f\u3002<\/p>\n<div id=\"attachment_66969\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-66969\" class=\"size-full wp-image-66969\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/bottles.jpg\" alt=\"\u30c7\u30b6\u30a4\u30f3\u3067\u30cf\u30a4\u30f3\u30c4\u3060\u3051\u304c\u672c\u7269\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u69cb\u7bc9\" width=\"830\" height=\"466\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/bottles.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/bottles-300x168.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/bottles-768x431.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-66969\" class=\"wp-caption-text\">\u30c7\u30b6\u30a4\u30f3\u3067\u30cf\u30a4\u30f3\u30c4\u3060\u3051\u304c\u672c\u7269\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u69cb\u7bc9<\/p><\/div>\n<p>\u30c7\u30b6\u30a4\u30f3\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u8ab2\u984c\u306e\u89e3\u6c7a\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u306e\u4e21\u65b9\u3092\u4e0a\u624b\u306b\u9054\u6210\u3057\u305f\u597d\u4f8b\u3068\u8a00\u3048\u308b\u3002<\/p>\n<h2>\u300cIs that Heinz\u300d\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u52d5\u753b<\/h2>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" title=\"Is that Heinz?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mKAebB2MdK8?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u30a2\u30e1\u30ea\u30ab\u306e\u5927\u624b\u30b1\u30c1\u30e3\u30c3\u30d7\u30d6\u30e9\u30f3\u30c9\u306e\u30cf\u30a4\u30f3\u30c4\u3002\u305d\u306e\u30af\u30e9\u30b7\u30c3\u30af\u306a\u30dc\u30c8\u30eb\u306e\u5f62\u304c\u5370\u8c61\u7684\u3067\u3001\u4e16\u754c\u4e2d\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d5\u30fc\u30c9\u5e97\u306b\u7f6e\u304b\u308c\u3066\u3044\u308b\u3002 \u305f\u3060\u3001\u30aa\u30ea\u30b8\u30ca\u30eb\u306e\u74f6\u30dc\u30c8\u30eb\u306f\u305d\u306e\u4f7f\u3044\u52dd\u624b\u306e\u60aa\u3055\u304b\u3089\u3001UI\u3068\u3057\u3066\u306f\u7d20\u6674\u3089\u3057\u3044\u3051\u3069\u3001UX\u304c\u6700\u60aa\u3068\u306e 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