{"id":66865,"date":"2023-12-14T07:30:44","date_gmt":"2023-12-13T22:30:44","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=66865"},"modified":"2025-06-12T00:03:54","modified_gmt":"2025-06-11T15:03:54","slug":"btrax-book-5","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/btrax-book-5\/","title":{"rendered":"\u3010btrax\u521d\u66f8\u7c4d\u3092\u30c1\u30e9\u898b\u305b\u3011\u7b2c5\u7ae0 \u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u691c\u8a3c\u30fb\u6539\u5584\u306e\u305f\u3081\u306b\u899a\u3048\u3066\u304a\u304d\u305f\u3044\u8981\u70b9\u307e\u3068\u3081"},"content":{"rendered":"<div class='wp_content_tag clearfix'><p>\u7b2c1-4\u7ae0\u306e\u89e3\u8aac\u306b\u7d9a\u304d\u3001\u4eca\u56de\u3082btrax\u306e\u66f8\u7c4d\u300e<a href=\"https:\/\/amzn.to\/442EKQj\" target=\"_blank\" 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id=\"attachment_66860\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-66860\" class=\"wp-image-66860 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/design-thinkingprocess5.png\" alt=\"design-thinking-process5\" width=\"830\" height=\"460\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/design-thinkingprocess5.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/design-thinkingprocess5-300x166.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/design-thinkingprocess5-768x426.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-66860\" 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class=\"wp-caption-text\">UX\u30d4\u30e9\u30df\u30c3\u30c9<\/p><\/div>\n<p>UX\u30c7\u30b6\u30a4\u30f3\u306e\u826f\u3057\u60aa\u3057\u306f\u3069\u306e\u3088\u3046\u306b\u5224\u65ad\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u3053\u306e\u7ae0\u3067\u306f\u3001\u5ba2\u89b3\u7684\u3001\u4e3b\u89b3\u7684\u3001\u4e21\u65b9\u306e\u5074\u9762\u304b\u3089UX\u30c7\u30b6\u30a4\u30f3\u3092\u691c\u8a3c\u3059\u308b\u305f\u3081\u306e\u8a55\u4fa1\u6307\u6a19\u3001UX\u30d4\u30e9\u30df\u30c3\u30c9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u53c2\u8003\u8a18\u4e8b\uff1a<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"EYOziiBXbt\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/ux-pyramid\/\">UX\u30d4\u30e9\u30df\u30c3\u30c9 &#8211; UX\u30c7\u30b6\u30a4\u30f3\u306e\u6b63\u3057\u3044\u8a55\u4fa1\u65b9\u6cd5 &#8211;<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;UX\u30d4\u30e9\u30df\u30c3\u30c9 &#8211; UX\u30c7\u30b6\u30a4\u30f3\u306e\u6b63\u3057\u3044\u8a55\u4fa1\u65b9\u6cd5 &#8211;&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/ux-pyramid\/embed\/#?secret=TayFaBsrU1#?secret=EYOziiBXbt\" data-secret=\"EYOziiBXbt\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" 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data-secret=\"Du1ZFDWrOB\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u30a2\u30a4\u30c7\u30a3\u30a2\u691c\u8a3c11\u9805\u76ee<\/h2>\n<p>\u65b0\u898f\u30b5\u30fc\u30d3\u30b9\u3084\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u6e96\u5099\u3057\u3066\u3044\u308b\u3068\u3001\u3064\u3044\u3064\u3044\u8996\u91ce\u304c\u72ed\u304f\u306a\u308a\u3001\u5ba2\u89b3\u7684\u306b\u632f\u308a\u8fd4\u308b\u6a5f\u4f1a\u3092\u5931\u3044\u304c\u3061\u3002\u3053\u306e\u9805\u3067\u306f\u3001\u30a2\u30a4\u30c7\u30a3\u30a2\u306e\u826f\u3057\u60aa\u3057\u3092\u691c\u8a3c\u3059\u308b\u305f\u3081\u306e11\u306e\u9805\u76ee\u3092\u3054\u7d39\u4ecb\u3002\u65b0\u898f\u4e8b\u696d\u958b\u767a\u306b\u643a\u308f\u3063\u3066\u3044\u308b\u65b9\u306f\u5fc5\u898b\u3060\u3002<\/p>\n<p>\u53c2\u8003\u8a18\u4e8b\uff1a<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"J61SSAevTr\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/service-checklist\/\">\u65b0\u898f\u30b5\u30fc\u30d3\u30b9\u691c\u8a3c\u306e\u969b\u306b\u78ba\u8a8d\u3059\u308b\u3079\u304d15\u9805\u76ee<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u65b0\u898f\u30b5\u30fc\u30d3\u30b9\u691c\u8a3c\u306e\u969b\u306b\u78ba\u8a8d\u3059\u308b\u3079\u304d15\u9805\u76ee&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/service-checklist\/embed\/#?secret=XKoJulp8xE#?secret=J61SSAevTr\" data-secret=\"J61SSAevTr\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u30e6\u30fc\u30b6\u30fc\u30d5\u30ed\u30fc\u306e\u8a2d\u8a08<\/h2>\n<div id=\"attachment_66876\" style=\"width: 760px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-66876\" class=\"size-full wp-image-66876\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/flow-overview.jpg\" alt=\"flow-overview\" width=\"750\" height=\"432\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/flow-overview.jpg 750w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/flow-overview-300x173.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><p id=\"caption-attachment-66876\" class=\"wp-caption-text\">\u30e6\u30fc\u30b6\u30fc\u30d5\u30ed\u30fc\u306e\u4f8b<\/p><\/div>\n<p>\u201c\u30e6\u30fc\u30b6\u30fc\u30d5\u30ed\u30fc\u201d\u3068\u3044\u3046\u8a00\u8449\u3092\u805e\u3044\u305f\u3053\u3068\u306f\u3042\u308b\u3060\u308d\u3046\u304b\uff1f<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u30d5\u30ed\u30fc\u3068\u306f\u3001UX\u30c7\u30b6\u30a4\u30f3\u306e\u30d7\u30ed\u30bb\u30b9\u306e\u4e00\u3064\u3067\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u7528\u3059\u308b\u4e0a\u3067\u305f\u3069\u308b\u5fc5\u8981\u306e\u3042\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3057\u305f\u3082\u306e\u3002<\/p>\n<p>\u8a2d\u8a08\u6bb5\u968e\u306f\u3082\u3061\u308d\u3093\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a\u306e\u305f\u3081\u306e\u898b\u76f4\u3057\u306e\u305f\u3081\u306b\u30b5\u30fc\u30d3\u30b9\u30ed\u30fc\u30f3\u30c1\u5f8c\u306e\u904b\u7528\u65b9\u6cd5\u3084\u6ce8\u610f\u70b9\u3092\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<p>\u53c2\u8003\u8a18\u4e8b\uff1a<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"IX5Pr1hrcf\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/user-flow\/\">\u30e6\u30fc\u30b6\u30fc\u30d5\u30ed\u30fc\u304b\u3089\u5b66\u3076\u30df\u30b9\u30b3\u30df\u30cb\u30e5\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u767a\u751f\u539f\u56e0\u3068\u5bfe\u51e6\u65b9\u6cd5<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30e6\u30fc\u30b6\u30fc\u30d5\u30ed\u30fc\u304b\u3089\u5b66\u3076\u30df\u30b9\u30b3\u30df\u30cb\u30e5\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u767a\u751f\u539f\u56e0\u3068\u5bfe\u51e6\u65b9\u6cd5&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/user-flow\/embed\/#?secret=e4g1ZcLLOy#?secret=IX5Pr1hrcf\" data-secret=\"IX5Pr1hrcf\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<p>\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<br 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class=\"wp-embedded-content\" data-secret=\"bvdKJZv9Qt\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/engagement\/\">\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u308b7\u3064\u306e\u8981\u7d20<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u308b7\u3064\u306e\u8981\u7d20&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/engagement\/embed\/#?secret=GiDiplkvU4#?secret=bvdKJZv9Qt\" data-secret=\"bvdKJZv9Qt\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" 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class=\"wp-embedded-content\" data-secret=\"HZiH9ToeAk\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/data-for-branding\/\">\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u52b9\u679c\u6e2c\u5b9a\u65b9\u6cd5 \u301c2\u3064\u306e\u30c7\u30fc\u30bf\u6d3b\u7528\u6cd5\u301c<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u52b9\u679c\u6e2c\u5b9a\u65b9\u6cd5 \u301c2\u3064\u306e\u30c7\u30fc\u30bf\u6d3b\u7528\u6cd5\u301c&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/data-for-branding\/embed\/#?secret=w1awLUaoxr#?secret=HZiH9ToeAk\" data-secret=\"HZiH9ToeAk\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u2460\u3001\u2461\uff1a\u60c5\u52d5\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af\u3001\u30b5\u30f3\u30af\u30b3\u30b9\u30c8\u306e\u8aa4\u8b2c\u3001\u96c6\u56e3\u6d45\u616e\u3001\u30c0\u30cb\u30f3\u30b0=\u30af\u30eb\u30fc\u30ac\u30fc\u52b9\u679c<\/h2>\n<div id=\"attachment_66875\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-66875\" class=\"size-full wp-image-66875\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/AffectHeuristic.png\" alt=\"AffectHeuristic\" width=\"830\" height=\"369\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/AffectHeuristic.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/AffectHeuristic-300x133.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/12\/AffectHeuristic-768x341.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-66875\" 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