{"id":65957,"date":"2023-07-07T07:30:23","date_gmt":"2023-07-06T22:30:23","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=65957"},"modified":"2023-07-07T07:49:46","modified_gmt":"2023-07-06T22:49:46","slug":"brand-guideline-basics","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/brand-guideline-basics\/","title":{"rendered":"\u4eca\u3055\u3089\u805e\u3051\u306a\u3044\u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3068\u306f"},"content":{"rendered":"<div class='wp_content_tag 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id=\"attachment_65961\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-65961\" class=\"size-full wp-image-65961\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/07\/03-min.jpg\" alt=\"slack-logo\" width=\"830\" height=\"500\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/07\/03-min.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/07\/03-min-300x181.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/07\/03-min-768x463.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-65961\" class=\"wp-caption-text\">Slack\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u4e8b\u4f8b\u3002\u30ed\u30b4\u306e\u5468\u308a\u306b\u3069\u308c\u3060\u3051\u306e\u30b9\u30da\u30fc\u30b9\u3092\u8a2d\u3051\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044\u304b\u3092\u56f3\u793a\u3057\u3066\u3044\u308b\u3002\uff08<a href=\"https:\/\/brand.slackhq.com\/logo\" target=\"_blank\" rel=\"noopener\">\u753b\u50cf\u5f15\u7528\u5143<\/a>\uff09<\/p><\/div>\n<div id=\"attachment_65962\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-65962\" class=\"size-full wp-image-65962\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/07\/04-min.jpg\" alt=\"slack-guideline\" width=\"830\" height=\"500\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/07\/04-min.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/07\/04-min-300x181.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/07\/04-min-768x463.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-65962\" class=\"wp-caption-text\">Slack\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u4e8b\u4f8b\u3002\u30ed\u30b4\u3092\u4f7f\u7528\u3059\u308b\u969b\u306b\u80cc\u666f\u8272\u3068\u3057\u3066\u4f7f\u7528\u3067\u304d\u308b\u8272\u3068\u3001\u305d\u306e\u969b\u306e\u306b\u4f7f\u7528\u3059\u3079\u304d\u30ed\u30b4\u306e\u8272\u3092\u793a\u3057\u3066\u3044\u308b\u3002\uff08<a href=\"https:\/\/brand.slackhq.com\/logo\" target=\"_blank\" rel=\"noopener\">\u753b\u50cf\u5f15\u7528\u5143<\/a>\uff09<\/p><\/div>\n<div id=\"attachment_65963\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-65963\" class=\"size-full wp-image-65963\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/07\/05-min.jpg\" alt=\"slack-guideline\" width=\"830\" height=\"700\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/07\/05-min.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/07\/05-min-300x253.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/07\/05-min-768x648.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-65963\" class=\"wp-caption-text\">Slack\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u4e8b\u4f8b\u3002\u3084\u3063\u3066\u306f\u3044\u3051\u306a\u3044\u30ed\u30b4\u306e\u4f7f\u7528\u4f8b\u3092\u56f3\u793a\u3057\u3066\u3044\u308b\u3002<br \/>\uff08<a href=\"https:\/\/brand.slackhq.com\/logo\" target=\"_blank\" 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loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-65972\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/07\/Group-48095486-min.png\" alt=\"BI-VI\" width=\"830\" height=\"500\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/07\/Group-48095486-min.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/07\/Group-48095486-min-300x181.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2023\/07\/Group-48095486-min-768x463.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/h2>\n<blockquote class=\"wp-embedded-content\" data-secret=\"WcBbmspyt6\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/design-system-basis\/\">\u4eca\u3055\u3089\u805e\u3051\u306a\u3044\u30c7\u30b6\u30a4\u30f3\u30b7\u30b9\u30c6\u30e0\u5165\u9580<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" 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scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u52b9\u679c<\/h2>\n<p>\u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u306f\u3001\u300c\u30d6\u30e9\u30f3\u30c9\u306e\u201c\u3089\u3057\u3055\u201d\u304c\u53ef\u8996\u5316\u30fb\u5171\u901a\u8a00\u8a9e\u5316\u3055\u308c\u308b\u300d\u3053\u3068\u306b\u7e4b\u304c\u308b\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3068\u3044\u3046\u3072\u3068\u3064\u306e\u8cc7\u6599\u3068\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u53ef\u8996\u5316\u30fb\u8a00\u8a9e\u5316\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u5171\u901a\u306e\u7406\u89e3\u304c\u6df1\u307e\u308a\u3001\u793e\u5185\u306e\u30c7\u30b6\u30a4\u30f3\u5236\u4f5c\u306e\u52b9\u7387\u5316\u306e\u9762\u3067\u3082\u91cd\u8981\u3060\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30ed\u30b4\u3092\u767d\u8272\u306b\u3057\u3066\u4f7f\u3063\u3066\u3044\u3044\u306e\u304b\uff1f\u5468\u308a\u306b\u4f59\u767d\u306f\u3069\u308c\u304f\u3089\u3044\u5fc5\u8981\u304b\uff1f\u306a\u3069\u7d20\u6750\u306e\u53d6\u308a\u6271\u3044\u65b9\u306b\u3064\u3044\u3066\u3082\u3001\u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u898b\u308c\u3070\u3059\u3050\u308f\u304b\u308b\u3001\u3068\u3044\u3046\u306e\u304c\u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u826f\u3055\u3060\u3002<\/p>\n<p>\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u3082\u4e00\u822c\u7684\u306b\u306a\u3063\u3066\u3044\u308b\u4eca\u306e\u6642\u4ee3\u3067\u3001\u5c5e\u4eba\u5316\u3092\u907f\u3051\u308b\u3053\u3068\u306b\u3082\u7e4b\u304c\u308b\u3002\u8ab0\u304c\u4f5c\u3063\u3066\u3082\u4e00\u5b9a\u306e\u30af\u30aa\u30ea\u30c6\u30a3\u3092\u62c5\u4fdd\u3067\u304d\u3001\u307e\u3068\u307e\u308a\u306e\u3042\u308b\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u306b\u306a\u308a\u3084\u3059\u3044\u306e\u304c\u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u3042\u308b\u3002<\/p>\n<p>\u307e\u305f\u3001\u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u304c\u3042\u308b\u3053\u3068\u3067\u3001\u793e\u5916\u306e\u4eba\u304b\u3089\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u201c\u3089\u3057\u3055\u201d\u3092\u7406\u89e3\u3055\u308c\u3084\u3059\u304f\u306a\u308a\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3082\u30b9\u30e0\u30fc\u30ba\u306b\u306a\u308b\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u3092\u53ef\u8996\u5316\u30fb\u8a00\u8a9e\u5316\u3059\u308b\u3053\u3068\u306f\u3001\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u306e\u69cb\u7bc9\u306b\u7e4b\u304c\u308b\u3002\u4e00\u8cab\u6027\u306e\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u4f5c\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u8a8d\u77e5\u5ea6\u3082\u4e0a\u304c\u308a\u3084\u3059\u304f\u3001\u899a\u3048\u3066\u3082\u3089\u3044\u3084\u3059\u304f\u306a\u308b\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"8I7Y76b78z\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/brand-stories\/\">\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u304c\u65e5\u672c\u4f01\u696d\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u7406\u7531<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u304c\u65e5\u672c\u4f01\u696d\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u7406\u7531&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/brand-stories\/embed\/#?secret=mIHspp78pB#?secret=8I7Y76b78z\" data-secret=\"8I7Y76b78z\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u4f5c\u6210\u3060\u3051\u3067\u306a\u304f\u904b\u7528\u3082\u5927\u4e8b<\/h2>\n<p>\u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f\u4e00\u5ea6\u4f5c\u6210\u3057\u305f\u3089\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u5e38\u306b\u898b\u76f4\u3057\u304c\u5fc5\u8981\u306a\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u3092\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u6765\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3057\u3001\u305d\u308c\u4ee5\u5916\u3067\u3082\u3001\u4f1a\u793e\u3084\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u3001\u30de\u30a4\u30ca\u30fc\u30c1\u30a7\u30f3\u30b8\u306f\u5e38\u306b\u3042\u308b\u3082\u306e\u3060\u3002\u305d\u306e\u305f\u3081\u3001\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u3059\u308b\u3053\u3068\u3092\u5ff5\u982d\u306b\u7f6e\u3044\u305f\u6d41\u52d5\u7684\u306a\u30b7\u30b9\u30c6\u30e0\u3068\u3057\u3066\u4f5c\u308c\u308b\u3068\u5c1a\u826f\u3044\u3002<\/p>\n<p>\u4f1a\u793e\u306e\u30d3\u30b8\u30e7\u30f3\u3084\u30df\u30c3\u30b7\u30e7\u30f3\u304b\u3089\u3001\u3069\u306e\u3088\u3046\u306b\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u304c\u8a2d\u5b9a\u3055\u308c\u3001\u305d\u308c\u304c\u3069\u306e\u3088\u3046\u306b\u30d3\u30b8\u30e5\u30a2\u30eb\u306b\u843d\u3068\u3057\u8fbc\u307e\u308c\u308b\u304b\u3001\u306a\u3069\u306e\u80cc\u666f\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u7406\u89e3\u5ea6\u304c\u6df1\u307e\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u304c\u3088\u308a\u793e\u5185\u306b\u6d78\u900f\u3057\u3084\u3059\u304f\u306a\u308b\u3002<\/p>\n<p>\u305d\u308c\u3060\u3051\u3067\u306a\u304f\u3001\u904b\u7528\u3084\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u969b\u3082\u30d6\u30e9\u30f3\u30c9\u306e\u4e00\u8cab\u6027\u3092\u4fdd\u3061\u3084\u3059\u304f\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u305f\u3060\u306e\u30eb\u30fc\u30eb\u3068\u3057\u3066\u4f7f\u3046\u3088\u308a\u3082\u3001\u300c\u306a\u305c\u305d\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u304c\u4f5c\u3089\u308c\u3066\u3044\u308b\u306e\u304b\u300d\u3092\u610f\u8b58\u3057\u306a\u304c\u3089\u6d3b\u7528\u3067\u304d\u308b\u3068\u3001\u3088\u308a\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306b\u5fe0\u5b9f\u3067\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u30c7\u30b6\u30a4\u30f3\u304c\u4f5c\u308c\u308b\u306f\u305a\u3060\u3002<\/p>\n<p>\u7d99\u7d9a\u7684\u306b\u904b\u7528\u3067\u304d\u308b\u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u4f5c\u308b\u3053\u3068\u304c\u3001\u793e\u5185\u5916\u3078\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u201c\u3089\u3057\u3055\u201d\u306e\u4f1d\u9054\u306b\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u3060\u308d\u3046\u3002<\/p>\n<blockquote><p>Your brand is what other people say about you when you\u2019re not in the room.<\/p><\/blockquote>\n<p style=\"text-align: right;\">Jeff Bezos, Founder &amp; CEO of Amazon<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f\u3001\u4f01\u696d\u3084\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u30a4\u30e1\u30fc\u30b8\u306b\u4e00\u8cab\u6027\u3092\u6301\u305f\u305b\u308b\u305f\u3081\u306b\u975e\u5e38\u306b\u91cd\u8981\u306a\u3082\u306e\u3060\u3002 \u65e5\u7cfb\u4f01\u696d\u3067\u306f\u300c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u300d\u306b\u5927\u304d\u306a\u4e88\u7b97\u3092\u3068\u308b\u3053\u3068\u304c\u96e3\u3057\u3044\u3053\u3068\u3082\u3042\u308a\u3001\u758e\u304b\u306b\u306a\u308a\u304c\u3061\u306a\u90e8\u5206\u3067\u3082\u3042\u308b\u3002 \u3057\u3063\u304b\u308a\u3068\u30d6\u30e9\u30f3\u30c7 [&hellip;]<\/p>\n","protected":false},"author":142,"featured_media":65975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[228],"tags":[213,216,593],"class_list":["post-65957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-213","tag-216","tag-593"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/65957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/users\/142"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/comments?post=65957"}],"version-history":[{"count":9,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/65957\/revisions"}],"predecessor-version":[{"id":65973,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/65957\/revisions\/65973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media\/65975"}],"wp:attachment":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media?parent=65957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/categories?post=65957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/tags?post=65957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}