{"id":63753,"date":"2022-08-18T07:30:23","date_gmt":"2022-08-17T22:30:23","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=63753"},"modified":"2024-06-02T15:12:14","modified_gmt":"2024-06-02T06:12:14","slug":"designer-cognitive-bias","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/designer-cognitive-bias\/","title":{"rendered":"\u30c7\u30b6\u30a4\u30ca\u30fc\u304c\u9665\u308a\u304c\u3061\u306a5\u3064\u306e\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u3068\u3088\u304f\u3042\u308b\u5931\u6557\u4f8b"},"content":{"rendered":"<div class='wp_content_tag clearfix'><p>\u5927\u5b66\u9662\u306b\u9032\u5b66\u3057\u3066\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u7814\u7a76\u3092\u3057\u305f\u304a\u304b\u3052\u3067\u3001\u6c17\u3065\u3051\u305f\u3053\u3068\u304c\u3042\u308b\u3002<\/p>\n<p>\u305d\u306e\u4e00\u3064\u304c\u3001\u30d0\u30a4\u30a2\u30b9\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u3060\u3002<\/p>\n<p>\u79c1\u306fUI\/UX\u30c7\u30b6\u30a4\u30f3\u306e\u4ed5\u4e8b\u3092\u4e00\u5ea6\u96e2\u308c\u3066\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u7814\u7a76\u3092\u3059\u308b\u307e\u3067\u3001\u81ea\u5206\u304c\u52b9\u7387\u5316\u3092\u6c42\u3081\u3066\u7121\u99c4\u3092\u6392\u9664\u3059\u308b\u3088\u3046\u306a\u3001\u300c\u67d4\u8edf\u6027\u306b\u6b20\u3051\u305f\u4eba\u7269\u300d\u3067\u3042\u308b\u3053\u3068\u306b\u6c17\u304c\u3064\u304b\u306a\u304b\u3063\u305f\u3002\u3068\u3044\u3046\u306e\u3082\u3001\u4ed5\u4e8b\u3092\u3057\u3066\u3044\u308b\u9593\u306b\u7121\u610f\u8b58\u306b\u5468\u308a\u306b\u5f71\u97ff\u3055\u308c\u3001\u5148\u5165\u89b3 (\u30d0\u30a4\u30a2\u30b9) \u3092\u6301\u3063\u3066\u3057\u307e\u3063\u3066\u3044\u305f\u304b\u3089\u3060\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u4ed5\u4e8b\u306e\u52b9\u7387\u5316\u3092\u6c42\u3081\u308b\u3053\u3068\u306f\u5927\u5207\u3060\u304c\u3001\u5275\u9020\u529b\u304c\u6c42\u3081\u3089\u308c\u308b\u73fe\u5834\u3060\u3068\u3001\u3053\u306e\u30d0\u30a4\u30a2\u30b9\u304c\u90aa\u9b54\u306b\u306a\u308b\u3053\u3068\u3082\u591a\u3044\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u65b0\u3057\u3044\u30b3\u30f3\u30bb\u30d7\u30c8\u63d0\u6848\u3092\u4f9d\u983c\u3055\u308c\u305f\u3068\u304d\u306b\u3001\u305d\u306e\u4ed5\u4e8b\u306b\u6163\u308c\u3066\u3044\u308b\u4eba\u304c\u52b9\u7387\u3092\u91cd\u8996\u3057\u305f\u65b9\u6cd5\u3067\u884c\u3046\u3068\u3001\u65ac\u65b0\u306a\u30a2\u30a4\u30c7\u30a3\u30a2\u304c\u51fa\u306b\u304f\u304f\u306a\u308b\u50be\u5411\u304c\u3042\u308b\u3002<\/p>\n<h2>\u7d4c\u9a13\u8c4a\u5bcc\u306a\u30c7\u30b6\u30a4\u30ca\u30fc\u306e\u65b9\u304c\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u306b\u30cf\u30de\u308a\u3084\u3059\u3044<\/h2>\n<p>\u5b9f\u969b\u306b<a href=\"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/07370024.2014.896706\" target=\"_blank\" rel=\"noopener\">Kim &amp; Ryu\u306e\u7814\u7a76<\/a>\u306b\u3088\u308b\u3068\u3001\u7d4c\u9a13\u3092\u7a4d\u3093\u3060\u30c7\u30b6\u30a4\u30ca\u30fc\u306f\u3001\u305d\u3046\u3067\u306a\u3044\u4eba\u3068\u6bd4\u8f03\u3057\u3066\u554f\u984c\u306e\u30ab\u30c6\u30b4\u30e9\u30a4\u30ba\u306b\u6163\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u6700\u521d\u306b\u5b9a\u7fa9\u3057\u305f\u554f\u984c\u306b\u57f7\u7740\u3059\u308b\u50be\u5411\u304c\u3042\u308b\u3053\u3068\u304c\u793a\u5506\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u4ed5\u4e8b\u3078\u306e\u6163\u308c\u306b\u3088\u308a\u3001\u7121\u610f\u8b58\u306b\u5275\u9020\u529b\u3092\u4e0b\u3052\u308b\u30d0\u30a4\u30a2\u30b9\u306b\u9665\u308b\u3053\u3068\u304c\u3042\u308b\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u3053\u306e\u8a18\u4e8b\u3067\u306f\u5275\u9020\u529b\u3092\u9ad8\u3081\u305f\u3044\u30c7\u30b6\u30a4\u30ca\u30fc\u5411\u3051\u306b\u3001\u30c7\u30b6\u30a4\u30ca\u30fc\u306e\u4ed5\u4e8b\u306b\u6163\u308c\u308b\u3053\u3068\u306b\u3088\u308a\u7121\u610f\u8b58\u306b\u304b\u304b\u308a\u3046\u308b5\u3064\u306e\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u3068\u3001\u305d\u308c\u3089\u306e\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u306b\u304b\u304b\u3063\u3066\u3057\u307e\u3063\u305f\u969b\u306b\u8d77\u3053\u308a\u3046\u308b\u5931\u6557\u4f8b\u3092\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3057\u3066\u3054\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<h2>1. \u30c0\u30cb\u30f3\u30b0\u30fb\u30af\u30eb\u30fc\u30ac\u30fc\u52b9\u679c (dunning kruger effect)<\/h2>\n<p>\u30c0\u30cb\u30f3\u30b0\u30fb\u30af\u30eb\u30fc\u30ac\u30fc\u52b9\u679c\u3068\u306f\u3001\u521d\u5fc3\u8005\u304c\u5c11\u3057\u4ed5\u4e8b\u306b\u6163\u308c\u3066\u81ea\u4fe1\u304c\u3064\u304d\u3001\u300c\u512a\u8d8a\u306e\u932f\u899a\u300d\u3092\u3057\u305f\u6642\u306b\u8d77\u3053\u308a\u3084\u3059\u3044\u3082\u306e\u3067\u3001\u6b63\u3057\u304f\u81ea\u5df1\u8a55\u4fa1\u3067\u304d\u305a\u306b\u3001\u81ea\u8eab\u3092\u904e\u5927\u8a55\u4fa1\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<p>\u9006\u306b\u5c02\u9580\u5bb6\u306f\u540c\u3058\u304f\u3089\u3044\u306e\u81ea\u4fe1\u3092\u6301\u3063\u3066\u3044\u3066\u3082\u3001\u9069\u5207\u306a\u5224\u65ad\u304c\u3067\u304d\u308b\u306e\u3067\u30c0\u30cb\u30f3\u30b0\u30fb\u30af\u30eb\u30fc\u30ac\u30fc\u52b9\u679c\u306f\u8d77\u3053\u308a\u3065\u3089\u3044\u3002<\/p>\n<p>\u30c0\u30cb\u30f3\u30b0\u30fb\u30af\u30eb\u30fc\u30ac\u30fc\u52b9\u679c\u3067\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306a\u66f2\u7dda\u56f3\u304c\u5e83\u304f\u53d6\u308a\u4e0a\u3052\u3089\u308c\u3066\u3044\u308b\u3002\u7e26\u8ef8\u304c\u81ea\u4fe1\u306e\u5ea6\u5408\u3044\u3001\u6a2a\u8ef8\u304c\u77e5\u8b58\u3084\u7d4c\u9a13\u3092\u8868\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u521d\u5fc3\u8005\u306e\u6bb5\u968e\u3067\u306f\u3001\u77e5\u8b58\u3084\u7d4c\u9a13\u304c\u5897\u52a0\u3059\u308b\u306b\u3064\u308c\u3066\u5927\u304d\u304f\u81ea\u4fe1\u304c\u4ed8\u304d\u59cb\u3081\u3001\u300c\u512a\u8d8a\u306e\u932f\u899a\u300d\u306b\u305f\u3069\u308a\u7740\u304f\u3002\u300c\u512a\u8d8a\u306e\u932f\u899a\u300d\u3067\u306f\u5b8c\u5168\u306b\u7269\u4e8b\u3092\u7406\u89e3\u3057\u305f\u3064\u3082\u308a\u306b\u306a\u308a\u3001\u81ea\u5206\u306e\u884c\u52d5\u306b\u5bfe\u3057\u3066\u80af\u5b9a\u7684\u306b\u306a\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u305d\u306e\u5c71\u3092\u8d8a\u3048\u3066\u3088\u308a\u77e5\u8b58\u3092\u3064\u3051\u3066\u3044\u304f\u904e\u7a0b\u3067\u3001\u81ea\u5206\u306e\u77e5\u8b58\u3068\u7d4c\u9a13\u306f\u307e\u3060\u307e\u3060\u4e0d\u8db3\u3057\u3066\u3044\u308b\u3053\u3068\u306b\u6c17\u3065\u304d\u3001\u81ea\u4fe1\u3092\u5931\u3063\u3066\u3001\u300c\u7d76\u671b\u306e\u8c37\u300d\u306b\u9665\u308b\u3002<\/p>\n<p>\u305d\u3057\u3066\u305d\u308c\u3089\u3092\u3055\u3089\u306b\u4e57\u308a\u8d8a\u3048\u308b\u3053\u3068\u3067\u300c\u7d99\u7d9a\u306e\u53f0\u5730\u300d\u306b\u81f3\u308b\u3002\u3053\u306e\u6bb5\u968e\u306f\u3001\u66f4\u306a\u308b\u5b66\u3073\u3068\u7d4c\u9a13\u3092\u7e70\u308a\u8fd4\u3057\u306a\u304c\u3089\u3001\u8b19\u865a\u3055\u3068\u81ea\u4fe1\u306e\u4e21\u65b9\u3092\u5408\u308f\u305b\u6301\u3063\u3066\u3044\u308b\u72b6\u614b\u3060\u3002<\/p>\n<p>\u81ea\u5206\u306e\u82e6\u624b\u306a\u3053\u3068\u3001\u5f97\u610f\u306a\u3053\u3068\u3001\u77e5\u3089\u306a\u3044\u3053\u3068\u3001\u77e5\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u305d\u308c\u305e\u308c\u7406\u89e3\u3057\u3066\u304a\u308a\u3001\u9069\u5207\u306a\u81ea\u5df1\u8a55\u4fa1\u304c\u3067\u304d\u308b\u72b6\u614b\u3068\u3082\u8a00\u3048\u308b\u3002\u932f\u899a\u3067\u306f\u306a\u3044\u672c\u5f53\u306e\u81ea\u4fe1\u304c\u3064\u3044\u3066\u304f\u308b\u6642\u3068\u8a00\u308f\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u3053\u3067\u91cd\u8981\u306a\u70b9\u306f\u4f55\u306b\u5bfe\u3057\u3066\u521d\u5fc3\u8005\u3067\u3042\u308b\u304b\u3060\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u30ef\u30fc\u30af\u3067\u4eca\u307e\u3067\u7d4c\u9a13\u3057\u306a\u304b\u3063\u305f\u9818\u57df\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u643a\u308f\u308b\u3068\u304d\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u30ef\u30fc\u30af\u3068\u3044\u3046\u70b9\u3067\u306f\u5c02\u9580\u5bb6\u3067\u3042\u308b\u304c\u3001\u305d\u306e\u9818\u57df\u306b\u95a2\u3057\u3066\u306f\u521d\u5fc3\u8005\u306e\u72b6\u614b\u306b\u306a\u308b\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u3053\u306e\u30d0\u30a4\u30a2\u30b9\u306f\u7d4c\u9a13\u8c4a\u304b\u306a\u4eba\u3067\u3082\u304b\u304b\u308a\u5f97\u308b\u53ef\u80fd\u6027\u304c\u5927\u3044\u306b\u3042\u308b\u3002<\/p>\n<p><strong>\u3088\u304f\u3042\u308b\u5931\u6557\u4f8b\uff1a<\/strong><\/p>\n<ul>\n<li>\u30b3\u30f3\u30bb\u30d7\u30c8\u7acb\u6848\u306e\u969b\u306b\u3001\u65e2\u5b58\u306e\u3084\u308a\u65b9\u306b\u56fa\u57f7\u3057\u305f\u3053\u3068\u304c\u539f\u56e0\u3067\u3001\u65b0\u3057\u3044\u8996\u70b9\u3092\u6301\u3066\u306a\u304f\u306a\u308a\u3001\u7d50\u679c\u7684\u306b\u65ac\u65b0\u306a\u63d0\u6848\u304c\u3067\u304d\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u3002<\/li>\n<li>UI\u30c7\u30b6\u30a4\u30f3\u306e\u969b\u306b\u4ed6\u9818\u57df\u306e\u65b9\u306e\u58f0\u3092\u805e\u304b\u305a\u306b\u81ea\u5206\u306e\u6b63\u3057\u3044\u3068\u601d\u3063\u305f\u65b9\u5411\u306b\u4e00\u76f4\u7dda\u3067\u9032\u3093\u3067\u3057\u307e\u3044\u3001\u504f\u3063\u305f\u8003\u3048\u3067\u30c7\u30b6\u30a4\u30f3\u306e\u5236\u4f5c\u3092\u3057\u3066\u3057\u307e\u3046\u3002<\/li>\n<\/ul>\n<div id=\"attachment_63821\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-63821\" class=\"size-full wp-image-63821\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/08\/1b2c3fbf17bbf5a57ccbb2e62621994e.png\" alt=\"\u30bf\u3099\u30cb\u30f3\u30af\u3099\u30af\u30eb\u30fc\u30ab\u3099\u30fc\u52b9\u679c\" width=\"830\" height=\"368\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/08\/1b2c3fbf17bbf5a57ccbb2e62621994e.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/08\/1b2c3fbf17bbf5a57ccbb2e62621994e-300x133.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/08\/1b2c3fbf17bbf5a57ccbb2e62621994e-768x341.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-63821\" class=\"wp-caption-text\">\u30c0\u30cb\u30f3\u30b0\u30fb\u30af\u30eb\u30fc\u30ac\u30fc\u66f2\u7dda\u306e\u56f3\u89e3\u3002<\/p><\/div>\n<h2>2. \u30c7\u30b6\u30a4\u30f3\u56fa\u7740 (design fixation)<\/h2>\n<p>\u30c7\u30b6\u30a4\u30f3\u56fa\u7740\u3068\u306f\u3001\u65e2\u5b58\u306e\u30c7\u30b6\u30a4\u30f3\u306e\u7279\u5fb4\u306b\u904e\u5ea6\u306b\u4f9d\u5b58\u3057\u3066\u3057\u307e\u3044\u3001\u30c7\u30b6\u30a4\u30ca\u30fc\u306e\u5275\u9020\u7684\u306a\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u304c\u5236\u9650\u3055\u308c\u308b\u72b6\u6cc1\u3067\u3042\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u4ed5\u4e8b\u306b\u6163\u308c\u305f\u30c7\u30b6\u30a4\u30ca\u30fc\u306f\u77ed\u6642\u9593\u3067\u9ad8\u3044\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u3092\u51fa\u3059\u305f\u3081\u306b\u3001\u4e00\u3064\u306e\u8981\u7d20\u306b\u3053\u3060\u308f\u308b\u50be\u5411\u304c\u3042\u308b\u3002<\/p>\n<p>\u305d\u3057\u3066\u7d50\u679c\u7684\u306b\u3001\u5e45\u5e83\u3044\u30c7\u30b6\u30a4\u30f3\u30b9\u30bf\u30a4\u30eb\u306e\u691c\u8a0e\u304c\u3067\u304d\u306a\u304f\u306a\u308a\u540c\u3058\u3088\u3046\u306a\u30d3\u30b8\u30e5\u30a2\u30eb\u304c\u751f\u307e\u308c\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n<p><strong>\u3088\u304f\u3042\u308b\u5931\u6557\u4f8b\uff1a<\/strong><\/p>\n<ul>\n<li>\u30c7\u30b6\u30a4\u30f3\u5236\u4f5c\u306e\u969b\u306b\u6700\u521d\u306e\u30c7\u30b6\u30a4\u30f3\u306b\u3053\u3060\u308f\u3063\u3066\u5e45\u5e83\u3044\u6848\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u3002<\/li>\n<li>\u30c7\u30b6\u30a4\u30f3\u30d7\u30ed\u30bb\u30b9\u3092\u9032\u3081\u308b\u969b\u306b\u6700\u521d\u306b\u51fa\u305f\u30a2\u30a4\u30c7\u30a3\u30a2\u306b\u56fa\u57f7\u3057\u3066\u3001\u65b9\u5411\u6027\u3092\u5927\u5e45\u306b\u4fee\u6b63\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u304f\u306a\u308b\u3002<\/li>\n<\/ul>\n<div id=\"attachment_63758\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-63758\" class=\"wp-image-63758 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/08\/Group-1594-min.png\" alt=\"\u30c7\u30b6\u30a4\u30f3\u56fa\u7740\" width=\"830\" height=\"368\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/08\/Group-1594-min.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/08\/Group-1594-min-300x133.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/08\/Group-1594-min-768x341.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-63758\" class=\"wp-caption-text\">\u30c7\u30b6\u30a4\u30f3\u56fa\u7740\u306e\u56f3\u89e3\u3002\u4e00\u3064\u306e\u8981\u7d20\u306b\u3053\u3060\u308f\u308b\u3068\u3001\u5168\u304f\u65b0\u3057\u3044\u30a2\u30a4\u30c7\u30a3\u30a2\u306f\u751f\u307e\u308c\u306b\u304f\u304f\u3001\u30a2\u30a4\u30c7\u30a3\u30a2\u306e\u5e45\u304c\u72ed\u304f\u306a\u308b\u50be\u5411\u306b\u3042\u308b\u3002<\/p><\/div>\n<h2>3. \u30b5\u30f3\u30af\u30b3\u30b9\u30c8\u30d0\u30a4\u30a2\u30b9 (sunk cost effect)<\/h2>\n<p>\u30b5\u30f3\u30af\u30b3\u30b9\u30c8\u30d0\u30a4\u30a2\u30b9\u3068\u306f\u300c\u3082\u3063\u305f\u3044\u306a\u3044\u300d\u3068\u3044\u3046\u611f\u60c5\u306b\u7e1b\u3089\u308c\u3066\u3001\u5408\u7406\u7684\u306a\u5224\u65ad\u304c\u3067\u304d\u306a\u304f\u306a\u308b\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u4ed5\u4e8b\u306b\u6163\u308c\u305f\u30c7\u30b6\u30a4\u30ca\u30fc\u304c\u30c7\u30b6\u30a4\u30f3\u30b9\u30d7\u30ea\u30f3\u30c8\u3092\u884c\u3046\u969b\u306b\u3001\u6642\u9593\u5bfe\u52b9\u679c\u7684\u306b\u300c\u3082\u3063\u305f\u3044\u306a\u3044\u300d\u7121\u99c4\u306a\u3053\u3068\u3092\u907f\u3051\u3066\u3001\u3044\u3064\u3082\u901a\u308a\u306e\u3084\u308a\u65b9\u3092\u9078\u3076\u50be\u5411\u304c\u3042\u308b\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u5931\u6557\u306f\u3057\u306a\u3044\u304c\u3001\u9769\u65b0\u6027\u306e\u3042\u308b\u30a2\u30a4\u30c7\u30a3\u30a2\u3082\u307e\u305f\u751f\u307e\u308c\u306b\u304f\u3044\u3002<\/p>\n<p><strong>\u3088\u304f\u3042\u308b\u5931\u6557\u4f8b\uff1a<\/strong><\/p>\n<ul>\n<li>\u65b0\u3057\u3044\u30b3\u30f3\u30bb\u30d7\u30c8\u63d0\u6848\u3092\u3059\u308b\u969b\u306b\u3001\u81ea\u8eab\u306e\u5c02\u9580\u77e5\u8b58\u3092\u5143\u306b\u3057\u305f\u65b9\u6cd5\u306b\u56fa\u57f7\u3057\u3001\u65b0\u3057\u3044\u8996\u70b9\u304c\u6301\u3066\u306a\u304f\u306a\u308a\u3001\u7d50\u679c\u7684\u306b\u65ac\u65b0\u306a\u63d0\u6848\u304c\u3067\u304d\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u3002<\/li>\n<li>\u65b0\u3057\u3044\u6a5f\u80fd\u306b\u3064\u3044\u3066\u30a2\u30a4\u30c7\u30a3\u30a2\u3092\u767a\u6563\u3059\u308b\u969b\u306b\u3001\u6642\u9593\u5bfe\u52b9\u679c\u3092\u9ad8\u304f\u3059\u308b\u305f\u3081\u306b\u65e2\u5b58\u306e\u30a2\u30a4\u30c7\u30a3\u30a2\u306e\u767a\u6563\u306e\u3084\u308a\u65b9\u3067\u9032\u3081\u3066\u3057\u307e\u3063\u305f\u7d50\u679c\u3001\u65ac\u65b0\u6027\u306e\u4f4e\u3044\u30a2\u30a4\u30c7\u30a3\u30a2\u306b\u306a\u308b\u3002<\/li>\n<li>UI\u30c7\u30b6\u30a4\u30f3\u3092\u5236\u4f5c\u3057\u3066\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u3082\u3089\u3063\u305f\u969b\u306b\u3001\u65e2\u5b58\u306e\u7d20\u6750\u3092\u6368\u3066\u308b\u306e\u304c\u3082\u3063\u305f\u3044\u306a\u3044\u3068\u601d\u3044\u3001\u5927\u5e45\u306b\u30c7\u30b6\u30a4\u30f3\u3092\u5909\u66f4\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u304f\u306a\u308b\u3002<\/li>\n<\/ul>\n<div id=\"attachment_63760\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-63760\" class=\"size-full wp-image-63760\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/08\/Group-1596-min.png\" alt=\"\u30b5\u30f3\u30af\u30b3\u30b9\u30c8\u30d0\u30a4\u30a2\u30b9\" width=\"830\" height=\"368\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/08\/Group-1596-min.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/08\/Group-1596-min-300x133.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/08\/Group-1596-min-768x341.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-63760\" class=\"wp-caption-text\">\u30b5\u30f3\u30af\u30b3\u30b9\u30c8\u30d0\u30a4\u30a2\u30b9\u306e\u56f3\u89e3\u3002\u6642\u9593\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3053\u3068\u3092\u91cd\u8981\u8996\u3057\u3059\u304e\u3066\u3001\u30a2\u30a4\u30c7\u30a3\u30a2\u306e\u65ac\u65b0\u6027\u304c\u5931\u308f\u308c\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p><\/div>\n<h2>4. \u8a8d\u77e5\u7684\u5b9a\u7740 (cognitive entrenchment)<\/h2>\n<p>\u8a8d\u77e5\u7684\u5b9a\u7740\u3068\u306f\u3001\u3042\u308b\u5206\u91ce\u306e\u77e5\u8b58\u304c\u8c4a\u5bcc\u306a\u305f\u3081\u306b\u3001\u305d\u306e\u77e5\u898b\u306b\u56fa\u57f7\u3057\u3066\u3057\u307e\u3044\u3001\u65b0\u9bae\u306a\u8996\u70b9\u3067\u7269\u4e8b\u3092\u898b\u308b\u3053\u3068\u304c\u3057\u306b\u304f\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u3060\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u533b\u7642\u5206\u91ce\u306e\u7d4c\u9a13\u304c\u8c4a\u5bcc\u306a\u30c7\u30b6\u30a4\u30ca\u30fc\u304c\u533b\u7642\u306b\u95a2\u3059\u308b\u65b0\u3057\u3044\u30b5\u30fc\u30d3\u30b9\u6848\u3092\u8003\u3048\u308b\u3088\u3046\u306b\u6307\u793a\u3055\u308c\u305f\u6642\u3001\u5f7c\u3089\u306f\u7d4c\u9a13\u306e\u6d45\u3044\u30c7\u30b6\u30a4\u30ca\u30fc\u3088\u308a\u3082\u5275\u9020\u6027\u304c\u4f4e\u3044\u63d0\u6848\u304c\u591a\u3044\u50be\u5411\u304c\u3042\u308b\u3002<\/p>\n<p>\u3068\u3044\u3046\u306e\u3082\u3001\u7591\u3046\u3079\u304d\u524d\u63d0\u3092\u5f53\u7136\u306e\u3053\u3068\u306e\u3088\u3046\u306b\u8003\u3048\u3066\u3057\u307e\u3044\u3001\u9769\u65b0\u7684\u306a\u3082\u306e\u304c\u751f\u307e\u308c\u306b\u304f\u3044\u304b\u3089\u3060\u3002<\/p>\n<p><strong>\u3088\u304f\u3042\u308b\u5931\u6557\u4f8b\uff1a<\/strong><\/p>\n<ul>\n<li>\u65b0\u3057\u3044\u30b3\u30f3\u30bb\u30d7\u30c8\u63d0\u6848\u3092\u3059\u308b\u969b\u306b\u3001\u81ea\u5206\u304c\u5c02\u9580\u306b\u3057\u3066\u3044\u305f\u77e5\u8b58\u304b\u3089\u306e\u5f15\u7528\u306e\u3088\u3046\u306a\u30a2\u30a4\u30c7\u30a3\u30a2\u304c\u591a\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u3002<\/li>\n<li>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u5236\u4f5c\u3059\u308b\u969b\u306b\u3001\u5c02\u9580\u7528\u8a9e\u3092\u7121\u610f\u8b58\u306e\u3046\u3061\u306b\u591a\u7528\u3057\u3066\u3057\u307e\u3046\u3002<\/li>\n<\/ul>\n<div id=\"attachment_63761\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-63761\" class=\"size-full wp-image-63761\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/08\/Group-1595-min-1.png\" alt=\"\u8a8d\u77e5\u7684\u5b9a\u7740\" width=\"830\" height=\"368\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/08\/Group-1595-min-1.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/08\/Group-1595-min-1-300x133.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/08\/Group-1595-min-1-768x341.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-63761\" class=\"wp-caption-text\">\u8a8d\u77e5\u7684\u5b9a\u7740\u306e\u56f3\u89e3\u3002\u81ea\u3089\u306e\u77e5\u898b\u306b\u56fa\u57f7\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u3067\u8996\u91ce\u306e\u72ed\u3044\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3002<\/p><\/div>\n<h2>5. \u540c\u8abf\u30d0\u30a4\u30a2\u30b9 (conformity bias)<\/h2>\n<p>\u540c\u8abf\u30d0\u30a4\u30a2\u30b9\u3068\u306f\u3001\u4ed6\u8005\u304c\u3069\u3046\u884c\u52d5\u3059\u308b\u304b\u3092\u53c2\u8003\u306b\u3057\u3066\u540c\u3058\u884c\u52d5\u3092\u3068\u308b\u3053\u3068\u3060\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u4f01\u696d\u3067\u50cd\u304f\u30c7\u30b6\u30a4\u30ca\u30fc\u306f\u305d\u306e\u4f01\u696d\u306e\u30ab\u30eb\u30c1\u30e3\u30fc\u3084\u30c7\u30b6\u30a4\u30f3\u30d7\u30ed\u30bb\u30b9\u306b\u67d3\u307e\u308a\u3001\u65b0\u3057\u3044\u8003\u3048\u65b9\u3092\u6301\u3064\u306e\u304c\u96e3\u3057\u304f\u306a\u308b\u50be\u5411\u304c\u3042\u308b\u3002\u7d50\u679c\u7684\u306b\u3001\u65e2\u5b58\u6982\u5ff5\u3092\u7834\u58ca\u3059\u308b\u30a2\u30a4\u30c7\u30a3\u30a2\u3092\u5275\u51fa\u3057\u306b\u304f\u304f\u306a\u308b\u3002<\/p>\n<p><strong>\u3088\u304f\u3042\u308b\u5931\u6557\u4f8b\uff1a<\/strong><\/p>\n<ul>\n<li>\u77e5\u3089\u305a\u77e5\u3089\u305a\u306e\u3046\u3061\u306b\u6240\u5c5e\u7d44\u7e54\u306e\u30ab\u30eb\u30c1\u30e3\u30fc\u3084\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u306e\u65b9\u6cd5\u304c\u67d3\u307f\u4ed8\u304d\u3001\u884c\u3046\u3079\u304d\u8b70\u8ad6\u3092\u758e\u304b\u306b\u3057\u3066\u3057\u307e\u3046\u3002<\/li>\n<li>\u4e0a\u53f8\u306e\u3084\u308a\u65b9\u3092\u771f\u4f3c\u3059\u308b\u3046\u3061\u306b\u305d\u306e\u3084\u308a\u65b9\u304c\u67d3\u307f\u3064\u304d\u3001\u81ea\u5206\u306e\u30aa\u30ea\u30b8\u30ca\u30ea\u30c6\u30a3\u306e\u3042\u308b\u8003\u3048\u304c\u6e1b\u3063\u3066\u3057\u307e\u3046\u3002<\/li>\n<\/ul>\n<div id=\"attachment_63762\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-63762\" class=\"size-full wp-image-63762\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/08\/Group-1597-min.png\" alt=\"\u540c\u8abf\u30d0\u30a4\u30a2\u30b9\" width=\"830\" height=\"368\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/08\/Group-1597-min.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/08\/Group-1597-min-300x133.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/08\/Group-1597-min-768x341.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-63762\" class=\"wp-caption-text\">\u540c\u8abf\u30d0\u30a4\u30a2\u30b9\u306e\u56f3\u89e3\u3002\u4f01\u696d\u306b\u5c5e\u3059\u308b\u3053\u3068\u3067\u3001\u6240\u5c5e\u7d44\u7e54\u306e\u65b9\u6cd5\u304c\u67d3\u307f\u4ed8\u304d\u3001\u65b0\u305f\u306a\u8996\u70b9\u3067\u7269\u4e8b\u3092\u898b\u305f\u308a\u8003\u3048\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u3002<\/p><\/div>\n<h2>\u307e\u3068\u3081<\/h2>\n<p><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0010028507000102\" target=\"_blank\" rel=\"noopener\">\u30c1\u30a7\u30b9\u306e\u7814\u7a76<\/a>\u3067\u306f\u3001\u300c\u30d7\u30ed\u30d7\u30ec\u30a4\u30e4\u30fc\u306f\u65e2\u306b\u77e5\u3063\u3066\u3044\u308b\u60c5\u5831\u3078\u306e\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u3092\u9632\u3050\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u304c\u3001\u4e00\u6d41\u30d7\u30ec\u30a4\u30e4\u30fc\u306f\u3067\u304d\u308b\u300d\u3068\u8ff0\u3079\u3089\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u30c7\u30b6\u30a4\u30ca\u30fc\u306e\u5834\u5408\u3082\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u3092\u76ee\u6307\u3059\u306b\u306f\u3001\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u3092\u7406\u89e3\u3057\u3066\u81ea\u5206\u306e\u30d5\u30ec\u30fc\u30e0\u3092\u77e5\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u3068\u601d\u308f\u308c\u308b\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u81ea\u5206\u3082\u3001\u5f15\u304d\u7d9a\u304d\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u3092\u5b66\u3073\u7d9a\u3051\u3066\u3001\u30c7\u30b6\u30a4\u30ca\u30fc\u3068\u3057\u3066\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u306b\u306a\u308c\u308b\u3088\u3046\u52aa\u529b\u3057\u305f\u3044\u3002<\/p>\n<p><strong>\u3082\u3063\u3068\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u306b\u3064\u3044\u3066\u5b66\u3073\u305f\u304f\u306a\u3063\u305f\u3089\uff1a<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/blog.btrax.com\/jp\/cognitive-bias\/\" target=\"_blank\" rel=\"noopener\">\u30c7\u30b6\u30a4\u30ca\u30fc\u5fc5\u898b\uff01\u77e5\u3063\u3066\u304a\u304d\u305f\u304410\u306e\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9<\/a><\/li>\n<li><a href=\"https:\/\/blog.btrax.com\/jp\/cognitive-bias-for-marketing\/\" target=\"_blank\" rel=\"noopener\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u30648\u3064\u306e\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u3068\u305d\u306e\u6d3b\u7528\u4e8b\u4f8b<\/a><\/li>\n<\/ul>\n<p>\u53c2\u8003\uff1a<br \/>\nKim &amp; Ryu<br \/>\n<em>\u200b\u200bA design thinking rationality framework: framing and solving design problems in early concept generation<\/em><br \/>\n(<a href=\"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/07370024.2014.896706\" target=\"_blank\" rel=\"noopener\">https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/07370024.2014.896706<\/a>)<\/p>\n<p>Chess Players<br \/>\n<em>Inflexibility of experts\u2014Reality or myth? Quantifying the Einstellung effect in chess masters<\/em><br \/>\n(<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0010028507000102\" target=\"_blank\" rel=\"noopener\">https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0010028507000102<\/a>)<\/p>\n<h2>\u3053\u306e\u5185\u5bb9\u306b\u95a2\u9023\u3059\u308b\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8<\/h2>\n<p><div class=\"wrap_iframe ytbe\"><iframe title=\"Spotify Embed: #47 \u30c7\u30b6\u30a4\u30ca\u30fc\u304c\u77e5\u3063\u3066\u304a\u304d\u305f\u304410\u306e\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9 Pt.1\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\"  allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/2yRbDzhR9L4WYm2gXxdcQl?utm_source=oembed\"><\/iframe><\/p><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u5927\u5b66\u9662\u306b\u9032\u5b66\u3057\u3066\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u7814\u7a76\u3092\u3057\u305f\u304a\u304b\u3052\u3067\u3001\u6c17\u3065\u3051\u305f\u3053\u3068\u304c\u3042\u308b\u3002 \u305d\u306e\u4e00\u3064\u304c\u3001\u30d0\u30a4\u30a2\u30b9\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u3060\u3002 \u79c1\u306fUI\/UX\u30c7\u30b6\u30a4\u30f3\u306e\u4ed5\u4e8b\u3092\u4e00\u5ea6\u96e2\u308c\u3066\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u7814\u7a76\u3092\u3059\u308b\u307e\u3067\u3001\u81ea\u5206\u304c\u52b9\u7387\u5316\u3092\u6c42\u3081\u3066\u7121\u99c4\u3092 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":64980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[226],"tags":[384,213,556],"class_list":["post-63753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-ux","tag-213","tag-556"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/63753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/comments?post=63753"}],"version-history":[{"count":18,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/63753\/revisions"}],"predecessor-version":[{"id":68408,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/63753\/revisions\/68408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media\/64980"}],"wp:attachment":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media?parent=63753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/categories?post=63753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/tags?post=63753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}