{"id":62195,"date":"2022-03-30T07:30:33","date_gmt":"2022-03-29T22:30:33","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=62195"},"modified":"2023-03-09T21:40:33","modified_gmt":"2023-03-09T12:40:33","slug":"branding-fails","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/branding-fails\/","title":{"rendered":"\u5931\u6557\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u8981\u6ce8\u610f\u30dd\u30a4\u30f3\u30c8"},"content":{"rendered":"<div class='wp_content_tag clearfix'><p>\u4f01\u696d\u3084\u5546\u54c1\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u884c\u3046\u969b\u3001\u305d\u306e\u76ee\u7684\u306f\u30a4\u30e1\u30fc\u30b8\u30a2\u30c3\u30d7\u3084\u30d5\u30a1\u30f3\u306e\u62e1\u5927\u3060\u308d\u3046\u3002\u3067\u3082\u9006\u52b9\u679c\u306b\u306a\u3063\u3066\u3057\u307e\u3063\u305f\u30b1\u30fc\u30b9\u3082\u5c11\u306a\u304f\u306f\u306a\u3044\u3002<\/p>\n<h2>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u300c\u3084\u3089\u304b\u3057\u300d \u5931\u6557\u4e8b\u4f8b\u306e\u7d39\u4ecb<\/h2>\n<p>\u3067\u306f\u65e9\u901f\u3001\u300c\u3084\u3089\u304b\u3057\u3066\u3057\u307e\u3063\u305f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u4e8b\u4f8b\u300d\u3092\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<ul>\n<li><strong>Gap<\/strong>: \u30c0\u30b5\u30c0\u30b5\u306e\u65b0\u30ed\u30b4\u3092\u6570\u65e5\u3067\u64a4\u56de<\/li>\n<li><strong>Peloton<\/strong>: \u592b\u304b\u3089\u59bb\u3078\u306e\u30af\u30ea\u30b9\u30de\u30b9\u30d7\u30ec\u30bc\u30f3\u30c8CM\u304c\u708e\u4e0a<\/li>\n<li><strong>\u30de\u30af\u30c9\u30ca\u30eb\u30c9&amp;\u30d0\u30fc\u30ac\u30fc\u30ad\u30f3<\/strong>\u30b0: \u30d8\u30eb\u30b7\u30fc\u30e1\u30cb\u30e5\u30fc\u304c\u5168\u304f\u30d2\u30c3\u30c8\u3057\u306a\u3044<\/li>\n<li><strong>Uber<\/strong>: \u30ed\u30b4\u306e\u30ea\u30c7\u30b6\u30a4\u30f3\u3067\u793e\u9577\u304c\u66b4\u8d70<\/li>\n<li><strong>\u30c9\u30eb\u30c1\u30a7&amp;\u30ac\u30c3\u30d1\u30fc\u30ca<\/strong>: \u4e2d\u56fd\u5411\u3051\u306eCM\u304c\u5927\u708e\u4e0a<\/li>\n<\/ul>\n<h2>Gap: \u30c0\u30b5\u30c0\u30b5\u306e\u65b0\u30ed\u30b4\u3092\u6570\u65e5\u3067\u64a4\u56de<\/h2>\n<p>\u30a2\u30e1\u30ea\u30ab\u306e\u30d5\u30a1\u30b9\u30c8\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308bGap\u3002\u65e5\u672c\u3067\u3082\u99b4\u67d3\u307f\u306e\u6df1\u3044\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308b\u304c\u3001\u4ee5\u524d\u306b\u30ed\u30b4\u306e\u30ea\u30c7\u30b6\u30a4\u30f3\u3092\u884c\u3063\u305f\u3053\u3068\u3092\u3054\u5b58\u77e5\u306e\u65b9\u306f\u5c11\u306a\u3044\u306e\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002<\/p>\n<p>\u305d\u308c\u3082\u305d\u306e\u306f\u305a\u3002\u306a\u305c\u306a\u3089\u3001\u516c\u8868\u5f8c\u308f\u305a\u304b6\u65e5\u9593\u3068\u3044\u3046\u77ed\u671f\u9593\u3067\u65b0\u3057\u3044\u30ed\u30b4\u306e\u4f7f\u7528\u3092\u6b62\u3081\u3001\u5143\u306e\u30ed\u30b4\u306b\u623b\u3057\u3066\u3057\u307e\u3063\u305f\u306e\u3060\u304b\u3089\u3002<\/p>\n<div id=\"attachment_62198\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-62198\" class=\"size-full wp-image-62198\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/gap-logo.png\" alt=\"GAP\u306e\u30ed\u30b4\u904d\u6b74\" width=\"830\" height=\"290\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/gap-logo.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/gap-logo-300x105.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/gap-logo-768x268.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-62198\" class=\"wp-caption-text\">GAP\u306e\u30ed\u30b4\u904d\u6b74<\/p><\/div>\n<p>\u30d5\u30a9\u30f3\u30c8\u306f\u69d8\u3005\u306a\u4f01\u696d\u306e\u30ed\u30b4\u306b\u304a\u3044\u3066\u63a1\u7528\u3055\u308c\u3066\u3044\u308b\u201d\u738b\u9053\u201d\u306eHelvetica\u3092\u4f7f\u3044\u3001\u8272\u3082\u4ee5\u524d\u306e\u30ed\u30b4\u306b\u3082\u63a1\u7528\u3055\u308c\u3066\u3044\u305f\u6df1\u3044\u30d6\u30eb\u30fc\u306b\u30b0\u30e9\u30c7\u30fc\u30b7\u30e7\u30f3\u3092\u304b\u3051\u305f\u3082\u306e\u3002\u306a\u304b\u306a\u304b\u5b89\u6613\u306a\u30bb\u30ec\u30af\u30b7\u30e7\u30f3\u3002<\/p>\n<p>\u3053\u308c\u306f\u304a\u4e16\u8f9e\u306b\u3082 &#8220;\u512a\u308c\u305f&#8221; \u30ed\u30b4\u3068\u306f\u8a00\u3048\u306a\u3044\u3002\u3069\u3046\u3084\u3089\u3001\u793e\u5916\u304b\u3089\u306e\u5fdc\u52df\u3055\u308c\u305f\u4f5c\u54c1\u306e\u4e2d\u306e\u4e00\u3064\u3060\u3063\u305f\u3089\u3057\u304f\u3001\u30d7\u30ed\u306e\u76ee\u304b\u3089\u898b\u3066\u3082\u304b\u306a\u308a\u304a\u7c97\u672b\u3060\u3002<\/p>\n<p>\u7d50\u679c\u306f\u4e0d\u8a55\u306e\u5d50\u30021\u9031\u9593\u3068\u4fdd\u305f\u305a\u306b\u5143\u306e\u30ed\u30b4\u3078\u3068\u623b\u3057\u3001100\u5104\u5186\u4ee5\u4e0a\u306e\u640d\u5931\u3092\u3082\u305f\u3089\u3057\u3066\u3057\u307e\u3063\u305f\u3068\u3044\u3046\u3002<\/p>\n<p><strong>\u5b66\u3073: \u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u306f\u5b89\u6613\u306b\u30c8\u30ec\u30f3\u30c9\u3092\u8ffd\u3044\u304b\u3051\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5f37\u307f\u3068\u4f1d\u7d71\u3092\u8868\u73fe\u3057\u3088\u3046<\/strong><\/p>\n<p>\u95a2\u9023: <a href=\"https:\/\/blog.btrax.com\/jp\/logo-gap-and-airbnb\/\" target=\"_blank\" rel=\"noopener\">\u30ed\u30b4\u306e\u30ea\u30c7\u30b6\u30a4\u30f3 \u30fc Gap\u306e\u5931\u6557 Airbnb\u306e\u6210\u529f\u306e\u80cc\u666f\u306b\u3042\u308b\u7406\u7531\u3068\u306f<\/a><\/p>\n<h2>Peloton: \u592b\u304b\u3089\u59bb\u3078\u306e\u30af\u30ea\u30b9\u30de\u30b9\u30d7\u30ec\u30bc\u30f3\u30c8CM\u304c\u708e\u4e0a<\/h2>\n<p>Peloton\u306f\u3001\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u30d0\u30a4\u30af\u3084\u30e9\u30f3\u30cb\u30f3\u30b0\u30de\u30b7\u30f3\u3001\u305d\u3057\u3066\u767b\u9332\u578b\u306e\u30ec\u30c3\u30b9\u30f3\u52d5\u753b\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u30d0\u30a4\u30af\u3068\u30e9\u30f3\u30cb\u30f3\u30b0\u30de\u30b7\u30fc\u30f3\u306b\u306f\u3001\u5927\u578b\u306eHD\u30bf\u30c3\u30c1\u30d1\u30cd\u30eb\u304c\u4ed8\u3044\u3066\u3044\u308b\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u3053\u306e\u30b9\u30af\u30ea\u30fc\u30f3\u4e0a\u3067\u63d0\u4f9b\u3055\u308c\u308bPeloton\u306e\u30a8\u30af\u30b5\u30b5\u30a4\u30ba\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u597d\u304d\u306a\u52d5\u753b\u3092\u9078\u629e\u3057\u3001\u30a8\u30af\u30b5\u30b5\u30a4\u30ba\u3092\u884c\u3046\u3002<\/p>\n<div id=\"attachment_50259\" style=\"width: 760px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-50259\" class=\"wp-image-50259 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2019\/08\/peloton-bike-compressor-1.jpg\" alt=\"peloton-bike\" width=\"750\" height=\"392\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2019\/08\/peloton-bike-compressor-1.jpg 750w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2019\/08\/peloton-bike-compressor-1-300x157.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><p id=\"caption-attachment-50259\" class=\"wp-caption-text\">Peloton\u306e\u30aa\u30d5\u30a3\u30b7\u30e3\u30eb\u30b5\u30a4\u30c8\u304b\u3089\u8ee2\u8f09<\/p><\/div>\n<p>\u751f\u653e\u9001\u306e\u30af\u30e9\u30b9\u306b\u53c2\u52a0\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3057\u3001\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u30af\u30e9\u30b9\u3082\u3042\u308b\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u30a8\u30af\u30b5\u30b5\u30a4\u30ba\u306e\u7a2e\u985e\u304b\u3089\u30af\u30e9\u30b9\u3092\u9078\u3079\u308b\u3053\u3068\u306f\u3082\u3061\u308d\u3093\u3001\u597d\u304d\u306a\u97f3\u697d\u306e\u30b8\u30e3\u30f3\u30eb\u304b\u3089\u9078\u629e\u3082\u53ef\u80fd\u3002<\/p>\n<p>\u3053\u306e\u30b5\u30fc\u30d3\u30b9\u304c\u4eba\u6c17\u3092\u96c6\u3081\u30012019\u5e74\u306b\u4e0a\u5834\u3092\u679c\u305f\u3057\u3066\u3044\u308b\u3002\u305d\u306e\u52e2\u3044\u306b\u4e57\u3063\u3066\u305d\u306e\u5e74\u306e\u30af\u30ea\u30b9\u30de\u30b9\u6642\u671f\u306b\u30c6\u30ec\u30d3CM\u3092\u653e\u9001\u3057\u305f\u306e\u3060\u304c\u3001\u305d\u306e\u5185\u5bb9\u304c\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u53cd\u611f\u3092\u8cb7\u3044\u3001\u682a\u4fa1\u304c1\u65e5\u306b5%\u3082\u4e0b\u304c\u3063\u305f\u3002<\/p>\n<p>\u305d\u306eCM\u304c\u3053\u3061\u3089\u3002<\/p>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" title=\"Peloton bike Christmas advert | The Gift That Gives Back\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ijof8uw4OHs?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p><\/div>\n<p>\u3053\u308c\u306e\u4f55\u304c\u554f\u984c\u306a\u306e\u304b\uff1f<\/p>\n<p>\u3069\u3046\u3084\u3089\u3001\u300c\u30af\u30ea\u30b9\u30de\u30b9\u30d7\u30ec\u30bc\u30f3\u30c8\u3068\u3057\u3066\u592b\u304c\u59bb\u306b\u30a8\u30af\u30b5\u30b5\u30a4\u30ba\u30de\u30b7\u30fc\u30f3\u3092\u8d08\u308b\u300d\u3068\u3044\u3046\u30b7\u30ca\u30ea\u30aa\u304c\u3001\u7537\u6027\u512a\u4f4d\u306e\u8996\u70b9\u3067\u5973\u6027\u306f\u75e9\u305b\u308b\u3079\u304d\u3001\u3068\u3044\u3046\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u8fbc\u3081\u3089\u308c\u3066\u3044\u308b\u3068\u6349\u3048\u3089\u308c\u305f\u306e\u304c\u539f\u56e0\u3089\u3057\u3044\u3002<\/p>\n<p><strong>\u5b66\u3073: \u30a2\u30e1\u30ea\u30ab\u5411\u3051\u306eCM \u306f\u305d\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3092\u614e\u91cd\u306b\u8003\u3048\u308b\u5fc5\u8981\u3042\u308a<\/strong><\/p>\n<p>\u95a2\u9023: <a href=\"https:\/\/blog.btrax.com\/jp\/fitness-startup-2019\/\" target=\"_blank\" rel=\"noopener\">\u7c73\u56fd\u6700\u65b0\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d73\u9078\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u300c\u81ea\u5b85\u300d<\/a><\/p>\n<h2>\u30de\u30af\u30c9\u30ca\u30eb\u30c9&amp;\u30d0\u30fc\u30ac\u30fc\u30ad\u30f3\u30b0: \u30d8\u30eb\u30b7\u30fc\u30e1\u30cb\u30e5\u30fc\u304c\u5168\u304f\u30d2\u30c3\u30c8\u3057\u306a\u3044<\/h2>\n<p>\u307f\u3093\u306a\u5927\u597d\u304d\u30d8\u30eb\u30b7\u30fc\u30d5\u30fc\u30c9\u3002\u3082\u3057\u5927\u597d\u304d\u306a\u30d5\u30a1\u30b9\u30c8\u30d5\u30fc\u30c9\u5e97\u3067\u3088\u308a\u30d8\u30eb\u30b7\u30fc\u306a\u98df\u4e8b\u304c\u3067\u304d\u305f\u3089\u6700\u9ad8\u3060\u3088\u306d\u3002<\/p>\n<p>\u305d\u3093\u306a\u98a8\u6f6e\u306b\u5408\u308f\u305b\u3001\u65e5\u672c\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306f2006\u5e74\u306b\u65b0\u30e1\u30cb\u30e5\u30fc\u300c\u30b5\u30e9\u30c0\u30de\u30c3\u30af\u300d\u304c\u767b\u5834\u3057\u305f\u3002<\/p>\n<p>\u5f53\u6642\u306e\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u306b\u306f\u300c\u4f53\u306b\u3088\u3044\u3053\u3068\u3092\u30e0\u30ea\u305b\u305a\u697d\u3057\u304f\u7d9a\u3051\u3001\u30d0\u30e9\u30f3\u30b9\u306e\u3044\u3044\u751f\u6d3b\u3092\u5fdc\u63f4\u3059\u308b\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u304b\u3089\u306e\u65b0\u3057\u3044\u63d0\u6848\u3068\u3057\u3066\u3001\u91ce\u83dc\u3068\u679c\u7269\u3092\u4f7f\u3063\u305f\u30ab\u30e9\u30c0\u306b\u3084\u3055\u3057\u30445\u7a2e\u985e\u306e\u65b0\u30e1\u30cb\u30e5\u30fc\u300e\u30b5\u30e9\u30c0\u30de\u30c3\u30af\u300f\u3092\u30012006\u5e745\u670813\u65e5\uff08\u571f\uff09\u304b\u3089\u5168\u56fd\u306e\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3067\u767a\u58f2\u3044\u305f\u3057\u307e\u3059\u300d\u3068\u66f8\u304b\u308c\u3066\u3044\u308b\u3002<\/p>\n<div id=\"attachment_62199\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-62199\" class=\"size-full wp-image-62199\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/mbk.jpg\" alt=\"\u3046\u307e\u304f\u3044\u304b\u306a\u304b\u3063\u305f\u30de\u30c3\u30af (\u5de6) \u3068\u30d0\u30fc\u30ac\u30fc\u30ad\u30f3\u30b0 (\u53f3) \u306e\u30d8\u30eb\u30b7\u30fc\u30e1\u30cb\u30e5\u30fc\" width=\"830\" height=\"335\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/mbk.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/mbk-300x121.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/mbk-768x310.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-62199\" class=\"wp-caption-text\">\u3046\u307e\u304f\u3044\u304b\u306a\u304b\u3063\u305f\u30de\u30c3\u30af (\u5de6) \u3068\u30d0\u30fc\u30ac\u30fc\u30ad\u30f3\u30b0 (\u53f3) \u306e\u30d8\u30eb\u30b7\u30fc\u30e1\u30cb\u30e5\u30fc<\/p><\/div>\n<p>\u3057\u304b\u3057\u3053\u308c\u304c\u5927\u5931\u6557\u306b\u7d42\u308f\u3063\u305f\u3002\u306a\u305c\u304b\uff1f\u305d\u3046\u3002\u30de\u30c3\u30af\u306b\u884c\u304f\u304a\u5ba2\u3055\u3093\u306f\u80cc\u5fb3\u7684\u306a\u9ad8\u30ab\u30ed\u30ea\u30fc\u30d5\u30fc\u30c9\u3092\u697d\u3057\u307f\u306b\u8a00\u3063\u3066\u308b\u306e\u3060\u3002\u8a00\u3044\u63db\u3048\u308b\u3068\u3001\u30de\u30c3\u30af\u3068\u3044\u3046\u30d6\u30e9\u30f3\u30c9\u306b\u30d8\u30eb\u30b7\u30fc\u3055\u306a\u3093\u3066\u6c42\u3081\u3066\u3044\u306a\u3044\u306e\u3060\u3002<\/p>\n<p>\u540c\u3058\u304f\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u30d0\u30fc\u30ac\u30fc\u30ad\u30f3\u30b0\u3067\u3082\u4ee5\u524d\u306b\u4f4e\u8102\u8cea\u3001\u4f4e\u30ab\u30ed\u30ea\u30fc\u306e\u30d5\u30e9\u30a4\u30c9\u30dd\u30c6\u30c8\u304c\u767a\u58f2\u3055\u308c\u305f\u3053\u3068\u304c\u3042\u308b\u304c\u3001\u3053\u308c\u3082\u5931\u6557\u306b\u7d42\u308f\u3063\u3066\u3044\u308b\u3002<\/p>\n<p><strong>\u5b66\u3073: \u81ea\u5206\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u793e\u4f1a\u306b\u304a\u3051\u308b\u7acb\u3061\u4f4d\u7f6e\u3092\u3057\u3063\u304b\u308a\u3068\u7406\u89e3\u3057\u3088\u3046<\/strong><\/p>\n<p>\u95a2\u9023: <a href=\"https:\/\/blog.btrax.com\/jp\/japan-dx-challenges\/\" target=\"_blank\" rel=\"noopener\">\u30a2\u30e1\u30ea\u30ab\u306e\u4e38\u4e80\u88fd\u9eba\u304b\u3089\u8003\u3048\u308b\u65e5\u672c\u3067DX\u304c\u9032\u307e\u306a\u3044\u672c\u5f53\u306e\u7406\u7531<\/a><\/p>\n<h2>Uber: \u30ed\u30b4\u306e\u30ea\u30c7\u30b6\u30a4\u30f3\u3067\u793e\u9577\u304c\u66b4\u8d70<\/h2>\n<p>\u305d\u306e\u4e8b\u4ef6\u306f2016\u5e74\u306e\u521d\u982d\u306b\u8d77\u3053\u3063\u305f\u3002\u30b9\u30de\u30db\u306b\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3055\u308c\u3066\u3044\u308bUber\u306e\u30a2\u30a4\u30b3\u30f3\u304c\u8b58\u5225\u3067\u304d\u306a\u3044\u307b\u3069\u306b\u5909\u8c8c\u3057\u3066\u3044\u305f\u3002\u8272\u3082\u9055\u3048\u3070\u5f62\u3082\u9055\u3046\u3002<\/p>\n<p>\u4f55\u3088\u308a\u5168\u304f\u201dUber\u201d\u3063\u307d\u304f\u306a\u304f\u306a\u3063\u3066\u3044\u305f\u3002Uber\u5168\u4f53\u306e\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u304c\u7a81\u5982\u30ea\u30c7\u30b6\u30a4\u30f3\u3055\u308c\u305f\u306e\u304c\u7406\u7531\u3002<\/p>\n<div id=\"attachment_35108\" style=\"width: 725px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35108\" class=\"wp-image-35108 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2016\/04\/2.png\" alt=\"2016\u5e742\u6708\u306b\u30ea\u30c7\u30b6\u30a4\u30f3\u3055\u308c\u305fUber\u306e\u30ed\u30b4\" width=\"715\" height=\"360\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2016\/04\/2.png 715w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2016\/04\/2-300x151.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2016\/04\/2-704x354.png 704w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2016\/04\/2-705x355.png 705w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2016\/04\/2-341x172.png 341w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2016\/04\/2-624x314.png 624w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><p id=\"caption-attachment-35108\" class=\"wp-caption-text\">2016\u5e742\u6708\u306b\u30ea\u30c7\u30b6\u30a4\u30f3\u3055\u308c\u305fUber\u306e\u30ed\u30b4<\/p><\/div>\n<p>\u306a\u305c\u3053\u3093\u306a\u3053\u3068\u306b\u306a\u3063\u305f\u306e\u3060\u308d\u3046\u304b\uff1f \u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u81f3\u3063\u305f\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u8aad\u3093\u3067\u307f\u308b\u3068\u3053\u308c\u304c\u5b9f\u306b\u9762\u767d\u3044\u3002<\/p>\n<p>\u4eca\u56de\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u95a2\u3057\u3066\u306f\u3001Uber\u306eCEO\u306eTravis\u304c\u81ea\u3089\u6307\u63ee\u3092\u53d6\u3063\u3066\u884c\u3063\u305f\u3068\u3044\u3046\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u7c73\u56fd\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30e1\u30c7\u30a3\u30a2, Wired\u306f\u4eca\u56de\u306eUber\u306e\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u95a2\u3057\u3066\u3001\u4e0b\u8a18\u306e\u69d8\u306b\u53d6\u308a\u4e0a\u3052\u305f:<\/p>\n<p style=\"padding-left: 30px;\">CEO\u306eTravis Karanick\u306f\u30c7\u30b6\u30a4\u30ca\u30fc\u3067\u306f\u306a\u3044\u3002\u306b\u3082\u95a2\u308f\u3089\u305a\u3001\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u4ed6\u306b\u3086\u3060\u306d\u308b\u3053\u3068\u306f\u51fa\u6765\u306a\u304b\u3063\u305f\u3002\u304a\u305d\u3089\u304f\u5f7c\u306b\u3068\u3063\u3066\u306f\u3053\u306e\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306f\u4e00\u3064\u306e\u81ea\u5df1\u8868\u73fe\u306e\u5834\u3060\u3063\u305f\u306e\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u305d\u3057\u3066\u3001\u5468\u308a\u306e\u30b9\u30bf\u30c3\u30d5\u306b\u306f\u201c\u30c7\u30b6\u30a4\u30f3\u306e\u3053\u3068\u306f\u3088\u304f\u308f\u304b\u3089\u306a\u3044\u3051\u3069\u3001\u91cd\u8981\u306a\u306e\u306f\u77e5\u3063\u3066\u3044\u308b\u3002\u3060\u304b\u3089\u826f\u3044\u3082\u306e\u3092\u4f5c\u308a\u305f\u3044\u201d\u3068\u8a9e\u3063\u305f\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u30ea\u30ea\u30fc\u30b9\u76f4\u5f8c\u3088\u308aUber\u306e\u65b0\u3057\u3044\u30ed\u30b4\u3084\u30d3\u30b8\u30e5\u30a2\u30eb\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u5bfe\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u591a\u304f\u306e\u30b3\u30e1\u30f3\u30c8\u304c\u5bc4\u305b\u3055\u308c\u305f\u3002\u305d\u3057\u3066\u3001\u305d\u306e\u591a\u304f\u304c\u4e0b\u8a18\u306e\u3088\u3046\u306a\u6279\u5224\u7684\u306a\u3082\u306e\u3060\u3063\u305f\u3002<\/p>\n<ul>\n<li>\u8ab0\u3067\u3082\u7c21\u5358\u306b\u30c7\u30b6\u30a4\u30ca\u30fc\u306b\u306a\u308c\u308b\u3068\u601d\u3063\u3066\u308b\u3093\u3058\u3083\u306a\u3044\u304b\u306a\u3002<\/li>\n<li>CEO\u306e\u201c\u8907\u6570\u306e\u30a2\u30a4\u30c7\u30a3\u30a2\u304c\u3042\u3063\u3066\u5168\u3066\u8868\u73fe\u3057\u305f\u3044\u201d\u3068\u3044\u3046\u58f0\u304c\u805e\u3053\u3048\u3066\u304f\u308b\u3002<\/li>\n<li>CEO\u306f\u30c7\u30b6\u30a4\u30f3\u30d7\u30ed\u30bb\u30b9\u306b\u95a2\u308f\u308b\u3079\u304d\u3067\u3042\u308b\u304c\u3001\u76f4\u63a5\u6307\u793a\u3092\u51fa\u3059\u3079\u304d\u3067\u306f\u306a\u3044\u3002<\/li>\n<li>\u65b0\u3057\u3044\u30ed\u30b4\u304b\u3089\u4f1d\u308f\u3063\u3066\u304f\u308b\u306e\u306f\u3001\u201d\u3082\u306e\u3059\u3054\u304f\u591a\u304f\u306e\u304a\u91d1\u3068\u5468\u308a\u306b\u30a4\u30a8\u30b9\u30de\u30f3\u304c\u3044\u307e\u3059\u3088\u201d\u3068\u3044\u3046\u3053\u3068\u3002<\/li>\n<li>\u3046\u3061\u306e\u30c7\u30b6\u30a4\u30f3\u4f1a\u793e\u3067\u306f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u5168\u3066\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u95a2\u308f\u308a\u305f\u3044\u3068\u5e0c\u671b\u3059\u308b\u5834\u5408\u306f+20%\u30c1\u30e3\u30fc\u30b8\u3057\u3066\u3044\u307e\u3059\u3002\u4e2d\u9014\u534a\u7aef\u306b\u95a2\u308f\u3089\u308c\u308b\u3068\u4f59\u8a08\u306b\u4ed5\u4e8b\u304c\u3084\u308a\u306b\u304f\u304f\u306a\u308b\u306e\u3067\u3002<\/li>\n<\/ul>\n<p><strong>\u5b66\u3073: \u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306f\u30c8\u30c3\u30d7\u306e\u500b\u4eba\u7684\u306a\u30a8\u30b4\u3067\u306f\u306a\u304f\u3001\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306a\u30c1\u30fc\u30e0\u3067\u9032\u3081\u308b\u3079\u304d<\/strong><\/p>\n<p>\u95a2\u9023: <a href=\"https:\/\/blog.btrax.com\/jp\/uber-redesign\/\" target=\"_blank\" rel=\"noopener\">\u975e\u30c7\u30b6\u30a4\u30ca\u30fc\u793e\u9577\u304c\u81ea\u793e\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u95a2\u308f\u308b\u3068\u3069\u3046\u306a\u308b\u306e\u304b \u2013 The Case of Uber<\/a><\/p>\n<h2>\u30c9\u30eb\u30c1\u30a7&amp;\u30ac\u30c3\u30d1\u30fc\u30ca: \u4e2d\u56fd\u5411\u3051\u306eCM\u304c\u5927\u708e\u4e0a<\/h2>\n<p>\u65e5\u672c\u3067\u3082\u5927\u4eba\u6c17\u306e\u30a4\u30bf\u30ea\u30a2\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u306e\u30c9\u30eb\u30c1\u30a7\uff06\u30ac\u30c3\u30d0\u30fc\u30ca\u304c2018\u5e74\u306b\u30a2\u30c3\u30d7\u3057\u305f\u30cd\u30c3\u30c8CM\u306e\u52d5\u753b\u304c\u5927\u304d\u306a\u6ce2\u7d0b\u3092\u547c\u3093\u3060\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u540c\u30d6\u30e9\u30f3\u30c9\u4e0a\u6d77\u3067\u884c\u308f\u308c\u308b\u5927\u898f\u6a21\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30b7\u30e7\u30fc\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7528\u306b\u5236\u4f5c\u3001\u516c\u5f0f\u30a4\u30f3\u30b9\u30bf\u4e0a\u306b\u30a2\u30c3\u30d7\u3055\u308c\u305f\u52d5\u753b\u3002\u554f\u984c\u306b\u306a\u3063\u305f\u306e\u306f\u3001\u8863\u88c5\u306b\u8eab\u3092\u5305\u3093\u3060\u4e2d\u56fd\u4eba\u30e2\u30c7\u30eb\u304c\u3001\u30d4\u30b6\u3084\u30d1\u30b9\u30bf\u306a\u3069\u306e\u30a4\u30bf\u30ea\u30a2\u6599\u7406\u3092\u7bb8\u3067\u98df\u3079\u308b\u30b7\u30fc\u30f3\u3002<\/p>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" title=\"??Full Commercial | Dolce and Gabbana China | Full Ads\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TBFC5isQuYA?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p><\/div>\n<p>\u3053\u306e\u52d5\u753b\u3092\u898b\u305f\u30e6\u30fc\u30b6\u30fc\u540c\u58eb\u304cSNS\u4e0a\u3067\u4e2d\u56fd\u3092\u4fae\u8fb1\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3001\u5927\u708e\u4e0a\u3092\u5dfb\u304d\u8d77\u3053\u3057\u305f\u3002<\/p>\n<p>\u7d50\u679c\u3068\u3057\u3066\u3001\u4e0d\u8cb7\u904b\u52d5\u304c\u52a0\u901f\u3002\u30a2\u30ea\u30d0\u30d0\u306a\u3069\u306e\u5927\u624bEC\u30b5\u30a4\u30c8\u304b\u3089D&amp;G\u306e\u30a2\u30a4\u30c6\u30e0\u304c\u524a\u9664\u3055\u308c\u3001\u51fa\u6f14\u30e2\u30c7\u30eb\u306f\u8b1d\u7f6a\u6587\u3092\u30a2\u30c3\u30d7\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30b7\u30e7\u30fc\u306f\u76f4\u524d\u3067\u53d6\u308a\u3084\u3081\u3001\u540c\u30d6\u30e9\u30f3\u30c9\u306e\u7d4c\u55b6\u80052\u540d\u304c\u8b1d\u7f6a\u52d5\u753b\u3092\u30a2\u30c3\u30d7\u3001\u305d\u3057\u3066\u6700\u7d42\u7684\u306b\u306f\u3001D&amp;G\u306f\u4e2d\u56fd\u5e02\u5834\u304b\u3089\u64a4\u9000\u3059\u308b\u4e8b\u614b\u306b\u306a\u3063\u305f\u3002<\/p>\n<p><strong>\u5b66\u3073: \u30d6\u30e9\u30f3\u30c9\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u306f\u3001\u305d\u306e\u5730\u57df\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u3092\u3057\u3063\u304b\u308a\u3084\u308d\u3046<\/strong><\/p>\n<p>\u95a2\u9023: <a href=\"https:\/\/blog.btrax.com\/jp\/washoku\/\" target=\"_blank\" rel=\"noopener\">\u65e5\u672c\u306e\u8a87\u308a: \u548c\u98df\u306e\u30d6\u30e9\u30f3\u30c9\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3<\/a><\/p>\n<h2>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u3084\u3089\u304b\u3055\u306a\u3044\u305f\u3081\u306e4\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<h3>1. \u30d6\u30e9\u30f3\u30c9\u306e\u5b58\u5728\u610f\u7fa9\u304c\u660e\u78ba\u306b\u306a\u3063\u3066\u3044\u306a\u3044<\/h3>\n<p>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u307e\u305a\u6700\u521d\u306e\u539f\u56e0\u306f\u3001\u81ea\u5206\u9054\u306e\u5b58\u5728\u610f\u7fa9\u306e\u6b20\u5982\u3002\u8a00\u3044\u63db\u3048\u308b\u3068\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u4e16\u306e\u4e2d\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u306e\u304b\u304c\u660e\u78ba\u306b\u306a\u3063\u3066\u3044\u306a\u3044\u3053\u3068\u3060\u3002<\/p>\n<p>\u4ed6\u306e\u3082\u306e\u3092\u5168\u3066\u53d6\u308a\u6255\u3063\u3066\u3082\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u306f\u596a\u3044\u53bb\u308b\u3053\u3068\u306e\u3067\u304d\u306a\u3044\u8981\u7d20 = \u30d6\u30e9\u30f3\u30c9\u30b3\u30ef\u304c\u660e\u78ba\u306b\u3055\u308c\u3066\u3044\u306a\u3044\u3068\u3001\u305d\u306e\u5f8c\u306e\u65bd\u7b56\u306f\u5168\u304f\u5f79\u306b\u7acb\u305f\u306a\u3044\u3002<\/p>\n<p>\u305d\u308c\u3092\u660e\u78ba\u306b\u3059\u308b\u306b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5b58\u5728\u610f\u7fa9\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u306e\u672c\u8cea\u7684\u306a\u5b58\u5728\u610f\u7fa9\u3092\u30af\u30ea\u30a2\u306b\u5b9a\u7fa9\u3059\u308b\u826f\u3044\u65b9\u6cd5\u306f\u3001\u305d\u308c\u3092\u77ed\u3044\u30d5\u30ec\u30fc\u30ba\u3067\u8868\u73fe\u3059\u308b\u3053\u3068\u3002\u4f8b\u3048\u3070Nike\u306e&#8221;Just do it.&#8221; \u3084 Apple\u306e &#8220;Think Different&#8221; \u306a\u3069\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"B8wrGGBzQv\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/transparent-brands\/\">\u3053\u308c\u304b\u3089\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3069\u3093\u3069\u3093\u900f\u660e\u306b\u306a\u3063\u3066\u3044\u304f<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u3053\u308c\u304b\u3089\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3069\u3093\u3069\u3093\u900f\u660e\u306b\u306a\u3063\u3066\u3044\u304f&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/transparent-brands\/embed\/#?secret=m0WN8bAOQS#?secret=B8wrGGBzQv\" data-secret=\"B8wrGGBzQv\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h3>2. \u30d6\u30e9\u30f3\u30c9\u540d\u304c\u30a4\u30b1\u3066\u306a\u3044<\/h3>\n<p>\u3053\u308c\u306f\u3081\u3063\u3061\u3083\u57fa\u672c\u306a\u3093\u3060\u3051\u3069\u3001\u30d6\u30e9\u30f3\u30c9\u540d\u81ea\u4f53\u304c\u304b\u306a\u308a\u5fae\u5999\u306a\u5834\u5408\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u96e3\u6613\u5ea6\u304c\u6975\u7aef\u306b\u30a2\u30c3\u30d7\u3059\u308b\u3002\u767a\u97f3\u3057\u306b\u304f\u3044\u3001\u899a\u3048\u3066\u3082\u3089\u3044\u306b\u304f\u3044\u3001\u7d1b\u3089\u308f\u3057\u3044\u3001\u306a\u3069\u306a\u3069\u8aa4\u3063\u305f\u540d\u79f0\u3092\u4ed8\u3051\u3066\u3057\u307e\u3046\u3068\u3001\u5f8c\u304b\u3089\u4fee\u6b63\u3059\u308b\u306e\u304c\u7d50\u69cb\u96e3\u3057\u3044\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u540d\u3092\u8003\u3048\u308b\u969b\u306e\u30b3\u30c4\u306f\u3044\u304f\u3064\u304b\u3042\u308b\u304c\u3001\u4f8b\u3048\u3070<\/p>\n<ol>\n<li>\u4e16\u754c\u5171\u901a\u3067\u767a\u97f3\u3057\u3084\u3059\u3044<\/li>\n<li>\u4ed6\u8a00\u8a9e\u3067\u4ed6\u306e\u3082\u306e\u3092\u9023\u60f3\u3055\u305b\u308b\u540d\u524d\u306f\u5371\u306a\u3044<\/li>\n<li>\u8907\u6570\u306e\u30b9\u30da\u30eb\u65b9\u6cd5\u304c\u3042\u308b\u540d\u524d\u306f\u907f\u3051\u308b<\/li>\n<li>\u30c9\u30e1\u30a4\u30f3\u540d\u7372\u5f97\u306f\u8003\u3048\u3059\u304e\u306a\u3044<\/li>\n<li>\u540d\u524d\u306b\u6570\u5b57\u3092\u5165\u308c\u308b\u306e\u306f\u6975\u529b\u907f\u3051\u308b<\/li>\n<li>\u540d\u524d\u306e\u7531\u6765\u306b\u30b9\u30c8\u30fc\u30ea\u30fc\u304c\u3042\u308b\u306e\u306f\u826f\u3044<\/li>\n<li>\u56f0\u3063\u305f\u3068\u304d\u306f\u81ea\u5206\u306e\u540d\u524d\u3092\u5165\u308c\u3066\u307f\u308b<\/li>\n<\/ol>\n<p>\u306a\u3069\u306a\u3069\u3002\u8a73\u3057\u304f\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b\u304b\u3089<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"HBcPh1j3FE\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/brand-service-names\/\">\u4e8b\u4f8b\u3042\u308a\uff1a\u6210\u529f\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u540d\u3084\u30b5\u30fc\u30d3\u30b9\u540d\u306e\u5171\u901a\u70b9\u3068\u306f\u3010\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5165\u9580#4\u3011<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u4e8b\u4f8b\u3042\u308a\uff1a\u6210\u529f\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u540d\u3084\u30b5\u30fc\u30d3\u30b9\u540d\u306e\u5171\u901a\u70b9\u3068\u306f\u3010\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5165\u9580#4\u3011&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/brand-service-names\/embed\/#?secret=Bp7ZXKqDdd#?secret=HBcPh1j3FE\" data-secret=\"HBcPh1j3FE\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h3>3. \u304a\u5ba2\u69d8\u7b2c\u4e00\u4e3b\u7fa9\u3068\u30e6\u30fc\u30b6\u30fc\u8996\u70b9\u304c\u3054\u3063\u3061\u3083\u306b\u306a\u3063\u3066\u3044\u308b<\/h3>\n<p>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u3092\u884c\u3046\u969b\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u8996\u70b9\u3092\u3057\u3063\u304b\u308a\u3068\u6301\u3063\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002\u3053\u308c\u306f\u3001\u304a\u5ba2\u3055\u307e\u306e\u58f0\u3092\u6700\u512a\u5148\u3059\u308b\u306e\u3068\u306f\u4f3c\u3066\u975e\u306a\u308b\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u3068\u3044\u3046\u306e\u3082\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u6349\u3048\u306a\u304c\u3089\u3082\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u4f1d\u3048\u3066\u3044\u304d\u305f\u3044\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u3057\u3063\u304b\u308a\u3068\u4f1d\u3048\u308b\u5fc5\u8981\u304c\u3042\u308b\u304b\u3089\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u8996\u70b9\u3092\u6301\u3064\u3053\u3068\u3068\u3001\u9867\u5ba2\u306b\u5a9a\u3073\u308b\u3053\u3068\u306f\u540c\u3058\u3067\u306f\u306a\u3044\u3002<\/p>\n<p>\u4f55\u6545\u306a\u3089\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u805e\u3053\u3048\u3066\u304f\u308b\u58f0\u306f\u3001\u3042\u304f\u307e\u3067\u65e2\u5b58\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u304b\u3089\u53d7\u3051\u53d6\u3063\u305f\u4f53\u9a13\u3092\u5206\u6790\u3057\u3066\u306e\u7d50\u679c\u306b\u3057\u304b\u904e\u304e\u306a\u3044\u304b\u3089\u3067\u3042\u308b\u3002<\/p>\n<p>\u6642\u4ee3\u3092\u30ea\u30fc\u30c9\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306b\u306a\u308a\u305f\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u8996\u70b9\u3092\u3057\u3063\u304b\u308a\u3068\u3068\u3089\u3048\u3001\u81ea\u5206\u9054\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u30d7\u30e9\u30b9\u53d7\u3051\u53d6\u308b\u5074\u306e\u611f\u899a\u3082\u7406\u89e3\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308b\u3060\u308d\u3046\u3002\u305d\u306e\u8fba\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u4e0a\u624b\u306b\u53d6\u308b\u306e\u304c\u73fe\u4ee3\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u6c42\u3081\u3089\u308c\u308b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Orrd04L1EY\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/ucd\/\">\u304a\u5ba2\u69d8\u7b2c\u4e00\u4e3b\u7fa9\u3068\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u30c7\u30b6\u30a4\u30f3\u306e\u9055\u3044\u3068\u306f<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u304a\u5ba2\u69d8\u7b2c\u4e00\u4e3b\u7fa9\u3068\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u30c7\u30b6\u30a4\u30f3\u306e\u9055\u3044\u3068\u306f&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/ucd\/embed\/#?secret=BrnMg9bjgM#?secret=Orrd04L1EY\" data-secret=\"Orrd04L1EY\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h3>4. 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