{"id":61620,"date":"2022-03-11T07:30:30","date_gmt":"2022-03-10T22:30:30","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=61620"},"modified":"2024-06-02T15:11:34","modified_gmt":"2024-06-02T06:11:34","slug":"cognitive-bias","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/cognitive-bias\/","title":{"rendered":"\u30c7\u30b6\u30a4\u30ca\u30fc\u5fc5\u898b\uff01\u77e5\u3063\u3066\u304a\u304d\u305f\u304410\u306e\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9"},"content":{"rendered":"<div class='wp_content_tag clearfix'><p>\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u3068\u306f\u3001\u601d\u8003\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3051\u308b\u7cfb\u7d71\u7684\u306a\u9593\u9055\u3044\u306e\u3053\u3068\u3002\u7c21\u5358\u306b\u8a00\u3044\u63db\u3048\u308b\u3068\u3001\u601d\u3044\u8fbc\u307f\u3002\u610f\u601d\u6c7a\u5b9a\u3084\u5224\u65ad\u3092\u884c\u3046\u969b\u306e\u7cbe\u795e\u7684\u306a\u8fd1\u9053\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u304c\u3001\u9593\u9055\u3063\u305f\u5224\u65ad\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u3082\u3042\u308b\u3002<\/p>\n<p>\u5e74\u9f62\u3001\u6027\u5225\u3001\u6587\u5316\u7684\u80cc\u666f\u306b\u95a2\u4fc2\u306a\u304f\u3001\u8ab0\u3082\u304c\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u306e\u5f71\u97ff\u3092\u53d7\u3051\u3066\u3044\u308b\u3068\u8a00\u308f\u308c\u308b\u3002<\/p>\n<p>\u3053\u308c\u3092\u7406\u89e3\u3057\u3066\u304a\u304f\u3053\u3068\u306f\u3001\u30c7\u30b6\u30a4\u30f3\u3092\u751f\u696d\u306b\u3059\u308b\u6211\u3005\u306b\u3068\u3063\u3066\u306f\u3068\u3066\u3082\u91cd\u8981\u3060\u3068\u601d\u3046\u3002\u306a\u305c\u306a\u3089\u3001\u4eba\u9593\u3067\u3042\u308b\u4ee5\u4e0a\u306f\u3001\u305d\u3053\u306b\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u304c\u3042\u308a\u3001\u305d\u308c\u3092\u719f\u77e5\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u3088\u308a\u9069\u5207\u306a\u30c7\u30b6\u30a4\u30f3\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u304b\u3089\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"xzlZrTpbWJ\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/engagement\/\">\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u308b7\u3064\u306e\u8981\u7d20<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u308b7\u3064\u306e\u8981\u7d20&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/engagement\/embed\/#?secret=K3F9jVuCgk#?secret=xzlZrTpbWJ\" data-secret=\"xzlZrTpbWJ\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u304c\u5b58\u5728\u3059\u308b\u7406\u7531<\/h2>\n<p>\u6211\u3005\u306e\u8133\u306f\u3001\u65e5\u3005\u4fe1\u3058\u3089\u308c\u306a\u3044\u307b\u3069\u306e\u91cf\u306e\u60c5\u5831\u3092\u53d6\u308a\u8fbc\u3093\u3067\u3044\u308b\u3002\u540c\u6642\u306b\u3001\u3067\u304d\u308b\u3060\u3051\u601d\u8003\u30a8\u30cd\u30eb\u30ae\u30fc\u3092\u7bc0\u7d04\u3057\u305f\u3044\u3068\u3082\u601d\u3063\u3066\u3044\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u96e3\u3057\u3044\u5224\u65ad\u3092\u8fc5\u901f\u306b\u884c\u3046\u305f\u3081\u306b\u3001\u4e00\u822c\u8ad6\u3084\u7d4c\u9a13\u5247\uff08\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af\u3068\u3082\u547c\u3070\u308c\u308b\uff09\u306b\u983c\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u8133\u304c\u3088\u308a\u52b9\u7387\u826f\u304f\u5224\u65ad\u3092\u4e0b\u3059\u305f\u3081\u306e\u3001\u4e00\u3064\u306e &#8220;\u30c1\u30fc\u30c8&#8221; \u306b\u8fd1\u3044\u3002<\/p>\n<p>\u307e\u305f\u3001\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u306f\u3001\u60c5\u5831\u306b\u5bfe\u3059\u308b\u30d5\u30a3\u30eb\u30bf\u30fc\u7684\u5f79\u5272\u3092\u679c\u305f\u3059\u3002\u3057\u304b\u3057\u3001\u30b3\u30fc\u30d2\u30fc\u306e\u7c89\u3068\u6c34\u304c\u30b3\u30fc\u30d2\u30fc\u306b\u5909\u308f\u308b\u3088\u3046\u306b\u3001\u60c5\u5831\u304c\u30d5\u30a3\u30eb\u30bf\u30fc\u306b\u304b\u304b\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u59ff\u3084\u5473\u304c\u5909\u308f\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u3082\u591a\u3005\u3042\u308b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"w6zgfEVHUG\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/behavioral-design\/\">\u4eba\u3005\u306e\u884c\u52d5\u3092\u5909\u3048\u308b\u884c\u52d5\u5fc3\u7406\u5b66\u306e\u529b\u3010\u30d3\u30d8\u30a4\u30d3\u30a2\u30c7\u30b6\u30a4\u30f3\u3011<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u4eba\u3005\u306e\u884c\u52d5\u3092\u5909\u3048\u308b\u884c\u52d5\u5fc3\u7406\u5b66\u306e\u529b\u3010\u30d3\u30d8\u30a4\u30d3\u30a2\u30c7\u30b6\u30a4\u30f3\u3011&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/behavioral-design\/embed\/#?secret=Xt6jdj4amc#?secret=w6zgfEVHUG\" data-secret=\"w6zgfEVHUG\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9 Top 10<\/h2>\n<p>\u4eba\u9593\u306e\u8133\u306f\u3001\u611f\u60c5\u7684\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u304d\u3001\u6c7a\u65ad\u3092\u6025\u3044\u3067\u3044\u308b\u3068\u304d\u3001\u793e\u4f1a\u7684\u306a\u30d7\u30ec\u30c3\u30b7\u30e3\u30fc\u3092\u611f\u3058\u3066\u3044\u308b\u3068\u304d\u306a\u3069\u306b\u3001\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u306b\u983c\u308a\u304c\u3061\u306b\u306a\u308b\u3002\u3057\u304b\u3057\u3001\u65e5\u5e38\u306e\u601d\u8003\u3084\u610f\u601d\u6c7a\u5b9a\u306b\u3082\u3001\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u306f\u5b58\u5728\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u6570\u3042\u308b\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u306e\u4e2d\u3067\u3082\u3001\u3088\u304f\u3042\u308b10\u306e\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u3068\u3001\u305d\u308c\u3089\u3092\u7406\u89e3\u3057\u3001\u30c7\u30b6\u30a4\u30f3\u306b\u304a\u3044\u3066\u6b63\u3057\u3044\u5224\u65ad\u3092\u4e0b\u3059\u305f\u3081\u306e\u624b\u6cd5\u3092\u8aac\u660e\u3059\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-61621\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/baias-body3.png\" alt=\"\u30c7\u30b6\u30a4\u30ca\u30fc\u304c\u77e5\u3063\u3066\u304a\u304d\u305f\u304410\u3064\u306e\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\" width=\"830\" height=\"533\" \/><\/p>\n<ol>\n<li>\u60c5\u52d5\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af<\/li>\n<li>\u30cf\u30ed\u30fc\u52b9\u679c<\/li>\n<li>\u96c6\u56e3\u6d45\u616e<\/li>\n<li>\u30b5\u30f3\u30af\u30b3\u30b9\u30c8\u306e\u8aa4\u8b2c<\/li>\n<li>\u81ea\u4fe1\u904e\u5270\u30d0\u30a4\u30a2\u30b9<\/li>\n<li>\u78ba\u8a3c\u30d0\u30a4\u30a2\u30b9<\/li>\n<li>\u30c0\u30cb\u30f3\u30b0\u30af\u30eb\u30fc\u30ac\u30fc\u52b9\u679c<\/li>\n<li>\u697d\u89b3\u30d0\u30a4\u30a2\u30b9<\/li>\n<li>\u5f8c\u77e5\u6075\u30d0\u30a4\u30a2\u30b9<\/li>\n<li>\u30ad\u30e3\u30c3\u30b7\u30e5\u30ec\u30b9\u52b9\u679c<\/li>\n<\/ol>\n<h3>1. \u60c5\u52d5\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af (Affect Heuristic)<\/h3>\n<p>\u4eba\u304c\u611f\u60c5\u7684\u306a\u72b6\u614b\u306b\u57fa\u3065\u3044\u3066\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3068\u3044\u3046\u50be\u5411\u306e\u3053\u3068\u3002\u4f8b\u3048\u3070\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u3044\u3046\u6982\u5ff5\u306b\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u3082\u306e\u3092\u9023\u60f3\u3059\u308b\u3068\u3001\u65b0\u3057\u3044\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306f\u30ea\u30b9\u30af\u304c\u4f4e\u3044\u3068\u5224\u65ad\u3057\u3084\u3059\u304f\u306a\u308b\u3002<\/p>\n<p><strong>\u5177\u4f53\u4f8b:<\/strong><\/p>\n<ul>\n<li>\u597d\u307e\u3057\u3044\u611f\u60c5\u3092\u6301\u3063\u3066\u3044\u308b\u3068\u304d\u306b\u306f\u9ad8\u3044\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u3001\u30ea\u30b9\u30af\u306f\u5c11\u306a\u3044\u3068\u5224\u65ad\u3059\u308b<\/li>\n<li>\u5acc\u306a\u611f\u60c5\u3092\u6301\u3063\u3066\u3044\u308b\u3068\u304d\u306b\u306f\u30e1\u30ea\u30c3\u30c8\u306f\u4f4e\u304f\u3001\u30ea\u30b9\u30af\u306f\u9ad8\u3044\u3068\u5224\u65ad\u3059\u308b<\/li>\n<\/ul>\n<p><strong>\u3053\u306e\u30d0\u30a4\u30a2\u30b9\u3092\u907f\u3051\u308b\u305f\u3081\u306e\u554f\u3044:<br \/>\n<\/strong><\/p>\n<ul>\n<li>\u7279\u5b9a\u306e\u30c7\u30b6\u30a4\u30f3\u306b\u5bfe\u3057\u3066\u4e3b\u89b3\u7684\u306a\u611b\u7740\u304c\u6e67\u304d\u3059\u304e\u3066\u306a\u3044\u304b?<\/li>\n<li>\u611f\u60c5\u304c\u7406\u6027\u3088\u308a\u512a\u3063\u3066\u3044\u306a\u3044\u304b\u3069\u3046\u304b?<\/li>\n<li>\u611f\u60c5\u306b\u6d41\u3055\u308c\u305f\u6c7a\u65ad\u3092\u3057\u3066\u3044\u306a\u3044\u304b?<\/li>\n<\/ul>\n<div id=\"attachment_61628\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-61628\" class=\"size-full wp-image-61628\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/AffectHeuristic.png\" alt=\"\u60c5\u52d5\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af\u306b\u3088\u308b\u5224\u65ad\u306e\u9055\u3044\" width=\"830\" height=\"369\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/AffectHeuristic.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/AffectHeuristic-300x133.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/AffectHeuristic-768x341.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-61628\" class=\"wp-caption-text\">\u60c5\u52d5\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af\u306b\u3088\u308b\u5224\u65ad\u306e\u9055\u3044<\/p><\/div>\n<h3>2. \u30cf\u30ed\u30fc\u52b9\u679c (Halo Effect)<\/h3>\n<p>\u5916\u898b\u304c\u826f\u3051\u308c\u3070\u826f\u3044\u307b\u3069\u4e2d\u8eab\u3082\u826f\u3044\u3068\u6349\u3048\u3066\u3057\u307e\u3046\u50be\u5411\u306e\u3053\u3068\u3002\u4f8b\u3048\u3070\u3001\u540c\u3058\u72af\u7f6a\u3092\u72af\u3057\u305f\u306e\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u5916\u898b\u304c\u3044\u3044\u4eba\u306e\u65b9\u304c\u5916\u898b\u304c\u826f\u304f\u306a\u3044\u4eba\u3088\u308a\u3082\u7f6a\u304c\u8efd\u304f\u306a\u308b\u3068\u3044\u3046\u7814\u7a76\u7d50\u679c\u304c\u51fa\u3066\u3044\u308b<\/p>\n<p><strong>\u5177\u4f53\u4f8b:<\/strong><\/p>\n<ul>\n<li>\u7f8e\u3057\u3044\u30c7\u30b6\u30a4\u30f3\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u306f\u6027\u80fd\u3082\u826f\u3044<\/li>\n<li>\u898b\u305f\u76ee\u304c\u52a3\u3063\u3066\u3044\u308b\u81ea\u52d5\u8eca\u306f\u6027\u80fd\u304c\u60aa\u3044<\/li>\n<\/ul>\n<p><strong>\u3053\u306e\u30d0\u30a4\u30a2\u30b9\u3092\u907f\u3051\u308b\u305f\u3081\u306e\u554f\u3044:<\/strong><\/p>\n<ul>\n<li>\u3053\u306e\u3010\u4eba\/\u5834\u6240\/\u30a2\u30a4\u30c7\u30a3\u30a2\u3011\u306e\u3069\u3053\u304c\u672c\u5f53\u306b\u597d\u304d\u306a\u306e\u304b?<\/li>\n<li>\u3053\u306e\u3010\u4eba\/\u5834\u6240\/\u30a2\u30a4\u30c7\u30a3\u30a2\u3011\u306e\u5916\u898b\u304c\u7570\u306a\u3063\u3066\u3044\u3066\u3082\u540c\u3058\u611f\u60f3\u3092\u6301\u3064\u304b?<\/li>\n<\/ul>\n<div id=\"attachment_61629\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-61629\" class=\"size-full wp-image-61629\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/haloeffects.png\" alt=\"\u30cf\u30ed\u30fc\u52b9\u679c\u306b\u3088\u308b\u30d0\u30a4\u30a2\u30b9\" width=\"830\" height=\"332\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/haloeffects.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/haloeffects-300x120.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/haloeffects-768x307.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-61629\" class=\"wp-caption-text\">\u30cf\u30ed\u30fc\u52b9\u679c\u306b\u3088\u308b\u30d0\u30a4\u30a2\u30b9<\/p><\/div>\n<h3>3. \u96c6\u56e3\u6d45\u616e (Groupthink)<\/h3>\n<p>\u82f1\u8a9e\u3067\u306f\u30b0\u30eb\u30fc\u30d7\u30b7\u30f3\u30af\u3002\u65e5\u672c\u8a9e\u3067\u201c\u96c6\u56e3\u601d\u8003\u201d\u307e\u305f\u306f\u201c\u96c6\u56e3\u6d45\u616e (\u305b\u3093\u308a\u3087)&#8221; \u3068\u547c\u3070\u308c\u308b\u3002\u96c6\u56e3\u306e\u4e2d\u306b\u3044\u308b\u4eba\u306f\u3001\u610f\u601d\u6c7a\u5b9a\u306b\u3064\u3044\u3066\u8b70\u8ad6\u3057\u3066\u53cd\u5bfe\u610f\u898b\u306e\u30ec\u30c3\u30c6\u30eb\u3092\u8cbc\u3089\u308c\u308b\u30ea\u30b9\u30af\u3092\u5192\u3059\u3088\u308a\u3082\u3001\u96c6\u56e3\u306b\u540c\u8abf\u3057\u305f\u65b9\u304c\u826f\u3044\u306e\u3067\u3001\u4e0d\u5408\u7406\u306a\u6c7a\u5b9a\u3092\u4e0b\u3059\u50be\u5411\u304c\u3042\u308b\u3002<\/p>\n<p><strong>\u5177\u4f53\u4f8b:<\/strong><\/p>\n<ul>\n<li>\u4f1a\u8b70\u306e\u969b\u306b\u591a\u6570\u306e\u4eba\u304c\u81ea\u5206\u306e\u610f\u898b\u3068\u9055\u3046\u5834\u5408\u306f\u767a\u8a00\u3057\u306a\u3044<\/li>\n<li>\u4e16\u306e\u4e2d\u306e\u591a\u304f\u306e\u4eba\u304c\u4f7f\u3063\u3066\u308b\u306e\u3067\u30b9\u30de\u30db\u306fiPhone\u304c\u4e00\u756a\u6027\u80fd\u304c\u826f\u3044<\/li>\n<\/ul>\n<p><strong>\u3053\u306e\u30d0\u30a4\u30a2\u30b9\u3092\u907f\u3051\u308b\u305f\u3081\u306e\u554f\u3044:<\/strong><\/p>\n<ul>\n<li>\u30c1\u30fc\u30e0\u30e1\u30f3\u30d0\u30fc\u3068\u4ef2\u826f\u304f\u3059\u308b\u305f\u3081\u306b\u3053\u306e\u30a2\u30a4\u30c7\u30a3\u30a2\u3092\u9078\u3093\u3067\u3044\u306a\u3044\u304b\uff1f<\/li>\n<li>\u81ea\u5206\u304c\u6b63\u3057\u3044\u3068\u601d\u3046\u9078\u629e\u3088\u308a\u3001\u5468\u308a\u304b\u3089\u3069\u3046\u601d\u308f\u308c\u308b\u304b\u3092\u91cd\u8996\u3057\u3066\u3044\u306a\u3044\u3060\u308d\u3046\u304b\uff1f<\/li>\n<\/ul>\n<div id=\"attachment_61630\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-61630\" class=\"size-full wp-image-61630\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/groupthink.png\" alt=\"\u96c6\u56e3\u6d45\u616e\u306b\u3088\u308b\u884c\u52d5\u306e\u5909\u5316\" width=\"830\" height=\"434\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/groupthink.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/groupthink-300x157.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/groupthink-768x402.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-61630\" class=\"wp-caption-text\">\u96c6\u56e3\u6d45\u616e\u306b\u3088\u308b\u884c\u52d5\u306e\u5909\u5316<\/p><\/div>\n<h3>4. \u30b5\u30f3\u30af\u30b3\u30b9\u30c8\u306e\u8aa4\u8b2c (Sunk Cost Fallacy)<\/h3>\n<p>\u60aa\u3044\u30a2\u30a4\u30c7\u30a2\u306b\u6295\u8cc7\u3057\u305f\u6642\u9593\u3068\u304a\u91d1\u3092\u60dc\u3057\u3080\u3053\u3068\u3067\u3001\u305d\u308c\u4ee5\u964d\u306e\u6295\u8cc7\u3092\u3084\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u5fc3\u7406\u52b9\u679c\u3002<\/p>\n<p>\u4f8b\u3068\u3057\u3066\u306f\u3001\u30b3\u30f3\u30b3\u30eb\u30c9\u3068\u3044\u3046\u98db\u884c\u6a5f\u3092\u4f5c\u308b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u304a\u3044\u3066\u3001\u9014\u4e2d\u3067\u63a1\u7b97\u304c\u5408\u308f\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u3068\u3044\u3046\u72b6\u614b\u306b\u3082\u306a\u3063\u305f\u306e\u306b\u3082\u95a2\u308f\u3089\u305a\u3001\u5de8\u984d\u306e\u4e88\u7b97\u3068\u4eba\u54e1\u3092\u6295\u5165\u3057\u3066\u3044\u305f\u70ba\u306b\u5f8c\u306b\u5f15\u3051\u306a\u3044\u72b6\u614b\u306b\u306a\u3063\u3066\u3044\u305f\u72b6\u614b (<a href=\"https:\/\/blog.btrax.com\/jp\/concorde\/\" target=\"_blank\" rel=\"noopener\">\u30b3\u30f3\u30b3\u30eb\u30c9\u52b9\u679c<\/a>) \u304c\u6319\u3052\u3089\u308c\u308b\u3002<\/p>\n<p><strong>\u5177\u4f53\u4f8b:<\/strong><\/p>\n<ul>\n<li>\u30d1\u30c1\u30f3\u30b3\u3067\u3059\u3067\u306b3\u4e07\u5186\u4f7f\u3063\u3066\u3044\u308b\u304c\u3001\u3053\u3053\u3067\u6b62\u3081\u308b\u3068\u640d\u3059\u308b\u306e\u3067\u51fa\u308b\u307e\u3067\u6ce8\u304e\u8fbc\u3080<\/li>\n<li>\u3082\u3046\u5c11\u3057\u6398\u308c\u3070\u51fa\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u6e29\u6cc9\u3092\u6398\u308a\u7d9a\u3051\u308b<\/li>\n<\/ul>\n<p><strong>\u3053\u306e\u30d0\u30a4\u30a2\u30b9\u3092\u907f\u3051\u308b\u305f\u3081\u306e\u554f\u3044:<\/strong><\/p>\n<ul>\n<li>\u3053\u3053\u307e\u3067\u8cbb\u3084\u3057\u305f\u4ed5\u4e8b\u3068\u306f\u3044\u3048\u3001\u611f\u60c5\u79fb\u5165\u3057\u3059\u304e\u3066\u3044\u306a\u3044\u3060\u308d\u3046\u304b\uff1f<\/li>\n<li>\u3082\u3057\u81ea\u5206\u304c\u5916\u90e8\u306e\u4eba\u9593\u3067\u3001\u4eca\u3053\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u89b3\u5bdf\u3057\u3066\u3044\u308b\u3068\u3057\u305f\u3089\u3001\u3053\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u6b62\u3081\u308b\u3053\u3068\u3092\u63d0\u6848\u3059\u308b\u3060\u308d\u3046\u304b\u3001\u305d\u308c\u3068\u3082\u7d9a\u3051\u308b\u3053\u3068\u3092\u63d0\u6848\u3059\u308b\u3060\u308d\u3046\u304b\uff1f<\/li>\n<li>\u3082\u3057\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u9014\u4e2d\u653e\u68c4\u3057\u305f\u5834\u5408\u3001\u8d77\u3053\u308a\u3046\u308b\u6700\u60aa\u306e\u4e8b\u614b\u306f\u4f55\u3060\u308d\u3046\u304b\uff1f<\/li>\n<\/ul>\n<div id=\"attachment_61649\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-61649\" class=\"size-full wp-image-61649\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/sunkcostg.png\" alt=\"\u30b3\u30f3\u30b3\u30eb\u30c9\u52b9\u679c\" width=\"830\" height=\"467\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/sunkcostg.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/sunkcostg-300x169.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/sunkcostg-768x432.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-61649\" class=\"wp-caption-text\">\u30b3\u30f3\u30b3\u30eb\u30c9\u52b9\u679c &#8211; <a href=\"https:\/\/twitter.com\/kobaka7\/status\/887872306051141632\" target=\"_blank\" rel=\"noopener\">\u5f15\u7528\u5143<\/a><\/p><\/div>\n<h3>5. \u81ea\u4fe1\u904e\u5270\u30d0\u30a4\u30a2\u30b9 (Overconfidence Bias)<\/h3>\n<p>\u81ea\u5206\u306e\u77e5\u8b58\u3084\u7d4c\u9a13\u306f\u975e\u5e38\u306b\u512a\u308c\u3066\u3044\u308b\u3068\u904e\u4fe1\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u72b6\u6cc1\u306e\u6b63\u78ba\u306a\u5224\u65ad\u3084\u5bfe\u5fdc\u304c\u3067\u304d\u306a\u304f\u306a\u308b\u50be\u5411\u3002\u7279\u306b\u99b4\u67d3\u307f\u306e\u306a\u3044\u30c6\u30fc\u30de\u3067\u306f\u3053\u306e\u50be\u5411\u304c\u5f37\u3044\u3002\u3053\u306e\u30d0\u30a4\u30a2\u30b9\u306b\u95a2\u3057\u3066\u30b3\u30da\u30eb\u30cb\u30af\u30b9\u306f &#8220;\u77e5\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u77e5\u308a\u3001\u77e5\u3089\u306a\u3044\u3053\u3068\u3092\u77e5\u3089\u306a\u3044\u3068\u77e5\u308b\u3053\u3068\u3001\u305d\u308c\u304c\u771f\u306e\u77e5\u8b58\u3067\u3042\u308b\u3002&#8221; \u3068\u8868\u73fe\u3057\u3066\u3044\u308b\u3002<\/p>\n<p><strong>\u5177\u4f53\u4f8b:<\/strong><\/p>\n<ul>\n<li>\u81ea\u5206\u306e\u30c7\u30b6\u30a4\u30f3\u306f\u4ed6\u306e\u30c7\u30b6\u30a4\u30f3\u3088\u308a\u512a\u308c\u3066\u3044\u308b<\/li>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u7406\u89e3\u304c\u6d45\u304f\u3066\u3082\u5927\u4e08\u592b\u3060\u3068\u8003\u3048\u308b<\/li>\n<\/ul>\n<p><strong>\u3053\u306e\u30d0\u30a4\u30a2\u30b9\u3092\u907f\u3051\u308b\u305f\u3081\u306e\u554f\u3044:<\/strong><\/p>\n<ul>\n<li>\u81ea\u5206\u306f\u3053\u306e\u5206\u91ce\u306b\u3069\u306e\u7a0b\u5ea6\u7cbe\u901a\u3057\u3066\u3044\u308b\u306e\u304b\uff1f<\/li>\n<li>0%\u304b\u3089100%\u306e\u7bc4\u56f2\u3067\u3001\u81ea\u5206\u304c\u6b63\u3057\u3044\u3068\u3069\u306e\u7a0b\u5ea6\u78ba\u4fe1\u3057\u3066\u3044\u308b\u304b\uff1f<\/li>\n<li>\u3082\u3057\u3001\u3053\u306e\u9078\u629e\u306b\u5bfe\u3059\u308b\u78ba\u4fe1\u304c20\uff05\u4f4e\u304b\u3063\u305f\u3089\u3001\u540c\u3058\u6c7a\u65ad\u3092\u3059\u308b\u3060\u308d\u3046\u304b\uff1f<\/li>\n<\/ul>\n<h3>6. \u78ba\u8a3c\u30d0\u30a4\u30a2\u30b9 (Confirmation Bias)<\/h3>\n<p>\u81ea\u5206\u304c\u3059\u3067\u306b\u6301\u3063\u3066\u3044\u308b\u5148\u5165\u89b3\u3084\u4eee\u8aac\u3092\u80af\u5b9a\u3059\u308b\u305f\u3081\u3001\u81ea\u5206\u306b\u3068\u3063\u3066\u90fd\u5408\u306e\u3088\u3044\u60c5\u5831\u3070\u304b\u308a\u3092\u96c6\u3081\u308b\u50be\u5411\u6027\u306e\u3053\u3068\u3002Google\u30d0\u30a4\u30a2\u30b9\u3068\u3082\u3044\u3046\u3002\u4e8b\u4ef6\u304c\u8d77\u3053\u3063\u305f\u969b\u306bSNS\u306a\u3069\u3067\u81ea\u5206\u306e\u610f\u898b\u3068\u540c\u3058\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u512a\u5148\u3057\u3066\u63a2\u3057\u304c\u3061\u306a\u306e\u3082\u3053\u308c\u3002<\/p>\n<p><strong>\u5177\u4f53\u4f8b:<\/strong><\/p>\n<ul>\n<li>\u300c\u9ad8\u9f62\u8005\u306e\u904b\u8ee2\u306f\u5371\u967a\u3060\u300d\u3068\u3044\u3046\u5148\u5165\u89b3\u304b\u3089\u3001\u305d\u3046\u3057\u305f\u60c5\u5831\u3070\u304b\u308a\u3092\u691c\u7d22\u3059\u308b<\/li>\n<li>\u30ed\u30b4\u306e\u8272\u306f\u9752\u304c\u826f\u3044\u3068\u601d\u3063\u305f\u3089\u3001\u9752\u306b\u95a2\u3057\u3066\u306e\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u610f\u898b\u3092\u691c\u7d22\u3059\u308b<\/li>\n<\/ul>\n<p><strong>\u3053\u306e\u30d0\u30a4\u30a2\u30b9\u3092\u907f\u3051\u308b\u305f\u3081\u306e\u554f\u3044:<\/strong><\/p>\n<ul>\n<li>\u81ea\u5206\u306e\u4fe1\u5ff5\u306b\u3064\u3044\u3066\u3001\u76f8\u53cd\u3059\u308b\u60c5\u5831\u3092\u63a2\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u304b\uff1f<\/li>\n<li>\u81ea\u5206\u306e\u7acb\u5834\u3092\u5b88\u308b\u305f\u3081\u306b\u611f\u60c5\u7684\u306b\u306a\u3063\u3066\u3044\u306a\u3044\u304b\u3001\u305d\u308c\u3068\u3082\u7406\u6027\u7684\u306a\u8996\u70b9\u3092\u6301\u3063\u3066\u3044\u308b\u304b\uff1f<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-61640\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/ConfirmationBias.png\" alt=\"\u78ba\u8a3c\u30d0\u30a4\u30a2\u30b9\" width=\"830\" height=\"440\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/ConfirmationBias.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/ConfirmationBias-300x159.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/ConfirmationBias-768x407.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/p>\n<h3>7. \u30c0\u30cb\u30f3\u30b0\u30af\u30eb\u30fc\u30ac\u30fc\u52b9\u679c (Dunning-Kruger Effect)<\/h3>\n<p>\u672a\u719f\u306a\u4eba\u304c\u81ea\u5206\u306e\u80fd\u529b\u3092\u904e\u5927\u8a55\u4fa1\u3057\u304c\u3061\u306a\u50be\u5411\u3002\u81ea\u5206\u306e\u80fd\u529b\u3092\u5ba2\u89b3\u7684\u306b\u6b63\u3057\u304f\u81ea\u5df1\u8a55\u4fa1\u304c\u3067\u304d\u305a\u3001\u904e\u5927\u8a55\u4fa1\u3057\u3066\u3057\u307e\u3046\u50be\u5411\u3002<\/p>\n<p><strong>\u5177\u4f53\u4f8b:<\/strong><\/p>\n<ul>\n<li>\u540c\u671f\u3088\u308a\u3082\u81ea\u5206\u304c\u512a\u79c0\u3060\u3068\u601d\u3044\u8fbc\u3093\u3067\u3001\u80fd\u529b\u3092\u8d85\u3048\u305f\u4ed5\u4e8b\u3092\u8acb\u3051\u8ca0\u3046<\/li>\n<li>\u5468\u56f2\u306e\u8a55\u4fa1\u306b\u8033\u3092\u50be\u3051\u305a\u3001\u81ea\u5206\u306e\u30c7\u30b6\u30a4\u30f3\u3092\u975e\u5e38\u306b\u826f\u3044\u3082\u306e\u3060\u3068\u601d\u3044\u8fbc\u307f\u4fee\u6b63\u3057\u306a\u3044<\/li>\n<\/ul>\n<p><strong>\u3053\u306e\u30d0\u30a4\u30a2\u30b9\u3092\u907f\u3051\u308b\u305f\u3081\u306e\u554f\u3044:<\/strong><\/p>\n<ul>\n<li>\u3053\u306e\u9818\u57df\u306b\u3064\u3044\u3066\u81ea\u5206\u306f\u5c02\u9580\u77e5\u8b58\u304c\u3042\u308b\u306e\u3060\u308d\u3046\u304b\uff1f<\/li>\n<li>\u3053\u306e\u6c7a\u65ad\u306b\u3069\u308c\u3060\u3051\u306e\u81ea\u4fe1\u304c\u3042\u308b\u306e\u304b\uff1f<\/li>\n<li>\u3053\u306e\u30a2\u30a4\u30c7\u30a2\u3084\u6c7a\u65ad\u3092\u541f\u5473\u3059\u308b\u305f\u3081\u306b\u983c\u308c\u308b\u5c02\u9580\u5bb6\u306f\u3044\u308b\u304b\uff1f<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-61622\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/dk.png\" alt=\"\u30c0\u30cb\u30f3\u30b0\u30af\u30eb\u30fc\u30ac\u30fc\u52b9\u679c\" width=\"830\" height=\"499\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/dk.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/dk-300x180.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/dk-768x462.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/p>\n<h3>8. \u697d\u89b3\u30d0\u30a4\u30a2\u30b9 (Optimism Bias)<\/h3>\n<p>\u81ea\u5206\u81ea\u8eab\u306e\u884c\u52d5\u3084\u80fd\u529b\u306a\u3069\u3092\u5b9f\u60c5\u3088\u308a\u3082\u697d\u89b3\u7684\u306b\u3068\u3089\u3048\u3001\u5371\u967a\u3084\u8105\u5a01\u306a\u3069\u3092\u8efd\u8996\u3059\u308b\u5fc3\u7684\u50be\u5411\u3002\u90fd\u5408\u306e\u826f\u3044\u89e3\u91c8\u3092\u3057\u3066\u3057\u307e\u3046\u306e\u3082\u3053\u308c\u3002<\/p>\n<p><strong>\u5177\u4f53\u4f8b:<\/strong><\/p>\n<ul>\n<li>\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u898b\u7a4d\u984d\u3084\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u304c\u5168\u304f\u30c8\u30e9\u30d6\u30eb\u304c\u8d77\u3053\u3089\u306a\u3044\u72b6\u614b\u304c\u30d9\u30fc\u30b9\u306b\u306a\u3063\u3066\u3044\u308b<\/li>\n<li>\u30e6\u30fc\u30b6\u30fc\u304c\u30c7\u30b6\u30a4\u30ca\u30fc\u306e\u610f\u56f3\u901a\u308a\u306b\u4f7f\u3063\u3066\u304f\u308c\u308b\u3068\u671f\u5f85\u3059\u308b<\/li>\n<\/ul>\n<p><strong>\u3053\u306e\u30d0\u30a4\u30a2\u30b9\u3092\u907f\u3051\u308b\u305f\u3081\u306e\u554f\u3044:<\/strong><\/p>\n<ul>\n<li>\u3053\u306e\u72b6\u6cc1\u306e\u5371\u967a\u6027\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u3060\u308d\u3046\u304b\uff1f<\/li>\n<li>\u5ff5\u306e\u305f\u3081\u3001\u5931\u6557\u3092\u60f3\u5b9a\u3057\u305f\u8a08\u753b\u3092\u7acb\u3066\u3066\u3044\u308b\u304b\uff1f<\/li>\n<li>\u5931\u6557\u3057\u305f\u5834\u5408\u306b\u8d77\u3053\u308a\u3046\u308b\u6700\u60aa\u306e\u4e8b\u614b\u306f\u4f55\u304b\uff1f<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-61632\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/optimistic.jpg\" alt=\"\u697d\u89b3\u30d0\u30a4\u30a2\u30b9\" width=\"830\" height=\"400\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/optimistic.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/optimistic-300x145.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/optimistic-768x370.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/p>\n<h3>9. \u5f8c\u77e5\u6075\u30d0\u30a4\u30a2\u30b9 (Hindsight Bias)<\/h3>\n<p>\u4e8b\u524d\u306b\u4e88\u6e2c\u3067\u304d\u308b\u3053\u3068\u3068\u3001\u4e8b\u5f8c\u306e\u78ba\u5b9a\u4e8b\u9805\u3092\u6df7\u540c\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u3067\u3001\u4e88\u6e2c\u3067\u304d\u306a\u3044\u3053\u3068\u307e\u3067\u4e88\u6e2c\u3067\u304d\u3066\u3044\u305f\u304b\u306e\u3088\u3046\u306b\u601d\u3063\u3066\u3057\u307e\u3046\u50be\u5411\u3002\u3057\u3070\u3057\u3070\u3001\u300c\u305d\u3046\u3060\u3068\u601d\u3063\u305f\u300d\u300c\u6700\u521d\u304b\u3089\u308f\u304b\u3063\u3066\u3044\u305f \u300d\u3068\u3044\u3046\u767a\u8a00\u3068\u95a2\u9023\u4ed8\u3051\u3089\u308c\u308b\u3002<\/p>\n<p><strong>\u5177\u4f53\u4f8b:<\/strong><\/p>\n<ul>\n<li>\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u30b5\u30fc\u30d3\u30b9\u304c\u6210\u529f\u3057\u305f\u969b\u306b\u300c\u305d\u3046\u306a\u308b\u3068\u601d\u3063\u3066\u305f\u300d\u3068\u611f\u3058\u308b<\/li>\n<li>\u30b5\u30fc\u30d3\u30b9\u304c\u5931\u6557\u3057\u305f\u5834\u5408\u306b\u300c\u3084\u306f\u308a\u30c7\u30b6\u30a4\u30f3\u304c\u826f\u304f\u306a\u3044\u3068\u601d\u3063\u3066\u305f\u300d\u3068\u611f\u3058\u308b<\/li>\n<\/ul>\n<p><strong>\u3053\u306e\u30d0\u30a4\u30a2\u30b9\u3092\u907f\u3051\u308b\u305f\u3081\u306e\u554f\u3044:<\/strong><\/p>\n<ul>\n<li>\u3082\u3057\u3001\u81ea\u5206\u304c\u7d50\u679c\u3092\u4e88\u6e2c\u3059\u308b\u306e\u304c\u82e6\u624b\u3060\u3068\u601d\u3063\u305f\u3089\u3001\u3069\u306e\u3088\u3046\u306b\u610f\u601d\u6c7a\u5b9a\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u5909\u3048\u308c\u3070\u3044\u3044\u306e\u3060\u308d\u3046\u304b\uff1f<\/li>\n<li>\u4f55\u304c\u81ea\u5206\u306e\u624b\u306b\u8ca0\u3048\u306a\u3044\u3053\u3068\u3067\u3001\u4f55\u304c\u81ea\u5206\u306e\u624b\u306b\u8ca0\u3048\u308b\u3053\u3068\u3060\u3063\u305f\u306e\u304b\uff1f<\/li>\n<li>\u65e5\u8a18\u3092\u3064\u3051\u3001\u4e88\u6e2c\u3068\u7d50\u679c\u3092\u6bd4\u8f03\u3057\u3066\u307f\u308b<\/li>\n<\/ul>\n<div id=\"attachment_61637\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-61637\" class=\"size-full wp-image-61637\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/HindsightBias.png\" alt=\"3\u3064\u306e\u5f8c\u77e5\u6075\u30d0\u30a4\u30a2\u30b9\" width=\"830\" height=\"332\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/HindsightBias.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/HindsightBias-300x120.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/HindsightBias-768x307.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-61637\" class=\"wp-caption-text\">3\u3064\u306e\u5f8c\u77e5\u6075\u30d0\u30a4\u30a2\u30b9<\/p><\/div>\n<h3>10. \u30ad\u30e3\u30c3\u30b7\u30e5\u30ec\u30b9\u52b9\u679c (Cashless Effect)<\/h3>\n<p>\u73fe\u91d1\u3067\u306f\u306a\u304f\u3001\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u3084\u30c7\u30d3\u30c3\u30c8\u30ab\u30fc\u30c9\u3092\u5229\u7528\u3057\u305f\u65b9\u304c\u3001\u304a\u91d1\u3092\u591a\u304f\u4f7f\u3046\u50be\u5411\u304c\u3042\u308b\u3053\u3068\u3002\u3064\u307e\u308a\u3001\u6c7a\u6e08\u304c\u76ee\u306b\u898b\u3048\u308b\u3082\u306e\u3067\u3042\u308c\u3070\u3042\u308b\u307b\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u3063\u3066\u306f\u5fc3\u7406\u7684\u306a\u82e6\u75db\u3092\u4f34\u3046\u6d88\u8cbb\u3068\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<p><strong>\u5177\u4f53\u4f8b:<\/strong><\/p>\n<ul>\n<li>Amazon\u306e\u30ef\u30f3\u30af\u30ea\u30c3\u30af\u6c7a\u6e08\u3060\u3068\u3069\u3093\u3069\u3093\u8cb7\u3044\u7269\u3092\u3057\u3066\u3057\u307e\u3046<\/li>\n<li>\u4e00\u4e07\u5186\u672d\u3092\u73fe\u91d1\u3067\u652f\u6255\u3046\u3053\u3068\u306b\u8e8a\u8e87\u3057\u3066\u3057\u307e\u3046<\/li>\n<\/ul>\n<p><strong>\u3053\u306e\u30d0\u30a4\u30a2\u30b9\u3092\u907f\u3051\u308b\u305f\u3081\u306e\u554f\u3044:<\/strong><\/p>\n<ul>\n<li>\u30aa\u30f3\u30e9\u30a4\u30f3\u6c7a\u6e08\u306e\u30b5\u30fc\u30d3\u30b9\u306e\u5834\u5408\u3001ATM\u3067\u73fe\u91d1\u3092\u5f15\u304d\u51fa\u3057\u3001\u305d\u306e\u73fe\u91d1\u3092\u5546\u54c1\u8cfc\u5165\u3059\u308b\u3068\u3057\u305f\u3089\u3001\u3069\u306e\u3088\u3046\u306a\u6c17\u6301\u3061\u306b\u306a\u308b\u3060\u308d\u3046\uff1f<\/li>\n<li>\u73fe\u91d1\u3067\u652f\u6255\u3044\u3092\u53d7\u3051\u4ed8\u3051\u3066\u3044\u305f\u30b7\u30e7\u30c3\u30d7\u3092\u30ad\u30e3\u30c3\u30b7\u30e5\u30ec\u30b9\u6c7a\u6e08\u306b\u3057\u305f\u969b\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5fc3\u7406\u7684\u30cf\u30fc\u30c9\u30eb\u304c\u3069\u306e\u304f\u3089\u3044\u4e0b\u304c\u308b\u3060\u308d\u3046\uff1f<\/li>\n<\/ul>\n<div id=\"attachment_61642\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-61642\" class=\"size-full wp-image-61642\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/cashless2.png\" alt=\"\u30ad\u30e3\u30c3\u30b7\u30e5\u30ec\u30b9\u52b9\u679c\" width=\"830\" height=\"498\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/cashless2.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/cashless2-300x180.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2022\/03\/cashless2-768x461.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-61642\" class=\"wp-caption-text\">\u30ad\u30e3\u30c3\u30b7\u30e5\u30ec\u30b9\u52b9\u679c<\/p><\/div>\n<h2>\u307e\u3068\u3081: \u30c7\u30b6\u30a4\u30f3\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3051\u308b\u8a8d\u77e5\u30d7\u30ed\u30bb\u30b9\u3092\u8003\u3048\u308b<\/h2>\n<p>\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u306e\u9762\u767d\u3044\u3068\u3053\u308d\u306f\u3001\u305f\u3068\u3048\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u3092\u81ea\u899a\u3057\u3066\u3044\u3066\u3082\u3001\u81ea\u5206\u306e\u601d\u8003\u304c\u3069\u306e\u3088\u3046\u306a\u30d0\u30a4\u30a2\u30b9\u306b\u652f\u914d\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u6ce8\u610f\u6df1\u304f\u898b\u5b88\u308b\u5fc5\u8981\u304c\u3042\u308b\u70b9\u3060\u308d\u3046\u3002\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u8e0f\u3080\u3053\u3068\u3067\u3001\u5b89\u6613\u306b\u30d0\u30a4\u30a2\u30b9\u306b\u5de6\u53f3\u3055\u308c\u306b\u304f\u304f\u306a\u308b:<\/p>\n<p>Step 1: \u4e00\u822c\u7684\u306b\u5b58\u5728\u3059\u308b\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u3092\u610f\u8b58\u3059\u308b\u3053\u3068<br \/>\nStep 2: \u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3051\u308b\u30d0\u30a4\u30a2\u30b9\u3044\u306b\u5bfe\u3057\u3066\u6ce8\u610f\u3092\u6255\u3046<br \/>\nStep 3: \u81ea\u5206\u81ea\u8eab\u306b\u7591\u554f\u3092\u6301\u3064\u3002\u610f\u601d\u6c7a\u5b9a\u306e\u969b\u306b\u81ea\u5206\u306e\u601d\u8003\u306e\u504f\u308a\u3092\u53d6\u308a\u9664\u304f\u52aa\u529b\u3092\u3057\u3066\u307f\u308b<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"hPv3KuOq7p\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/ux-10-laws\/\">\u5168\u3066\u306e\u30c7\u30b6\u30a4\u30ca\u30fc\u304c\u77e5\u3063\u3066\u304a\u304f\u3079\u304d10\u306e\u6cd5\u5247<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u5168\u3066\u306e\u30c7\u30b6\u30a4\u30ca\u30fc\u304c\u77e5\u3063\u3066\u304a\u304f\u3079\u304d10\u306e\u6cd5\u5247&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/ux-10-laws\/embed\/#?secret=mN2MmdiNAi#?secret=hPv3KuOq7p\" data-secret=\"hPv3KuOq7p\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u3053\u306e\u5185\u5bb9\u306b\u95a2\u9023\u3059\u308b\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8<\/p>\n<h2>\n<p><div class=\"wrap_iframe ytbe\"><iframe title=\"Spotify Embed: #47 \u30c7\u30b6\u30a4\u30ca\u30fc\u304c\u77e5\u3063\u3066\u304a\u304d\u305f\u304410\u306e\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9 Pt.1\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\"  allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" 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