{"id":60192,"date":"2021-10-19T07:30:55","date_gmt":"2021-10-18T22:30:55","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=60192"},"modified":"2024-08-02T06:31:03","modified_gmt":"2024-08-01T21:31:03","slug":"design-branding","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/design-branding\/","title":{"rendered":"\u610f\u5916\u3068\u77e5\u3089\u306a\u3044\u30c7\u30b6\u30a4\u30f3\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u95a2\u4fc2\u6027"},"content":{"rendered":"<div class='wp_content_tag clearfix'><p>\u30c7\u30b6\u30a4\u30f3\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3001\u3069\u3053\u304b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u96f0\u56f2\u6c17\u3086\u3048\u306b\u4e00\u62ec\u308a\u306b\u8a8d\u8b58\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u304f\u611f\u3058\u308b\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u305d\u3093\u306a\u300c\u30c7\u30b6\u30a4\u30f3\u300d\u3068\u300c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u300d\u3068\u3044\u30462\u3064\u306e\u6982\u5ff5\u306b\u3064\u3044\u3066\u3001\u4e21\u8005\u306e\u95a2\u4fc2\u6027\u3092\u8003\u3048\u3066\u307f\u305f\u3044\u3002<\/p>\n<h2>\u540c\u3058\u300c\u30c7\u30b6\u30a4\u30f3\u300d\u3067\u30823\u3064\u306e\u9854\u304c\u3042\u308b<\/h2>\n<p>\u307e\u305a\u3001\u65e5\u672c\u8a9e\u3067\u306f\u4e00\u53e3\u306b\u300c\u30c7\u30b6\u30a4\u30f3\u300d\u3068\u3044\u3063\u3066\u3082\u3001\u5b9f\u306f\u82f1\u8a9e\u570f\u306b\u306f\u3001\u30c7\u30b6\u30a4\u30f3\u30923\u3064\u306e\u7a2e\u985e\u3067\u6349\u3048\u308b\u8003\u3048\u65b9\u304c\u5b58\u5728\u3059\u308b\u3002\u305d\u306e\u5834\u5408\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5927\u6587\u5b57\u3068\u5c0f\u6587\u5b57\u306e\u8868\u8a18\u3067\u305d\u306e\u9055\u3044\u3092\u533a\u5225\u3059\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3002<\/p>\n<ul>\n<li>design<\/li>\n<li>Design<\/li>\n<li>DESIGN<\/li>\n<\/ul>\n<h3>1. design<\/h3>\n<p>\u5c0f\u6587\u5b57\u306e\u307f\u3067\u8868\u8a18\u3055\u308c\u308b\u3053\u3061\u3089\u306f\u3001\u3044\u308f\u3086\u308b\u300c\u898b\u305f\u76ee\u306e\u30c7\u30b6\u30a4\u30f3\u300d\u3002\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30b6\u30a4\u30f3\u3084\u3001\u5de5\u696d\u30c7\u30b6\u30a4\u30f3\u3001\u5e83\u544a\u30c7\u30b6\u30a4\u30f3\u304c\u5bfe\u8c61\u3068\u306a\u308b\u3002\u660e\u78ba\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u8a2d\u5b9a\u3057\u305f\u4e0a\u3067\u3001\u5f7c\u3089\u306b\u8a34\u6c42\u3059\u308b\u30c7\u30b6\u30a4\u30f3\u3092\u5b8c\u74a7\u306b\u4ed5\u4e0a\u3052\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3059\u308b\u30c7\u30b6\u30a4\u30f3\u3060\u3002<\/p>\n<h3>2. Design<\/h3>\n<p>D\u306e\u307f\u304c\u5927\u6587\u5b57\u306e\u3053\u3061\u3089\u306f\u3001\u5229\u7528\u3055\u308c\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u305f\u30c7\u30b6\u30a4\u30f3\u3002\u4f8b\u3048\u3070\u3001UI\u30c7\u30b6\u30a4\u30f3\u3092\u542b\u3080Web\u30c7\u30b6\u30a4\u30f3\u306a\u3069\u3001\u30c7\u30b8\u30bf\u30eb\u3068\u3044\u3046\u975e\u5e38\u306b\u5e83\u3044\u30d5\u30a3\u30fc\u30eb\u30c9\u304c\u5bfe\u8c61\u306b\u306a\u308b\u3002\u3053\u308c\u306f\u3064\u307e\u308a\u30011\u306e\u3088\u3046\u306a\u300c\u7279\u5b9a\u306e\u8ab0\u304b\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u4e0d\u7279\u5b9a\u591a\u6570\u306e\u307f\u306a\u3055\u3093\u300d\u306b\u3068\u3063\u3066\u4f7f\u3044\u3084\u3059\u3044\u30c7\u30b6\u30a4\u30f3\u3067\u3042\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3082\u3042\u308b\u3002<\/p>\n<h3>3. DESIGN<\/h3>\n<p>\u5168\u3066\u5927\u6587\u5b57\u8868\u8a18\u306e\u3053\u3061\u3089\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u3084UX\u30c7\u30b6\u30a4\u30f3\u3001\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306a\u3069\u3001\u7d4c\u55b6\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u76f4\u63a5\u7684\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u308b\u30c7\u30b6\u30a4\u30f3\u3092\u6307\u3059\u3002\u300c\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u300d\u306e\u6587\u8108\u3067\u65e5\u672c\u3067\u3082\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u304d\u305f\u30c7\u30b6\u30a4\u30f3\u306f\u3053\u3053\u306b\u5206\u985e\u3055\u308c\u308b\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u8996\u3055\u308c\u3001\u5177\u4f53\u7684\u306b\u60f3\u5b9a\u3055\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u306e\u30b5\u30fc\u30d3\u30b9\u4f53\u9a13\u306e\u8a2d\u8a08\u3001\u3072\u3044\u3066\u306f\u7d4c\u55b6\u5224\u65ad\u306b\u3088\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u9577\u3055\u305b\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3059\u308b\u3002<\/p>\n<p>\u4e0a\u8a183\u3064\u306e\u30c7\u30b6\u30a4\u30f3\u306b\u5171\u901a\u3059\u308b\u3053\u3068\u306f\u3001<strong>\u3044\u305a\u308c\u3082\u30c7\u30b6\u30a4\u30f3\u304c\u4f55\u3089\u304b\u306e\u76ee\u7684\u3084\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306e\u624b\u6bb5\u3067\u3042\u308b\u3068\u3044\u3046\u3053\u3068<\/strong>\u3002\u30c7\u30b6\u30a4\u30f3\u306e\u5bfe\u8c61\u3053\u305d\u7570\u306a\u308b\u304c\u3001\u3053\u306e\u70b9\u306f\u4e00\u8cab\u3057\u3066\u3044\u308b\u3002<\/p>\n<div id=\"attachment_60203\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-60203\" class=\"size-full wp-image-60203\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/10\/design-types.png\" alt=\"\u7570\u306a\u308b\u30c7\u30b6\u30a4\u30f3\u9818\u57df\u3068\u305d\u308c\u305e\u308c\u306e\u5f79\u5272\" width=\"830\" height=\"429\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/10\/design-types.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/10\/design-types-300x155.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/10\/design-types-768x397.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-60203\" class=\"wp-caption-text\">\u7570\u306a\u308b\u30c7\u30b6\u30a4\u30f3\u9818\u57df\u3068\u305d\u308c\u305e\u308c\u306e\u5f79\u5272<\/p><\/div>\n<blockquote class=\"wp-embedded-content\" data-secret=\"YEMKZ9564k\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/design-types\/\">design, Design, DESIGN \u305d\u306e\u9055\u3044\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u304b\uff1f<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;design, Design, DESIGN \u305d\u306e\u9055\u3044\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u304b\uff1f&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/design-types\/embed\/#?secret=j17KBOCBez#?secret=YEMKZ9564k\" data-secret=\"YEMKZ9564k\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u57fa\u672c<\/h2>\n<p>\u3067\u306f\u6b21\u306b\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u3002<\/p>\n<p>\u305d\u3082\u305d\u3082\u30d6\u30e9\u30f3\u30c9\u3068\u306f\u4e00\u8a00\u3067\u8868\u3059\u3068\u3001<strong>\u300c\u9867\u5ba2\u3092\u542b\u3080\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3068\u306e\u7d04\u675f\u300d<\/strong>\u3002\u305d\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306f\u3001\u300c\u305d\u306e\u7d04\u675f\u3092\u7d50\u3073\u3001\u5b88\u3063\u3066\u3044\u304f\u305f\u3081\u306e\u6d3b\u52d5\u300d\u3060\u3068\u5b9a\u7fa9\u3057\u305f\u3044\u3002<\/p>\n<p>\u305f\u3060\u7d04\u675f\u3092\u7d50\u3076\u306e\u3067\u306f\u306a\u304f\u3001\u305d\u308c\u3092\u5b88\u308a\u7d9a\u3051\u308b\u7d99\u7d9a\u6027\u3068\u3001\u9577\u671f\u7684\u306a\u4e00\u8cab\u6027\u304c\u91cd\u8981\u3060\u3002\u305d\u3057\u3066\u6700\u7d42\u7684\u306b\u306f\u3001\u4f01\u696d\u4fa1\u5024\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u76ee\u7684\u306b\u306a\u308b\u3002\u3053\u3053\u3092\u898b\u5931\u3063\u3066\u306f\u306a\u3089\u306a\u3044\u3002<\/p>\n<p>\u3061\u306a\u307f\u306b<a href=\"https:\/\/blog.btrax.com\/jp\/marketingvsbranding\/\" target=\"_blank\" rel=\"noopener\">\u3053\u306e\u8a18\u4e8b<\/a>\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u6bd4\u8f03\u306b\u304a\u3044\u3066\u3001\u300c\u76f8\u624b\u306b\u81ea\u5206\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u6301\u3063\u3066\u3082\u3089\u3046\u52aa\u529b\u300d\u3068\u8a18\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u3067\u306f\u3001\u305d\u3093\u306a\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306f\u3069\u306e\u90e8\u7f72\u304c\u884c\u3046\u3079\u304d\u304b\uff1f<\/p>\n<p>\u3053\u3046\u554f\u308f\u308c\u308b\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u5e83\u5831\u90e8\u9580\u306e\u62c5\u5f53\u3068\u3044\u3046\u30a4\u30e1\u30fc\u30b8\u304c\u6d6e\u304b\u3076\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u4f01\u696d\u4fa1\u5024\u306f\u8ab0\u306e\u624b\u306b\u59d4\u306d\u3089\u308c\u308b\u3079\u304d\u304b\uff1f\u3053\u3046\u554f\u308f\u308c\u305f\u306a\u3089\u3069\u3046\u3060\u308d\u3046\u304b\u3002\u81ea\u5206\u306b\u306f\u7121\u95a2\u4fc2\u3060\u3068\u76ee\u3092\u80cc\u3051\u308b\u306e\u306f\u96e3\u3057\u304f\u306a\u308b\u306f\u305a\u3060\u3002<\/p>\n<div id=\"attachment_60205\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-60205\" class=\"wp-image-60205 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/10\/branding-values.png\" alt=\"\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306f\uff1f\" width=\"830\" height=\"429\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/10\/branding-values.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/10\/branding-values-300x155.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/10\/branding-values-768x397.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-60205\" class=\"wp-caption-text\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306f\uff1f<\/p><\/div>\n<p>\u4e0a\u8a18\u306e\u5b9a\u7fa9\u306e\u3082\u3068\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u4f01\u696d\u4fa1\u5024\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3059\u6d3b\u52d5\u3060\u3068\u6349\u3048\u308b\u3068\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u5e83\u5831\u306e\u307f\u306a\u3089\u305a\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u7ba1\u8f44\u3059\u308b\u5546\u54c1\u4f01\u753b\u304b\u3089\u6280\u8853\u30fb\u958b\u767a\u7cfb\u306e\u90e8\u7f72\u3001\u3072\u3044\u3066\u306f\u7d4c\u55b6\u5c64\u3082\u305d\u306e\u91cd\u8981\u6027\u3092\u8a8d\u8b58\u3059\u3079\u304d\u3001\u4f01\u696d\u6d3b\u52d5\u306b\u304a\u3051\u308b\u82af\u3068\u8a00\u3048\u308b\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u307e\u305f\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u5411\u4e0a\u3092\u76ee\u6307\u3059\u4f01\u696d\u4fa1\u5024\u3068\u306f\u3001\u76ee\u306b\u898b\u3048\u306a\u3044\u4f01\u696d\u306e\u8cc7\u7523\u3001\u307e\u305f\u306f\u3001\u305d\u306e\u4f01\u696d\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u9078\u3070\u308c\u308b\u7406\u7531\u3068\u8868\u73fe\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3067\u5411\u4e0a\u3092\u76ee\u6307\u3059\u4f01\u696d\u4fa1\u5024\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\uff1b<\/p>\n<ul>\n<li>\u30d6\u30e9\u30f3\u30c9\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\uff08ex:\u300c\u3084\u3063\u3071\u308a\u30d3\u30fc\u30eb\u306f\u30a2\u30b5\u30d2\u300d\uff09<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\uff08ex: \u300c\u3042\u3001\u8cc7\u751f\u5802\u306e\u65b0\u3057\u3044\u5316\u7ca7\u54c1\u304c\u51fa\u3066\u308b\u300d\uff09<\/li>\n<li>\u77e5\u899a\u54c1\u8cea\uff08ex:\u300c\u30ca\u30a4\u30ad\u306e\u30b9\u30dd\u30fc\u30c4\u30b7\u30e5\u30fc\u30ba\u306a\u3089\u307e\u305a\u9593\u9055\u3044\u306a\u3044\u3060\u308d\u3046\u300d\uff09<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\u9023\u60f3\uff08ex:\u300c\u30b8\u30e3\u30ac\u30fc\uff1d \u9ad8\u7d1a\u8eca\u300d\uff09<\/li>\n<\/ul>\n<blockquote class=\"wp-embedded-content\" data-secret=\"mbtetrbOpK\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/branding\/\">\u4eca\u3055\u3089\u805e\u3051\u306a\u3044\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306f<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u4eca\u3055\u3089\u805e\u3051\u306a\u3044\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306f&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/branding\/embed\/#?secret=S31tbm4lqf#?secret=mbtetrbOpK\" data-secret=\"mbtetrbOpK\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u30c7\u30b6\u30a4\u30f3\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u95a2\u4fc2\u6027<\/h2>\n<p>\u30c7\u30b6\u30a4\u30f3\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3001\u305d\u308c\u305e\u308c\u306e\u5b9a\u7fa9\u3092\u660e\u3089\u304b\u306b\u3057\u305f\u3068\u3053\u308d\u3067\u3001\u6b21\u306b\u4e21\u8005\u306e\u95a2\u4fc2\u6027\u3092\u898b\u3066\u3044\u304d\u305f\u3044\u3002<\/p>\n<p>\u30c7\u30b6\u30a4\u30f3\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u95a2\u4fc2\u6027\u3001\u305d\u308c\u306f\u7c21\u5358\u306b\u8a00\u3046\u3068\u3001<strong>\u624b\u6bb5\u3068\u76ee\u7684<\/strong>\u3060\u3002<\/p>\n<div id=\"attachment_60207\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-60207\" class=\"wp-image-60207 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/10\/design-branding.png\" alt=\"\u30c7\u30b6\u30a4\u30f3\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u6982\u5ff5\u56f3 (by btrax)\" width=\"830\" height=\"557\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/10\/design-branding.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/10\/design-branding-300x201.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/10\/design-branding-768x515.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-60207\" class=\"wp-caption-text\">\u30c7\u30b6\u30a4\u30f3\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u6982\u5ff5\u56f3 (by btrax)<\/p><\/div>\n<p><strong>\u4f01\u696d\u4fa1\u5024\u3092\u5411\u4e0a\u3059\u308b\u3068\u3044\u3046\u76ee\u7684\u3092\u6301\u3063\u305f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u95a2\u308f\u308b\u3055\u307e\u3056\u307e\u306a\u6d3b\u52d5\u306b\u5bfe\u3057\u3066\u3001\u30c7\u30b6\u30a4\u30f3\u306e\u529b\u3092\u6d3b\u7528\u3059\u308b\u306e\u3060\u3002<\/strong> (\u3055\u3089\u306b\u8a00\u3046\u3068\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3082\u305d\u308c\u81ea\u4f53\u304c\u76ee\u7684\u306b\u306a\u3063\u3066\u306f\u306a\u3089\u305a\u3001\u4f01\u696d\u6d3b\u52d5\u306e\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u624b\u6bb5\u3067\u3042\u308b\u3079\u304d\u306a\u306e\u3060\u3002)<\/p>\n<p>\u4e21\u8005\u306b\u9055\u3044\u304c\u5b58\u5728\u3059\u308b\u3068\u3044\u3046\u3088\u308a\u306f\u3001\u3082\u306f\u3084\u300c\u624b\u6bb5\u300d\u3068\u300c\u76ee\u7684\u300d\u3068\u3044\u3046\u30ec\u30d9\u30eb\u3067\u6839\u672c\u7684\u306b\u7570\u306a\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u540c\u3058\u30ec\u30d9\u30eb\u3067\u6bd4\u8f03\u3092\u3057\u305f\u308a\u3001\u512a\u52a3\u3092\u3064\u3051\u305f\u308a\u3059\u308b\u3053\u3068\u306f\u305d\u3082\u305d\u3082\u96e3\u3057\u3044\u3068\u304a\u4f1d\u3048\u3057\u3066\u304a\u304d\u305f\u3044\u3002<\/p>\n<h2>\u30c7\u30b6\u30a4\u30f3\u304c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u4e0e\u3048\u308b\u4fa1\u5024<\/h2>\n<p>\u3067\u306f\u3001\u5177\u4f53\u7684\u306b\u30c7\u30b6\u30a4\u30f3\u304c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u3069\u3093\u306a\u4fa1\u5024\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304b\u3092\u8003\u3048\u3066\u3044\u304d\u305f\u3044\u3002<\/p>\n<p>\u307e\u305a\u306f\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u3056\u3063\u304f\u308a\u30685\u3064\u306e\u6bb5\u968e\u306b\u5206\u3051\u308b\u3002\u3053\u308c\u306fbtrax\u304c\u30d6\u30e9\u30f3\u30c9\u3065\u304f\u308a\u3092\u30b5\u30dd\u30fc\u30c8\u3055\u305b\u3066\u3044\u305f\u3060\u304f\u969b\u306b\u3082\u63a1\u7528\u3057\u3066\u3044\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3002<\/p>\n<div id=\"attachment_60226\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-60226\" class=\"size-full wp-image-60226\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/10\/Untitled-design-11-1.jpg\" alt=\"branding-process\" width=\"830\" height=\"310\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/10\/Untitled-design-11-1.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/10\/Untitled-design-11-1-300x112.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/10\/Untitled-design-11-1-768x287.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-60226\" class=\"wp-caption-text\">btrax\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9<\/p><\/div>\n<ol>\n<li><strong>Envisioning<\/strong>\uff1a\u30d6\u30e9\u30f3\u30c9\u306e\u30d3\u30b8\u30e7\u30f3\u3084\u63d0\u4f9b\u4fa1\u5024\u3092\u8a00\u8a9e\u5316\u30fb\u53ef\u8996\u5316\u3059\u308b<\/li>\n<li><strong>Brand Experience Design<\/strong>\uff1a\u8a00\u8a9e\u5316\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u306e\u30b3\u30a2\u306b\u57fa\u3065\u304f\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u3092\u30c7\u30b6\u30a4\u30f3\u3059\u308b<\/li>\n<li><strong>Service Design<\/strong>\uff1a\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3068\u306e\u63a5\u70b9\u304c\u30d6\u30e9\u30f3\u30c9\u3092\u7e8f\u3063\u305f\u7dcf\u5408\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u8a2d\u8a08\u3059\u308b<\/li>\n<li><strong>Service Architecture<\/strong>\uff1a\u3088\u308a\u5177\u4f53\u7684\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u4f1d\u3048\u308b\u624b\u6bb5\u3092\u6574\u3048\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u4f5c\u308a\u51fa\u3059<\/li>\n<li><strong>Growth Strategy<\/strong>\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u5b9f\u884c\u3084\u5206\u6790\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u62e1\u5927\u3092\u8003\u3048\u3066\u3044\u304f<\/li>\n<\/ol>\n<p>\u3053\u306e5\u3064\u306e\u6bb5\u968e\u7dcf\u3058\u3066\u3001\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306e\u30de\u30a4\u30f3\u30c9\u30bb\u30c3\u30c8\u3092\u6301\u3063\u3066\u53d6\u308a\u7d44\u3080\u3053\u3068\u306f\u524d\u63d0\u306b\u3042\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u3053\u3053\u3067\u7279\u7b46\u3059\u3079\u304d\u306f\u3001\u3044\u304d\u306a\u308a\u300cdesign\u300d\u898b\u305f\u76ee\u306e\u30c7\u30b6\u30a4\u30f3\u304c\u51fa\u3066\u304f\u308b\u306e\u3067\u306f\u306a\u304f\u3001<strong>\u307e\u305a\u306f\u30d6\u30e9\u30f3\u30c9(\u81ea\u793e)\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u307e\u308b\u3053\u3068<\/strong>\u3002<\/p>\n<p>\u6539\u3081\u3066\u8a00\u8a9e\u5316\u3055\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u3092\u3088\u308a\u5bfe\u5916\u7684\u306b\u308f\u304b\u3063\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3069\u3046\u3059\u3079\u304d\u304b\u3092\u8003\u3048\u308b 3. Service Design\u4ee5\u964d\u3067\u300cdesign\u300d\u306b\u672c\u683c\u7684\u306a\u51fa\u756a\u304c\u56de\u3063\u3066\u304f\u308b\u306e\u3060\u3002<\/p>\n<p>\u3088\u304f\u3042\u308b\u8aa4\u89e3\u304c\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306f\u3001\u30ed\u30b4\u3084\u30a2\u30a4\u30b3\u30f3\u3092\u30c7\u30b6\u30a4\u30f3\u3059\u308b\u3053\u3068\u3060\u3068\u8003\u3048\u3066\u3057\u307e\u3046\u3053\u3068\u3060\u3002\u3053\u308c\u306f\u9593\u9055\u3063\u3066\u306f\u3044\u306a\u3044\u304c\u3001\u3053\u308c\u304c\u5168\u3066\u3067\u306f\u306a\u3044\u4e0a\u306b\u3001\u305d\u308c\u3060\u3051\u3092\u884c\u3046\u306e\u3067\u306f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306f\u8a00\u3044\u96e3\u3044\u3002<\/p>\n<p>\u3042\u304f\u307e\u3067\u3082\u305d\u306e\u524d\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306b\u5c4a\u3051\u305f\u3044\u4fa1\u5024\u3092\u660e\u78ba\u306b\u3057\u305f\u308a\u3001\u81ea\u793e\u7406\u89e3\u3092\u6df1\u3081\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u307e\u305a\u8fbf\u308b\u3079\u304d\u30d7\u30ed\u30bb\u30b9\u306b\u306a\u308b\u3068\u899a\u3048\u3066\u304a\u3044\u3066\u3044\u305f\u3060\u304d\u305f\u3044\u3002<\/p>\n<h2>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u30c7\u30b6\u30a4\u30f3\u306e\u767a\u60f3\u304c\u6b20\u3051\u3066\u3044\u305f\u3089\uff1f<\/h2>\n<p>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u30c7\u30b6\u30a4\u30f3\u306e\u8996\u70b9\u304c\u3044\u304b\u306b\u91cd\u8981\u304b\u3092\u3054\u7d39\u4ecb\u3059\u308b\u305f\u3081\u306b\u3001\u30c7\u30b6\u30a4\u30f3\u30d0\u30c3\u30af\u30b0\u30e9\u30a6\u30f3\u30c9\u304c\u306a\u3044\u5834\u5408\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5931\u6557\u4e8b\u4f8b\u3092\u7c21\u5358\u306b\u53d6\u308a\u4e0a\u3052\u3066\u307f\u305f\u3044\u3002<\/p>\n<p>\u304b\u306e\u6709\u540d\u306a<a href=\"https:\/\/blog.btrax.com\/jp\/uber-redesign\/\" target=\"_blank\" rel=\"noopener\">Uber\u306e\u4e8b\u4f8b<\/a>\u3060\u3002Uber\u306f\u3053\u308c\u307e\u3067\u4f55\u5ea6\u3082\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u884c\u3063\u3066\u3044\u308b\u3002\u305d\u306e\u3046\u3061\u306e1\u56de\u3001\u4e8b\u696d\u62e1\u5927\u306b\u969b\u3057\u3066\u884c\u308f\u308c\u305f\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u304a\u3044\u3066\u3001CEO\u306eTravis\u306f\u3001\u305d\u306e\u7dcf\u6307\u63ee\u3092\u57f7\u3063\u305f\u3002<\/p>\n<p>\u3061\u306a\u307f\u306b\u3001\u3053\u3053\u6570\u5e74\u3067\u5927\u304d\u304f\u696d\u7e3e\u3092\u4f38\u3070\u3057\u3066\u3044\u308b\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u7d4c\u55b6\u5c64\u306b\u306f\u3001\u30c7\u30b6\u30a4\u30ca\u30fc\u3068\u3057\u3066\u306e\u30d0\u30c3\u30af\u30b0\u30e9\u30a6\u30f3\u30c9\u3092\u6301\u3064\u30e1\u30f3\u30d0\u30fc\u304c\u3044\u308b\u30b1\u30fc\u30b9\u304c\u5c11\u306a\u304f\u306a\u3044\u304c\u3001Travis\u306f\u30c7\u30b6\u30a4\u30f3\u30d0\u30c3\u30af\u30b0\u30e9\u30a6\u30f3\u30c9\u3092\u6301\u3063\u3066\u3044\u306a\u3044\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"pHq6JrqzvF\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/designer-entrepreneur\/\">\u3010\u30c7\u30b6\u30a4\u30f3\u00d7\u7d4c\u55b6\u3011\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u30c7\u30b6\u30a4\u30f3\u306e\u4fa1\u5024\u3092\u8ffd\u6c42\u3059\u308b7\u4eba\u306e\u8d77\u696d\u5bb6<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u3010\u30c7\u30b6\u30a4\u30f3\u00d7\u7d4c\u55b6\u3011\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u30c7\u30b6\u30a4\u30f3\u306e\u4fa1\u5024\u3092\u8ffd\u6c42\u3059\u308b7\u4eba\u306e\u8d77\u696d\u5bb6&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/designer-entrepreneur\/embed\/#?secret=oKsJojwg2R#?secret=pHq6JrqzvF\" data-secret=\"pHq6JrqzvF\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<p>\u679c\u305f\u3057\u3066\u305d\u3093\u306a\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3067\u4e00\u4f53\u4f55\u304c\u8d77\u304d\u305f\u306e\u304b\u3002<\/p>\n<p>\u7c21\u5358\u306b\u8a00\u3046\u3068\u3001Travis\u306f\u300c\u81ea\u5206\u306e\u597d\u307f\u300d\u3092\u8868\u73fe\u3057\u3088\u3046\u3068\u8e8d\u8d77\u306b\u306a\u3063\u3066\u3057\u307e\u3063\u305f\u3002<\/p>\n<p>\u6c17\u6301\u3061\u306f\u308f\u304b\u308b\u3002\u81ea\u5206\u304c\u4f55\u3088\u308a\u3082\u611b\u7740\u3092\u6301\u3063\u305f\u81ea\u5206\u306e\u4f1a\u793e\u306e\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u304d\u305f\u3089\u3001\u5275\u696d\u8005\u3067\u3042\u308b\u81ea\u5206\u304c\u3001\u3068\u524d\u306b\u51fa\u3066\u884c\u304d\u305f\u304f\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u3057\u304b\u3057\u5f7c\u306f\u7d50\u679c\u7684\u306b\u3001\u81ea\u5206\u306e\u982d\u306e\u4e2d\u3060\u3051\u3067\u63cf\u3044\u3066\u3044\u308b\u3082\u306e\u3092\u300c\u30ed\u30b4\u300d\u306b\u8fbc\u3081\u308b\u3053\u3068\u306b\u5922\u4e2d\u306b\u306a\u308a\u3001\u4ed6\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30e1\u30f3\u30d0\u30fc\u3092\u7f6e\u3044\u3066\u3051\u307c\u308a\u306b\u3057\u3066\u3057\u307e\u3063\u305f\u3002<\/p>\n<div id=\"attachment_60212\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-60212\" class=\"size-full wp-image-60212\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/10\/uber-logo-redesign.png\" alt=\"2016\u5e74\u306b\u884c\u3063\u305fUber\u306e\u30ed\u30b4\u30ea\u30c7\u30b6\u30a4\u30f3\" width=\"830\" height=\"360\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/10\/uber-logo-redesign.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/10\/uber-logo-redesign-300x130.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/10\/uber-logo-redesign-768x333.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-60212\" class=\"wp-caption-text\">2016\u5e74\u306b\u884c\u3063\u305fUber\u306e\u30ed\u30b4\u30ea\u30c7\u30b6\u30a4\u30f3<\/p><\/div>\n<p>\u3053\u306e\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306f\u3001<strong>\u5b8c\u5168\u306b\u300cTravis\u306e\u81ea\u5df1\u8868\u73fe\u306e\u5834\u300d\u306b\u306a\u3063\u3066\u3057\u307e\u3063\u305f<\/strong>\u306e\u3060\u3002<\/p>\n<p>\u307e\u305f\u3001\u30d7\u30ed\u30bb\u30b9\u3082\u671b\u307e\u3057\u3044\u3082\u306e\u3067\u306f\u306a\u304b\u3063\u305f\u3002\u3044\u308f\u3070\u5b8c\u5168\u306b\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u578b\u3067\u3001Travis\u3068\u305d\u306e\u5468\u56f2\u306e\u30e1\u30f3\u30d0\u30fc\u305f\u3061\u3001\u3068\u3044\u3063\u305f\u3088\u3046\u306b\u4e8c\u5206\u5316\u304c\u8d77\u304d\u3001\u6709\u6a5f\u7684\u306a\u30c1\u30fc\u30e0\u69cb\u9020\u306f\u7834\u7dbb\u3057\u305f\u3002<\/p>\n<p>\u305d\u306e\u7d50\u679c\u3001\u4ed6\u306e\u30e1\u30f3\u30d0\u30fc\u306fTravis\u306e\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u30c7\u30b6\u30a4\u30f3\u306b\u53cd\u6620\u3059\u308b\u306e\u306b\u5954\u8d70\u3002\u6700\u7d42\u7684\u306b\u3001\u9177\u8a55\u3092\u53d7\u3051\u308b\u30ed\u30b4\u304c\u51fa\u6765\u4e0a\u304c\u308b\u3053\u3068\u306b\u306a\u3063\u3066\u3057\u307e\u3063\u305f\u306e\u3060\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-60209 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/10\/brandingisnot.png\" alt=\"\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u843d\u3068\u3057\u7a74\" width=\"830\" height=\"187\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/10\/brandingisnot.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/10\/brandingisnot-300x68.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/10\/brandingisnot-768x173.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/blog.btrax.com\/jp\/gapandairbnb\/\" target=\"_blank\" rel=\"noopener\">\u30ed\u30b4\u306e\u30ea\u30c7\u30b6\u30a4\u30f3 \u30fc 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