{"id":59310,"date":"2021-07-06T07:30:16","date_gmt":"2021-07-05T22:30:16","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=59310"},"modified":"2023-05-06T02:49:14","modified_gmt":"2023-05-05T17:49:14","slug":"emotional-design","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/emotional-design\/","title":{"rendered":"\u30e6\u30fc\u30b6\u30fc\u306e\u611f\u60c5\u306b\u97ff\u304f\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30c7\u30b6\u30a4\u30f3\u3068\u306f\uff1f"},"content":{"rendered":"<div class='wp_content_tag clearfix'><p>\u6700\u8fd1\u306e\u30a2\u30d7\u30ea\u306f\u3069\u308c\u3082\u975e\u5e38\u306b\u4f7f\u3044\u3084\u3059\u3044\u306e\u304c\u5f53\u305f\u308a\u524d\u306b\u306a\u3063\u305f\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u4f7f\u3044\u3084\u3059\u3055\u6587\u8108\u3067\u306eUX\u30c7\u30b6\u30a4\u30f3\u3060\u3051\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u7372\u5f97\u3084\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u3068\u611f\u3058\u308b\u3002<\/p>\n<p>\u5dee\u5225\u5316\u306e\u8981\u7d20\u3068\u3057\u3066\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3059\u308b\u624b\u6cd5\u3082\u3042\u308b\u304c\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u81ea\u8eab\u306e\u9b45\u529b\u3092\u6700\u5927\u9650\u767a\u63ee\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5fc3\u3092\u63b4\u307f\u7d9a\u3051\u308b\u65b9\u304c\u6301\u7d9a\u6027\u304c\u9ad8\u3044\u3002<\/p>\n<div id=\"attachment_65675\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-65675\" class=\"size-full wp-image-65675\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/07\/emotion.png\" alt=\"\u4eba\u9593\u306e\u5224\u65ad\u306e90%\u304c\u611f\u60c5\u306b\u3088\u308b\u3082\u306e\" width=\"830\" height=\"464\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/07\/emotion.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/07\/emotion-300x168.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/07\/emotion-768x429.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-65675\" class=\"wp-caption-text\">\u4eba\u9593\u306e\u5224\u65ad\u306e90%\u304c\u611f\u60c5\u306b\u3088\u308b\u3082\u306e<\/p><\/div>\n<h2>80%\u306e\u30a2\u30d7\u30ea\u306f\u6570\u65e5\u3067\u4f7f\u308f\u308c\u306a\u304f\u306a\u308b<\/h2>\n<p>\u9867\u5ba2\u304b\u3089\u7d20\u65e9\u304f\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u672c\u5f53\u306b\u6c42\u3081\u3089\u308c\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u4f5c\u308b\u3053\u3068\u304c\u91cd\u8981\u3068\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u306f\u3082\u3046\u8aac\u660e\u3059\u308b\u5fc5\u8981\u306f\u306a\u3044\u3060\u308d\u3046\u3002<\/p>\n<p>\u30a2\u30d7\u30ea\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u306f\u3059\u3067\u306b\u98fd\u548c\u72b6\u614b\u306b\u8fd1\u3065\u3044\u3066\u304a\u308a\u591a\u6570\u306e\u30a2\u30d7\u30ea\u3067\u6ea2\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u3061\u3087\u3063\u3068\u4f7f\u3044\u306b\u304f\u304b\u3063\u305f\u308a\u30c7\u30b6\u30a4\u30f3\u304c\u30a4\u30b1\u3066\u3044\u306a\u304b\u3063\u305f\u308a\u3057\u3066\u3082\u30e6\u30fc\u30b6\u30fc\u304c\u6211\u6162\u3057\u3066\u304f\u308c\u308b\u6642\u4ee3\u306f\u3068\u3063\u304f\u306b\u7d42\u308f\u3063\u3066\u304a\u308a\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3055\u308c\u3066\u3082\u6570\u65e5\u3067\u4f7f\u308f\u308c\u306a\u3044\u30a2\u30d7\u30ea\u306f80%\u306b\u3082\u9054\u3059\u308b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"ArdUqOK47W\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/mobile-proto\/\">\u6570\u65e5\u3067\u5fd8\u308c\u53bb\u3089\u308c\u306a\u3044\u305f\u3081\u306b\u3002\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u9ad8\u901f\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u958b\u767a\u6cd510\u9078<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u6570\u65e5\u3067\u5fd8\u308c\u53bb\u3089\u308c\u306a\u3044\u305f\u3081\u306b\u3002\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u9ad8\u901f\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u958b\u767a\u6cd510\u9078&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/mobile-proto\/embed\/#?secret=S0vXIm2uPd#?secret=ArdUqOK47W\" data-secret=\"ArdUqOK47W\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u4f7f\u3048\u308b\u30a2\u30d7\u30ea\u306f\u591a\u3044\u304c\u3001\u4f7f\u3044\u7d9a\u3051\u308b\u3082\u306e\u306f\u5c11\u306a\u3044<\/h2>\n<p>\u4f8b\u3048\u3070\u3001\u8fd1\u9803\u65e5\u672c\u3067\u306f\u3001Uber Eats\u3084\u51fa\u524d\u9928\u306a\u3069\u306e\u30d5\u30a9\u30fc\u30c9\u30c7\u30ea\u30d0\u30ea\u30fc\u7cfb\u30a2\u30d7\u30ea\u304c\u5897\u3048\u305f\u3002\u79c1\u306f\u521d\u3081\u306f\u8907\u6570\u306e\u30a2\u30d7\u30ea\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3044\u305f\u3002\u3057\u304b\u3057\u3001\u6700\u7d42\u7684\u306b\u6b8b\u3063\u305f\u30a2\u30d7\u30ea\u306f\u305d\u306e\u3046\u3061\u306e1\u3064\u3067\u3042\u308b\u3002<\/p>\n<p>\u3069\u308c\u3082UI\u7684\u306b\u5341\u5206\u4f7f\u3044\u3084\u3059\u304f\u3001\u30b5\u30fc\u30d3\u30b9\u7684\u306b\u3082\u5927\u304d\u306a\u5dee\u306f\u306a\u3044\u3002\u3057\u304b\u3057\u3001\u306a\u305c\u304b\u3044\u3064\u3082\u4f7f\u3046\u30a2\u30d7\u30ea\u306f\u305d\u306e1\u3064\u3002\u305d\u308c\u3092\u3001\u3068\u3066\u3082\u6c17\u306b\u5165\u3063\u3066\u4f7f\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u306e\u6c17\u306b\u5165\u308b\u539f\u56e0\u306e\u4e00\u3064\u306b\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30c7\u30b6\u30a4\u30f3\u306e\u5f71\u97ff\u304c\u3042\u308b\u3068\u6c17\u304c\u3064\u3044\u305f\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"sF7LPeLfnW\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/amazon-ux\/\">\u30e6\u30fc\u30b6\u30fc\u3092\u5922\u4e2d\u306b\u3055\u305b\u308bAmazon\u304c\u63a1\u7528\u3059\u308b4\u3064\u306eUX\u30c7\u30b6\u30a4\u30f3\u8981\u7d20<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30e6\u30fc\u30b6\u30fc\u3092\u5922\u4e2d\u306b\u3055\u305b\u308bAmazon\u304c\u63a1\u7528\u3059\u308b4\u3064\u306eUX\u30c7\u30b6\u30a4\u30f3\u8981\u7d20&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/amazon-ux\/embed\/#?secret=iAn9xBZbbH#?secret=sF7LPeLfnW\" data-secret=\"sF7LPeLfnW\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30c7\u30b6\u30a4\u30f3\u3068\u306f\uff1f<\/h2>\n<p>UX\/UI\u30c7\u30b6\u30a4\u30ca\u30fc\u304c\u8272\u3084\u30de\u30a4\u30af\u30ed\u30b3\u30d4\u30fc\u3001\u30ec\u30a4\u30a2\u30a6\u30c8\u306a\u3069\u306e\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u8981\u7d20\u3084\u30c7\u30b6\u30a4\u30f3\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u3092\u7528\u3044\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u611f\u60c5\uff08\u5e78\u798f\u611f\u3001\u5feb\u9069\u3055\u3001\u559c\u3073\u306a\u3069\uff09\u3092\u4e0e\u3048\u308b\u305f\u3081\u306b\u7528\u3044\u308b\u30c7\u30b6\u30a4\u30f3\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<p>\u4e2d\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u6ce8\u76ee\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u3001UI\u30c7\u30b6\u30a4\u30f3\u306b\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u611f\u60c5\uff08\u60b2\u3057\u307f\u3001\u5f8c\u6094\u3001\u5606\u304d\u306a\u3069\uff09\u3092\u76db\u308a\u8fbc\u307f\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u8cfc\u8cb7\u306b\u3064\u306a\u3052\u308b\u30c7\u30b6\u30a4\u30ca\u30fc\u3082\u3044\u308b\u3002<\/p>\n<h3>\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u611f\u60c5\u306e\u5f71\u97ff<\/h3>\n<p>\u3055\u307e\u3056\u307e\u306a\u4ee3\u66ff\u54c1\u304c\u3042\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u8981\u7d20\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u4e0e\u3048\u3066\u3057\u307e\u3048\u3070\u3001\u305d\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u7c21\u5358\u306b\u4ed6\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u4e57\u308a\u79fb\u3063\u3066\u3057\u307e\u3046\u3002\u305d\u308c\u3060\u3051\u3067\u306a\u304f\u305d\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u306e\u4fe1\u983c\u3084\u30a4\u30e1\u30fc\u30b8\u3092\u843d\u3068\u3059\u3053\u3068\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3002<\/p>\n<h3>\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u611f\u60c5\u3092\u30c7\u30b6\u30a4\u30f3\u306b\u53d6\u308a\u5165\u308c\u308b<\/h3>\n<p>\u9006\u306b\u3001\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u611f\u60c5\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u6a5f\u80fd\u306b\u3088\u3063\u3066\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u7b54\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3060\u3051\u306a\u304f\u3001\u3088\u308a\u826f\u3044UX\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u3053\u306e\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u4f53\u9a13\u306b\u3088\u3063\u3066\u30e6\u30fc\u30b6\u30fc\u306f\u305d\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u6c17\u306b\u5165\u308a\u3001\u4f55\u5ea6\u3082\u4f7f\u3044\u7d9a\u3051\u3066\u304f\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30c7\u30b6\u30a4\u30f3\u306e\u57fa\u672c\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5f37\u3044\u611f\u60c5\u3092\u5f15\u304d\u51fa\u3057\u3001\u305d\u306e\u611f\u60c5\u3092\u5229\u7528\u3057\u3066\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u305f\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u884c\u52d5\u3092\u8d77\u3053\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3044\u3046\u624b\u6cd5\u3067\u3042\u308b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"3oSGtufoJF\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/ux-emotions\/\">Google\u304c\u63a1\u7528\u3059\u308bUX\u30c7\u30b6\u30a4\u30f3\u624b\u6cd5\u300c3\u5bfe1\u306e\u6cd5\u5247\u300d\u3068\u306f<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Google\u304c\u63a1\u7528\u3059\u308bUX\u30c7\u30b6\u30a4\u30f3\u624b\u6cd5\u300c3\u5bfe1\u306e\u6cd5\u5247\u300d\u3068\u306f&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/ux-emotions\/embed\/#?secret=h6ARV9M0im#?secret=3oSGtufoJF\" data-secret=\"3oSGtufoJF\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u611f\u60c5\u3092\u77e5\u308b<\/h2>\n<p>\u5358\u306b\u30cd\u30ac\u30c6\u30a3\u30d6\u3001\u30dd\u30b8\u30c6\u30a3\u30d6\u3068\u8a00\u3063\u3066\u3082\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u304c\u3042\u308b\u3002\u305d\u3053\u3067\u611f\u60c5\u306b\u95a2\u3059\u308b\u7814\u7a76\u3092\u884c\u306a\u3063\u3066\u3044\u308b <a href=\"https:\/\/en.wikipedia.org\/wiki\/Robert_Plutchik\" target=\"_blank\" rel=\"noopener\">Robert Plutchik<\/a> \u306f\u4eba\u306e\u611f\u60c5\u306e\u4e3b\u306a\u7a2e\u985e\u3092\u57fa\u790e\u611f\u60c5\u3068\u3057\u30668\u3064\u306b\u5206\u985e\u3057\u305f\u3002<\/p>\n<p><strong>\u6012\u308a \/ \u5acc\u60aa\u611f \/ \u6050\u6016 \/ \u60b2\u3057\u307f \/ \u4e88\u6e2c \/ \u559c\u3073 \/ \u9a5a\u304d \/ \u4fe1\u983c<\/strong><\/p>\n<p>\u305d\u308c\u305e\u308c\u5bfe\u306b\u306a\u308b\u306e\u306f<\/p>\n<ul>\n<li>\u60b2\u3057\u307f &lt;&gt; \u559c\u3073<\/li>\n<li>\u4e88\u6e2c &lt;&gt; \u9a5a\u304d<\/li>\n<li>\u6012\u308a &lt;&gt; \u6050\u6016<\/li>\n<li>\u5acc\u60aa\u611f &lt;&gt; \u4fe1\u983c<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u57fa\u790e\u611f\u60c5\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002<\/p>\n<ul>\n<li>\u4e88\u6e2c + \u559c\u3073 = \u697d\u89b3<\/li>\n<li>\u559c\u3073 + \u4fe1\u983c = \u611b<\/li>\n<li>\u4fe1\u983c + \u5fc3\u914d = \u5f93\u9806<\/li>\n<li>\u6050\u308c + \u9a5a\u304d = \u754f\u656c<\/li>\n<li>\u9a5a\u304d + \u60b2\u3057\u307f = \u5931\u671b<\/li>\n<li>\u60b2\u3057\u307f + \u5acc\u60aa\u611f = \u81ea\u8ca0\u306e\u5ff5<\/li>\n<li>\u5acc\u60aa\u611f + \u6012\u308a = \u8efd\u8511<\/li>\n<li>\u6012\u308a + \u4e88\u6e2c = \u597d\u6226<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-59316 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/07\/eight-kind-of-emotion.jpg\" alt=\"eight kinds of emotion \" width=\"830\" height=\"652\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/07\/eight-kind-of-emotion.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/07\/eight-kind-of-emotion-300x236.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/07\/eight-kind-of-emotion-768x603.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/p>\n<h2>\u4e8b\u4f8b: Uber Eats\u306f\u3069\u306e\u3088\u3046\u306b\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30c7\u30b6\u30a4\u30f3\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u306e\u304b\uff1f<\/h2>\n<p>Uber Eats\u3067\u306f\u3001\u4ed6\u306e\u30c7\u30ea\u30d0\u30ea\u30fc\u30a2\u30d7\u30ea\u306b\u6bd4\u3079\u3001\u611b\u7740\u3092\u6301\u3066\u308b\u3088\u3046\u306b<strong>\u300c\u697d\u3057\u3044\u300d\u3084\u300c\u4fe1\u983c\u611f\u300d<\/strong>\u3092\u5f97\u3089\u308c\u308b\u3088\u3046\u306a\u30c7\u30b6\u30a4\u30f3\u7684\u306a\u5de5\u592b\u304c\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30a2\u30d7\u30ea\u3092\u958b\u3044\u3066\u5927\u91cf\u306b\u51fa\u3066\u304f\u308b\u6599\u7406\u306e\u5199\u771f\u81ea\u4f53\u306b\u7d71\u4e00\u6027\u3092\u6301\u305f\u305b\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u3046\u3044\u3063\u305f\u30a2\u30d7\u30ea\u306e\u30b5\u30e0\u30cd\u30a4\u30eb\u753b\u50cf\u306f\u898b\u308b\u4eba\u306e\u6ce8\u610f\u3092\u5f15\u304f\u305f\u3081\u306b\u3001\u904e\u5ea6\u306a\u88c5\u98fe\u3084\u30e6\u30fc\u30b6\u30fc\u3092\u717d\u308b\u6587\u8a00\u3092\u8f09\u305b\u3066\u308b\u3082\u306e\u3092\u3088\u304f\u76ee\u306b\u3059\u308b\u304c\u3001Uber Eats\u306b\u306f\u305d\u3046\u3044\u3063\u305f\u30b9\u30c8\u30ec\u30b9\u3092\u611f\u3058\u308b\u753b\u50cf\u306f\u307b\u307c\u306a\u3044\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-59378 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/07\/example-uber-earts.jpg\" alt=\"example-uber earts\" width=\"831\" height=\"372\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/07\/example-uber-earts.jpg 831w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/07\/example-uber-earts-300x134.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/07\/example-uber-earts-768x344.jpg 768w\" sizes=\"auto, (max-width: 831px) 100vw, 831px\" \/><\/p>\n<p>\u305d\u308c\u3060\u3051\u3067\u306a\u304f\u3001\u4f7f\u308f\u308c\u3066\u3044\u308b\u30d0\u30ca\u30fc\u3084\u30a4\u30e9\u30b9\u30c8\u306f\u5f69\u5ea6\u304c\u4f4e\u3081\u306e\u30dd\u30c3\u30d7\u306a\u96f0\u56f2\u6c17\u3067\u307e\u3068\u307e\u3063\u3066\u3044\u308b\u3002\u5168\u4f53\u7684\u306b\u6e05\u6f54\u611f\u304c\u3042\u308a\u3001\u904a\u3073\u5fc3\u3092\u611f\u3058\u308bUI\u306f\u82e5\u3044\u4eba\u3092\u4e2d\u5fc3\u306b\u652f\u6301\u3092\u96c6\u3081\u308b\u8981\u7d20\u306e\u4e00\u3064\u306b\u306a\u3063\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-59379 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/07\/example-uber-earts-02.jpg\" alt=\"example-uber earts\" width=\"830\" height=\"430\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/07\/example-uber-earts-02.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/07\/example-uber-earts-02-300x155.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/07\/example-uber-earts-02-768x398.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/p>\n<p>\u4ed6\u306b\u3082\u6ce8\u6587\u3092\u3057\u305f\u5f8c\u306b\u306f\u6599\u7406\u3092\u4f5c\u3063\u3066\u3044\u308b\u30a4\u30e9\u30b9\u30c8\u304c\u52d5\u3044\u3066\u3044\u305f\u308a\u3001\u914d\u9054\u4e2d\u306b\u306f\u4e88\u60f3\u5230\u7740\u6642\u523b\u306b\u52a0\u3048\u914d\u9054\u54e1\u306e\u5834\u6240\u3082\u8a8d\u8b58\u3067\u304d\u308b\u305f\u3081\u3001<strong>\u900f\u660e\u6027\u304c\u9ad8\u304f\u3001\u30cd\u30ac\u30c6\u30a3\u30d6\u8981\u7d20\u3067\u3042\u308b\u4e0d\u5b89\u3092\u53d6\u308a\u9664\u3044\u3066\u3044\u308b<\/strong>\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u5de5\u592b\u306b\u3088\u3063\u3066\u4ed6\u306e\u30c7\u30ea\u30d0\u30ea\u30fc\u30a2\u30d7\u30ea\u306b\u6bd4\u3079\u3066\u3001\u6c17\u306b\u5165\u3063\u3066\u4f7f\u3063\u3066\u3044\u308b\u4eba\u304c\u591a\u3044\u3068\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"4VvjlHOSVP\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/food-tech\/\">\u98df\u306e\u591a\u69d8\u6027\u3092\u652f\u3048\u308b\u30d5\u30fc\u30c9\u30c6\u30c3\u30af\u30fb\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d73\u9078<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u98df\u306e\u591a\u69d8\u6027\u3092\u652f\u3048\u308b\u30d5\u30fc\u30c9\u30c6\u30c3\u30af\u30fb\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d73\u9078&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/food-tech\/embed\/#?secret=647lzF8K5K#?secret=4VvjlHOSVP\" data-secret=\"4VvjlHOSVP\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u611f\u60c5\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5<\/h2>\n<p>\u5b9f\u969b\u306b\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u5370\u8c61\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u4e0e\u3048\u308b\u305f\u3081\u306b\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30a4\u30b9\u3092\u30c7\u30b6\u30a4\u30f3\u3057\u3066\u3044\u304f\u969b\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30ea\u30b5\u30fc\u30c1\u3092\u884c\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u8fbc\u3080\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u3042\u304f\u307e\u3067\u611f\u60c5\u3092\u53d7\u3051\u308b\u306e\u306f\u30e6\u30fc\u30b6\u30fc\u3067\u3042\u308b\u305f\u3081\u3001\u5bfe\u8c61\u3068\u306a\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u3053\u3068\u3092\u77e5\u308a\u5c3d\u304f\u3059\u3053\u3068\u306f\u3068\u3066\u3082\u91cd\u8981\u3067\u3042\u308b\u3002\u3053\u308c\u3089\u306e\u30ea\u30b5\u30fc\u30c1\u3092\u3082\u3068\u306b\u5f97\u305f\u7d50\u679c\u3092\u5143\u306b\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u4f7f\u7528\u3059\u308b\u4eba\u306e\u30cb\u30fc\u30ba\u3068\u671f\u5f85\u3092\u8003\u616e\u3057\u3001\u30c7\u30b6\u30a4\u30f3\u3059\u308b\u3002<\/p>\n<h3>\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30c7\u30b6\u30a4\u30f3\u306e6\u3064\u306e\u8981\u7d20<\/h3>\n<ul>\n<li>\u8996\u899a\u8981\u7d20\uff08\u30a2\u30a4\u30b3\u30f3\u3084\u30a4\u30e9\u30b9\u30c8\u306a\u3069\uff09<\/li>\n<li>\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\uff08\u30a2\u30cb\u30e1\u30fc\u30b7\u30e7\u30f3\u3084\u3001\u97f3\u306a\u3069\uff09<\/li>\n<li>\u30c7\u30b6\u30a4\u30f3\u5168\u4f53\u306e\u30c8\u30f3\u30de\u30ca\u3084\u30c6\u30fc\u30de<\/li>\n<li>\u30de\u30a4\u30af\u30ed\u30b3\u30d4\u30fc\uff08CTA\u30dc\u30bf\u30f3\u72b6\u306e\u6587\u8a00\u3084\u3001\u30a8\u30e9\u30fc\u30e1\u30c3\u30bb\u30fc\u30b8\u306a\u3069\uff09<\/li>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u305f\u30c7\u30b6\u30a4\u30f3\uff08\u9ad8\u9f62\u8005\u5411\u3051\u3068\u82e5\u8005\u5411\u3051\u3067UI\u306f\u7570\u306a\u308b\uff09<\/li>\n<li>\u7d30\u90e8\u306b\u5bfe\u3059\u308b\u30c7\u30a3\u30c6\u30a3\u30fc\u30eb\u30c7\u30b6\u30a4\u30f3<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-59321 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/07\/emotional-design-elements.jpg\" alt=\"emotional design elements\" width=\"830\" height=\"429\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/07\/emotional-design-elements.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/07\/emotional-design-elements-300x155.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/07\/emotional-design-elements-768x397.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/p>\n<h2>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u304a\u3051\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u5206\u6790<\/h2>\n<p>\u3061\u306a\u307f\u306b\u300c\u8ab0\u306e\u305f\u3081\u306e\u30c7\u30b6\u30a4\u30f3?\u300d\u306e\u4f5c\u8005\u3067\u3042\u308a\u3001&#8221;\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u8a2d\u8a08\uff08User-centered design\uff09&#8221;\u306e\u63d0\u5531\u8005\u3067\u3042\u308b Don Norman \u306f\u3001\u4eba\u3005\u304c\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u826f\u3057\u60aa\u3057\u3092\u5224\u65ad\u3059\u308b\u3068\u304d\u306f3\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u304c\u3042\u308b\u3068\u8ff0\u3079\u3066\u3044\u308b\u3002<\/p>\n<p><strong>\u6f5c\u5728\u30ec\u30d9\u30eb<\/strong><\/p>\n<p>\u4e3b\u306b\u5916\u898b\u306a\u3069\u306e\u7b2c\u4e00\u5370\u8c61\u3067\u5224\u65ad\u3059\u308b\u30ec\u30d9\u30eb\u3067\u3042\u308b\uff08\u7b2c\u4e00\u5370\u8c61\u3084\u30d5\u30a3\u30fc\u30ea\u30f3\u30b0\u3001\u9b45\u529b\u7684\u304b\u3069\u3046\u304b\uff09\u3002\u30c7\u30b6\u30a4\u30ca\u30fc\u306f\u3053\u3053\u306b\u5bfe\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u306e\u6ce8\u610f\u3092\u5f15\u304d\u3064\u3051\u308b\u65bd\u7b56\u3092\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p><strong>\u884c\u52d5\u30ec\u30d9\u30eb<\/strong><\/p>\n<p>\u5b9f\u969b\u306b\u4f7f\u3063\u3066\u6a5f\u80fd\u304c\u512a\u308c\u3066\u3044\u308b\u304b\u3084\u4f7f\u3044\u3084\u3059\u3044\u304b\u306a\u3069\u3092\u5224\u65ad\u3059\u308b\u30ec\u30d9\u30eb(\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3084\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3001\u6a5f\u80fd\uff09\u3002<\/p>\n<p><strong>\u5185\u7701\u30ec\u30d9\u30eb<\/strong><\/p>\n<p>\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30c7\u30b6\u30a4\u30f3\u306e\u4e2d\u3067\u6700\u3082\u9ad8\u3044\u30ec\u30d9\u30eb\u3067\u3067\u3042\u308b\u3002\u6f5c\u5728\u30ec\u30d9\u30eb\u3068\u884c\u52d5\u30ec\u30d9\u30eb\u3067\u5224\u65ad\u3057\u305f\u3053\u3068\u3092\u5143\u306b\u3053\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u81ea\u5206\u306b\u3068\u3063\u3066\u5408\u7406\u7684\u3067\u3042\u308b\u304b\u3069\u3046\u304b\u3001\u30b9\u30c6\u30fc\u30bf\u30b9\u306b\u306a\u308b\u304b\u306a\u3069\u3092\u5224\u65ad\u3057\u3001\u4f7f\u3046\u304b\u5426\u304b\u3092\u5224\u65ad\u3059\u308b\u30ec\u30d9\u30eb\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-59373 size-full aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/07\/three-level-of-design_step.jpg\" alt=\"three levels of design step\" width=\"830\" height=\"500\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/07\/three-level-of-design_step.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/07\/three-level-of-design_step-300x181.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/07\/three-level-of-design_step-768x463.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/p>\n<h2>\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30fc\u306e\u57fa\u672c\u306f\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u8981\u7d20\u306e\u6392\u9664\u3057\u3001\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u611f\u60c5\u3092\u5f15\u304d\u51fa\u3059<\/h2>\n<p>\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u306e\u57fa\u672c\u539f\u5247\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u76ee\u7684\u306b\u9054\u6210\u3059\u308b\u307e\u3067\u306b\u3042\u308b<strong>\u30b9\u30c8\u30ec\u30b9\u3084\u969c\u5bb3\u3092\u306a\u304f\u3059<\/strong>\u3053\u3068\u3067\u3042\u308b\u3002\u3053\u308c\u306b\u3088\u3063\u3066\u30e6\u30fc\u30b6\u30fc\u304c\u611f\u3058\u308b\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u611f\u60c5\u3092\u907f\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u307e\u305f\u3001\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u611f\u60c5\u3078\u3068\u6301\u3063\u3066\u3044\u304f\u305f\u3081\u306b\u306f\u3001\u4ed6\u306e\u30b5\u30fc\u30d3\u30b9\u3088\u308a\u3082<strong>\u5229\u7528\u3057\u305f\u969b\u306e\u76ee\u7684\u9054\u6210\u306b\u304a\u3051\u308b\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u5927\u304d\u3044<\/strong>\u3053\u3068\u3001\u4f7f\u3044\u3084\u3059\u304f\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u7684\u3092\u7c21\u5358\u306b\u30af\u30ea\u30a2\u3067\u304d\u308b\u3053\u3068\u3082\u91cd\u8981\u306b\u306a\u308b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"KmSS2pXKpS\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/usability-2\/\">\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b25\u306e\u30c7\u30b6\u30a4\u30f3\u306e\u57fa\u672c\u6982\u5ff5<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b25\u306e\u30c7\u30b6\u30a4\u30f3\u306e\u57fa\u672c\u6982\u5ff5&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/usability-2\/embed\/#?secret=B1BECadUsi#?secret=KmSS2pXKpS\" data-secret=\"KmSS2pXKpS\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u5b89\u5fc3\u611f\u3092\u4e0e\u3048\u308b\u305f\u3081\u306b\u3001UI\u306f\u65e2\u5b58\u306e\u30eb\u30fc\u30eb\u306b\u5f93\u3046<\/h2>\n<p>Apple\u3084Google\u516c\u8868\u3057\u3066\u3044\u308b\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3084\u3059\u3067\u306b\u3088\u304f\u3042\u308bUI\u3092\u7528\u3044\u3066\u3001\u30b9\u30c8\u30ec\u30b9\u306a\u304f\u4f7f\u7528\u3067\u304d\u308b\u72b6\u614b\u3092\u4f5c\u308b\u3002\u307e\u305f\u3001\u3059\u3067\u306b\u3042\u308a\u6211\u3005\u304c\u6163\u308c\u89aa\u3057\u3093\u3060UI\u3092\u6d3b\u7528\u3057\u3001<strong>\u30e6\u30fc\u30b6\u30fc\u306b\u5b89\u5fc3\u611f\u3092\u4e0e\u3048\u308b<\/strong>\u3053\u3068\u3082\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"yVPdr0o9PH\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/mobile-design\/\">\u30e2\u30d0\u30a4\u30eb\u5411\u3051UI\/UX\u30c7\u30b6\u30a4\u30f310\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30e2\u30d0\u30a4\u30eb\u5411\u3051UI\/UX\u30c7\u30b6\u30a4\u30f310\u306e\u30dd\u30a4\u30f3\u30c8&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/mobile-design\/embed\/#?secret=eu731mFbHA#?secret=yVPdr0o9PH\" data-secret=\"yVPdr0o9PH\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u30e6\u30fc\u30b6\u30fc\u306e\u611f\u60c5\u306e\u52d5\u304d\u3092\u5fb9\u5e95\u7684\u306b\u60f3\u5b9a\u3059\u308b<\/h2>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u305d\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3068\u3001\u3069\u3093\u306a\u5f62\u3067\u95a2\u4fc2\u6027\u3092\u7bc9\u3044\u3066\u3044\u304f\u306e\u304b\u3092\u5fb9\u5e95\u7684\u306b\u9023\u60f3\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u4e00\u5ea6\u95a2\u4fc2\u6027\u304c\u69cb\u7bc9\u3055\u308c\u308c\u3070\u3001\u305d\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u5bfe\u3057\u4f55\u5ea6\u3082\u611f\u60c5\u304c\u5f15\u304d\u51fa\u3055\u308c\u6301\u7d9a\u7684\u306a\u95a2\u4fc2\u304c\u51fa\u6765\u4e0a\u304c\u308b\u3002\u898b\u305f\u76ee\u304c\u7f8e\u3057\u3044\u3068\u3044\u3063\u305f\u7f8e\u7684\u8981\u7d20\u306f\u3053\u306e\u95a2\u4fc2\u6027\u3092\u6301\u7d9a\u3055\u305b\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"bOrrVRwVvH\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/behavioral-design\/\">\u4eba\u3005\u306e\u884c\u52d5\u3092\u5909\u3048\u308b\u884c\u52d5\u5fc3\u7406\u5b66\u306e\u529b\u3010\u30d3\u30d8\u30a4\u30d3\u30a2\u30c7\u30b6\u30a4\u30f3\u3011<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u4eba\u3005\u306e\u884c\u52d5\u3092\u5909\u3048\u308b\u884c\u52d5\u5fc3\u7406\u5b66\u306e\u529b\u3010\u30d3\u30d8\u30a4\u30d3\u30a2\u30c7\u30b6\u30a4\u30f3\u3011&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/behavioral-design\/embed\/#?secret=ukizyeaVSE#?secret=bOrrVRwVvH\" data-secret=\"bOrrVRwVvH\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u611b\u3055\u308c\u308b\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u30c7\u30b6\u30a4\u30f3\u3059\u308b\u305f\u3081\u306e5\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>\u6700\u5f8c\u306b\u3001\u3053\u3053\u307e\u3067\u8aac\u660e\u3057\u3066\u304d\u305f\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30c7\u30b6\u30a4\u30f3\u3092\u8e0f\u307e\u3048\u3001\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u611b\u3055\u308c\u308b\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u30c7\u30b6\u30a4\u30f3\u3059\u308b\u305f\u3081\u306b\u5927\u5207\u306a\u79d8\u8a23\u3092\u3044\u304f\u3064\u304b\u516c\u958b\u3059\u308b\u3002<\/p>\n<h3>1. \u4f5c\u308b\u5074\u304c\u611f\u60c5\u7684\u306b\u306a\u3089\u306a\u3044<\/h3>\n<p>\u3042\u304f\u307e\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u611f\u60c5\u3092\u7b2c\u4e00\u306b\u8003\u3048\u308b\u3053\u3068\u306b\u6ce8\u610f\u3092\u6255\u3046\u5fc5\u8981\u304c\u3042\u308b\u3002\u5236\u4f5c\u4e2d\u306f\u4f5c\u308a\u624b\u306e\u611f\u60c5\u3067\u7269\u4e8b\u5224\u65ad\u3057\u3066\u3057\u307e\u3044\u304c\u3061\u3060\u304c\u3001\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001\u5ba2\u89b3\u7684\u306b\u5224\u65ad\u3059\u308b\u3053\u3068\u3092\u5e38\u306b\u610f\u8b58\u3059\u308b\u3053\u3068\u306f\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n<h3>2. 90%\u306e\u4e88\u60f3\u901a\u308a\u306810%\u306e\u4ee5\u5916\u6027<\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u6700\u3082\u5b89\u5fc3\u611f\u3092\u611f\u3058\u308b\u306e\u306f\u3001\u4e88\u60f3\u3057\u3066\u3044\u305f\u901a\u308a\u306e\u52d5\u304d\u3092\u3057\u3066\u304f\u308c\u308b\u3053\u3068\u3002\u305f\u3060\u305d\u308c\u3060\u3051\u3060\u3068\u4f7f\u3044\u7d9a\u3051\u3066\u3044\u308b\u3046\u3061\u306b\u98fd\u304d\u304c\u6765\u3066\u3057\u307e\u3046\u306e\u3067\u3001\u305f\u307e\u306b\u610f\u5916\u306a\u9a5a\u304d\u3092\u4e0e\u3048\u308b\u3053\u3068\u3067\u3001\u30c9\u30ad\u30c9\u30ad\u3092\u6f14\u51fa\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002<\/p>\n<h3>3. \u6210\u529f\u3057\u3066\u3082\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u7d9a\u3051\u308b<\/h3>\n<p>\u30a2\u30a4\u30b3\u30f3\u3084\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u306a\u3069\u306f\u5b9a\u671f\u7684\u306b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3057\u3066\u3044\u304b\u306a\u304f\u3066\u306a\u3089\u306a\u3044\u3002\u30ea\u30b9\u30af\u306f\u30bc\u30ed\u3067\u306f\u306a\u3044\u304c\u3001\u6642\u4ee3\u306b\u53d6\u308a\u6b8b\u3055\u308c\u3066\u3044\u304f\u65b9\u304c\u65b0\u305f\u306a\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u306b\u3064\u306a\u304c\u3089\u305a\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u7dad\u6301\u3082\u3067\u304d\u306a\u3044\u3002<\/p>\n<p>\u2193\u3053\u306e\u8a18\u4e8b\u3092\u8aad\u3080\u3068Instagram\u304c\u6642\u4ee3\u306b\u5408\u308f\u305b\u3066\u30a2\u30a4\u30b3\u30f3\u3084UI\u3092\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3057\u7d9a\u3051\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u3002<\/p>\n<p><a href=\"https:\/\/www.businessinsider.com\/how-instagram-used-to-look-2011-2016-2016-6\" target=\"_blank\" rel=\"noopener\">https:\/\/www.businessinsider.com\/how-instagram-used-to-look-2011-2016-2016-6<\/a><\/p>\n<h3>4. 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href=\"https:\/\/blog.btrax.com\/jp\/ui-basics\/\">\u4eca\u3055\u3089\u805e\u3051\u306a\u3044UI\uff08\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9) \u306e\u57fa\u672c<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u4eca\u3055\u3089\u805e\u3051\u306a\u3044UI\uff08\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9) \u306e\u57fa\u672c&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/ui-basics\/embed\/#?secret=gID127Ez9j#?secret=EgWbRe6KIv\" data-secret=\"EgWbRe6KIv\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h3>5. 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class=\"wp-embedded-content\" data-secret=\"Fx38OraMDw\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/ux-10-laws\/\">\u5168\u3066\u306e\u30c7\u30b6\u30a4\u30ca\u30fc\u304c\u77e5\u3063\u3066\u304a\u304f\u3079\u304d10\u306e\u6cd5\u5247<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u5168\u3066\u306e\u30c7\u30b6\u30a4\u30ca\u30fc\u304c\u77e5\u3063\u3066\u304a\u304f\u3079\u304d10\u306e\u6cd5\u5247&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/ux-10-laws\/embed\/#?secret=dRLg2fDGzd#?secret=Fx38OraMDw\" data-secret=\"Fx38OraMDw\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" 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