{"id":58877,"date":"2021-06-03T07:30:14","date_gmt":"2021-06-02T22:30:14","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=58877"},"modified":"2025-01-19T09:26:51","modified_gmt":"2025-01-19T00:26:51","slug":"data-for-branding","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/data-for-branding\/","title":{"rendered":"\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u52b9\u679c\u6e2c\u5b9a\u65b9\u6cd5 \u301c2\u3064\u306e\u30c7\u30fc\u30bf\u6d3b\u7528\u6cd5\u301c"},"content":{"rendered":"<div class='wp_content_tag clearfix'><p>\u203b\u3053\u306e\u8a18\u4e8b\u306f2023\u5e743\u6708\u6642\u70b9\u3067\u6700\u65b0\u306e\u72b6\u614b\u306b\u66f4\u65b0\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u884c\u3063\u305f\u969b\u306b\u3001\u305d\u306e\u7d50\u679c\u306f\u3069\u306e\u3088\u3046\u306b\u8a08\u6e2c\u3059\u308c\u3070\u826f\u3044\u306e\u3060\u308d\u3046\u304b\uff1f<\/p>\n<p>\u3053\u308c\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3060\u3068\u3001\u8a2a\u554f\u8005\u6570\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ec\u30fc\u30c8\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u306a\u3069\u306e\u5177\u4f53\u7684\u306a\u6570\u5b57\u306b\u843d\u3068\u3057\u8fbc\u307f\u3084\u3059\u3044\u304c\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u306a\u3063\u3066\u304f\u308b\u3068\u3001\u3069\u3046\u3057\u3066\u3082\u300c\u3075\u3093\u308f\u308a\u300d\u3057\u305f\u7d50\u679c\u306b\u306a\u308a\u304c\u3061\u3067\u3042\u308b\u3002<\/p>\n<p>\u5b9f\u969b\u306e\u3068\u3053\u308d\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u3057\u3063\u304b\u308a\u3068\u884c\u306a\u3063\u3066\u3044\u308b\u4f01\u696d\u306f\u5168\u4f53\u306e48%\u306b\u7559\u307e\u3063\u3066\u3044\u308b<a href=\"https:\/\/www.cim.co.uk\/exchange\/\" target=\"_blank\" rel=\"noopener\">*<\/a>\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"jtBfS52rqy\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/marketingvsbranding\/\">\u610f\u5916\u3068\u77e5\u3089\u306a\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u9055\u3044\u3068\u306f<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u610f\u5916\u3068\u77e5\u3089\u306a\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u9055\u3044\u3068\u306f&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/marketingvsbranding\/embed\/#?secret=NcHDmQy0Ur#?secret=jtBfS52rqy\" data-secret=\"jtBfS52rqy\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<p>\u3057\u304b\u3057\u3001\u5b9f\u306f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3067\u3082\u305d\u306e\u52b9\u679c\u3092\u6e2c\u308b\u65b9\u6cd5\u306f\u5b58\u5728\u3059\u308b\u3002<\/p>\n<p>\u3053\u3053\u3067\u7d39\u4ecb\u3059\u308b\u306e\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30de\u30cd\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u304a\u3051\u308b\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u7b97\u51fa\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u65b9\u6cd5\u3002\u5c02\u9580\u7684\u306a\u5185\u5bb9\u306f\u306a\u308b\u3079\u304f\u907f\u3051\u3001\u3088\u308a\u308f\u304b\u308a\u3084\u3059\u3044\u5f62\u3067\u307e\u3068\u3081\u3066\u307f\u305f\u3002<\/p>\n<h2>\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u3068\u306f\uff1f<\/h2>\n<p>\u305d\u3082\u305d\u3082\u30d6\u30e9\u30f3\u30c9\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u304c\u3042\u308b\u306e\u3060\u308d\u3046\u304b\uff1f<\/p>\n<p>\u6d88\u8cbb\u8005\u306f\u81ea\u5206\u305f\u3061\u304c\u8a8d\u77e5\u3057\u3001\u4fe1\u983c\u3057\u3066\u3044\u308b\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u50be\u5411\u306b\u3042\u308b\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u529b\u3092\u30a2\u30c3\u30d7\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u3053\u306e\u884c\u52d5\u50be\u5411\u3092\u5229\u7528\u3057\u3066\u3001\u9577\u671f\u7684\u306b\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u58f2\u4e0a\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u9069\u5207\u306a\u30d6\u30e9\u30f3\u30c9\u65bd\u7b56\u3092\u884c\u3046\u3053\u3068\u3067\u3001<a href=\"https:\/\/www.forbes.com\/sites\/gabrielshaoolian\/2018\/08\/10\/10-marketing-web-design-branding-statistics-to-help-you-prioritize-business-growth-initiatives\/?sh=5a124997d708\" target=\"_blank\" rel=\"noopener\">\u58f2\u308a\u4e0a\u3052\u304c25%\u5411\u4e0a\u3057\u305f\u3068\u3044\u3046\u30c7\u30fc\u30bf<\/a>\u3082\u3042\u308b\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u3053\u3068\u306f\u3001\u6700\u7d42\u7684\u306b\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u4fdd\u6709\u3059\u308b\u4f01\u696d\u304c\u5f97\u3089\u308c\u308b\u4ed8\u52a0\u4fa1\u5024\u3092\u4e0a\u3052\u308b\u3053\u3068\u306b\u7e4b\u304c\u308a\u3001\u305d\u308c\u3053\u305d\u304c\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u884c\u3046\u76ee\u7684\u3068\u306a\u308b\u3002<\/p>\n<p><strong>\u30d6\u30e9\u30f3\u30c9\u529b\u304c\u4e0a\u304c\u308b\u4e3b\u8981\u306a\u30e1\u30ea\u30c3\u30c8\u306f:<\/strong><\/p>\n<ul>\n<li>\u5de8\u5927\u306a\u5e83\u544a\u8cbb\u7528\u3092\u304b\u3051\u306a\u304f\u3066\u3082\u53ce\u76ca\u3068\u5229\u76ca\u306e\u7372\u5f97\u304c\u3067\u304d\u308b<\/li>\n<li>\u65e2\u5b58\u9867\u5ba2\u306e\u96e2\u8131\u7387\u3092\u4e0b\u3052\u308b<\/li>\n<li>\u512a\u79c0\u306a\u30b9\u30bf\u30c3\u30d5\u306e\u7372\u5f97\u3068\u7dad\u6301\u306b\u6709\u5229\u306b\u50cd\u304f<\/li>\n<\/ul>\n<p>\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u308b\u3060\u308d\u3046\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"UQthblcgyX\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/branding\/\">\u4eca\u3055\u3089\u805e\u3051\u306a\u3044\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306f<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u4eca\u3055\u3089\u805e\u3051\u306a\u3044\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306f&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/branding\/embed\/#?secret=4EA48IGkmv#?secret=UQthblcgyX\" data-secret=\"UQthblcgyX\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e2\u7a2e\u985e\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8<\/h2>\n<p>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u9032\u3081\u3066\u3044\u304f\u4e0a\u3067\u3001\u30c7\u30fc\u30bf\u306e\u6e2c\u5b9a\u304c\u3068\u3066\u3082\u91cd\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u3002\u305d\u306e\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u306f\u5927\u304d\u304f\u5206\u3051\u3066\u4e0b\u8a18\u306e2\u3064\u3067\u3042\u308b\u3002<\/p>\n<h3>1. \u7d4c\u6e08\u6027 (O\u30c7\u30fc\u30bf)<\/h3>\n<p>\u307e\u305a\u306f\u300cO\u30c7\u30fc\u30bf\u300d\u3068\u547c\u3070\u308c\u308b\u3082\u306e\u3002\u3053\u306e<strong>&#8220;O&#8221;\u306f\u3001\u696d\u52d9 (Operations)<\/strong> \u306e\u610f\u5473\u3067\u3001\u8ca9\u58f2\u30c7\u30fc\u30bf\u3001\u8ca1\u52d9\u30c7\u30fc\u30bf\u3001\u4eba\u4e8b\u30c7\u30fc\u30bf\u306a\u3069\u306e\u696d\u52d9\u306b\u76f4\u63a5\u95a2\u9023\u3059\u308b\u30c7\u30fc\u30bf\u306a\u3069\u304c\u542b\u307e\u308c\u308b\u3002<\/p>\n<p>\u3053\u308c\u3089\u306f\u6570\u5024\u5316\u3057\u3084\u3059\u304f\u3001\u6642\u9593\u304c\u7d4c\u904e\u3059\u308b\u306b\u5408\u308f\u305b\u3066\u3001\u4f55\u5ea6\u3082\u6e2c\u5b9a\u3057\u3066\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3068\u3057\u3066\u7372\u5f97\u3057\u3066\u3044\u304f\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u6e2c\u5b9a\u3059\u308b\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u3001\u305d\u306e\u7d50\u679c\u3092\u3082\u3068\u306b\u3001\u73fe\u5728\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a3c\u660e\u3057\u305f\u308a\u3001\u6d1e\u5bdf\u3057\u305f\u308a\u3001\u904e\u53bb\u306e\u50be\u5411\u306b\u57fa\u3065\u3044\u3066\u4e88\u6e2c\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u306b\u3082\u5229\u7528\u3055\u308c\u308b\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u306b\u3088\u308b\u7d4c\u6e08\u6027\u3092\u793a\u3059\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u4f8b:<\/p>\n<ul>\n<li>\u8ca9\u58f2\u30c7\u30fc\u30bf<\/li>\n<li>\u8ca1\u52d9\u30c7\u30fc\u30bf<\/li>\n<li>\u4eba\u4e8b\u30c7\u30fc\u30bf<\/li>\n<li>\u55b6\u696d\u30c7\u30fc\u30bf<\/li>\n<li>\u9867\u5ba2\u30b5\u30dd\u30fc\u30c8\u30c7\u30fc\u30bf<\/li>\n<\/ul>\n<p>\u3053\u306e\u30bf\u30a4\u30d7\u306e\u30c7\u30fc\u30bf\u306f\u3001\u4e3b\u306b\u4f01\u696d\u5074\u306b\u84c4\u7a4d\u3055\u308c\u308b\u30c7\u30fc\u30bf\u306b\u306a\u308b\u306e\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u611f\u60c5\u3084\u30d5\u30a3\u30fc\u30ea\u30f3\u30b0\u3088\u308a\u3082\u7c21\u5358\u306b\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u4e00\u65b9\u5f31\u70b9\u306f\u3001\u904e\u53bb\u306e\u6d3b\u52d5\u3084\u8d77\u3053\u3063\u305f\u3053\u3068\u3092\u793a\u3059\u3082\u306e\u3067\u3057\u304b\u306a\u304f\u3001\u672a\u6765\u306b\u4f55\u304c\u8d77\u3053\u308b\u306e\u304b\u3001\u306a\u305c\u305d\u3046\u306a\u308b\u306e\u304b\u3092\u77e5\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u3053\u3068\u3060\u308d\u3046\u3002<\/p>\n<p>\u305d\u3053\u3067\u30012\u3064\u76ee\u306e\u30bf\u30a4\u30d7\u306e\u30c7\u30fc\u30bf\u304c\u5fc5\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u3002<\/p>\n<p>\u95a2\u9023: <a href=\"https:\/\/blog.btrax.com\/jp\/effects-of-design\/\">\u6570\u5b57\u3067\u8a3c\u660e\u3055\u308c\u305f\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u306e\u91cd\u8981\u6027<\/a><\/p>\n<h3>2. \u611f\u60c5\u7684 (X\u30c7\u30fc\u30bf)<\/h3>\n<p>2\u3064\u3081\u306e\u30c7\u30fc\u30bf\u30bf\u30a4\u30d7\u306f\u3001\u6d88\u8cbb\u8005\u3084<strong>\u30e6\u30fc\u30b6\u30fc\u306e\u300c\u5fc3\u300d<\/strong>\u306b\u95a2\u4fc2\u3059\u308b\u30c7\u30fc\u30bf\u3067\u3001\u300cX\u30c7\u30fc\u30bf\u300d\u3068\u547c\u3070\u308c\u308b\u3002<strong>&#8220;X&#8221;\u306f\u3001\u4f53\u9a13 (Experience)<\/strong> \u306e\u610f\u5473\u3002\u3053\u306e\u30c7\u30fc\u30bf\u30bf\u30a4\u30d7\u3067\u306f\u7279\u306b\u3001\u611f\u60c5\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u3084\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u4eba\u3005\u306e\u5fc3\u306e\u4e2d\u306b\u3069\u306e\u3088\u3046\u306b\u5b58\u5728\u3059\u308b\u304b\u3068\u3044\u3063\u305f\u5b9a\u6027\u7684\u306a\u7406\u89e3\u306e\u305f\u3081\u306b\u5229\u7528\u3055\u308c\u308b\u3002<\/p>\n<p>\u9867\u5ba2\u304c\u4e00\u3064\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u969b\u306b\u3001\u5e73\u5747\u30675-7\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u3092\u884c\u306a\u3063\u3066\u3044\u308b <a href=\"https:\/\/www.pammarketingnut.com\/2014\/05\/personal-branding-strategy-social-media-marketing-white-paper\/\" target=\"_blank\" rel=\"noopener\">*<\/a>\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u5411\u4e0a\u306b\u6295\u8cc7\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u4ed6\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u3066\u300c<strong>\u7cbe\u795e\u7684\u306a\u512a\u4f4d\u6027<\/strong>\u300d\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3053\u306e\u512a\u4f4d\u6027\u306b\u3088\u308a\u3001\u305f\u3068\u3048\u30d7\u30ec\u30df\u30a2\u30e0\u4fa1\u683c\u3067\u8ca9\u58f2\u3055\u308c\u3066\u3044\u3066\u3082\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u88fd\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3068\u3044\u3046\u30d0\u30a4\u30a2\u30b9\u304c\u304b\u304b\u308b\u3002(\u4f8b: Apple\u306eiPhone\u306f10\u4e07\u5186\u3067\u3082\u9ad8\u304f\u611f\u3058\u306a\u3044)<\/p>\n<p>\u3053\u308c\u306f\u3001\u6d88\u8cbb\u8005\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u306b\u81ea\u5206\u306e\u300c\u81ea\u5df1\u30a4\u30e1\u30fc\u30b8\u300d\u3092\u91cd\u306d\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u751f\u307e\u308c\u308b\u3082\u306e\u3002<\/p>\n<p>\u88fd\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u5206\u304c\u5171\u611f\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u3092\u8cfc\u5165\u3059\u308b\u3068\u611f\u3058\u308b\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3057\u3066\u3001\u88fd\u54c1\u306f\u6d88\u8cbb\u8005\u306e\u5c06\u6765\u306e\u5c55\u671b\u3092\u8868\u3057\u305f\u308a\u3001\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u4e0e\u3048\u305f\u308a\u3001\u81ea\u5c0a\u5fc3\u3092\u9ad8\u3081\u305f\u308a\u3059\u308b\u529b\u3092\u6301\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u307e\u305f\u3001\u5f37\u529b\u306a\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u512a\u79c0\u306a\u4eba\u6750\u3092\u60f9\u304d\u3064\u3051\u3001\u5f93\u696d\u54e1\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u6bd4\u8f03\u7684\u5bb9\u6613\u3067\u3042\u308a\u3001\u5f7c\u3089\u304c\u4f1a\u793e\u306b\u9577\u304f\u7559\u307e\u308b\u53ef\u80fd\u6027\u3082\u9ad8\u304f\u306a\u308b\u3002<\/p>\n<p>\u95a2\u9023: <a href=\"https:\/\/blog.btrax.com\/jp\/design-business\/\" target=\"_blank\" rel=\"noopener\">\u7d71\u8a08\u30c7\u30fc\u30bf\u3067\u898b\u308b\u30c7\u30b6\u30a4\u30f3\u306e\u7d4c\u55b6\u306b\u5bfe\u3059\u308b\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u5927\u304d\u3055<\/a><\/p>\n<div id=\"attachment_58939\" style=\"width: 1433px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-58939\" class=\"size-full wp-image-58939\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/06\/branding-data2.png\" alt=\"\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024 = \u7d4c\u6e08\u6027 (O\u30c7\u30fc\u30bf) x \u611f\u60c5\u7684 (X\u30c7\u30fc\u30bf)\" width=\"1423\" height=\"583\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/06\/branding-data2.png 1423w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/06\/branding-data2-300x123.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/06\/branding-data2-768x315.png 768w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/06\/branding-data2-1024x420.png 1024w\" sizes=\"auto, (max-width: 1423px) 100vw, 1423px\" \/><p id=\"caption-attachment-58939\" class=\"wp-caption-text\">\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024 = \u7d4c\u6e08\u6027 (O\u30c7\u30fc\u30bf) x \u611f\u60c5\u7684 (X\u30c7\u30fc\u30bf)<\/p><\/div>\n<h2>O\u30c7\u30fc\u30bf\u3068X\u30c7\u30fc\u30bf\u306e\u53d6\u5f97&amp;\u6d3b\u7528\u65b9\u6cd5<\/h2>\n<p>\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u6e2c\u5b9a\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u306e\u7a2e\u985e\u3092\u7406\u89e3\u3057\u305f\u4e0a\u3067\u3001\u5b9f\u969b\u306e\u30c7\u30fc\u30bf\u7372\u5f97\u306e\u65b9\u6cd5\u3068\u6d3b\u7528\u65b9\u6cd5\u3092\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<h2>O\u30c7\u30fc\u30bf<\/h2>\n<p>\u307e\u305a\u306f\u30d6\u30e9\u30f3\u30c9\u304c\u4f01\u696d\u306e\u7d4c\u6e08\u6027\u306b\u4e0e\u3048\u308b\u6307\u6a19\u306b\u306a\u308bO\u30c7\u30fc\u30bf\u304b\u3089\u3002\u6570\u3042\u308b\u696d\u52d9\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u306e\u4e2d\u304b\u3089\u3069\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3059\u308b\u306e\u304c\u826f\u3044\u306e\u3060\u308d\u3046\u304b\uff1f<\/p>\n<p>\u30b7\u30f3\u30d7\u30eb\u306a\u7b54\u3048\u3068\u3057\u3066\u306f\u3001\u7d4c\u55b6\u9663\u304c\u6ce8\u529b\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u6307\u6a19\u3092\u5143\u306b\u8a2d\u5b9a\u3059\u308b\u306e\u304c\u826f\u3044\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u58f2\u308a\u4e0a\u3052\u306e\u5411\u4e0a\u3092\u6700\u512a\u5148\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u58f2\u308a\u4e0a\u3052\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3002\u4eba\u6750\u7372\u5f97\u3092\u512a\u5148\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u4eba\u4e8b\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u306a\u3069\u306b\u306a\u3063\u3066\u304f\u308b\u3002<\/p>\n<h3>O\u30c7\u30fc\u30bf\u53d6\u5f97\u306b\u95a2\u3057\u3066\u306e\u6ce8\u610f\u70b9<\/h3>\n<p><strong>\u540d\u8a5e\u3067\u5b9a\u7fa9\u3059\u308b: <\/strong><br \/>\nO\u30c7\u30fc\u30bf\u306e\u6e2c\u5b9a\u5024\u3001\u6307\u6a19\u3001\u304a\u3088\u3073\u76ee\u6a19\u3092\u3067\u304d\u308b\u3060\u3051\u660e\u78ba\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u300c\u540d\u8a5e\u300d\u3067\u8868\u73fe\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u300c\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u304c\u5897\u3048\u305f\u300d\u3068\u304b \u300c\u8cfc\u8cb7\u610f\u6b32\u304c\u9ad8\u307e\u3063\u305f\u300d \u3068\u3044\u3063\u305f\u8868\u73fe\u3067\u306f\u306a\u304f\u3001\u300c\u5897\u52a0\u6570\u300d\u3001\u300c\u5e73\u5747\u5024\u300d\u3001\u300c\u5272\u5408\u300d\u306a\u3069\u306e\u8868\u8a18\u3092\u5229\u7528\u6570\u3059\u308b\u3002<\/p>\n<p><strong>\u3067\u304d\u308b\u3060\u3051\u30b7\u30f3\u30d7\u30eb\u306b:<\/strong><br \/>\n\u30c7\u30fc\u30bf\u306e\u53d6\u5f97\u76ee\u7684\u306f\u3001\u3042\u304f\u307e\u3067\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u6e2c\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u3042\u308a\u3001\u8907\u96d1\u306a\u30a8\u30af\u30bb\u30eb\u8868\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u306f\u306a\u3044\u3002<\/p>\n<p>\u3057\u305f\u304c\u3063\u3066\u3001\u3067\u304d\u308b\u3060\u3051\u5c11\u306a\u3044\u7a2e\u985e\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3092\u7c21\u6f54\u306b\u8868\u793a\u3067\u304d\u308b\u5185\u5bb9\u306b\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u95a2\u9023: <a href=\"https:\/\/blog.btrax.com\/jp\/data-vs-design\/\" target=\"_blank\" rel=\"noopener\">\u30c7\u30b6\u30a4\u30f3\u306b\u306f\u76f4\u611f\u3068\u30c7\u30fc\u30bf\u3069\u3061\u3089\u3092\u63a1\u7528\u3059\u3079\u304d\uff1f<\/a><\/p>\n<h2>X\u30c7\u30fc\u30bf<\/h2>\n<p>\u6b21\u306bX\u30c7\u30fc\u30bf\u3002&#8221;what&#8221;\u3092\u5b9a\u7fa9\u3059\u308bO\u30c7\u30fc\u30bf\u306b\u5bfe\u3059\u308b&#8221;Why&#8221;\u3092\u793a\u3059\u6307\u6a19\u3068\u306a\u308b\u3002<\/p>\n<p>O\u30c7\u30fc\u30bf\u304c\u3088\u308a\u300c\u5b9a\u91cf\u7684\u300d\u306a\u30c7\u30fc\u30bf\u30bf\u30a4\u30d7\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001X\u30c7\u30fc\u30bf\u306f\u3088\u308a\u300c\u611f\u60c5=\u5b9a\u6027\u7684\u30c7\u30fc\u30bf\u300d\u306b\u306a\u308b\u3002<\/p>\n<p>\u305d\u306e\u53d6\u5f97\u65b9\u6cd5\u306f\u81ea\u305a\u3068\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u306a\u3069\u3092\u901a\u3058\u3066\u884c\u3046\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<p>\u305d\u306e\u969b\u306b\u306f\u3001\u5358\u7d14\u306a\u4e00\u554f\u4e00\u7b54\u5f62\u5f0f\u3088\u308a\u3082\u3001\u3088\u308a\u6df1\u5800\u3059\u308b\u3088\u3046\u306a\u7b2c\u4e8c\u3001\u7b2c\u4e09\u306e\u8cea\u554f\u306e\u6e96\u5099\u3084\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u69cb\u9020\u5316\u3055\u308c\u3066\u3044\u306a\u3044\u81ea\u7531\u5f62\u5f0f\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5165\u308c\u308b\u4f59\u5730\u3092\u6b8b\u3057\u3066\u304a\u304f\u3068\u3001\u3088\u308a\u5177\u4f53\u7684\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u3063\u3066\u304f\u308b\u3002<\/p>\n<p><strong>X\u30c7\u30fc\u30bf\u53d6\u5f97\u306e\u969b\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><\/p>\n<ul>\n<li>\u30e6\u30fc\u30b6\u30fc\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u671f\u5f85\u5024\u3068\u7d50\u679c\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u7406\u89e3\u3059\u308b<\/li>\n<li>\u30e6\u30fc\u30b6\u30fc\u304c\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u9078\u629e\u3059\u308b\u969b\u306b\u8981\u3057\u305f\u6642\u9593\u3068\u30a8\u30cd\u30eb\u30ae\u30fc\u3092\u7406\u89e3\u3059\u308b<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u4eba\u751f\u306b\u4e0e\u3048\u308b\u30dd\u30b8\u30c6\u30a3\u30d6\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u7406\u89e3\u3059\u308b<\/li>\n<\/ul>\n<p>\u95a2\u9023: <a href=\"https:\/\/blog.btrax.com\/jp\/ux-cx\/\" target=\"_blank\" rel=\"noopener\">UX\u30c7\u30b6\u30a4\u30f3\u3068CX\u30c7\u30b6\u30a4\u30f3\u306e\u9055\u3044\u3068\u305d\u308c\u305e\u308c\u306e\u5f79\u5272<\/a><\/p>\n<h2>O\u30c7\u30fc\u30bf\u3068X\u30c7\u30fc\u30bf\u3092\u639b\u3051\u5408\u308f\u305b\u308b<\/h2>\n<p>O\u30c7\u30fc\u30bf\u3001X\u30c7\u30fc\u30bf\u305d\u308c\u305e\u308c\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3092\u53d6\u5f97\u3057\u305f\u5f8c\u306f\u3001\u305d\u306e\u4e8c\u3064\u3092\u639b\u3051\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u300c\u4f55\u304c\u300d\u300c\u306a\u305c\u300d\u305d\u306e\u3088\u3046\u306a\u7d50\u679c\u306b\u306a\u3063\u305f\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u5909\u5316\u3092\u6e2c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u76f4\u8fd112\u30f6\u6708\u306e\u96e2\u8077\u7387\u304c5%\u4f4e\u4e0b\u3057\u305f\u3068\u3044\u3046O\u30c7\u30fc\u30bf\u304c\u3042\u308a\u3001\u5f93\u696d\u4eba\u3078\u306e\u610f\u8b58\u8abf\u67fb\u3067\u3001\u4f1a\u793e\u306e\u300c\u793e\u4f1a\u7684\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u901a\u3058\u305f\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u5171\u611f\u5ea6\u304c\u9ad8\u3044\u300d\u3068\u3044\u3046\u7d50\u679c\u304c\u5f97\u3089\u308c\u308c\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u8a55\u4fa1\u306e\u5411\u4e0a\u6307\u6570\u3092\u6e2c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p 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