{"id":57856,"date":"2021-04-13T07:30:20","date_gmt":"2021-04-12T22:30:20","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=57856"},"modified":"2023-05-13T05:09:37","modified_gmt":"2023-05-12T20:09:37","slug":"dx-branding","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/dx-branding\/","title":{"rendered":"\u65e5\u672c\u4f01\u696d\u306eDX\u304c\u5931\u6557\u3059\u308b3\u3064\u306e\u7406\u7531 -\u771f\u306e\u76ee\u7684\u306f\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9-"},"content":{"rendered":"<div class='wp_content_tag clearfix'><p>\u65e5\u672c\u3067DX\uff08Digital Transformation\uff09\u3068\u3044\u3046\u8a00\u8449\u304c\u805e\u304b\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u4e45\u3057\u3044\u304c\u3001\u679c\u305f\u3057\u3066\u65e5\u672c\u3067\u306f\u3069\u306e\u7a0b\u5ea6\u5909\u9769\u306f\u9032\u3093\u3067\u304d\u305f\u306e\u3060\u308d\u3046\u304b\uff1f<\/p>\n<p>DX\u3068\u3044\u3046\u8a00\u8449\u81ea\u4f53\u306f\u3001\u30b9\u30a6\u30a7\u30fc\u30c7\u30f3\u306e\u30a6\u30e1\u30aa\u5927\u5b66\u6559\u6388\u306e\u30a8\u30ea\u30c3\u30af\u30fb\u30b9\u30c8\u30eb\u30bf\u30fc\u30de\u30f3\uff08Erik Stolterman\uff09\u304c &#8220;Information Technology and the Good Life&#8221; \u306e\u4e2d\u3067\u63d0\u5531\u3057\u305f\u3068\u3055\u308c\u3066\u3044\u308b\u304c\u30012018\u5e74\u306b\u7d4c\u6e08\u7523\u696d\u7701\u304cDX\u63a8\u9032\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u5236\u5b9a\u3057\u3066\u4ee5\u6765\u65e5\u672c\u3067\u3082\u4e00\u6c17\u306b\u5e83\u307e\u3063\u305f\u3002<\/p>\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/www.meti.go.jp\/press\/2018\/12\/20181212004\/20181212004-1.pdf\" target=\"_blank\" rel=\"noopener\">DX\u63a8\u9032\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/a> (\u7d4c\u6e08\u7523\u696d\u7701)<\/p>\n<p>\u3057\u304b\u3057\u3001\u73fe\u72b6DX\u306e\u63a8\u9032\u306b\u6210\u529f\u3057\u305f\u3068\u3044\u3046\u65e5\u672c\u4f01\u696d\u306e\u8a71\u306f\u3042\u307e\u308a\u591a\u304f\u306f\u805e\u304b\u306a\u3044\u3002<\/p>\n<p>\u4eca\u56de\u306f\u65e5\u672c\u4f01\u696d\u306eDX\u5316\u304c\u3046\u307e\u304f\u9032\u307e\u306a\u3044\u7406\u7531\u3092\u8003\u5bdf\u3057\u305f\u4e0a\u3067\u3001\u4eca\u5f8c\u3069\u306e\u3088\u3046\u306b\u63a8\u9032\u3057\u3066\u3044\u304f\u3079\u304d\u304b\u8b70\u8ad6\u3057\u3066\u3044\u304d\u305f\u3044\u3002<\/p>\n<h2>\u65e5\u672c\u4f01\u696d\u306eDX\u5316\u304c\u5931\u6557\u3059\u308b3\u3064\u306e\u7406\u7531<\/h2>\n<h3>1. \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u5c0e\u5165\u306b\u56da\u308f\u308c\u3066\u3044\u308b<\/h3>\n<p>\u5148\u307b\u3069\u306eDX\u63a8\u9032\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u3088\u308b\u3068\u3001DX\u3068\u306f\u3001<\/p>\n<p><em>\u4f01\u696d\u304c\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306e\u6fc0\u3057\u3044\u5909\u5316\u306b\u5bfe\u5fdc\u3057\u3001\u30c7\u30fc\u30bf\u3068\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u3092\u6d3b\u7528\u3057\u3066\u3001\u9867\u5ba2\u3084\u793e\u4f1a\u306e\u30cb\u30fc\u30ba\u3092\u57fa\u306b\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u5909\u9769\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u696d\u52d9\u305d\u306e\u3082\u306e\u3084\u3001\u7d44\u7e54\u3001\u30d7\u30ed\u30bb\u30b9\u3001\u4f01\u696d\u6587\u5316\u30fb\u98a8\u571f\u3092\u5909\u9769\u3057\u3001\u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u3002<\/em><\/p>\n<p>\u3068\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u308b\u3002\u4e00\u8a00\u3067\u8a00\u3046\u3068\u3001\u300c\u4f01\u696d\u306e\u4e8b\u696d\u6226\u7565\u306b\u304a\u3044\u3066\u30c7\u30b8\u30bf\u30eb\u306e\u529b\u3092\u6709\u52b9\u306b\u6d3b\u7528\u3057\u7af6\u4e89\u512a\u4f4d\u3092\u78ba\u7acb\u3059\u308b\u300d\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/p>\n<p>\u3057\u304b\u3057\u65e5\u672c\u3067\u306f\u3001\u7279\u306bIT\u696d\u754c\u306e\u9593\u3067DX\u3068\u3044\u3046\u8a00\u8449\u304c\u5e83\u307e\u3063\u3066\u304d\u305f\u7d4c\u7def\u3082\u3042\u308a\u3001IT\u90e8\u9580\u306e\u5909\u9769\u3001\u3082\u3057\u304f\u306fIT\u90e8\u9580\u304b\u3089\u4ed6\u306e\u90e8\u7f72\u306b\u5411\u3051\u3066\u3044\u304b\u306b\u30c7\u30b8\u30bf\u30eb\u30a4\u30f3\u30d5\u30e9\u30fb\u30b9\u30ad\u30eb\u3092\u666e\u53ca\u3055\u305b\u3066\u3044\u304f\u306e\u304b\u3068\u3044\u3046\u8b70\u8ad6\u306b\u7d42\u59cb\u3057\u304c\u3061\u306a\u5370\u8c61\u304c\u3042\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u5909\u9769\u3068\u3044\u3046\u89b3\u70b9\u3067\u306f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u5c0e\u5165\u81ea\u4f53\u3088\u308a\u3082\u3001\u307e\u305a\u306f\u4e0b\u5730\u3068\u306a\u308b<strong>\u30ab\u30eb\u30c1\u30e3\u30fc\u3092\u91b8\u6210\u3057\u3001\u7d44\u7e54\u3068\u3057\u3066\u3088\u308a\u30b9\u30d4\u30fc\u30c7\u30a3\u30fc\u306b\u5909\u5316\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u80fd\u529b\u3092\u78e8\u3044\u3066\u3044\u304f<\/strong>\u3053\u3068\u304c\u5fc5\u8981\u3067\u3042\u308b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"bQASeH9Hqk\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/dx-culture\/\">DX\u3092\u63a8\u9032\u3059\u308b\u524d\u306b\u5fc5\u8981\u306a5\u3064\u306e\u30ab\u30eb\u30c1\u30e3\u30fc\u5909\u9769<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;DX\u3092\u63a8\u9032\u3059\u308b\u524d\u306b\u5fc5\u8981\u306a5\u3064\u306e\u30ab\u30eb\u30c1\u30e3\u30fc\u5909\u9769&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/dx-culture\/embed\/#?secret=Qz0oPBmLO6#?secret=bQASeH9Hqk\" data-secret=\"bQASeH9Hqk\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h3>2. \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3059\u304e\u3066\u3044\u308b<\/h3>\n<p>\u30c7\u30b8\u30bf\u30eb\u30fb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u3068\u3044\u3046\u8a00\u8449\u81ea\u4f53\u304c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u4f9b\u5074\u306e\u8996\u70b9\u3068\u8a00\u3048\u308b\u304c\u3001\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u8ef8\u304c\u300c\u30d7\u30ed\u30c0\u30af\u30c8\u300d\u304b\u3089\u300c\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u300d\u306b\u5909\u5316\u3057\u3066\u3044\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u5074\u306e\u8ab2\u984c\uff08Problem\uff09\u3092\u6b63\u3057\u304f\u6349\u3048\u305f\u4e0a\u3067\u3001\u3069\u306e\u3088\u3046\u306b\u89e3\u6c7a\u3057\u3066\u3044\u304f\u304b\uff08Solution\uff09\u3092\u8003\u3048\u3066\u3044\u304f\u3053\u3068\u304c\u5fc5\u8981\u3068\u306a\u308b\u3002<\/p>\n<p>\u305d\u3053\u3067\u767b\u5834\u3059\u308b\u306e\u304c\u300c\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u300d\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u3060\u3002\u904e\u53bb\u306b\u5f0a\u793e\u3082\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u4f01\u696d\u304b\u3089DX\u4eba\u6750\u3092\u80b2\u6210\u3057\u305f\u3044\u306e\u3067\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3092\u3082\u3063\u3068\u5b66\u3073\u305f\u3044\u3068\u3044\u3046\u4f9d\u983c\u3092\u3088\u304f\u3044\u305f\u3060\u3044\u305f\u3002<\/p>\n<p>\u5b9f\u969b\u306b\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u5411\u3051\u306b\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306e\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3092\u5b9f\u65bd\u3057\u3066\u304d\u305f\u304c\u3001\u3044\u304d\u306a\u308a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u8003\u3048\u59cb\u3081\u3066\u3057\u307e\u3063\u305f\u308a\u3001\u8ab2\u984c\u3092\u8a2d\u5b9a\u3067\u304d\u305f\u3068\u3057\u3066\u3082\u306a\u304b\u306a\u304b\u6df1\u3044\u7406\u89e3\u306b\u81f3\u308b\u306e\u304c\u96e3\u3057\u304b\u3063\u305f\u308a\u3059\u308b\u5c40\u9762\u3092\u4f55\u5ea6\u3082\u76ee\u306e\u5f53\u305f\u308a\u306b\u3057\u3066\u304d\u305f\u3002\u305d\u3057\u3066\u3001\u5f8c\u8005\u306b\u95a2\u3057\u3066\u7279\u306b\u7406\u89e3\u3059\u308b\u306e\u304c\u96e3\u3057\u3044\u30dd\u30a4\u30f3\u30c8\u304c<strong>\u300c\u304a\u5ba2\u69d8\u7b2c\u4e00\u4e3b\u7fa9\u3068\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u30c7\u30b6\u30a4\u30f3\u306e\u9055\u3044\u300d<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>\u65e5\u672c\u306e\u4f01\u696d\u306f\u300c\u5fa1\u7528\u805e\u304d\u55b6\u696d\u300d\u3068\u8a00\u308f\u308c\u308b\u3088\u3046\u306b\u3001\u9867\u5ba2\u306e\u58f0\u3092\u62fe\u3046\u3053\u3068\u306b\u306f\u6614\u304b\u3089\u9577\u3051\u3066\u3044\u308b\u304c\u3001\u9867\u5ba2\u304c\u8868\u9762\u7684\u306b\u8a00\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u771f\u306b\u53d7\u3051\u3066\u305d\u306e\u307e\u307e\u306e\u8981\u671b\u3092\u53d6\u308a\u5165\u308c\u3066\u3057\u307e\u3046\u30b1\u30fc\u30b9\u304c\u5f8c\u3092\u7d76\u305f\u306a\u3044\u3002<\/p>\n<p>\u3069\u3093\u306a\u306b\u9769\u65b0\u7684\u306a\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u3092\u6d3b\u7528\u3067\u304d\u305f\u3068\u3057\u3066\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u767a\u8a00\u306e\u88cf\u306b\u3042\u308b\u6f5c\u5728\u7684\u306a\u30cb\u30fc\u30ba\u307e\u3067\u6df1\u6398\u308a\u3067\u304d\u306a\u3051\u308c\u3070\u3001\u30d8\u30f3\u30ea\u30fc\u30fb\u30d5\u30a9\u30fc\u30c9\u306e\u683c\u8a00\u306b\u3042\u308b\u300c\u3082\u3063\u3068\u65e9\u3044\u99ac\u300d\u3092\u4f5c\u308b\u3053\u3068\u306b\u306a\u308a\u304b\u306d\u306a\u3044\u3002<\/p>\n<p><em>\u3082\u3057\u4eba\u3005\u306b\u4f55\u304c\u6b32\u3057\u3044\u304b\u3068\u805e\u3044\u3066\u3044\u305f\u3089\u3001\u5f7c\u3089\u306f\u3082\u3063\u3068\u65e9\u3044\u99ac\u304c\u6b32\u3057\u3044\u3068\u7b54\u3048\u3066\u3044\u305f\u3060\u308d\u3046\u3002 &#8211; Henry Ford<\/em><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"RLjncj2f7F\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/ucd\/\">\u304a\u5ba2\u69d8\u7b2c\u4e00\u4e3b\u7fa9\u3068\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u30c7\u30b6\u30a4\u30f3\u306e\u9055\u3044\u3068\u306f<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u304a\u5ba2\u69d8\u7b2c\u4e00\u4e3b\u7fa9\u3068\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u30c7\u30b6\u30a4\u30f3\u306e\u9055\u3044\u3068\u306f&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/ucd\/embed\/#?secret=ba63BxXK20#?secret=RLjncj2f7F\" data-secret=\"RLjncj2f7F\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h3>3. DX\u5316\u81ea\u4f53\u304c\u76ee\u7684\u5316\u3057\u3066\u3057\u3066\u3044\u308b<\/h3>\n<p>\u307e\u305f\u3001\u30c8\u30c3\u30d7\u304b\u3089\u306e\u53f7\u4ee4\u3067DX\u63a8\u9032\u3092\u65d7\u5370\u306b\u63b2\u3052\u3066\u3044\u308b\u4f01\u696d\u3082\u5c11\u306a\u304f\u306a\u3044\u304c\u3001\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u3067\u9032\u3081\u308b\u3053\u3068\u81ea\u4f53\u306f\u60aa\u3044\u3053\u3068\u3067\u306f\u306a\u3044\u3082\u306e\u306e\u3001DX\u5316\u306f\u3042\u304f\u307e\u3067\u76ee\u7684\u3067\u306f\u306a\u304f\u624b\u6bb5\u3067\u3042\u308b\u3053\u3068\u3092\u5fd8\u308c\u3066\u306f\u306a\u3089\u306a\u3044\u3002<\/p>\n<p>\u793e\u5185\u306e\u5909\u9769\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u3082\u306f\u3061\u308d\u3093\u5927\u4e8b\u3060\u304c\u3001\u672c\u6765\u306e\u76ee\u7684\u306f<strong>\u30c7\u30b8\u30bf\u30eb\u306e\u529b\u3092\u6d3b\u7528\u3057\u3066\u793e\u4f1a\u30fb\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u304f\u3053\u3068<\/strong>\u3067\u3042\u308a\u3001\u30c8\u30c3\u30d7\u304cDX\u5316\u3092\u63a8\u9032\u3059\u308b\u3053\u3068\u3067\u6700\u7d42\u7684\u306b\u305d\u306e\u5148\u306e\u30e6\u30fc\u30b6\u30fc\u3084\u793e\u4f1a\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u3066\u3044\u304f\u306e\u304b\u3068\u3044\u3046\u30d3\u30b8\u30e7\u30f3\u3068\u5408\u308f\u305b\u3066\u4f1d\u3048\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u3001\u81ea\u793e\u306e\u5b58\u5728\u4fa1\u5024\u3092\u793a\u3057\u3066\u3044\u304f\u3053\u3068\u306f\u96e3\u3057\u3044\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"oE81YRFj2k\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/buzzword-problem\/\">\u201c\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u201c \u3084 \u201dDX\u201d \u3092\u30d0\u30ba\u30ef\u30fc\u30c9\u3067\u7d42\u308f\u3089\u305b\u306a\u3044\u305f\u3081\u306b\u5927\u5207\u306a2\u3064\u306e\u3053\u3068<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u201c\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u201c \u3084 \u201dDX\u201d \u3092\u30d0\u30ba\u30ef\u30fc\u30c9\u3067\u7d42\u308f\u3089\u305b\u306a\u3044\u305f\u3081\u306b\u5927\u5207\u306a2\u3064\u306e\u3053\u3068&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/buzzword-problem\/embed\/#?secret=VrgOlFkJIL#?secret=oE81YRFj2k\" data-secret=\"oE81YRFj2k\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u771f\u306b\u76ee\u6307\u3059\u3079\u304d\u306f\u300c\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30d6\u30e9\u30f3\u30c9\u300d\u3078\u306e\u5909\u9769<\/h2>\n<p>\u305d\u308c\u3067\u306f\u5358\u306bDX\u5316\u3092\u76ee\u7684\u306b\u305b\u305a\u306b\u3001\u30c8\u30c3\u30d7\u306f\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u30d3\u30b8\u30e7\u30f3\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u3051\u3070\u826f\u3044\u306e\u3060\u308d\u3046\u304b\uff1f<\/p>\n<p>\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u3082\u3046\u5c11\u3057\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5bc4\u308a\u306e\u8996\u70b9\u304c\u5fc5\u8981\u3068\u306a\u308b\u3002<\/p>\n<p>\u65e5\u672c\u306e\u4f01\u696d\u304c\u30b0\u30ed\u30fc\u30d0\u30eb\u5316\u3057\u3066\u3044\u304f\u5e02\u5834\u3067\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u8a8d\u77e5\u3055\u308c\u308b\u305f\u3081\u306b\u306f\u3001Red Bull\u3084Nike\u306a\u3069\u306e\u300c\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30d6\u30e9\u30f3\u30c9\u300d<\/p>\n<p><em>\u201c\u63d0\u4f9b\u3059\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u88cf\u306b\u3042\u308b\u4fe1\u5ff5\u3084\u30b9\u30c8\u30fc\u30ea\u30fc\u306b\u5171\u9cf4\u3057\u305f\u6d88\u8cbb\u8005\u304c\u3001\u81ea\u5206\u81ea\u8eab\u306e\u4fa1\u5024\u89b3\u3001\u9858\u671b\u3001\u751f\u304d\u65b9\u3092\u5177\u73fe\u5316\u3057\u3001\u5171\u901a\u306e\u610f\u8b58\u3092\u3082\u3063\u305f\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30fc\u306e\u4e00\u90e8\u306b\u306a\u308c\u308b\u3068\u611f\u3058\u3089\u308c\u308b\u30d6\u30e9\u30f3\u30c9\u3002\u201d<\/em><\/p>\n<p>\u306b\u4ee3\u8868\u3055\u308c\u308b\u3001\u4ed6\u793e\u3068\u306f\u6bd4\u3079\u3089\u308c\u306a\u3044\u5727\u5012\u7684\u306a\u5b58\u5728\u3092\u76ee\u6307\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308a\u3001\u71b1\u5fc3\u306a\u30d5\u30a1\u30f3\u3092\u7372\u5f97\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u611f\u60c5\u306b\u8a34\u6c42\u3057\u306a\u304c\u3089\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30fc\u751f\u6210\u306b\u7e4b\u304c\u308b\u6d3b\u52d5\u306b\u5dfb\u304d\u8fbc\u3081\u308b\u30ec\u30d9\u30eb\u307e\u3067\u9ad8\u3081\u3089\u308c\u308b\u304b\u304c\u554f\u308f\u308c\u3066\u3044\u308b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"z2huV4LBA8\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/lifestyle-brands\/\">\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30d6\u30e9\u30f3\u30c9\u3068\u306f &#8211; \u305d\u306e\u4ee3\u8868\u4e8b\u4f8b\u3068\u69cb\u7bc9\u65b9\u6cd5 &#8211;<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30d6\u30e9\u30f3\u30c9\u3068\u306f &#8211; \u305d\u306e\u4ee3\u8868\u4e8b\u4f8b\u3068\u69cb\u7bc9\u65b9\u6cd5 &#8211;&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/lifestyle-brands\/embed\/#?secret=uuk8BHcMx6#?secret=z2huV4LBA8\" data-secret=\"z2huV4LBA8\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u300c\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30d6\u30e9\u30f3\u30c9\u300d\u5909\u9769\u3078\u306e1st Step<\/h2>\n<p>\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u71b1\u72c2\u7684\u306b\u652f\u6301\u3055\u308c\u308b\u305f\u3081\u306b\u306f\u5358\u306b\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u3092\u6349\u3048\u308c\u3070\u826f\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u4f01\u696d\u30fb\u30d6\u30e9\u30f3\u30c9\u5074\u306e\u60f3\u3044\u3092\u30b9\u30c8\u30fc\u30ea\u30fc\u3068\u3057\u3066\u767a\u4fe1\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u7279\u306b\u91cd\u8981\u306b\u306a\u308b\u3002<\/p>\n<p>\u65e5\u672c\u306e\u4f01\u696d\u306f\u826f\u3044\u6280\u8853\u3092\u6301\u3063\u3066\u3044\u3066\u3082\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u4f5c\u308a\u304c\u3042\u307e\u308a\u4e0a\u624b\u3067\u306a\u304b\u3063\u305f\u308a\u3001\u305b\u3063\u304b\u304f\u71b1\u72c2\u7684\u306a\u30d5\u30a1\u30f3\u304c\u5b58\u5728\u3057\u3066\u3044\u3066\u3082\u300c\u306a\u305c\u305d\u306e\u30d5\u30a1\u30f3\u305f\u3061\u304c\u81ea\u5206\u305f\u3061\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u652f\u63f4\u3057\u3066\u304f\u308c\u3066\u3044\u308b\u306e\u304b\u5206\u304b\u3089\u306a\u3044\u300d\u300c\u4f01\u696d\u304b\u3089\u306e\u767a\u4fe1\u3068\u30e6\u30fc\u30b6\u30fc\u5074\u304b\u3089\u306e\u53d7\u3051\u6b62\u3081\u3089\u308c\u65b9\u304c\u30ba\u30ec\u3066\u3044\u308b\u300d\u3068\u3044\u3063\u305f\u3082\u3063\u305f\u3044\u306a\u3044\u30b1\u30fc\u30b9\u3082\u5b58\u5728\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u308c\u3089\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u306f\u3001<strong>\u307e\u305a\u4f5c\u308a\u624b\u3067\u3042\u308b\u4f01\u696d\u30fb\u30d6\u30e9\u30f3\u30c9\u5074\u306b\u5b58\u5728\u3059\u308bBrand Component\uff08\u30d6\u30e9\u30f3\u30c9\u3092\u5f62\u4f5c\u308b\u8981\u7d20\uff09\u3068\u30e6\u30fc\u30b6\u30fc\u5074\u306eUser Insight\uff08\u30e6\u30fc\u30b6\u30fc\u304c\u62b1\u3048\u3066\u3044\u308b\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u305f\u3081\u306e\u8981\u7d20\uff09\u3092\u8a00\u8a9e\u5316\u3059\u308b\u3053\u3068<\/strong>\u3001\u305d\u3057\u3066\u3001\u305d\u3053\u304b\u3089\u5c0e\u304b\u308c\u308b<strong>\u305d\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u306eCore Value\uff08\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u63d0\u793a\u3059\u308b\u4fa1\u5024\u89b3\uff09\u3092\u660e\u78ba\u5316\u3057\u3066\u3044\u304f\u3053\u3068<\/strong>\u304c\u5fc5\u8981\u3067\u3042\u308b\u3002<\/p>\n<div id=\"attachment_57866\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-57866\" class=\"wp-image-57866 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/04\/Screen-Shot-0003-04-12-at-11.30.42.png\" alt=\"brand core value\" width=\"830\" height=\"532\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/04\/Screen-Shot-0003-04-12-at-11.30.42.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/04\/Screen-Shot-0003-04-12-at-11.30.42-300x192.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/04\/Screen-Shot-0003-04-12-at-11.30.42-768x492.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-57866\" class=\"wp-caption-text\">\u30d6\u30e9\u30f3\u30c9\u306eCore Value\u306e\u69cb\u6210\u8981\u7d20 (\u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9\u793e\u5185\u8cc7\u6599\u3088\u308a)<\/p><\/div>\n<h3>\u30c7\u30b8\u30bf\u30eb\u306e\u6d3b\u7528\u306b\u5fc5\u8981\u306a\u306e\u306fCX\u8996\u70b9<\/h3>\n<p>\u305d\u306e\u4e0a\u3067Core Value\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u4f53\u611f\u3057\u3066\u3082\u3089\u3046\u624b\u6bb5\u3092\u8003\u3048\u3066\u3044\u304f\u306e\u3060\u304c\u3001\u3053\u3053\u3067\u521d\u3081\u3066\u30c7\u30b8\u30bf\u30eb\u306e\u6d3b\u7528\u304c\u9375\u3068\u306a\u308b\u3002<\/p>\n<p>\u30c7\u30b8\u30bf\u30eb\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001<strong>\u30e6\u30fc\u30b6\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff08UX\uff09\u8996\u70b9\u306e\u307f\u306a\u3089\u305a\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff08CX\uff09\u8996\u70b9\u3092\u6301\u3064\u3053\u3068<\/strong>\u304c\u3088\u308a\u91cd\u8981\u3068\u306a\u308b\u3002<\/p>\n<p>\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u8cea\u3092\u4e0a\u3052\u308b\u3053\u3068\u4ee5\u4e0a\u306b\u3001\u9867\u5ba2\u3068\u4f01\u696d\u3068\u306e\u5168\u3066\u306e\u63a5\u70b9\u306b\u304a\u3051\u308b\u4f53\u9a13\u306e\u8cea\u3092\u4e0a\u3052\u308b\u3053\u3068\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u3068\u8a00\u3044\u63db\u3048\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002\u30d7\u30ed\u30c0\u30af\u30c8\u4ee5\u5916\u306e\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u4f53\u9a13\u3092\u30c7\u30b8\u30bf\u30eb\u306e\u529b\u306b\u3088\u3063\u3066\u4e00\u8cab\u3057\u305f\u4f53\u9a13\u306b\u4f5c\u308a\u4e0a\u3052\u3066\u3044\u304f\u3053\u3068\u3092\u8003\u616e\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3060\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"PKAXFMGgdU\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/ux-cx\/\">CX\u30c7\u30b6\u30a4\u30f3\u3068\u306f\uff1fUX\u30c7\u30b6\u30a4\u30f3\u3068\u306e\u9055\u3044\u3068\u305d\u308c\u305e\u308c\u306e\u5f79\u5272<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;CX\u30c7\u30b6\u30a4\u30f3\u3068\u306f\uff1fUX\u30c7\u30b6\u30a4\u30f3\u3068\u306e\u9055\u3044\u3068\u305d\u308c\u305e\u308c\u306e\u5f79\u5272&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/ux-cx\/embed\/#?secret=UAm4DeJpuE#?secret=PKAXFMGgdU\" data-secret=\"PKAXFMGgdU\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h3>\u30c7\u30b8\u30bf\u30eb\u3092\u6d3b\u7528\u3057\u305f\u30d5\u30a1\u30f3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u91b8\u6210<\/h3>\n<p>\u307e\u305f\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u6210\u9577\u3057\u3066\u3044\u304f\u305f\u3081\u306b\u306f\u3001\u30d5\u30a1\u30f3\u3068\u306e\u7e4b\u304c\u308a\u3092\u5897\u3084\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u30e6\u30fc\u30b6\u30fc\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u52a0\u901f\u3055\u305b\u3066\u3044\u304f\u3053\u3068\u3082\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n<p>\u305d\u306e\u70b9\u3067\u30c7\u30b8\u30bf\u30eb\u306e\u6d3b\u7528\u306f\u3068\u3066\u3082\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3068\u306a\u308a\u3046\u308b\u3002\u30c7\u30b8\u30bf\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u5bfe\u8a71\u304c\u3057\u3084\u3059\u304f\u306a\u308b\u3001\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u3089\u308c\u3084\u3059\u3044\u3068\u3044\u3063\u305f\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u3068\u3068\u3082\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u9593\u3067\u7d99\u7d9a\u3057\u305f\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u3044\u3066\u3044\u304f\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\u304b\u3089\u3060\u3002<\/p>\n<h2>\u307e\u3068\u3081\uff1a\u300c\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30d6\u30e9\u30f3\u30c9\u300d\u3078\u306e\u5909\u9769\u3092\u76ee\u7684\u3068\u3057\u305fDX\u306e\u63a8\u9032<\/h2>\n<p>\u4eca\u56de\u306f\u65e5\u672c\u4f01\u696d\u306eDX\u5316\u304c\u5931\u6557\u3059\u308b\u7406\u7531\u306e\u8003\u5bdf\u304b\u3089\u300c\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30d6\u30e9\u30f3\u30c9\u300d\u3078\u306e\u5909\u9769\u3092\u76ee\u7684\u3068\u3057\u305fDX\u306e\u63a8\u9032\u3092\u63d0\u8a00\u3057\u3066\u304d\u305f\u3002<\/p>\n<p>\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30d6\u30e9\u30f3\u30c9\u306e\u57df\u307e\u3067\u9ad8\u3081\u3066\u3044\u304f\u3053\u3068\u306f\u5bb9\u6613\u3067\u306f\u306a\u3044\u304c\u3001\u71b1\u70c8\u306a\u30d5\u30a1\u30f3\u3092\u60f9\u304d\u3064\u3051\u3066\u3044\u304f\u305f\u3081\u306b\u306f\u3001\u5358\u306b\u30e6\u30fc\u30b6\u306e\u671f\u5f85\u306b\u5fdc\u3048\u308b\u3060\u3051\u3067\u306a\u304f\u4f01\u696d\u5074\u306e\u60f3\u3044\u3092\u660e\u78ba\u306b\u4f1d\u3048\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3001DX\u63a8\u9032\u3060\u3051\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3066\u3044\u308b\u3068\u3001\u3053\u3046\u3044\u3063\u305f\u89b3\u70b9\u306f\u898b\u843d\u3068\u3055\u308c\u3084\u3059\u3044\u3002<\/p>\n<p>\u307e\u305f\u3001\u71b1\u70c8\u306a\u30d5\u30a1\u30f3\u3092\u60f9\u304d\u3064\u3051\u3066\u3044\u304f\u305f\u3081\u306b\u30c7\u30b8\u30bf\u30eb\u3092\u3044\u304b\u306b\u6d3b\u7528\u3057\u3066\u3044\u304f\u304b\u3068\u3044\u3046\u547d\u984c\u306b\u7f6e\u304d\u63db\u3048\u308b\u3053\u3068\u3067\u3088\u308a\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u843d\u3068\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u53ef\u80fd\u3067\u3001\u65e5\u672c\u4f01\u696d\u306e\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u3092\u4e00\u6b69\u524d\u9032\u3055\u305b\u3066\u3044\u304f\u3053\u3068\u306b\u3082\u7e4b\u304c\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9\u306f\u3001\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3092\u901a\u3058\u3001DX\u63a8\u9032\u306e\u571f\u53f0\u3068\u306a\u308b\u7d44\u7e54\u306e\u30ab\u30eb\u30c1\u30e3\u30fc\u91b8\u6210\u3084\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30b3\u30a2\u3092\u7b56\u5b9a\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3065\u304f\u308a\u3092\u884c\u3063\u3066\u3044\u304f\u30b5\u30dd\u30fc\u30c8\u3092\u3055\u305b\u3066\u3044\u305f\u3060\u3044\u3066\u3044\u308b\u3002\u3054\u8208\u5473\u306e\u3042\u308b\u65b9\u306f\u305c\u3072<a href=\"https:\/\/btrax.com\/jp\/contact-us\/\" target=\"_blank\" rel=\"noopener\">\u3053\u3061\u3089<\/a>\u3088\u308a\u304a\u554f\u3044\u5408\u308f\u305b\u3044\u305f\u3060\u304d\u305f\u3044\u3002<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u65e5\u672c\u3067DX\uff08Digital Transformation\uff09\u3068\u3044\u3046\u8a00\u8449\u304c\u805e\u304b\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u4e45\u3057\u3044\u304c\u3001\u679c\u305f\u3057\u3066\u65e5\u672c\u3067\u306f\u3069\u306e\u7a0b\u5ea6\u5909\u9769\u306f\u9032\u3093\u3067\u304d\u305f\u306e\u3060\u308d\u3046\u304b\uff1f DX\u3068\u3044\u3046\u8a00\u8449\u81ea\u4f53\u306f\u3001\u30b9\u30a6\u30a7\u30fc\u30c7\u30f3\u306e\u30a6\u30e1\u30aa\u5927\u5b66\u6559\u6388\u306e\u30a8\u30ea\u30c3\u30af\u30fb\u30b9\u30c8 [&hellip;]<\/p>\n","protected":false},"author":101,"featured_media":65790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[228],"tags":[421,216,304,466,389,459],"class_list":["post-57856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-dx","tag-216","tag-304","tag-466","tag-389","tag-459"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/57856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/users\/101"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/comments?post=57856"}],"version-history":[{"count":13,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/57856\/revisions"}],"predecessor-version":[{"id":62745,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/57856\/revisions\/62745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media\/65790"}],"wp:attachment":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media?parent=57856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/categories?post=57856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/tags?post=57856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}