{"id":57545,"date":"2021-03-02T07:30:24","date_gmt":"2021-03-01T22:30:24","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=57545"},"modified":"2024-06-21T04:36:28","modified_gmt":"2024-06-20T19:36:28","slug":"good-customer-journey-map","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/good-customer-journey-map\/","title":{"rendered":"UX\u30c7\u30b6\u30a4\u30ca\u30fc\u304c\u6559\u3048\u308b\u3001\u672c\u5f53\u306b\u6a5f\u80fd\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3068\u306f"},"content":{"rendered":"<div class='wp_content_tag clearfix'><p>\u30de\u30fc\u30b1\u30bf\u30fc\u3084\u30c7\u30b6\u30a4\u30ca\u30fc\u306a\u3069UX\u30c7\u30b6\u30a4\u30f3\u306b\u95a2\u4fc2\u3059\u308b\u8ab0\u3082\u304c\u5f53\u305f\u308a\u524d\u306b\u4f7f\u3046\u3088\u3046\u306b\u306a\u3063\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u591a\u304f\u306e\u5834\u5408\u306f\u65b0\u898f\u5546\u54c1\u958b\u767a\u3084\u65b0\u898f\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u6848\u30d5\u30a7\u30fc\u30ba\u306e\u30d7\u30ed\u30bb\u30b9\u306e\u4e00\u90e8\u3068\u3057\u3066\u4f7f\u308f\u308c\u3066\u304a\u308a\u3001\u516c\u8868\u3055\u308c\u308b\u3053\u3068\u3082\u306a\u3044\u3053\u3068\u304b\u3089\u3001\u6211\u3005\u304c\u4f5c\u3063\u3066\u3044\u308b\u30de\u30c3\u30d7\u306f\u672c\u5f53\u306b\u52b9\u679c\u7684\u306a\u306e\u3060\u308d\u3046\u304b\uff1f\u3068\u7591\u554f\u3092\u62b1\u304f\u4eba\u306f\u5c11\u306a\u304f\u306a\u3044\u3060\u308d\u3046\u3002<\/p>\n<p>\u305d\u3053\u3067\u4eca\u56de\u306fUX\u30c7\u30b6\u30a4\u30ca\u30fc\u8996\u70b9\u304b\u3089\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3057\u3066\u3044\u304f\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"FLa8kwO4ES\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/ux-design-process\/\">UX\u30c7\u30b6\u30a4\u30f3\u30d7\u30ed\u30bb\u30b9\u306e\u57fa\u672c\u7684\u306a6\u30b9\u30c6\u30c3\u30d7<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;UX\u30c7\u30b6\u30a4\u30f3\u30d7\u30ed\u30bb\u30b9\u306e\u57fa\u672c\u7684\u306a6\u30b9\u30c6\u30c3\u30d7&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/ux-design-process\/embed\/#?secret=KvvRJebqVl#?secret=FLa8kwO4ES\" data-secret=\"FLa8kwO4ES\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<ol>\n<li><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u304a\u3055\u3089\u3044<\/strong>\n<ol>\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3068\u306f\uff1f<\/li>\n<li>\u4f5c\u308a\u65b9<\/li>\n<\/ol>\n<\/li>\n<li><strong>\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3057\u3066\u3044\u304f\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8<\/strong>\n<ol>\n<li>\u5b9f\u969b\u306e\u8abf\u67fb\u3084\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306b\u57fa\u3065\u304d\u3001\u6bd4\u8f03\u3059\u308b<\/li>\n<li>\u591a\u304f\u306e\u4eba\u3068\u7de8\u96c6\u3059\u308b<\/li>\n<li>\u898b\u3084\u3059\u304f\u52d5\u304b\u3057\u3084\u3059\u3044\u30de\u30c3\u30d7\u3092\u4f5c\u308b<\/li>\n<li>\u30e6\u30fc\u30b6\u30fc\u306e\u611f\u60c5\u3092\u306a\u308b\u3079\u304f\u7d30\u304b\u304f\u8868\u73fe\u3059\u308b<\/li>\n<\/ol>\n<\/li>\n<li><strong>\u307e\u3068\u3081<\/strong><\/li>\n<\/ol>\n<h2><b>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u304a\u3055\u3089\u3044<\/b><\/h2>\n<p>\u3053\u3053\u3067\u306f\u304a\u3055\u3089\u3044\u3068\u3057\u3066\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u6982\u8981\u3068\u5236\u4f5c\u30d7\u30ed\u30bb\u30b9\u3092\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<h3><b>1.\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3068\u306f\uff1f<\/b><\/h3>\n<p>\u30b5\u30fc\u30d3\u30b9\u3084\u30d7\u30ed\u30c0\u30af\u30c8\u3068\u30e6\u30fc\u30b6\u30fc\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u6642\u7cfb\u5217\u9806\u306b\u4e26\u3079\u305f\u30b0\u30e9\u30d5\u3092\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3068\u547c\u3076\u203b1\u3002\u307e\u305f\u3001\u5404\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u5fc3\u7406\u3084\u884c\u52d5\u7406\u7531\u3001\u611f\u60c5\u306e\u8d77\u4f0f\u306a\u3069\u3092\u30b0\u30e9\u30d5\u4e0a\u306b\u8ffd\u52a0\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u30b5\u30fc\u30d3\u30b9\u3084\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u4f53\u9a13\u3092\u4fef\u77b0\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u8996\u70b9\u3067\u4f53\u9a13\u3092\u8a2d\u8a08\u3067\u304d\u308b\u3002(\u203b1 \u5f15\u7528 : userbility.de &#8211;\u00a0<a href=\"https:\/\/www.usability.de\/en\/services\/methods\/user-journey-mapping.html\" target=\"_blank\" rel=\"noopener\">It is the user who decides on the success of your products.<\/a>)<\/p>\n<div id=\"attachment_57546\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-57546\" class=\"wp-image-57546 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/03\/customer-journey-map-example-e1614567473921.png\" alt=\"customer journey map example\" width=\"830\" height=\"679\" \/><p id=\"caption-attachment-57546\" class=\"wp-caption-text\">(\u5f0a\u793e\u306eweb\u30b5\u30a4\u30c8\u306e\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u6642\u306b\u5236\u4f5c\u3057\u305f\u3082\u306e\u306e\u4e00\u90e8\uff09<\/p><\/div>\n<p>\u307e\u305f\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u5f62\u614b\u306b\u3088\u3063\u3066\u30b0\u30e9\u30d5\u81ea\u4f53\u3092\u30a2\u30ec\u30f3\u30b8\u3067\u304d\u308b\u305f\u3081\u3001\u3055\u307e\u3056\u307e\u306a\u5834\u9762\u3067\u4f7f\u7528\u3067\u304d\u308b\u3002\u4f8b\u3048\u3070\u3001LEGO\u306f\u30b5\u30fc\u30af\u30eb\u72b6\u306b\u30b0\u30e9\u30d5\u3092\u5909\u5f62\u3055\u305b\u305f\u3082\u306e\u3092\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3068\u3057\u3066\u516c\u958b\u3057\u3066\u3044\u308b\u3002<\/p>\n<div id=\"attachment_57549\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-57549\" class=\"wp-image-57549 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/03\/customer-journey-map-lego.png\" alt=\"customer journey map lego\" width=\"830\" height=\"623\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/03\/customer-journey-map-lego.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/03\/customer-journey-map-lego-300x225.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/03\/customer-journey-map-lego-768x576.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-57549\" class=\"wp-caption-text\">(\u5f15\u7528 :10 most interesting examples of Customer Journey Maps)<\/p><\/div>\n<p>\u3053\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3067\u306f\u3001\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3078\u306e\u30d5\u30e9\u30a4\u30c8\u306e\u4f53\u9a13\u306b\u3064\u3044\u3066\u53d6\u308a\u4e0a\u3052\u3066\u304a\u308a\u3001\u3042\u3048\u3066\u30b5\u30fc\u30af\u5f62\u72b6\u306b\u5909\u5f62\u3055\u305b\u305f\u3053\u3068\u3067\u3001\u98db\u884c\u6a5f\u306b\u4e57\u308b\u524d\u304b\u3089\u4e57\u308a\u7d42\u308f\u3063\u305f\u5f8c\u3001\u305d\u3057\u3066\u307e\u305f\u4e57\u308b\u524d\u3068\u3044\u3046\u5faa\u74b0\u578b\u3067\u4f53\u9a13\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3044\u304b\u306b\u3057\u3066\u307e\u305f\u4eba\u3005\u3092\u98db\u884c\u6a5f\u306b\u4e57\u308a\u305f\u3044\u6c17\u6301\u3061\u3055\u305b\u308b\u304b\u3001\u6c17\u5206\u3092\u5bb3\u3059\u3053\u3068\u306a\u304f\u98db\u884c\u6a5f\u306b\u4e57\u3063\u3066\u3082\u3089\u3048\u308b\u304b\u3092\u63d0\u6848\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u300c\u541b\u306e\u540d\u306f\u300d\u3067\u6709\u540d\u306a\u65b0\u6d77\u8aa0\u306f\u3001\u6620\u753b\u306e\u30d7\u30ed\u30c3\u30c8\uff08\u6620\u753b\u5168\u4f53\u306e\u8a2d\u8a08\u56f3\u306e\u3088\u3046\u306a\u3082\u306e\uff09\u306b\u3053\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u65b9\u6cd5\u3092\u5229\u7528\u3057\u3001\u3069\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u8996\u8074\u8005\u306e\u6c17\u5206\u304c\u76db\u308a\u4e0a\u304c\u308b\u306e\u304b\u3092\u6620\u753b\u306e\u6642\u7cfb\u5217\u3068\u3068\u3082\u306b\u8a08\u7b97\u3057\u3066\u3044\u308b\u3002<\/p>\n<div id=\"attachment_57551\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-57551\" class=\"wp-image-57551 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/03\/customer-journey-map-makoto-shinkai.png\" alt=\"customer journey map makoto shinkai\" width=\"830\" height=\"471\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/03\/customer-journey-map-makoto-shinkai.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/03\/customer-journey-map-makoto-shinkai-300x170.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2021\/03\/customer-journey-map-makoto-shinkai-768x436.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-57551\" class=\"wp-caption-text\">(\u5f15\u7528 : 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style=\"font-weight: 400;\" aria-level=\"1\">\u8ab2\u984c\u3092\u5206\u6790<\/li>\n<li style=\"font-weight: 400;\" 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