{"id":57032,"date":"2020-12-22T07:30:29","date_gmt":"2020-12-21T22:30:29","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=57032"},"modified":"2022-03-24T23:55:14","modified_gmt":"2022-03-24T14:55:14","slug":"btrax-rebranding","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/btrax-rebranding\/","title":{"rendered":"\u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9\u304c\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u304b\u3051\u305f\u601d\u3044 &#8211; \u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u305f\u3081\u306b &#8211;"},"content":{"rendered":"<div class='wp_content_tag 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\u201c\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u611f\u201d\u3002\u3053\u308c\u306f\u3001\u6211\u3005\u304c\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u3067\u30b9\u30bf\u30fc\u30c8\u3057\u3001\u73fe\u5728\u306eUS\u30aa\u30d5\u30a3\u30b9\u3082\u540c\u3058\u5834\u6240\u306b\u3042\u308b\u3053\u3068\u304c\u7406\u7531\u3067\u3001\u201c\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u306e\u30c7\u30b6\u30a4\u30f3\u4f1a\u793e\u201d\u304c\u4e00\u3064\u306e\u58f2\u308a\u306b\u306a\u3063\u3066\u3044\u308b\u4e8b\u5b9f\u304c\u3042\u308b\u3002<\/p>\n<p>\u4e16\u754c\u7684\u306b\u307f\u3066\u3082\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u4e2d\u5fc3\u5730\u3067\u3001\u9769\u65b0\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u304c\u751f\u307f\u51fa\u3055\u308c\u308b\u5730\u57df\u3067\u3042\u308b\u3053\u3068\u306f\u9593\u9055\u3044\u304c\u306a\u3044\u3002\u3057\u304b\u3057\u3001\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u3092\u62e0\u70b9\u306b\u3057\u305f\u3053\u3068\u3067\u81ea\u52d5\u7684\u306b\u51c4\u3044\u4f1a\u793e\u306b\u306a\u308c\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u4e16\u754c\u3067\u6700\u3082\u7af6\u4e89\u304c\u6fc0\u3057\u304f\u30b3\u30b9\u30c8\u306e\u9ad8\u3044\u3053\u306e\u5730\u57df\u3067<a href=\"https:\/\/blog.btrax.com\/jp\/btrax-15th\/\" target=\"_blank\" rel=\"noopener\">15\u5e74\u4ee5\u4e0a\u751f\u304d\u6b8b\u3063\u3066\u304d\u305f\u3053\u3068<\/a>\u306b\u5bfe\u3059\u308b\u81ea\u8ca0\u306f\u3042\u308b\u304c\u3001\u305d\u308c\u3060\u3051\u3067\u306f\u4fa1\u5024\u306e\u3042\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3068\u3044\u3046\u6761\u4ef6\u306b\u306f\u306a\u3089\u306a\u3044\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u3053\u306e\u201c\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u611f\u201d\u3092\u4e3b\u306a\u7406\u7531\u3068\u3057\u3066\u3082\u3089\u3063\u3066\u3044\u308b\u4ed5\u4e8b\u306f\u5c11\u306a\u304f\u306a\u304f\u3001\u305d\u306e\u671f\u5f85\u306b\u7b54\u3048\u3089\u308c\u308b\u3088\u3046\u306b\u3001\u3057\u3063\u304b\u308a\u3068\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u3068\u7d50\u679c\u3092\u8ffd\u6c42\u3059\u308b\u5fc5\u8981\u304c\u3042\u3063\u305f\u3002<\/p>\n<p>\u8a00\u3044\u63db\u3048\u308b\u3068\u3001\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u306e\u30a4\u30e1\u30fc\u30b8\u3060\u3051\u3067\u30d3\u30b8\u30cd\u30b9\u3092\u7d99\u7d9a\u3055\u305b\u3066\u3044\u304f\u306e\u306b\u306f\u9650\u754c\u304c\u3042\u308a\u3001\u7406\u60f3\u3068\u73fe\u5b9f\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u5fc5\u8981\u304c\u3042\u3063\u305f\u3002<\/p>\n<h3>\u4e16\u306e\u4e2d\u306e\u6025\u6fc0\u306a\u5909\u5316<\/h3>\n<p>\u305d\u3057\u3066\u3001\u3082\u3061\u308d\u3093\u8a00\u308f\u305a\u3082\u304c\u306a\u3001\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306b\u4ee3\u8868\u3055\u308c\u308b2020\u5e74\u306b\u304a\u3051\u308b\u4e16\u306e\u4e2d\u306e\u6025\u6fc0\u306a\u5909\u5316\u3067\u3042\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4eba\u3005\u306e\u751f\u6d3b\u30b9\u30bf\u30a4\u30eb\u306f\u5927\u304d\u304f\u5909\u5316\u3057\u3001\u66ae\u3089\u3059\u3001\u50cd\u304f\u3001\u5b66\u3076\u3001\u904a\u3076\u3001\u306b\u5bfe\u3057\u3066\u306e\u65b0\u3057\u3044\u30cb\u30fc\u30ba\u304c\u3069\u3093\u3069\u3093\u751f\u307e\u308c\u305f\u3002<\/p>\n<p>\u305d\u308c\u3089\u306b\u5bfe\u3057\u3066\u3001\u6211\u3005\u306f\u3069\u306e\u3088\u3046\u306a\u30ab\u30eb\u30c1\u30e3\u30fc\u3092\u5927\u5207\u306b\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u304f\u3079\u304d\u306a\u306e\u304b\u3082\u3057\u3063\u304b\u308a\u3068\u8003\u3048\u76f4\u3057\u305f\u3002<\/p>\n<h3>\u30c1\u30fc\u30e0\u306e\u5d29\u58ca<\/h3>\n<p>\u6c42\u3081\u3089\u308c\u308b\u30b5\u30fc\u30d3\u30b9\u304c\u5909\u5316\u3057\u59cb\u3081\u305f\u3053\u3068\u3067\u3001\u4f1a\u793e\u3068\u3057\u3066\u306e\u30b9\u30ad\u30eb\u30bb\u30c3\u30c8\u3084\u30c1\u30fc\u30e0\u7de8\u6210\u3082\u6025\u6fc0\u306b\u5909\u308f\u3063\u305f\u3002\u307e\u305f\u3001\u30ea\u30e2\u30fc\u30c8\u3067\u4ed5\u4e8b\u3092\u3059\u308b\u3053\u3068\u304c\u5897\u3048\u305f\u30b9\u30bf\u30c3\u30d5\u306f\u3001\u81ea\u5206\u3068\u5411\u304d\u5408\u3046\u6642\u9593\u304c\u5897\u3048\u3001\u5c06\u6765\u306b\u5bfe\u3057\u3066\u306e\u8003\u3048\u3092\u65b0\u305f\u306b\u3059\u308b\u8005\u3082\u3044\u305f\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u65e5\u672c\u306b\u623b\u308b\u30b9\u30bf\u30c3\u30d5\u3084\u8ee2\u8077\u3092\u884c\u3046\u30b9\u30bf\u30c3\u30d5\u306a\u3069\u3002\u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9\u3068\u3044\u3046\u4f1a\u793e\u3001\u30d6\u30e9\u30f3\u30c9\u3082\u81ea\u5206\u81ea\u8eab\u3068\u5411\u304d\u5408\u3044\u3001\u65b0\u3057\u3044\u5b58\u5728\u306b\u306a\u3089\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u4e8b\u306f\u660e\u767d\u3060\u3063\u305f\u3002<\/p>\n<h3>\u7d4c\u55b6\u8005\u3068\u3057\u3066\u306e\u82e6\u60a9\u306e\u65e5\u3005<\/h3>\n<p>\u81ea\u5206\u81ea\u8eab\u3082\u7d4c\u55b6\u8005\u3068\u3057\u3066\u3001\u8907\u6570\u306e\u6025\u6fc0\u306a\u5909\u5316\u306b\u5bfe\u3057\u3066\u82e6\u60a9\u3059\u308b\u65e5\u3005\u304c\u7d9a\u3044\u305f\u3002\u305d\u308c\u306f\u3001\u81ea\u5206\u304c\u6c42\u3081\u308b\u7d4c\u55b6\u8005\u3068\u3057\u3066\u306e\u3042\u308b\u3079\u304d\u7406\u60f3\u3068\u3001\u73fe\u72b6\u3068\u306e\u30ae\u30e3\u30c3\u30d7\u304c\u304b\u306a\u308a\u5927\u304d\u3044\u3053\u3068\u304c\u7406\u7531\u3060\u308d\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001\u30c7\u30b6\u30a4\u30f3\u4f1a\u793e\u3068\u3057\u3066\u306e\u5b58\u5728\u4fa1\u5024\u3084\u3001\u8a8d\u77e5\u5ea6\u3001\u5b9f\u7e3e\u306b\u5bfe\u3057\u3066\u3082\u3001\u307e\u3060\u307e\u3060\u7d0d\u5f97\u3067\u304d\u3066\u304a\u3089\u305a\u3001\u5168\u3066\u306f\u81ea\u5206\u306e\u5b9f\u529b\u306e\u8db3\u308a\u306a\u3055\u3067\u3042\u308b\u3068\u8003\u3048\u305f\u3002<\/p>\n<h3>\u30c7\u30b6\u30a4\u30f3\u4f1a\u793e\u3068\u3057\u3066\u306e\u899a\u609f<\/h3>\n<p>\u4eca\u56de\u306e\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u307e\u305a\u6700\u521d\u306b\u884c\u3063\u305f\u306e\u304c\u3001<strong>\u4f1a\u793e\u306e\u5b58\u5728\u610f\u7fa9\u306e\u518d\u5b9a\u7fa9<\/strong>\u3002\u30d3\u30b8\u30e7\u30f3\u3092\u3088\u308a\u660e\u78ba\u306b\u3057\u3001\u81ea\u5206\u305f\u3061\u304c\u306a\u305c\u5b58\u5728\u3057\u3001\u65e5\u3005\u306e\u6d3b\u52d5\u3092\u884c\u306a\u3063\u3066\u3044\u308b\u304b\u3092\u3057\u3063\u304b\u308a\u3068\u8003\u3048\u5c3d\u304f\u3059\u5fc5\u8981\u304c\u3042\u3063\u305f\u3002<\/p>\n<p>\u305d\u306e\u7b54\u3048\u306f\u3001<\/p>\n<blockquote><p>btrax \u2192 We Design<\/p><\/blockquote>\n<p>\u305d\u3046\u3001\u5358\u7d14\u306a\u3053\u3068\u3067\u3042\u308b\u304c\u3001\u30c7\u30b6\u30a4\u30f3\u4f1a\u793e\u3067\u3042\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3002<\/p>\n<h3>\u89e3\u6c7a\u3059\u308b\u3079\u304d\u306f\u4e16\u306e\u4e2d\u306b\u5b58\u5728\u3059\u308b\u69d8\u3005\u306a\u30ae\u30e3\u30c3\u30d7<\/h3>\n<p>\u305d\u3057\u3066\u3001\u81ea\u5206\u305f\u3061\u304c\u89e3\u6c7a\u3059\u308b\u3079\u304d\u8ab2\u984c\u3092\u7406\u89e3\u3059\u308b\u3002\u305d\u308c\u306f\u3001\u793e\u4f1a\u3084\u4f01\u696d\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u62b1\u3048\u3066\u3044\u308b\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u3066\u3042\u3052\u308b\u4e8b\u3002\u5177\u4f53\u7684\u306b\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306a\u30ae\u30e3\u30c3\u30d7\u304c\u5b58\u5728\u3057\u3066\u3044\u308b\u3002<\/p>\n<ul>\n<li>\u7570\u306a\u308b\u30ab\u30eb\u30c1\u30e3\u30fc\u9593\u306e\u30ae\u30e3\u30c3\u30d7<\/li>\n<li>\u9054\u6210\u3057\u305f\u3044\u672a\u6765\u3068\u73fe\u5728\u3068\u306e\u30ae\u30e3\u30c3\u30d7<\/li>\n<li>\u30c7\u30b6\u30a4\u30f3\u3068\u30d3\u30b8\u30cd\u30b9\u3068\u306e\u611f\u899a\u7684\u30ae\u30e3\u30c3\u30d7<\/li>\n<li>\u5927\u4f01\u696d\u3068\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u9593\u306e\u610f\u8b58\u30ae\u30e3\u30c3\u30d7<\/li>\n<li>\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u308b\u3082\u306e\u3068\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u30ae\u30e3\u30c3\u30d7<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u3092\u30c7\u30b6\u30a4\u30f3\u30b5\u30fc\u30d3\u30b9\u3092\u901a\u3058\u3066\u89e3\u6c7a\u3059\u308b\u306e\u304c\u3001\u6211\u3005\u306e\u6307\u540d\u3067\u3042\u308b\u3068\u8003\u3048\u3066\u3044\u308b\u3002<\/p>\n<h2>\u4eca\u56de\u306e\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u4e3b\u306a\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8<\/h2>\n<p>\u3067\u306f\u3001\u3053\u306e\u80cc\u666f\u3092\u30d9\u30fc\u30b9\u306b\u3001\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u901a\u3058\u3001\u3069\u306e\u3088\u3046\u306a\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u3092\u884c\u306a\u3063\u3066\u3044\u3063\u305f\u304b\u3092\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<p>\u3061\u306a\u307f\u306b\u3001\u4eca\u56de\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u306f\u3001\u307b\u307c\u307b\u307c\u5168\u3066\u30ea\u30e2\u30fc\u30c8\u3067\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30c4\u30fc\u30eb\u3092\u99c6\u4f7f\u3057\u306a\u304c\u3089\u3001\u65e5\u672c\u3068\u30a2\u30e1\u30ea\u30ab\u306e\u30c1\u30fc\u30e0\u3092\u3064\u306a\u3044\u3067\u9032\u3081\u305f\u3002<\/p>\n<h3>\u65b0\u3057\u3044\u30d3\u30b8\u30e7\u30f3\u3092\u5b9a\u7fa9<\/h3>\n<p>\u307e\u305a\u6700\u521d\u306b\u884c\u3063\u305f\u306e\u306f\u3001\u30d3\u30b8\u30e7\u30f3\u306e\u518d\u5b9a\u7fa9\u3002\u81ea\u5206\u305f\u3061\u306f\u4e0a\u8a18\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u3001\u3088\u308a\u826f\u3044\u672a\u6765\u3092\u4f5c\u308a\u51fa\u3059\u306e\u304c\u6700\u5927\u306e\u5f79\u5272\u3060\u3068\u8a8d\u8b58\u3057\u3001\u65b0\u3057\u3044\u30d3\u30b8\u30e7\u30f3\u3092\u5b9a\u3081\u305f\u3002<\/p>\n<blockquote><p>We design the future by bridging the gaps.<br \/>\n(\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u3053\u3068\u3067\u672a\u6765\u3092\u30c7\u30b6\u30a4\u30f3\u3059\u308b)<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3>\u30ab\u30eb\u30c1\u30e3\u30fc\u30d0\u30ea\u30e5\u30fc\u3082\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/h3>\n<p>\u30d3\u30b8\u30e7\u30f3\u304c\u65b0\u3057\u304f\u306a\u3063\u305f\u306e\u306b\u4f34\u3044\u3001\u4f1a\u793e\u306e\u30ab\u30eb\u30c1\u30e3\u30fc\u30d0\u30ea\u30e5\u30fc\u3082\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3057\u305f\u3002<\/p>\n<h3><strong>btrax Culture Values<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<blockquote><p>WE ARE ALL DESIGNERS<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<ol>\n<li><strong>Be a forward thinker &#8211; \u672a\u6765\u5fd7\u5411\u3067\u3042\u308c<\/strong><br \/>\nLearn from the past to determine what\u2019s next<\/li>\n<li><strong>Driven by creativity &#8211; \u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3067\u3044\u3053\u3046<\/strong><br \/>\nAlways find creative ways to bridge the gaps<\/li>\n<li><strong>Empathize differences &#8211; \u9055\u3044\u3092\u7406\u89e3\u3057\u3042\u304a\u3046<\/strong><br \/>\nWe value diversity and celebrate the uniqueness<\/li>\n<li><strong>Fearless in trying something new &#8211; \u65b0\u3057\u3044\u3053\u3068\u3092\u6050\u308c\u305a\u306b<\/strong><br \/>\nFor clients and for ourselves<\/li>\n<\/ol>\n<h3>\u30e0\u30fc\u30c9\u30dc\u30fc\u30c9\u4f5c\u6210<\/h3>\n<p>\u30d6\u30e9\u30f3\u30c9\u306e\u30d3\u30b8\u30e5\u30a2\u30eb\u3092\u5b9a\u7fa9\u3057\u3066\u3044\u304f\u306b\u3042\u305f\u308a\u3001\u30e0\u30fc\u30c9\u30dc\u30fc\u30c9\u3092\u4f5c\u6210\u3057\u305f\u3002\u4eca\u56de\u306f\u3001\u4f1a\u793e\u540d\u306e\u7531\u6765\u3067\u3082\u3042\u308b\u97f3\u697d\u3001\u7279\u306b\u30ec\u30b3\u30fc\u30c9\u7248\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u3082\u3068\u306b\u4f5c\u6210\u3092\u9032\u3081\u305f\u3002\u3061\u306a\u307f\u306b\u201cbtrax\u201d\u306f\u30ec\u30b3\u30fc\u30c9\u306eB\u9762\u3068\u3044\u3046\u610f\u5473\u3002<\/p>\n<div id=\"attachment_57039\" style=\"width: 860px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-57039\" class=\"wp-image-57039 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/12\/btrax-mood-board.jpg\" alt=\"btrax moodboard\" width=\"850\" height=\"400\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/12\/btrax-mood-board.jpg 850w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/12\/btrax-mood-board-300x141.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/12\/btrax-mood-board-768x361.jpg 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><p id=\"caption-attachment-57039\" class=\"wp-caption-text\">\u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9\u306e\u30e0\u30fc\u30c9\u30dc\u30fc\u30c9<\/p><\/div>\n<h3>\u65b0\u3057\u3044\u30ed\u30b4\u30a2\u30a4\u30c7\u30a3\u30a2<\/h3>\n<p>\u30ed\u30b4\u3082\u65b0\u3057\u304f\u3059\u308b\u305f\u3081\u306b\u3001\u8907\u6570\u306e\u30a2\u30a4\u30c7\u30a3\u30a2\u3092\u793e\u5185\u3067\u4f5c\u6210\u3057\u305f\u3002\u30ec\u30b3\u30fc\u30c9\u3092\u30e2\u30c1\u30fc\u30d5\u3068\u3057\u3001\u3088\u308a\u30e2\u30c0\u30f3\u306a\u30a4\u30e1\u30fc\u30b8\u3092\u60f3\u50cf\u3067\u304d\u308b\u30b9\u30bf\u30a4\u30eb\u304c\u30c7\u30b6\u30a4\u30f3\u30c6\u30fc\u30de\u3067\u3042\u308b\u3002<\/p>\n<div id=\"attachment_57037\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-57037\" class=\"wp-image-57037 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/12\/btrax-logo-ideas.png\" alt=\"btrax logo ideas\" width=\"830\" height=\"461\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/12\/btrax-logo-ideas.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/12\/btrax-logo-ideas-300x167.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/12\/btrax-logo-ideas-768x427.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-57037\" class=\"wp-caption-text\">\u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9\u306e\u30ed\u30b4\u30a2\u30a4\u30c7\u30a3\u30a2<\/p><\/div>\n<h3>\u65b0\u3057\u3044\u30ed\u30b4\u3092\u9078\u5b9a<\/h3>\n<p>\u5e7e\u5ea6\u3068\u306a\u3044\u30d7\u30ed\u30bb\u30b9\u3092\u7d4c\u3066\u3001\u6700\u7d42\u7684\u306a\u30ed\u30b4\u304c\u6c7a\u307e\u3063\u305f\u3002\u65b0\u3057\u3044\u30ed\u30b4\u306b\u306f\u3001\u30ec\u30b3\u30fc\u30c9\u306e\u30e2\u30c1\u30fc\u30d5\u306e\u307b\u304b\u306b\u3001\u4e0b\u8a18\u306e\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30bb\u30d7\u30c8\u304c\u8fbc\u3081\u3089\u308c\u3066\u3044\u308b\u3002<\/p>\n<ul>\n<li>\u30ed\u30b4\u30bf\u30a4\u30d7\u306b\u306f\u3088\u308a\u30e2\u30c0\u30f3\u306a\u30b9\u30bf\u30a4\u30eb\u3092\u63a1\u7528<\/li>\n<li>\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u5b58\u5728\u306b\u306a\u308b\u305f\u3081\u3001\u4ee5\u524d\u306e\u30ed\u30b4\u30b7\u30f3\u30dc\u30eb\u306b\u3042\u3063\u305f\u30ae\u30e3\u30c3\u30d7\u90e8\u5206\u3092\u3064\u306a\u3052\u305f<\/li>\n<li>\u65e5\u672c\u306e\u30b7\u30f3\u30dc\u30eb\u3067\u3042\u308b\u5bb6\u7d0b\u3092\u9023\u60f3\u3067\u304d\u308b\u30b9\u30bf\u30a4\u30eb\u3092\u63a1\u7528<\/li>\n<li>DX\u304c\u9032\u3080\u4e16\u306e\u4e2d\u306b\u304a\u3044\u3066\u3001\u3042\u3048\u3066\u201c\u30cf\u30f3\u30b3\u201d\u3063\u307d\u3044\u30b7\u30f3\u30dc\u30eb\u3092\u63a1\u7528\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u3068\u30a2\u30ca\u30ed\u30b0\u306e\u4e21\u7acb\u3092\u76ee\u6307\u3059<\/li>\n<\/ul>\n<div id=\"attachment_57038\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-57038\" class=\"wp-image-57038 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/12\/btrax-logo-update.png\" alt=\"new btrax logo\" width=\"830\" height=\"380\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/12\/btrax-logo-update.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/12\/btrax-logo-update-300x137.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/12\/btrax-logo-update-768x352.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-57038\" class=\"wp-caption-text\">\u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9\u306e\u65e7\u30ed\u30b4 (\u5de6) \u3068\u65b0\u30ed\u30b4 (\u53f3)<\/p><\/div>\n<h3>\u65b0\u3057\u3044\u30ab\u30e9\u30fc\u30d1\u30ec\u30c3\u30c8\u306f\u30ab\u30eb\u30c1\u30e3\u30fc\u30d0\u30ea\u30e5\u30fc\u3092\u30d9\u30fc\u30b9\u306b<\/h3>\n<p>\u30ab\u30e9\u30fc\u30d1\u30ec\u30c3\u30c8\u3082\u65b0\u3057\u304f\u3057\u305f\u3002\u4eca\u307e\u3067\u306e\u30b0\u30ec\u30fc\u3092\u5ec3\u6b62\u3057\u3001\u767d\u9ed2\u306f\u3063\u304d\u308a\u3064\u3051\u305f\u3002\u30e1\u30a4\u30f3\u30ab\u30e9\u30fc\u3067\u3042\u308b\u3001\u30a2\u30ca\u30ed\u30b0\u7248\u306e\u30ec\u30b3\u30fc\u30c9\u3092\u60f3\u8d77\u3055\u305b\u308b\u30e2\u30ce\u30c8\u30fc\u30f3\u306b\u52a0\u3048\u3001\u30a2\u30af\u30bb\u30f3\u30c8\u30ab\u30e9\u30fc\u306e4\u8272\u306b\u306f4\u3064\u306e\u30ab\u30eb\u30c1\u30e3\u30fc\u30d0\u30ea\u30e5\u30fc\u3092\u3082\u3068\u306b\u540d\u524d\u304c\u3064\u3051\u3089\u308c\u3066\u3044\u308b\u3002<\/p>\n<div id=\"attachment_57036\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-57036\" class=\"wp-image-57036 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/12\/btrax-colors.png\" alt=\"btrax color pallet \" width=\"830\" height=\"461\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/12\/btrax-colors.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/12\/btrax-colors-300x167.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/12\/btrax-colors-768x427.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-57036\" class=\"wp-caption-text\">\u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9\u306e\u30d6\u30e9\u30f3\u30c9\u30ab\u30e9\u30fc\u30d1\u30ec\u30c3\u30c8<\/p><\/div>\n<h3>\u30bf\u30a4\u30d7\u30d5\u30a7\u30a4\u30b9\u3082\u30c7\u30b8\u30bf\u30eb\u306b\u5bfe\u5fdc\u3057\u3084\u3059\u3044\u30e2\u30ce\u306b<\/h3>\n<p>\u305d\u3057\u3066\u3001\u30b5\u30a4\u30c8\u3084\u540d\u523a\u306a\u3069\u306b\u5229\u7528\u3055\u308c\u308b\u30d5\u30a9\u30f3\u30c8\u3082\u65b0\u3057\u304f\u8a2d\u5b9a\u3057\u305f\u3002\u4eca\u56de\u306f\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u306e\u76f8\u6027\u304c\u826f\u3044Sans-Serif \/ \u30b4\u30b7\u30c3\u30af\u306b\u52a0\u3048\u3001\u898b\u51fa\u3057\u7528\u306bSerif \/ \u660e\u671d\u4f53\u3082\u3042\u3048\u3066\u9078\u629e\u3057\u305f\u3002\u9078\u629e\u3057\u305f\u30bf\u30a4\u30d7\u30d5\u30a7\u30a4\u30b9\u306f\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u3082Web\u30d5\u30a9\u30f3\u30c8\u3067\u3082\u624b\u8efd\u306b\u5229\u7528\u53ef\u80fd\u306a\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n<div id=\"attachment_57057\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-57057\" class=\"wp-image-57057 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/12\/btrax-typefaces-1.png\" alt=\"btrax typography\" width=\"830\" height=\"436\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/12\/btrax-typefaces-1.png 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/12\/btrax-typefaces-1-300x158.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/12\/btrax-typefaces-1-768x403.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-57057\" class=\"wp-caption-text\">\u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9\u306e\u30bf\u30a4\u30dd\u30b0\u30e9\u30d5\u30a3\u30fc\u30bb\u30c3\u30c8<\/p><\/div>\n<h3>\u30b5\u30fc\u30d3\u30b9\u3092\u5927\u5e45\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb<\/h3>\n<p>\u5b9f\u306f\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3088\u308a\u524d\u306b\u30012019\u5e74\u306e\u5f8c\u534a\u304b\u3089\u5e02\u5834\u5909\u5316\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u3001\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u3082\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3057\u3066\u3044\u305f\u3002\u73fe\u5728\u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9\u304c\u30e1\u30a4\u30f3\u3067\u63d0\u4f9b\u3057\u3066\u308b\u306e\u306f\u4e0b\u8a18\u306e4\u3064\u306e\u30b5\u30fc\u30d3\u30b9\u3002<\/p>\n<div id=\"attachment_57048\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-57048\" class=\"wp-image-57048 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/12\/btrax-services.jpg\" alt=\"btrax services\" width=\"830\" height=\"413\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/12\/btrax-services.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/12\/btrax-services-300x149.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/12\/btrax-services-768x382.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-57048\" class=\"wp-caption-text\">\u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9\u304c\u63d0\u4f9b\u3059\u308b\u30c7\u30b6\u30a4\u30f3\u30b5\u30fc\u30d3\u30b9<\/p><\/div>\n<p style=\"padding-left: 30px;\"><strong>Business Idea Prototyping<\/strong>:<br \/>\n\u30b5\u30fc\u30d3\u30b9\u306e\u30a2\u30a4\u30c7\u30a3\u30a2\u3092\u53ef\u8996\u5316\u3057\u3001\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u3092\u901a\u3058\u3066\u691c\u8a3c\u3059\u308b<br \/>\n<strong>Future Concept Design<\/strong>:<br \/>\n5-10\u5e74\u306e\u672a\u6765\u3092\u4e88\u6e2c\u3057\u3001\u5fc5\u8981\u3068\u3055\u308c\u308b\u30b5\u30fc\u30d3\u30b9\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u751f\u307f\u51fa\u3059<br \/>\n<strong>Global UX Design<\/strong>:<br \/>\n\u30b0\u30ed\u30fc\u30d0\u30eb\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u5fdc\u53ef\u80fd\u306a\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u30c7\u30b6\u30a4\u30f3\u3059\u308b<br \/>\n<strong>Global Brand Experience<\/strong>:<br \/>\n\u30c7\u30b8\u30bf\u30eb\u3068\u30ea\u30a2\u30eb\u3092\u7e4b\u3044\u3067\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u5e02\u5834\u5411\u3051\u306b\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u884c\u3046<\/p>\n<p>\u53c2\u8003: <a href=\"https:\/\/btrax.com\/jp\/services\/\" target=\"_blank\" rel=\"noopener\">\u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9\u306e\u30b5\u30fc\u30d3\u30b9\u306f\u3053\u3061\u3089\u304b\u3089<\/a><\/p>\n<h3>\u30b5\u30a4\u30c8\u3082\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb<\/h3>\n<p>\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u96c6\u5927\u6210\u306f\u30b5\u30a4\u30c8\u306e\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3067\u3042\u308b\u3002\u3053\u306e<a href=\"https:\/\/blog.btrax.com\/jp\" target=\"_blank\" rel=\"noopener\">\u30d6\u30ed\u30b0 (freshtrax)<\/a>\u3082<a href=\"https:\/\/www.btrax.com\/jp\" target=\"_blank\" rel=\"noopener\">\u516c\u5f0f\u30b5\u30a4\u30c8\u306ebtrax.com<\/a>\u3082\u65b0\u3057\u3044\u30d6\u30e9\u30f3\u30c9\u306b\u5408\u308f\u305b\u3066\u5168\u3066\u65b0\u3057\u3044\u3082\u306e\u3092\u4f5c\u6210\u3057\u305f\u3002\u958b\u767a\u306f\u793e\u5185\u30b9\u30bf\u30c3\u30d5\u306b\u52a0\u3048\u3066\u3001\u4ee5\u524d\u3088\u308a\u304a\u4e16\u8a71\u306b\u306a\u3063\u3066\u304a\u308a\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u8868\u73fe\u3067\u306f\u65e5\u672c\u3067\u306f\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e<a href=\"https:\/\/salt.style\/company\/\" target=\"_blank\" rel=\"noopener\">SALT\u3055\u3093<\/a>\u306b\u3082\u5354\u529b\u3044\u305f\u3060\u3044\u305f\u3002<\/p>\n<div id=\"attachment_57051\" style=\"width: 860px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-57051\" class=\"wp-image-57051 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/12\/btrax-website.jpg\" alt=\"btrax website\" width=\"850\" height=\"454\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/12\/btrax-website.jpg 850w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/12\/btrax-website-300x160.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/12\/btrax-website-768x410.jpg 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><p id=\"caption-attachment-57051\" class=\"wp-caption-text\">\u65b0\u3057\u3044\u30b5\u30a4\u30c8\u306eHi-Fi\u30d7\u30ed\u30c8<\/p><\/div>\n<h3>\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u5354\u529b\u3057\u3066\u304f\u308c\u305f\u30b9\u30bf\u30c3\u30d5\u306b\u611f\u8b1d<\/h3>\n<p>\u4eca\u56de\u306e\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306b\u306f\u591a\u304f\u306e\u793e\u5185\u30b9\u30bf\u30c3\u30d5\u304c\u5354\u529b\u3057\u3066\u304f\u308c\u305f\u3002\u7d50\u679c\u3068\u3057\u3066\u671f\u5f85\u3092\u5927\u304d\u304f\u4e0a\u56de\u308b\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u306b\u306a\u308a\u3001\u3068\u3066\u3082\u611f\u8b1d\u3057\u3066\u3044\u308b\u3002<\/p>\n<p><strong>\u4e3b\u8981\u306a\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30e1\u30f3\u30d0\u30fc\u306f: <\/strong><\/p>\n<ul>\n<li><strong>Aoi Omori<\/strong>: Content Development<\/li>\n<li><strong>Chika Mori<\/strong>: Content Strategy<\/li>\n<li><strong>Hiro Aihara<\/strong>: Content Design<\/li>\n<li><strong>Jensen Barnes<\/strong>: Design Consulting<\/li>\n<li><strong>John Hayato Branderhorst<\/strong>: Content Strategy<\/li>\n<li><strong>Jonathan Chen<\/strong>: Identity \/ UI \/ UX Design<\/li>\n<li><strong>Junshu Okamoto<\/strong>: Website Development<\/li>\n<li><strong>Kuni Michishio<\/strong>: Brand Design<\/li>\n<li><strong>Salina Phon<\/strong>: Project Management<\/li>\n<li><strong>Shuhei Yoshida<\/strong>: Website Development<\/li>\n<li><strong>Yu Tiffany Morimoto<\/strong>: UI Design \/ Project Management<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\">\u7b46\u8005: <a href=\"https:\/\/twitter.com\/BrandonKHill\" target=\"_blank\">Brandon K. Hill<\/a> \/ CEO, <a href=\"https:\/\/www.btrax.com\/jp\" target=\"_blank\">btrax, Inc.<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9\u306f\u3053\u306e\u5ea6\u3001\u5275\u696d\u4ee5\u6765\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u5927\u5e45\u306a\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3092\u884c\u3063\u305f\u3002\u305d\u306e\u80cc\u666f\u306b\u306f\u3001\u30a4\u30e1\u30fc\u30b8\u3092\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3059\u308b\u3060\u3051\u3067\u306f\u306a\u3044\u8907\u6570\u306e\u8981\u56e0\u304c\u3042\u3063\u305f\u3002 \u4eca\u56de\u306e\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u8981\u7d20\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u4f1a\u793e\u306e\u30d3\u30b8\u30e7\u30f3\u3001\u30ab\u30eb [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":57033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[228],"tags":[194,446,207,216,458,255,474],"class_list":["post-57032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-btrax-2","tag-446","tag-207","tag-216","tag-458","tag-255","tag-474"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/57032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/comments?post=57032"}],"version-history":[{"count":44,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/57032\/revisions"}],"predecessor-version":[{"id":61852,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/57032\/revisions\/61852"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media\/57033"}],"wp:attachment":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media?parent=57032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/categories?post=57032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/tags?post=57032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}