{"id":56120,"date":"2020-09-08T07:30:41","date_gmt":"2020-09-07T22:30:41","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=56120"},"modified":"2023-04-30T14:08:56","modified_gmt":"2023-04-30T05:08:56","slug":"brand-personality-howto","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/brand-personality-howto\/","title":{"rendered":"\u30d6\u30e9\u30f3\u30c9\u306e\u500b\u6027\u3092\u5b9a\u3081\u308b &#8211; \u30d6\u30e9\u30f3\u30c9\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u30fc\u3010\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5165\u9580#5\u3011"},"content":{"rendered":"<div class='wp_content_tag clearfix'><p>\u4e16\u9593\u306b\u30d6\u30e9\u30f3\u30c9\u306e\u91cd\u8981\u6027\u304c\u8a8d\u77e5\u3055\u308c\u3066\u3044\u304f\u306e\u3068\u540c\u6642\u306b\u4ed5\u4e8b\u3092\u30aa\u30d5\u30a1\u30fc\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3082\u5897\u3048\u3001\u30c7\u30b6\u30a4\u30ca\u30fc\u306b\u4ed5\u4e8b\u3092\u4f9d\u983c\u3059\u308b\u3053\u3068\u304c\u624b\u8efd\u306b\u306a\u3063\u305f\u3002<\/p>\n<p>\u305d\u306e\u7d50\u679c\u3001\u4e16\u306e\u4e2d\u306b\u306f\u30af\u30aa\u30ea\u30c6\u30a3\u306e\u9ad8\u3044\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u6301\u3064\u30d6\u30e9\u30f3\u30c9\u304c\u591a\u304f\u5b58\u5728\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002<\/p>\n<p>\u305d\u3046\u3044\u3063\u305f\u72b6\u6cc1\u3067\u306f\u3001\u8868\u9762\u7684\u306a\u30af\u30aa\u30ea\u30c6\u30a3\u306e\u9ad8\u3055\u3060\u3051\u3067\u306f\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3084\u5546\u54c1\u3092\u9867\u5ba2\u306b\u9078\u3093\u3067\u3082\u3089\u3046\u7406\u7531\u306b\u306f\u306a\u3089\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3063\u305f\u3002\u305d\u3053\u3067\u3001<strong>\u30d6\u30e9\u30f3\u30c9\u306f\u898b\u305f\u76ee\u3067\u306f\u306a\u304f\u9867\u5ba2\u304c\u611f\u3058\u308b\u30a4\u30e1\u30fc\u30b8\u3092\u3046\u307e\u304f\u5f62\u6210\u3057\u9867\u5ba2\u306b\u4f1d\u3048\u308b\u5fc5\u8981\u6027\u304c\u751f\u307e\u308c\u305f\u3002<\/strong><\/p>\n<p>\u826f\u3044\u30a4\u30e1\u30fc\u30b8\u304c\u5f62\u6210\u3055\u308c\u3066\u306f\u3058\u3081\u3066\u30d6\u30e9\u30f3\u30c9\u306e\u30ed\u30b4\u3084\u30c6\u30fc\u30de\u30ab\u30e9\u30fc\u304c\u610f\u5473\u3092\u6210\u3057\u3001\u4fe1\u7528\u306b\u7e4b\u304c\u308b\u3002\u4eca\u56de\u306f\u3001\u305d\u3093\u306a\u4f01\u696d\u306e\u5185\u9762\u3092\u8868\u3059\u30d6\u30e9\u30f3\u30c9\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u306e\u6c7a\u3081\u65b9\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<h2><b>\u30d6\u30e9\u30f3\u30c9\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u3068\u306f<\/b><\/h2>\n<p>\u305d\u3082\u305d\u3082\u30d6\u30e9\u30f3\u30c9\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u3068\u306f\u3001\u4f01\u696d\u306e\u5c5e\u6027\u3084\u6027\u683c\u3092\u793a\u3059\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u306b\u306f\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20\u3067\u3042\u308b\u3002\u30d6\u30e9\u30f3\u30c9\u306e\u30ed\u30b4\u3084\u30f4\u30a3\u30b8\u30e5\u30a2\u30eb\u3068\u3044\u3063\u305f\u8996\u899a\u7684\u8981\u7d20\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u8cc7\u7523\u3068\u306f\u7570\u306a\u308a\u3001<strong>\u9867\u5ba2\u306e\u4f01\u696d\u306b\u5bfe\u3059\u308b\u611f\u3058\u65b9\u3084\u6349\u3048\u65b9\u3068\u3044\u3046\u62bd\u8c61\u7684\u306a\u3082\u306e<\/strong>\u3092\u6307\u3059\u3002<\/p>\n<p>\u7c21\u5358\u306b\u8a00\u3046\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u64ec\u4eba\u5316\u3057\u3066\u307f\u305f\u3068\u304d\u306b\u9867\u5ba2\u304c\u611f\u3058\u308b\u4eba\u67c4\u306a\u3089\u306c<strong>\u300c\u4f01\u696d\u67c4\u300d\u300c\u30d6\u30e9\u30f3\u30c9\u67c4\u300d<\/strong>\u3067\u3042\u308b\u3002\u307e\u305f\u3001\u9867\u5ba2\u306f\u5171\u611f\u3057\u305f\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u88fd\u54c1\u3092\u6301\u3064\u3053\u3068\u3067\u305d\u306e\u30a4\u30e1\u30fc\u30b8\u3068\u81ea\u3089\u3092\u7e4b\u3052\u3066\u3044\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u88fd\u54c1\u3092\u6301\u3063\u3066\u3044\u308b\u4eba\u3092\u60f3\u50cf\u3057\u3066\u307f\u3066\u6b32\u3057\u3044\u3002Apple\u306e\u88fd\u54c1\u3092\u6301\u3063\u3066\u3044\u308b\u4eba\u3068Microsoft\u306e\u88fd\u54c1\u3092\u6301\u3063\u3066\u3044\u308b\u4eba\u3068\u3067\u306f\u3060\u3044\u3076\u5370\u8c61\u304c\u7570\u306a\u308b\u3067\u3042\u308d\u3046\u3002<\/p>\n<p>Apple\u88fd\u54c1\u3092\u4f7f\u3063\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306f\u30c7\u30b6\u30a4\u30f3\u306b\u5bfe\u3057\u654f\u611f\u3067\u6d3b\u767a\u305d\u3046\u306b\u898b\u3048\u308b\u3002\u5bfe\u3057\u3066Microsoft\u306e\u88fd\u54c1\u3092\u4f7f\u3063\u3066\u3044\u308b\u4eba\u306f\u5c02\u9580\u77e5\u8b58\u306b\u8a73\u3057\u3044\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306a\u5370\u8c61\u3092\u53d7\u3051\u308b\u3001<\/p>\n<p>\u3068\u3044\u3063\u305f\u3088\u3046\u306b\u540c\u3058\u696d\u754c\u306e\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u3063\u3066\u3082\u7570\u306a\u3063\u305f\u5370\u8c61\u3092\u53d7\u3051\u308b\u3002\u305d\u3046\u3044\u3046\u5370\u8c61\u306e\u9055\u3044\u306b\u9867\u5ba2\u306f\u53cd\u5fdc\u3001\u5171\u611f\u3057\u3001\u8cfc\u5165\u3059\u308b\u304b\u3069\u3046\u304b\u3092\u6c7a\u3081\u3066\u3044\u308b\u306e\u3067\u3042\u308b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"6HHO3b7nDD\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/brand-personality\/\">\u30d6\u30e9\u30f3\u30c9\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u3068\u306f\uff1f\u7c73\u56fd\u4f01\u696d\u306e\u6ce8\u76ee\u6d3b\u7528\u4e8b\u4f8b2\u9078<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30d6\u30e9\u30f3\u30c9\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u3068\u306f\uff1f\u7c73\u56fd\u4f01\u696d\u306e\u6ce8\u76ee\u6d3b\u7528\u4e8b\u4f8b2\u9078&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/brand-personality\/embed\/#?secret=TRjoqnYsGo#?secret=6HHO3b7nDD\" data-secret=\"6HHO3b7nDD\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2><b>\u30d6\u30e9\u30f3\u30c9\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u306e\u4fa1\u5024<\/b><\/h2>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306b\u30d6\u30e9\u30f3\u30c9\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u306f\u30d6\u30e9\u30f3\u30c9\u3054\u3068\u306e\u5dee\u5225\u5316\u306b\u5927\u304d\u304f\u8ca2\u732e\u3059\u308b\u3002<\/p>\n<p>\u305d\u308c\u4ee5\u5916\u306b\u3082\u30d6\u30e9\u30f3\u30c9\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u30fc\u306e\u4fa1\u5024\u3068\u3057\u3066\u3001\u5171\u611f\u306b\u3088\u308b\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u304c\u6319\u3052\u3089\u308c\u308b\u3002\u3044\u308f\u3086\u308b\u9867\u5ba2\u304c\u4f01\u696d\u306e\u30d5\u30a1\u30f3\u306b\u306a\u308b\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u5b9f\u969b\u306b\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u3092\u78ba\u7acb\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff08\u9867\u5ba2\u304c\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u751f\u6daf\u3069\u306e\u304f\u3089\u3044\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u304b\u3068\u3044\u3046\u6570\u5024) \u304c\u4ee5\u524d\u3068\u6bd4\u3079<strong>3\u500d\u4ee5\u4e0a\u306b\u3082\u8df3\u306d\u4e0a\u304c\u3063\u305f<\/strong>\u3068\u3044\u3046<a href=\"https:\/\/medium.com\/@ebaqdesign\/brand-personality-traits-of-top-brands-19c58890770f\" target=\"_blank\" rel=\"noopener\">\u8a18\u9332<\/a>\u304c\u3042\u308b\u3002<\/p>\n<p>\u307e\u305f\u3001\u9ad8\u3044\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u6301\u3064\u9867\u5ba2\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u53e3\u30b3\u30df\u306b\u3088\u308b\u5ba3\u4f1d\u52b9\u679c\u3082\u671f\u5f85\u3067\u304d\u308b\u3002<\/p>\n<p>\u7279\u306b\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u306b\u5171\u611f\u3057\u305f\u9867\u5ba2\u306e\u53e3\u30b3\u30df\u306b\u3088\u308b\u65b0\u898f\u9867\u5ba2\u306f\u30d6\u30e9\u30f3\u30c9\u5168\u4f53\u306b\u826f\u3044\u611f\u60c5\u3092\u6301\u3063\u305f\u72b6\u614b\u3067\u95a2\u308f\u3063\u3066\u304f\u308c\u308b\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u71b1\u4e2d\u3057\u3066\u304f\u308c\u308b\u307e\u3067\u304c\u901f\u3044\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"0vflItrCuW\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/brand-royalty\/\">\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30fc\u306e\u91cd\u8981\u6027\u3068\u6e2c\u5b9a\u3001\u5411\u4e0a5\u3064\u306e\u65b9\u6cd5\u3010\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5165\u9580#2\u3011<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30fc\u306e\u91cd\u8981\u6027\u3068\u6e2c\u5b9a\u3001\u5411\u4e0a5\u3064\u306e\u65b9\u6cd5\u3010\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5165\u9580#2\u3011&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/brand-royalty\/embed\/#?secret=5ODRxSUMKN#?secret=0vflItrCuW\" data-secret=\"0vflItrCuW\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2><b>\u30d6\u30e9\u30f3\u30c9\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u3092\u6c7a\u3081\u308b3\u3064\u306e\u65b9\u6cd5<\/b><\/h2>\n<p>\u30d6\u30e9\u30f3\u30c9\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u306f\u306a\u308b\u3079\u304f\u30b7\u30f3\u30d7\u30eb\u3067\u7684\u78ba\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u8868\u305b\u308b\u5f62\u5bb9\u8a5e\u3067\u3042\u308a\u3001\u5c1a\u4e14\u3064\u5171\u901a\u306e\u8a8d\u8b58\u3068\u3057\u3066\u4f7f\u3048\u308b\u8a00\u8449\u304c\u671b\u307e\u3057\u3044\u3002<\/p>\n<p>\u8907\u96d1\u306a\u8a00\u8449\u3084\u96e3\u89e3\u306a\u8868\u73fe\u3067\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u3092\u6c7a\u3081\u3066\u3057\u307e\u3046\u3068\u672c\u4eba\u4ee5\u5916\u306f\u7406\u89e3\u3067\u304d\u306a\u304b\u3063\u305f\u308a\u3001\u4eba\u306b\u3088\u308a\u69d8\u3005\u306a\u89e3\u91c8\u3092\u3057\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u305d\u3046\u3044\u3063\u305f\u72b6\u6cc1\u3067\u751f\u307e\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u306b\u306f\u7d71\u4e00\u611f\u304c\u306a\u304f\u3001\u9867\u5ba2\u3078\u306e\u5b9a\u7740\u304c\u96e3\u3057\u3044\u3002<\/p>\n<p>\u305d\u3053\u3067\u30d6\u30e9\u30f3\u30c9\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u3092\u8a00\u8449\u3068\u3057\u3066\u4f1d\u308f\u308a\u3084\u3059\u3044\u72b6\u614b\u306b\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30923\u3064\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<h3><strong>1. \u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/strong><\/h3>\n<p>Jennifer Aaker\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u305f\u65b9\u6cd5\u3067\u3042\u308b\u3002\u30d6\u30e9\u30f3\u30c9\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u3092\u5927\u304d\u304f5\u3064\u306b\u5206\u3051\u3001\u4eca\u306e\u81ea\u5206\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u3069\u306e\u5c5e\u6027\u306b\u8a72\u5f53\u3059\u308b\u306e\u304b\u8003\u3048\u308b\u65b9\u6cd5\u3067\u3042\u308b\u3002<\/p>\n<p>\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u3066\u5370\u8c61\u3092\u62b1\u304f\u8a00\u8449\u30923~5\u3064\u307b\u3069\u9023\u60f3\u3059\u308b\u3002\u305d\u308c\u3089\u304c5\u3064\u306e\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u306e\u3069\u308c\u306b\u5f53\u3066\u306f\u307e\u308b\u304b\u3092\u8003\u3048\u3066\u5c0e\u304d\u51fa\u3059\u3002\u3053\u3053\u3067\u91cd\u8981\u306a\u306e\u306f\u3001<strong>\u5ba2\u89b3\u7684\u8996\u70b9\u3084\u4eca\u5f8c\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u306a\u308a\u305f\u3044\u59ff\u3067\u306f\u306a\u304f\u73fe\u72b6\u306e\u9867\u5ba2\u304c\u6301\u3064\u30a4\u30e1\u30fc\u30b8\u3092\u7684\u78ba\u306b\u898b\u3064\u3051\u308b\u3053\u3068\u3060\u3002<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-56130\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/09\/brandPersonality_image_parsonality.jpg\" alt=\"dimension-workframe\" width=\"1200\" height=\"750\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/09\/brandPersonality_image_parsonality.jpg 1200w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/09\/brandPersonality_image_parsonality-300x188.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/09\/brandPersonality_image_parsonality-768x480.jpg 768w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/09\/brandPersonality_image_parsonality-1024x640.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<ul>\n<li><b>Sincerity<\/b>\uff08\u8aa0\u5b9f\uff09\uff1a\u89aa\u5207\u3001\u6c17\u304c\u5229\u304f\u3001\u7d20\u76f4\u3001<\/li>\n<li><b>Excitement<\/b>\uff08\u523a\u6fc0\uff09\uff1a\u7a4d\u6975\u7684\u3001\u81ea\u7531\u3001\u5143\u6c17\u3067\u6d3b\u767a\u3001\u30e6\u30fc\u30e2\u30a2\u304c\u3042\u308b\u3001\u73fe\u4ee3\u7684\u306a\u3001\u82e5\u3005\u3057\u3044<\/li>\n<li><b>Competence<\/b>\uff08\u80fd\u529b\uff09\uff1a\u80fd\u529b\u304c\u3042\u308b\u3001\u8cac\u4efb\u611f\u306e\u3042\u308b\u3001\u3057\u3063\u304b\u308a\u3057\u3066\u3044\u308b\u3001\u81ea\u4fe1\u306b\u6e80\u3061\u305f<\/li>\n<li><b>Sophistication<\/b>\uff08\u6d17\u7df4)\uff1a\u4e0a\u54c1\u3067\u3001\u30b0\u30e9\u30de\u30e9\u30b9\u306a\u3001\u304a\u6d12\u843d\u3001\u9ad8\u7d1a\u3001\u77e5\u7684<\/li>\n<li><b>Ruggedness<\/b>\uff08\u9811\u4e08\u306a\uff09\uff1a\u7537\u3089\u3057\u304f\u3001\u30bf\u30d5\u3001\u30a2\u30a6\u30c8\u30c9\u30a2\u3001\u7121\u9aa8<\/li>\n<\/ul>\n<p>\u4f8b\u3048\u3070\u3001\u3068\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u3067\u9023\u60f3\u3055\u308c\u305f\u8a00\u8449\u304c\u300c\u5927\u80c6\u3067\u81ea\u7531\u3001\u958b\u62d3\u7cbe\u795e\u3092\u611f\u3058\u308b\u300d\u306a\u3069\u306e\u5834\u5408\u3001Exicitement (\u523a\u6fc0) \u3068\u3044\u3046\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u304c\u3075\u3055\u308f\u3057\u3044\u3068\u3044\u3046\u3053\u3068\u304c\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<p>\u5192\u982d\u3067\u3082\u8ff0\u3079\u305fApple\u306f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u611f\u3001\u82e5\u3005\u3057\u3044\u5370\u8c61\u3092\u611f\u3058\u3055\u305b\u308b\u3053\u3068\u304b\u3089Sophistication (\u6d17\u7df4) \u306b\u5206\u985e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u30b9\u30dd\u30fc\u30c4\u30a6\u30a7\u30a2\u30e1\u30fc\u30ab\u30fc\u306eNike\u306e\u5834\u5408\u306f\u82e5\u3005\u3057\u304f\u30a2\u30af\u30c6\u30a3\u30d6\u3067\u65b0\u88fd\u54c1\u4f5c\u308a\u306b\u7a4d\u6975\u7684\u306a\u5370\u8c61\u304c\u3042\u308b\u305f\u3081\u3001Excitement (\u523a\u6fc0) \u3068\u306a\u308b\u3002<\/p>\n<p>\u3053\u306e\u4ed6\u306b\u3082\u81ea\u52d5\u8eca\u30e1\u30fc\u30ab\u30fc\u306eTesla\u306b\u306f\u672a\u6765\u3084\u52c7\u6562\u3055\u306e\u4ed6\u306b\u30ef\u30af\u30ef\u30af\u3084\u30ab\u30ea\u30b9\u30de\u6027\u3092\u611f\u3058\u308b\u3002\u305d\u306e\u305f\u3081Tesla\u306b\u306fExcitement\u3068Sophistication\u306e2\u3064\u304c\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<p>\u3053\u3053\u3067\u7d39\u4ecb\u3057\u305f\u5c5e\u6027\u306f\u30d6\u30e9\u30f3\u30c91\u3064\u306b\u3064\u304d1\u301c2\u3064\u7a0b\u5ea6\u304c\u597d\u307e\u3057\u3044\u30022\u3064\u4ee5\u4e0a\u3067\u306f\u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u6301\u3064\u30a4\u30e1\u30fc\u30b8\u304c\u6563\u6f2b\u306b\u306a\u308a\u3084\u3059\u304f\u8ab0\u306e\u5fc3\u306b\u3082\u523a\u3055\u3089\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u3002<\/p>\n<h3><strong>2. \u30a2\u30fc\u30ad\u30bf\u30a4\u30d7\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/strong><\/h3>\n<p>Carl Gustav Jung\u306e\u7406\u8ad6\u306b\u57fa\u3065\u3044\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308b\u3002<strong>\u7279\u5fb4\u306f\u30d6\u30e9\u30f3\u30c9\u304c\u671b\u3080\u9867\u5ba2\u50cf\u304b\u3089\u30d6\u30e9\u30f3\u30c9\u306e\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u3092\u6c7a\u3081\u3089\u308c\u308b<\/strong>\u70b9\u3068\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u6bd4\u3079\u3066<strong>\u7d30\u304b\u304f\u5c5e\u6027\u304c\u5206\u304b\u308c\u3066\u3044\u308b<\/strong>\u70b9\u306b\u3042\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-56131\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/09\/brandPersonality_image.jpg\" alt=\"Archetype-framework\" width=\"1200\" height=\"750\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/09\/brandPersonality_image.jpg 1200w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/09\/brandPersonality_image-300x188.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/09\/brandPersonality_image-768x480.jpg 768w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/09\/brandPersonality_image-1024x640.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>1\u756a\u5916\u5074\u306f\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u3092\u8868\u3057\u3066\u304a\u308a\u30011\u3064\u5185\u5074\u306f\u305d\u306e\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u306e\u9867\u5ba2 (\u4eba\u7269) \u304c\u6c42\u3081\u3066\u3044\u308b\u4fa1\u5024\u89b3\u3067\u3042\u308b\u3002\u305d\u3057\u30661\u756a\u4e2d\u5fc3\u306f\u305d\u3046\u3044\u3063\u305f\u4fa1\u5024\u89b3\u3092\u6301\u3063\u305f\u4eba\u304c\u6700\u7d42\u7684\u306b\u76ee\u6307\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3059\u3002<\/p>\n<p>\u81ea\u52d5\u8eca\u30e1\u30fc\u30ab\u30fc\u306e\u30e1\u30eb\u30bb\u30c7\u30b9\u30d9\u30f3\u30c4\u3092\u4f8b\u306b\u8003\u3048\u3066\u307f\u308b\u3002\u30e1\u30eb\u30bb\u30c7\u30b9\u3092\u30c7\u30a3\u30fc\u30e9\u30fc\u306b\u8cb7\u3044\u306b\u6765\u308b\u4eba\u306f\u793e\u9577\u3084\u5f79\u54e1\u3068\u3044\u3063\u305f\u6a29\u529b\u3092\u6301\u3064\u4eba\u3068\u3044\u3046\u5370\u8c61\u304c\u306a\u3044\u3060\u308d\u3046\u304b\u3002<\/p>\n<p>\u305d\u3046\u3044\u3063\u305f\u4eba\u305f\u3061\u306f\u4f1a\u793e\u3092\u5927\u304d\u304f\u3059\u308b\u305f\u3081\u306b\u3001\u4f1a\u793e\u306e\u4ed5\u7d44\u307f\u3092\u4f5c\u308a\u793e\u54e1\u306b\u6307\u793a\u3059\u308b\u3053\u3068 (\u4eba\u306e\u4e0a\u306b\u7acb\u3064\u3053\u3068) \u306b\u4fa1\u5024\u3092\u611f\u3058\u3066\u3044\u308b\u3002\u305d\u3093\u306a\u3044\u308f\u3086\u308b\u30a8\u30ea\u30fc\u30c8\u5fd7\u5411\u306a\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u3092\u6301\u3064\u4eba\u306b\u5411\u3051\u3066\u30e1\u30eb\u30bb\u30c7\u30b9\u306f\u8eca\u3092\u4f5c\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u3046\u3044\u3063\u305f\u3088\u3046\u306b\u3001\u6c42\u3081\u308b\u9867\u5ba2\u306e\u8003\u3048\u65b9\u304b\u3089\u30d6\u30e9\u30f3\u30c9\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u3092\u5c0e\u304d\u51fa\u3059\u3053\u3068\u3067\u7d30\u304b\u304f\u3001\u5177\u4f53\u6027\u306e\u9ad8\u3044\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u3092\u8a2d\u5b9a\u3067\u304d\u308b\u3002\u307e\u305f\u3001\u4eca\u5f8c\u306e\u9867\u5ba2\u50cf\u304b\u3089\u4eca\u306e\u9867\u5ba2\u50cf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u306b\u3082\u4f7f\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h3><strong>3. \u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3068\u30a2\u30fc\u30ad\u30bf\u30a4\u30d7\u306e\u7d44\u307f\u5408\u308f\u305b<\/strong><\/h3>\n<p>\u3053\u308c\u307e\u3067\u306e2\u3064\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u4eca\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u72b6\u614b\u3068\u4eca\u5f8c\u7372\u5f97\u3057\u305f\u3044\u9867\u5ba2\u306e\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u3068\u306e\u6574\u5408\u6027\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u307e\u305f\u3001\u3072\u3068\u3064\u306e\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u306e\u67a0\u306b\u69d8\u3005\u306a\u8a00\u8449\u304c\u4e26\u3093\u3067\u3044\u308b\u305f\u3081\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u306e\u60f3\u50cf\u3082\u3064\u304d\u3084\u3059\u3044\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e3\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u9805\u76ee\u306e\u8a00\u8449\u306f\u30b5\u30a4\u30c8\u3084\u4eba\u306b\u3088\u308a\u7570\u306a\u308b\u3002\u3088\u3063\u3066\u81e8\u6a5f\u5fdc\u5909\u306b\u30b0\u30e9\u30d5\u306e\u4e2d\u306e\u8a00\u8449\u3092\u65b0\u305f\u306b\u8003\u3048\u3001\u305d\u3053\u304b\u3089\u9023\u60f3\u3067\u304d\u308b\u8a00\u8449\u3092\u4e26\u3079\u3066\u65b0\u305f\u306a\u9805\u76ee\u3092\u4f5c\u308b\u3053\u3068\u3082\u6709\u52b9\u3067\u3042\u308b\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3088\u308a\u30d6\u30e9\u30f3\u30c9\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u3092\u6b63\u78ba\u306b\u6c7a\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-56159 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/09\/brand-archetypedimension-1.jpg\" alt=\"brand-archetype-dimension\" width=\"750\" height=\"801\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/09\/brand-archetypedimension-1.jpg 750w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/09\/brand-archetypedimension-1-281x300.jpg 281w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/>\u00a0 \u00a0 <span style=\"font-size: 10pt;\">\u51fa\u5178\uff1a<a href=\"https:\/\/endeavorcreative.com\/brand-personality\/\" target=\"_blank\" rel=\"noopener\">Brand Personality Definition, Frameworks &amp; Examples to Inspire You <\/a><\/span><\/p>\n<p>\u3053\u3053\u3067\u5927\u5207\u306a\u306e\u306f<strong>\u5ba2\u89b3\u8996\u3059\u308b\u3053\u3068<\/strong>\u3067\u3042\u308b\u3002\u30a2\u30fc\u30ad\u30bf\u30a4\u30d7\u30d5\u30ec\u30fc\u30e0\u306e\u5834\u5408\u3067\u3082\u4eca\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u65b9\u5411\u6027\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u6b32\u6c42\u3092\u3082\u3064\u9867\u5ba2\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3057\u307e\u3046\u3068\u30d6\u30e9\u30f3\u30c9\u306f\u5d29\u58ca\u3057\u59cb\u3081\u308b\u3002<\/p>\n<p>\u305d\u3046\u306a\u3089\u306a\u3044\u3088\u3046\u306b\u73fe\u5728\u306e\u5206\u6790\u3068\u3001\u5909\u5316\u3059\u308b\u306e\u3067\u3042\u308c\u3070\u305d\u306e\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u304c\u5909\u308f\u308b\u7406\u7531\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u542b\u3081\u8a2d\u8a08\u3057\u306a\u304f\u3066\u306f\u306a\u3089\u306a\u3044\u3002<\/p>\n<p>\u305d\u3057\u3066\u3053\u306e\u3088\u3046\u306a\u5927\u639b\u304b\u308a\u306a\u30d6\u30e9\u30f3\u30c9\u306e\u30ea\u30c7\u30b6\u30a4\u30f3\u306b\u306f\u3053\u308c\u307e\u3067\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u9ad8\u304b\u3063\u305f\u9867\u5ba2\u304c\u96e2\u308c\u3066\u3057\u307e\u3046\u304b\u3082\u3057\u308c\u306a\u3044\u3068\u3044\u3046\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<h3><b>\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3 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