{"id":51887,"date":"2020-02-20T07:30:42","date_gmt":"2020-02-19T22:30:42","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=51887"},"modified":"2022-05-20T09:12:03","modified_gmt":"2022-05-20T00:12:03","slug":"d2c-brand-development","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/d2c-brand-development\/","title":{"rendered":"D2C\u30d6\u30e9\u30f3\u30c9\u306e\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8Allbirds, Casper\u306b\u805e\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u306e6\u3064\u306e\u30dd\u30a4\u30f3\u30c8"},"content":{"rendered":"<div class='wp_content_tag clearfix'><p>\u65e5\u672c\u3067\u3082\u8a8d\u77e5\u304c\u9ad8\u307e\u308a\u3064\u3064\u3042\u308bD2C\u30d6\u30e9\u30f3\u30c9\u3002\u3059\u3067\u306b\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u3001Everlane\u3001Allbirds\u3001Warby Parker\u3001Casper\u306a\u3069\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u4eba\u6c17\u304c\u9ad8\u304f\u3001\u6025\u6210\u9577\u3084\u30d0\u30a4\u30a2\u30a6\u30c8\u3001\u4e0a\u5834\u306a\u3069\u306e\u5927\u6210\u529f\u3059\u308b\u4e8b\u4f8b\u3082\u5897\u3048\u3066\u304d\u3066\u3044\u308b\u3002<\/p>\n<p>freshtrax\u3067\u306f\u3001\u3053\u308c\u307e\u3067\u3082\u4f55\u5ea6\u304bD2C\u306b\u95a2\u3059\u308b\u8a18\u4e8b\u3092\u66f8\u3044\u3066\u304d\u305f\u304c\u3001\u4eca\u56de\u306f\u5b9f\u969b\u306bD2C\u30d6\u30e9\u30f3\u30c9\u3092\u69cb\u7bc9\u3057\u3066\u3044\u308b\u4eba\u305f\u3061\u306b\u3088\u308b\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<h2>Direct to Consumer \u3068\u306f<\/h2>\n<p>Direct to Consumer (D2C) \u3068\u306f\u305d\u306e\u540d\u524d\u306e\u901a\u308a\u3001\u81ea\u3089\u4f01\u753b\u3001\u88fd\u9020\u3057\u305f\u5546\u54c1\u3092\u3069\u3053\u306e\u5e97\u8217\u306b\u3082\u4ecb\u3059\u3053\u3068\u306a\u304f\u8ca9\u58f2\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u3053\u3068\u3067\u3042\u308b\u3002\u3082\u3068\u3082\u3068\u306f\u5e97\u8217\u3092\u6301\u305f\u305a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u8ca9\u58f2\u306e\u307f\u304c\u4e3b\u6d41\u3067\u3042\u3063\u305f\u304c\u3001\u3053\u3053\u6570\u5e74\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8ca9\u58f2\u958b\u59cb\u5f8c\u306b\u3001\u5b9f\u5e97\u8217\u3092\u51fa\u3059\u4e8b\u4f8b\u304c\u5897\u3048\u3066\u304d\u3066\u3044\u308b\u3002<\/p>\n<p>\u4e2d\u9593\u696d\u8005\u3092\u6975\u529b\u7701\u304d\u3001\u88fd\u9020\u304b\u3089\u8ca9\u58f2\u307e\u3067\u3092\u30d6\u30e9\u30f3\u30c9\u304c\u4e00\u62ec\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306b\u76f4\u63a5\u5546\u54c1\u3092\u30ea\u30fc\u30ba\u30ca\u30d6\u30eb\u306b\u5c4a\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u305d\u308c\u305e\u308c\u306e\u5de5\u7a0b\u306e\u900f\u660e\u6027\u3092\u9ad8\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u3066\u306e\u9ad8\u3044\u5e30\u5c5e\u610f\u8b58\u3092\u69cb\u7bc9\u3057\u3066\u3044\u308b\u306e\u304c\u7279\u5fb4\u3002<\/p>\n<p>\u30a2\u30e1\u30ea\u30ab\u3092\u4e2d\u5fc3\u306b\u3001\u3053\u306eD2C\u578b\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u30d9\u30fc\u30b9\u306b\u3059\u308b\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304c\u6025\u6fc0\u306b\u5897\u3048\u3066\u304d\u3066\u3044\u308b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"JlNOPcd9Wa\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/d2c\/\">D2C\u30d6\u30e9\u30f3\u30c9\u6210\u529f\u4e8b\u4f8b7\u9078 &#8211; \u30a2\u30d1\u30ec\u30eb\u696d\u754c\u3092\u5e2d\u5dfb\u3059\u308b\u65b0\u52e2\u529b \u2013<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;D2C\u30d6\u30e9\u30f3\u30c9\u6210\u529f\u4e8b\u4f8b7\u9078 &#8211; \u30a2\u30d1\u30ec\u30eb\u696d\u754c\u3092\u5e2d\u5dfb\u3059\u308b\u65b0\u52e2\u529b \u2013&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/d2c\/embed\/#?secret=TaDQ0UWpNO#?secret=JlNOPcd9Wa\" data-secret=\"JlNOPcd9Wa\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>D2C\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u4f8b<\/h2>\n<p>\u65e5\u672c\u3067\u306fD2C\u306f\u307e\u3060\u307e\u3060\u500b\u4eba\u4e8b\u696d\u3084\u4e2d\u5c0f\u4f01\u696d\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u6301\u305f\u308c\u304c\u3061\u3060\u304c\u3001\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u304b\u306a\u308a\u306e\u30d3\u30c3\u30b0\u30d3\u30b8\u30cd\u30b9\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<ul>\n<li>2015\u5e74\u5275\u696d\u306eAway\u306f1\u5e74\u76ee\u306b5\u4e07\u53f0 (\u58f2\u4e0a\u7d0412\u5104\u5186) \u3092\u9054\u6210<\/li>\n<li>Warby Parker\u304cFast Company\u8a8c\u4e0a\u3067\u6700\u3082\u30a4\u30ce\u30d9\u30fc\u30c6\u30a3\u30d6\u306a\u4f1a\u793e\u306b\u9078\u3070\u308c\u308b<\/li>\n<li>Casper\u306e\u58f2\u308a\u4e0a\u3052: 1\u5e74\u76ee1\u5104\u5186\u30012\u5e74\u76ee100\u5104\u5186\u30013\u5e74\u76ee200\u5104\u5186\u3001\u73fe\u5728\u4e0a\u5834\u6e96\u5099\u4e2d<\/li>\n<li>Allbirds\u304c\u5275\u696d2\u5e74\u3067\u58f2\u308a\u4e0a\u3052100\u5104\u5186\u3092\u7a81\u7834<\/li>\n<li>Bonobos\u304c\u5275\u696d10\u5e74\u3067\u30a6\u30a9\u30fc\u30eb\u30de\u30fc\u30c8\u306b\u7d04350\u5104\u5186\u3067\u8cb7\u53ce\u3055\u308c\u308b<\/li>\n<\/ul>\n<blockquote class=\"wp-embedded-content\" data-secret=\"oqKJc06RXx\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/bonobos\/\">\u3010\u30dc\u30ce\u30dc\u30b9\u3011\u30a2\u30e1\u30ea\u30ab\u767a \u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30e1\u30f3\u30ba\u30a2\u30d1\u30ec\u30eb\u30d6\u30e9\u30f3\u30c9 Bonobos \u6210\u529f\u7269\u8a9e<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u3010\u30dc\u30ce\u30dc\u30b9\u3011\u30a2\u30e1\u30ea\u30ab\u767a \u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30e1\u30f3\u30ba\u30a2\u30d1\u30ec\u30eb\u30d6\u30e9\u30f3\u30c9 Bonobos \u6210\u529f\u7269\u8a9e&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/bonobos\/embed\/#?secret=AoGZ1wusM7#?secret=oqKJc06RXx\" data-secret=\"oqKJc06RXx\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>D2C\u306e2\u3064\u306e\u7279\u5fb4<\/h2>\n<p>D2C\u306f\u5f93\u6765\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u6bd4\u3079\u308b\u3068\u4e0b\u8a18\u306e\u70b9\u306b\u304a\u3044\u3066\u304b\u306a\u308a\u7279\u5fb4\u7684\u3067\u3042\u308b\u3002<\/p>\n<h2>\u9078\u3073\u629c\u304b\u308c\u305f\u5c11\u6570\u7cbe\u92ed\u306e\u30a2\u30a4\u30c6\u30e0<\/h2>\n<p>D2C\u30d6\u30e9\u30f3\u30c9\u306f\u9078\u3073\u629c\u304b\u308c\u305f\u5c11\u6570\u7cbe\u92ed\u306e\u30a2\u30a4\u30c6\u30e0\u3067\u30b9\u30bf\u30fc\u30c8\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u30d6\u30e9\u30f3\u30c9\u529b\u3092\u7bc9\u3044\u3066\u304b\u3089\u8ca9\u58f2\u5546\u54c1\u3092\u5897\u3084\u3057\u3066\u3044\u304f\u3068\u3044\u3046\u65b9\u6cd5\u306f\u304b\u3064\u3066\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u30d6\u30e9\u30f3\u30c9\u304c\u884c\u3063\u3066\u304d\u305f\u305d\u308c\u3068\u5171\u901a\u3057\u3066\u3044\u308b\u3002\u30eb\u30a4\u30f4\u30a3\u30c8\u30f3\u304c\u9784\u30e1\u30fc\u30ab\u30fc\u3068\u3057\u3066\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u7bc9\u3044\u3066\u304b\u3089\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u63d0\u6848\u3068\u3044\u3046\u5f62\u3067\u8ca9\u58f2\u5546\u54c1\u3092\u5897\u3084\u3057\u3066\u3044\u3063\u305f\u306e\u306f\u6709\u540d\u306a\u8a71\u3060\u308d\u3046\u3002<\/p>\n<p>\u4eca\u3068\u306a\u3063\u3066\u306f\u591a\u304f\u306e\u8ca9\u58f2\u5546\u54c1\u3092\u62b1\u3048\u308bD2C\u30d6\u30e9\u30f3\u30c9\u3082\u6700\u521d\u306f\u5c11\u306a\u3044\u30a2\u30a4\u30c6\u30e0\u3067\u306e\u30b9\u30bf\u30fc\u30c8\u3067\u3042\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3002\u524d\u56de\u306e\u8a18\u4e8b\u3067\u3054\u7d39\u4ecb\u3057\u305fWarby Parker\u304c\u5f53\u521d\u6271\u3063\u305f\u306e\u306f$95\u306e\u30e1\u30ac\u30cd\u306e\u307f\u3001Bonobos\u306f\u30c7\u30cb\u30e0\u4ee5\u5916\u306e\u30e1\u30f3\u30ba\u30d1\u30f3\u30c4\u306e\u307f\u3001Everlane\u3082\u7121\u5730\u306eT\u30b7\u30e3\u30c4\u30fb\u30cd\u30af\u30bf\u30a4\u30fb\u304b\u3070\u3093\u306e\u307f\u3067\u306e\u30b9\u30bf\u30fc\u30c8\u3060\u3063\u305f\u3068\u3044\u3046\u3002<\/p>\n<h2>\u30b9\u30c8\u30fc\u30ea\u30fc\u306b\u3088\u308b\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0<\/h2>\n<p>\u30b9\u30c8\u30fc\u30ea\u30fc\u306b\u3088\u308b\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3082D2C\u306e\u7279\u5fb4\u3068\u3057\u3066\u3042\u3052\u3089\u308c\u308b\u3002D2C\u30d6\u30e9\u30f3\u30c9\u306e\u591a\u304f\u306f\u6b74\u53f2\u304c\u6d45\u304f\u3001\u8457\u540d\u306a\u30c7\u30b6\u30a4\u30ca\u30fc\u3092\u64c1\u3057\u3066\u3044\u308b\u8a33\u3067\u3082\u306a\u3044\u70ba\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u306b\u3088\u3063\u3066\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u78ba\u7acb\u3055\u305b\u308b\u30d6\u30e9\u30f3\u30c9\u304c\u591a\u3044\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001Warby Parker\u306e\u8a95\u751f\u306e\u304d\u3063\u304b\u3051\u306f\u5275\u696d\u8005\u81ea\u3089\u306e\u8f9b\u3044\u7d4c\u9a13\u306b\u57fa\u3065\u3044\u3066\u3044\u308b\u3068\u3044\u3046\u3002\u516c\u5f0f\u30b5\u30a4\u30c8\u306b\u306f\u3053\u3046\u66f8\u3044\u3066\u3042\u308b\u3002\u300c\u79c1\u304c\u5b66\u751f\u306e\u9803\u3001\u30d0\u30c3\u30af\u30d1\u30c3\u30ab\u30fc\u3092\u3057\u3066\u3044\u308b\u9593\u306b\u30e1\u30ac\u30cd\u3092\u7121\u304f\u3057\u3066\u3057\u307e\u3044\u307e\u3057\u305f\u3002\u65b0\u3057\u3044\u3082\u306e\u3092\u8cb7\u3044\u306b\u884c\u304d\u307e\u3057\u305f\u304c\u3001\u5024\u6bb5\u304c\u9ad8\u3059\u304e\u305f\u305f\u3081\u8cfc\u5165\u3092\u65ad\u5ff5\u305b\u3056\u308b\u5f97\u3048\u306a\u3063\u305f\u306e\u3067\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u5927\u5b66\u9662\u3067\u306e1\u5b66\u671f\u9593\u306f\u76ee\u3092\u7d30\u3081\u3001\u4e0d\u6e80\u3092\u8a00\u3044\u306a\u304c\u3089\u904e\u3054\u3059\u3053\u3068\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3057\u305f\u3002Warby Parker\u3092\u8208\u3057\u305f\u306e\u306f\u3001\u305d\u3093\u306a\u82e6\u3044\u601d\u3044\u51fa\u3092\u7686\u69d8\u306b\u306f\u5473\u308f\u3063\u3066\u6b32\u3057\u304f\u306a\u3044\u3068\u3044\u3046\u601d\u3044\u304c\u304d\u3063\u304b\u3051\u3067\u3059\u3002\u300d<\/p>\n<p>\u30b9\u30c8\u30fc\u30ea\u30fc\u306b\u3088\u308b\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306f\u5f93\u6765\u306e\u5e97\u8217\u3067\u306e\u8ca9\u58f2\u3092\u30e1\u30a4\u30f3\u306b\u884c\u3046\u30d6\u30e9\u30f3\u30c9\u3088\u308a\u3082\u3001\u81ea\u5b85\u3067\u843d\u3061\u7740\u3044\u3066\u3086\u3063\u304f\u308a\u8cb7\u3044\u7269\u304c\u51fa\u6765\u308bD2C\u3068\u306e\u76f8\u6027\u304c\u826f\u3044\u3068\u8a00\u3048\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u30b9\u30c8\u30fc\u30ea\u30fc\u306b\u5f15\u304d\u8fbc\u307e\u308c\u308b\u3068\u3001\u5f7c\u3089\u306e\u9b42\u306e\u7bed\u3063\u305f\u5546\u54c1\u3092\u601d\u308f\u305a\u8cb7\u3063\u3066\u307f\u305f\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u3060\u308d\u3046\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"x38DxEalR8\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/d2candbigcompany\/\">D2C\u8e8d\u9032\u306e\u7406\u7531\u3068\u5927\u4f01\u696d\u306e\u30b8\u30ec\u30f3\u30de<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;D2C\u8e8d\u9032\u306e\u7406\u7531\u3068\u5927\u4f01\u696d\u306e\u30b8\u30ec\u30f3\u30de&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/d2candbigcompany\/embed\/#?secret=WafmYrfrL5#?secret=x38DxEalR8\" data-secret=\"x38DxEalR8\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>D2C\u30d6\u30e9\u30f3\u30c9\u306b\u5171\u901a\u3059\u308b\u4e3b\u306a\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8<\/h2>\n<p>\u3053\u308c\u306f\u3042\u304f\u307e\u3067\u611f\u899a\u7684\u306a\u306e\u3060\u304c\u3001D2C\u30d6\u30e9\u30f3\u30c9\u304c\u30e6\u30fc\u30b6\u30fc\u3084\u4e16\u306e\u4e2d\u306b\u767a\u3057\u3066\u3044\u308b\u5171\u901a\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u3042\u308b\u3002<\/p>\n<ol>\n<li>\u30b5\u30b9\u30c6\u30a4\u30ca\u30d6\u30eb\u306a\u7d20\u6750\u3067\u4eba\u3068\u74b0\u5883\u306b\u512a\u3057\u3044<\/li>\n<li>\u88fd\u9020\u5de5\u5834\u306a\u3069\u3067\u306e\u52b4\u50cd\u74b0\u5883\u304c\u826f\u3044<\/li>\n<li>\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u3067\u304d\u308b\u307e\u3067\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u91cd\u8996<\/li>\n<li>\u8a87\u5927\u306a\u5e83\u544a\u306b\u304a\u91d1\u3092\u639b\u3051\u306a\u3044<\/li>\n<li>\u9ad8\u3044\u900f\u660e\u6027\u3067\u30e6\u30fc\u30b6\u30fc\u3068\u5171\u306b\u6210\u9577\u3057\u3066\u304f<\/li>\n<li>\u5e97\u8217\u304c\u3042\u308b\u5834\u5408\u306f\u305d\u306e\u5730\u57df\u306b\u9084\u5143\u3059\u308b<\/li>\n<li>\u6027\u5225\u3084LGBT\u306a\u3069\u306e\u591a\u69d8\u6027\u3078\u306e\u9ad8\u3044\u7406\u89e3<\/li>\n<li>\u4e16\u306e\u4e2d\u3092\u826f\u304f\u3059\u305f\u3081\u306e\u5bc4\u4ed8\u6d3b\u52d5\u3092\u884c\u3063\u3066\u3044\u308b<\/li>\n<li>\u4e2d\u9593\u696d\u8005\u306a\u3069\u306e\u65e2\u5f97\u6a29\u76ca\u3092\u6255\u62ed\u3059\u308b<\/li>\n<li>\u4ed6\u306e\u30b9\u30c8\u30a2\u3067\u306f\u624b\u306b\u5165\u3089\u306a\u3044<\/li>\n<\/ol>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Mp4XZKr7FK\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/d2s-anti-sale\/\">\u30df\u30c3\u30b7\u30e7\u30f3\u3092\u58f2\u308c! \u8584\u5229\u591a\u58f2\u304b\u3089\u629c\u3051\u51fa\u3059\u305f\u3081\u306eD2C\u6226\u7565\u3068\u306f<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30df\u30c3\u30b7\u30e7\u30f3\u3092\u58f2\u308c! \u8584\u5229\u591a\u58f2\u304b\u3089\u629c\u3051\u51fa\u3059\u305f\u3081\u306eD2C\u6226\u7565\u3068\u306f&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/d2s-anti-sale\/embed\/#?secret=Dqm0X0zcAn#?secret=Mp4XZKr7FK\" data-secret=\"Mp4XZKr7FK\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<div id=\"attachment_51890\" style=\"width: 760px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-51890\" class=\"wp-image-51890 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/02\/everlane.jpg\" alt=\"Everlane\u306eSF\u5e97\u8217\u306b\u5c55\u793a\u3055\u308c\u3066\u3044\u308b\u4eba\u3068\u5730\u57df\u306b\u5bfe\u3059\u308b\u5bc4\u4ed8\u6d3b\u52d5\u306e\u30dd\u30c3\u30d7\" width=\"750\" height=\"451\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/02\/everlane.jpg 750w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/02\/everlane-300x180.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><p id=\"caption-attachment-51890\" class=\"wp-caption-text\">Everlane\u306eSF\u5e97\u8217\u306b\u5c55\u793a\u3055\u308c\u3066\u3044\u308b\u4eba\u3068\u5730\u57df\u306b\u5bfe\u3059\u308b\u5bc4\u4ed8\u6d3b\u52d5\u306e\u30dd\u30c3\u30d7<\/p><\/div>\n<h2>D2C\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u306b\u805e\u304f\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>\u3053\u308c\u304b\u3089\u7d39\u4ecb\u3059\u308b\u306e\u306f\u3001D2C\u306e\u7b2c\u4e00\u7dda\u3067\u6d3b\u8e8d\u3059\u308b\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u306b\u3088\u308b\u30a2\u30c9\u30d0\u30a4\u30b9\u3002\u30e6\u30fc\u30b6\u30fc\u306b\u6b63\u3057\u3044D2C\u4f53\u9a13\u3092\u5c4a\u3051\u308b\u969b\u306b\u5f79\u7acb\u3064\u3002\u304a\u305d\u3089\u304f\u8fd1\u3044\u3046\u3061\u306b\u65e5\u672c\u3067\u3082D2C\u306e\u6f6e\u6d41\u304c\u6765\u308b\u3068\u601d\u308f\u308c\u308b\u306e\u3067\u3001\u77e5\u3063\u3066\u304a\u3044\u3066\u640d\u306f\u306a\u3044\u306f\u305a\u3002<\/p>\n<ol>\n<li>\u4f53\u9a13\u3092\u6700\u512a\u5148\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u3092<\/li>\n<li>\u4ed6\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u771f\u4f3c\u3057\u306a\u3044<\/li>\n<li>\u30b9\u30d4\u30fc\u30c9\u91cd\u8996<\/li>\n<li>\u3067\u304d\u308b\u3060\u3051\u65e9\u304f\u544a\u77e5\u3092\u59cb\u3081\u308b<\/li>\n<li>\u30b4\u30fc\u30eb\u8a2d\u5b9a\u306f\u73fe\u5b9f\u7684\u306b<\/li>\n<li>\u6642\u306b\u306f\u7af6\u5408\u3082\u652f\u63f4\u3059\u308b<\/li>\n<\/ol>\n<h2>1. \u4f53\u9a13\u3092\u6700\u512a\u5148\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u3092<\/h2>\n<p>D2C\u306f\u30e6\u30fc\u30b6\u30fc\u306b\u5c4a\u3051\u308b\u4f53\u9a13\u3092\u901a\u3058\u3066\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u3002\u4f8b\u3048\u3070\u30de\u30c3\u30c8\u30ec\u30b9\u3092\u63d0\u4f9b\u3059\u308bCasper\u306f\u3001\u30de\u30c3\u30c8\u30ec\u30b9\u305d\u306e\u3082\u306e\u3088\u308a\u3082\u3001\u8cea\u306e\u826f\u3044\u7761\u7720\u4f53\u9a13\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u3002\u540c\u3058\u304f\u3001Glossier\u306f\u305d\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u901a\u3058\u3066\u3001\u3088\u308a\u826f\u3044\u30b3\u30b9\u30e1\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u306e\u3060\u3002<\/p>\n<p>\u305d\u308c\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3069\u3046\u3057\u305f\u3089\u826f\u3044\u306e\u304b\uff1fCasper\u3067\u306f\u3001\u30de\u30c3\u30c8\u30ec\u30b9\u306b\u5165\u3063\u3066\u3044\u308b\u7d20\u6750\u3088\u308a\u3082\u3001\u3088\u308a\u826f\u3044\u7761\u7720\u306e\u52b9\u679c\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u30b9\u30c8\u30ea\u30fc\u30c8\u3057\u3066\u5c4a\u3051\u3066\u3044\u308b\u3002\u3082\u3061\u308d\u3093\u7d20\u6750\u306b\u95a2\u3057\u3066\u3082\u3057\u3063\u304b\u308a\u3068\u8aac\u660e\u306f\u3057\u3066\u3044\u308b\u304c\u3001\u5e83\u544a\u3067\u3082\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3082\u3001\u5f7c\u3089\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u5fc5\u305a\u3088\u308a\u826f\u3044\u7761\u7720\u306b\u95a2\u3057\u3066\u306e\u3082\u306e\u3060\u3002<\/p>\n<p>\u4f53\u9a13\u3092\u901a\u3058\u305f\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u3092\u3059\u308b\u3082\u3046\u4e00\u3064\u306e\u65b9\u6cd5\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u9867\u5ba2\u306e\u7279\u6027\u3092\u3057\u3063\u304b\u308a\u3068\u7406\u89e3\u3059\u308b\u3053\u3068\u3002Glossier\u304c\u63d0\u4f9b\u3059\u308b\u697d\u3057\u3052\u306a\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u88cf\u306b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u611b\u3059\u308b\u9867\u5ba2\u306e\u55dc\u597d\u3092\u3057\u3063\u304b\u308a\u3068\u7406\u89e3\u3059\u308b\u3053\u3068\u3092\u5dee\u5225\u5316\u8981\u56e0\u3068\u3057\u3066\u3044\u308b\u3002\u305d\u3057\u3066\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u3092\u901a\u3058\u3066\u3001\u5c02\u5c5e\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30fc\u30b9\u30bf\u30c3\u30d5\u304c\u65e5\u3005\u3084\u308a\u3068\u308a\u3092\u91cd\u306d\u3066\u3044\u308b\u3002\u305d\u308c\u304c\u529f\u3092\u594f\u3057\u3001\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u3092\u4e2d\u5fc3\u306b\u53e3\u30b3\u30df\u3067\u591a\u304f\u306e\u30d5\u30a1\u30f3\u304c\u5e83\u304c\u3063\u3066\u3044\u3063\u305f\u3002<\/p>\n<p>Dollar Shave Club\u3084Warby Parker\u306a\u3069\u306e\u4ee5\u524d\u307e\u3067\u306eD2C\u30d6\u30e9\u30f3\u30c9\u304c\u3001\u4fbf\u5229\u3055\u3092\u524d\u9762\u306b\u51fa\u3057\u3066\u3044\u305f\u306e\u3068\u6bd4\u3079\u3066\u307f\u3066\u3082\u3001\u6700\u8fd1\u306eD2C\u306f\u3001\u3088\u308a\u4f53\u9a13\u3092\u91cd\u8981\u8996\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u3092\u884c\u3063\u3066\u3044\u308b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"y4kYM99zgM\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/d2c-website-ux\/\">D2C\u30d6\u30e9\u30f3\u30c9\u306b\u5b66\u3076 Web\u30b5\u30a4\u30c8\u306b\u5fc5\u8981\u306a3\u3064\u306eUX\u8981\u7d20\u3068\u306f<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;D2C\u30d6\u30e9\u30f3\u30c9\u306b\u5b66\u3076 Web\u30b5\u30a4\u30c8\u306b\u5fc5\u8981\u306a3\u3064\u306eUX\u8981\u7d20\u3068\u306f&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/d2c-website-ux\/embed\/#?secret=cOxJ9uD4mc#?secret=y4kYM99zgM\" data-secret=\"y4kYM99zgM\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>2. \u4ed6\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u771f\u4f3c\u3057\u306a\u3044<\/h2>\n<p>\u6210\u529f\u3057\u3066\u3044\u308b\u30e2\u30c7\u30eb\u3092\u5fb9\u5e95\u7684\u306b\u7814\u7a76\u3057\u3001\u305d\u308c\u3092\u306a\u305e\u308b\u306e\u304c\u3001\u3053\u308c\u307e\u3067\u306e\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306e\u5b9a\u756a\u306e1\u3064\u3060\u3063\u305f\u3002\u3053\u308c\u304cD2C\u306b\u306a\u308b\u3068\u5168\u304f\u901a\u7528\u3057\u306a\u3044\u3002\u3080\u3057\u308d\u9006\u52b9\u679c\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3002<\/p>\n<p>\u305d\u3082\u305d\u3082D2C\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b9\u30c8\u30fc\u30ea\u30fc\u306b\u304a\u3044\u3066\u3001\u30aa\u30ea\u30b8\u30ca\u30eb\u6027\u304c\u975e\u5e38\u306b\u91cd\u8981\u306b\u306a\u3063\u3066\u3044\u308b\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u8a18\u61b6\u306b\u6b8b\u308a\u3001\u5468\u308a\u306e\u4eba\u3005\u306b\u81ea\u6162\u3057\u305f\u304f\u306a\u308b\u3088\u3046\u306a\u30d6\u30e9\u30f3\u30c9\u306b\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ed6\u3082\u3084\u3063\u3066\u3044\u306a\u3044\u3088\u3046\u306a\u30aa\u30ea\u30b8\u30ca\u30eb\u6f14\u51fa\u304c\u4e0d\u53ef\u6b20\u3060\u3002<\/p>\n<p>\u305d\u306e1\u3064\u304c\u958b\u5c01\u4f53\u9a13\u3060\u308d\u3046\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8ca9\u58f2\u3055\u308c\u305f\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u5c4a\u304d\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u3092\u958b\u3051\u308b\u4f53\u9a13\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u63a5\u3059\u308b\u4e00\u756a\u6700\u521d\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u3042\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5f37\u70c8\u306a\u5370\u8c61\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u5b9f\u306b\u3001Dotcom Distribution\u304c2016\u5e74\u306b\u5b9f\u65bd\u3057\u305fE\u30b3\u30de\u30fc\u30b9\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u30f3\u30b0\u306b\u95a2\u3059\u308b\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u3057\u3063\u304b\u308a\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3055\u308c\u305f\u30d7\u30ec\u30bc\u30f3\u30c8\u3088\u3046\u306a\u30d7\u30ec\u30df\u30a2\u30e0\u611f\u306e\u3042\u308b\u30d1\u30c3\u30b1\u30fc\u30b8\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30fc\u3092\u4e0a\u3052\u3001\u3055\u3089\u306b\u30af\u30c1\u30b3\u30df\u3092\u4fc3\u9032\u3059\u308b\u3068\u3044\u3046\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Mx6nIpQ0q4\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/unboxing-experience-design\/\">\u958b\u5c01\u4f53\u9a13\u306eCX\u30c7\u30b6\u30a4\u30f3 &#8211; \u30d6\u30e9\u30f3\u30c9\u306b\u5b66\u3076\u30ab\u30b9\u30bf\u30de\u30fc\u3068\u7e4b\u304c\u308b\u65b9\u6cd5<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u958b\u5c01\u4f53\u9a13\u306eCX\u30c7\u30b6\u30a4\u30f3 &#8211; \u30d6\u30e9\u30f3\u30c9\u306b\u5b66\u3076\u30ab\u30b9\u30bf\u30de\u30fc\u3068\u7e4b\u304c\u308b\u65b9\u6cd5&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/unboxing-experience-design\/embed\/#?secret=FgKezF2IDN#?secret=Mx6nIpQ0q4\" data-secret=\"Mx6nIpQ0q4\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>3. \u30b9\u30d4\u30fc\u30c9\u91cd\u8996<\/h2>\n<p>\u591a\u304f\u306eD2C\u306f\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3067\u3042\u308b\u3002\u3053\u308c\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u304b\u3089\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30b9\u30d4\u30fc\u30c9\u3082\u91cd\u8981\u8996\u3057\u3066\u3044\u308b\u304b\u3089\u3002\u65e2\u5b58\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u3058\u3063\u304f\u308a\u3068\u6642\u9593\u3092\u304b\u3051\u3066\u884c\u3046\u3053\u3068\u304c\u591a\u3044\u304c\u3001D2C\u30d6\u30e9\u30f3\u30c9\u306e\u5834\u5408\u306f\u3001\u305d\u308c\u3060\u3051\u65e9\u304f\u52d5\u304d\u3001\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u304d\u308b\u304b\u304c\u52dd\u8ca0\u306e\u9375\u3068\u306a\u308b\u3002<\/p>\n<p>\u305d\u306e\u30b9\u30d4\u30fc\u30c9\u611f\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u3001\u5c0f\u3055\u304f\u30b9\u30bf\u30fc\u30c8\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3002Bonobos\u306f\u5f53\u521d\u304a\u6d12\u843d\u306a\u30ba\u30dc\u30f3\u3060\u3051\u3067\u59cb\u3081\u305f\u3057\u3001Allbirds\u306e\u521d\u671f\u30e9\u30a4\u30f3\u30a2\u30c3\u30d7\u3082\u30a6\u30fc\u30eb\u306e\u30b9\u30cb\u30fc\u30ab\u30fc\u3060\u3051\u3067\u3042\u3063\u305f\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u8272\u3084\u30b5\u30a4\u30ba\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306f\u3042\u308b\u306e\u3060\u304c\u3001\u5168\u3066\u306e\u5de5\u7a0b\u3067\u306e\u30b9\u30d4\u30fc\u30c9\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u3001\u6700\u5c0f\u9650\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u6570\u306b\u3059\u308b\u306e\u304cD2C\u6d41\u3002\u305d\u306e\u5f8c\u3001\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3092\u5143\u306b\u3001\u6b21\u306e\u5546\u54c1\u306e\u4f01\u753b\u3084\u3001\u7fcc\u6708\u306e\u9078\u5b9a\u3092\u884c\u3046\u306e\u304c\u4e00\u822c\u7684\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"F21gvusw2P\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/sv-speed\/\">\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u306e\u4f01\u696d\u306f\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u30b9\u30d4\u30fc\u30c9\u3092\u4e0a\u3052\u3066\u3044\u308b\u306e\u304b?<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u306e\u4f01\u696d\u306f\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u30b9\u30d4\u30fc\u30c9\u3092\u4e0a\u3052\u3066\u3044\u308b\u306e\u304b?&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/sv-speed\/embed\/#?secret=eWx5ErW2Jg#?secret=F21gvusw2P\" data-secret=\"F21gvusw2P\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>4. \u3067\u304d\u308b\u3060\u3051\u65e9\u304f\u544a\u77e5\u3092\u59cb\u3081\u308b<\/h2>\n<p>D2C\u3067\u306f\u3001\u5e97\u8217\u3092\u51fa\u3059\u3088\u308a\u3082\u65e9\u3044\u6bb5\u968e\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u58f2\u308a\u59cb\u3081\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u3082\u3063\u3068\u8a00\u3046\u3068\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u914d\u9001\u6e96\u5099\u304c\u3067\u304d\u308b\u524d\u306b\u30b5\u30a4\u30c8\u3092\u516c\u958b\u3059\u308b\u306e\u3082\u73cd\u3057\u304f\u306f\u306a\u3044\u3002\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30f3\u30cd\u30eb\u306e\u826f\u3055\u306f\u3001\u5b9f\u7269\u304c\u306a\u304f\u3066\u3082\u898b\u305b\u65b9\u6b21\u7b2c\u3067\u30e6\u30fc\u30b6\u30fc\u3092\u5f15\u304d\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3053\u3068\u3002<\/p>\n<p>\u8a66\u4f5c\u54c1\u304c\u3067\u304d\u305f\u6642\u70b9\u3067\u3001\u30b5\u30a4\u30c8\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066\u544a\u77e5\u3092\u958b\u59cb\u3057\u3001\u6f5c\u5728\u30d5\u30a1\u30f3\u3092\u96c6\u3081\u305f\u6642\u70b9\u3067\u4e00\u6c17\u306b\u8ca9\u58f2\u3092\u958b\u59cb\u3059\u308b\u3053\u3068\u3067\u3001\u521d\u671f\u306e\u30aa\u30fc\u30c0\u30fc\u3092\u591a\u304f\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"ahdaUHFyZt\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/d2c-campaign\/\">D2C\u30d6\u30e9\u30f3\u30c9\u306b\u5b66\u3076\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5411\u4e0a\u306b\u52b9\u679c\u7684\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4e8b\u4f8b4\u9078<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;D2C\u30d6\u30e9\u30f3\u30c9\u306b\u5b66\u3076\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5411\u4e0a\u306b\u52b9\u679c\u7684\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4e8b\u4f8b4\u9078&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/d2c-campaign\/embed\/#?secret=P2jql6fCc0#?secret=ahdaUHFyZt\" data-secret=\"ahdaUHFyZt\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>5. \u30b4\u30fc\u30eb\u8a2d\u5b9a\u306f\u73fe\u5b9f\u7684\u306b<\/h2>\n<p>\u5b9f\u5e97\u8217\u3092\u6301\u3061\u3001\u96d1\u8a8c\u306b\u5e83\u544a\u3092\u51fa\u3059\u306a\u3069\u306e\u65e2\u5b58\u306e\u65b9\u6cd5\u3068\u6bd4\u3079\u3066\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3092\u4e2d\u5fc3\u306b\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u3092\u884c\u3046\u5834\u5408\u306f\u3001\u305d\u306e\u6210\u679c\u306b\u5bfe\u3057\u3066\u73fe\u5b9f\u7684\u306a\u30b4\u30fc\u30eb\u8a2d\u5b9a\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308b\u3060\u308d\u3046\u3002\u6210\u529f\u4f8b\u3070\u304b\u308a\u304c\u76ee\u7acb\u3063\u3066\u3044\u308b\u3053\u3068\u3082\u3042\u308a\u30011\u5e74\u76ee\u304b\u3089\u6570\u5341\u5104\u306e\u58f2\u308a\u4e0a\u3052\u3092\u76ee\u6307\u3059\u5834\u5408\u3082\u3042\u308b\u304c\u3001\u6700\u521d\u306e\u76ee\u6a19\u306f\u306a\u308b\u3079\u304f\u5c0f\u3055\u3081\u306b\u8a2d\u5b9a\u3057\u305f\u65b9\u304c\u826f\u3044\u3002<\/p>\n<p>D2C\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u306e\u591a\u304f\u306f\u3001\u521d\u671f\u306e\u71b1\u72c2\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u304c\u4e2d\u5fc3\u3068\u306a\u3063\u3066\u884c\u308f\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u305d\u3053\u306b\u306f\u591a\u5c11\u306a\u308a\u3068\u306e\u6642\u5dee\u3082\u3042\u308b\u3002\u6700\u521d\u306e1\u30012\u5e74\u306f\u76ee\u5148\u306e\u58f2\u308a\u4e0a\u3052\u3088\u308a\u3082\u3001\u6839\u6c17\u3088\u304f\u30d5\u30a1\u30f3\u4f5c\u308a\u3092\u3059\u3059\u3081\u308b\u3053\u3068\u3002<\/p>\n<h2>6. \u6642\u306b\u306f\u7af6\u5408\u3082\u652f\u63f4\u3059\u308b<\/h2>\n<p>D2C\u30d6\u30e9\u30f3\u30c9\u306e\u591a\u304f\u304c\u3001\u30b5\u30b9\u30c6\u30a4\u30ca\u30d3\u30ea\u30c6\u30a3\u306a\u3069\u306e\u4e16\u306e\u4e2d\u306b\u5bfe\u3057\u3066\u306e\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u5f71\u97ff\u3092\u76ee\u6307\u3057\u3066\u3044\u308b\u3002\u305d\u306e\u4e00\u74b0\u3068\u3057\u3066\u3001Allbirds\u306e\u3088\u3046\u306b\u3001\u4ed6\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u5f79\u7acb\u3066\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u3001\u305d\u306e\u88fd\u9020\u5de5\u7a0b\u3084\u5546\u54c1\u306e\u7d20\u6750\u306a\u3069\u3092100%\u516c\u958b\u3057\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\u3002<\/p>\n<p>\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u3001\u7af6\u5408\u3068\u3082\u306a\u308a\u5f97\u308b\u76f8\u624b\u306b\u5bfe\u3057\u3066\u3082\u3001\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u3059\u308b\u3053\u3068\u3082\u3042\u308b\u3002\u3053\u308c\u306f\u3001\u591a\u304f\u306e\u4eba\u3005\u3068\u30d3\u30b8\u30e7\u30f3\u3092\u5171\u6709\u3057\u3001\u3088\u308a\u826f\u3044\u793e\u4f1a\u3092\u5b9f\u73fe\u3059\u308b\u306e\u304c\u76ee\u7684\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u5f62\u3084\u96f0\u56f2\u6c17\u306a\u3069\u201d\u5916\u5074\u201d\u3060\u3051\u3092\u771f\u4f3c\u308b\u3060\u3051\u3067\u3001\u74b0\u5883\u306b\u3088\u304f\u306a\u3044\u7d20\u6750\u306a\u3069\u3092\u4f7f\u3063\u3066\u3044\u308b\u5834\u5408\u306b\u306f\u3001\u5fb9\u5e95\u7684\u306b\u6226\u3046\u3053\u3068\u3082\u3042\u308b\u3002<\/p>\n<p>\u4ee5\u524d\u306bAmazon\u306bAllbirds\u305d\u3063\u304f\u308a\u3067\u3001\u5024\u6bb5\u304c\u534a\u984d\u306e\u5546\u54c1\u304c\u58f2\u3089\u308c\u305f\u3053\u3068\u304c\u3042\u3063\u305f\u3002\u3057\u304b\u3082\u4fa1\u683c\u3092\u4e0b\u3052\u308b\u305f\u3081\u306b\u3001\u74b0\u5883\u306b\u3088\u304f\u306a\u3044\u7d20\u6750\u3068\u65b9\u6cd5\u3067\u88fd\u9020\u3057\u3066\u3044\u305f\u3002\u305d\u308c\u306b\u5bfe\u3057\u3066\u3001Allbirds\u306e\u5275\u696d\u8005\u306f\u3001\u201d<a href=\"https:\/\/medium.com\/@joeyzwillinger\/dear-mr-bezos-e691f6d6d705\" target=\"_blank\" rel=\"noopener\">Dear Mr. Bezos,<\/a>\u201d \u3068\u3044\u3046\u30bf\u30a4\u30c8\u30eb\u306e\u30d6\u30ed\u30b0\u3092\u901a\u3058\u3066\u3001\u300c\u30d1\u30af\u308b\u306a\u3089\u3001\u6211\u3005\u306e\u30b5\u30b9\u30c6\u30a4\u30ca\u30d3\u30ea\u30c6\u30a3\u306b\u5bfe\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u30d1\u30af\u3063\u3066\u304f\u3060\u3055\u3044\u300d\u3068\u76ae\u8089\u3063\u305f\u3002<\/p>\n<div id=\"attachment_51911\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-51911\" class=\"wp-image-51911 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/02\/medium-allbirds.png\" alt=\"Allbirds\u306e\u5275\u696d\u8005\u304c\u30d1\u30af\u308a\u5546\u54c1\u306b\u5bfe\u3057\u3066Amazon\u306eCEO\u5b9b\u3066\u306b\u66f8\u3044\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\" width=\"1200\" height=\"580\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/02\/medium-allbirds.png 1200w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/02\/medium-allbirds-300x145.png 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/02\/medium-allbirds-768x371.png 768w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2020\/02\/medium-allbirds-1024x495.png 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-51911\" class=\"wp-caption-text\">Allbirds\u306e\u5275\u696d\u8005\u304c\u30d1\u30af\u308a\u5546\u54c1\u306b\u5bfe\u3057\u3066Amazon\u306eCEO\u5b9b\u3066\u306b\u66f8\u3044\u305f\u30e1\u30c3\u30bb\u30fc\u30b8<\/p><\/div>\n<h2>\u30a2\u30e1\u30ea\u30ab\u3067D2C\u3092\u5c55\u958b\u3057\u3066\u307f\u307e\u305b\u3093\u304b\uff1f<\/h2>\n<p>btrax\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u57fa\u3065\u3044\u305fD2C\u30d6\u30e9\u30f3\u30c9\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u9032\u51fa\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u308b\u3002\u30a2\u30e1\u30ea\u30ab\u3067\u30d2\u30c3\u30c8\u3092\u751f\u307f\u51fa\u305b\u308c\u3070\u3001\u65e5\u672c\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u9006\u8f38\u5165\u3059\u308b\u306e\u3082\u52b9\u679c\u7684\u3002\u30d6\u30e9\u30f3\u30c9\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u69cb\u7bc9\u3001UX\u30c7\u30b6\u30a4\u30f3\u3092\u542b\u3080\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u3082\u4e00\u8cab\u3057\u3066\u884c\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u3054\u8208\u5473\u306e\u3042\u308b\u65b9\u306f<a href=\"https:\/\/btrax.com\/jp\/contact-us\/\" target=\"_blank\" rel=\"noopener\">\u305c\u3072\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u3092<\/a>\u3002<\/p>\n<p><strong>* \u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u305fD2C\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u9054<\/strong><\/p>\n<ul>\n<li>Nick Shackleford &#8211; Co-founder &amp; Managing Partner, Structured Social<\/li>\n<li>Patrick Pan &#8211; Manager, Digital Strategy &amp; Interactive Marketing, NEST Fragrances<\/li>\n<li>Megan McCullough &#8211; Growth Marketing Manager &amp; SEO Manager at ThirdLove<\/li>\n<li>Nik Sharma &#8211; Founder, Sharma Brands<\/li>\n<li>Joey Zwillinger &#8211; Co-Fouder, Allbirds<\/li>\n<li>Jeff Chapin &#8211; Co-Fouder, Casper<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\">\u7b46\u8005: <a href=\"https:\/\/twitter.com\/BrandonKHill\" target=\"_blank\">Brandon K. Hill<\/a> \/ CEO, <a href=\"https:\/\/www.btrax.com\/jp\" target=\"_blank\">btrax, Inc.<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u65e5\u672c\u3067\u3082\u8a8d\u77e5\u304c\u9ad8\u307e\u308a\u3064\u3064\u3042\u308bD2C\u30d6\u30e9\u30f3\u30c9\u3002\u3059\u3067\u306b\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u3001Everlane\u3001Allbirds\u3001Warby Parker\u3001Casper\u306a\u3069\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u4eba\u6c17\u304c\u9ad8\u304f\u3001\u6025\u6210\u9577\u3084\u30d0\u30a4\u30a2\u30a6\u30c8\u3001\u4e0a\u5834\u306a\u3069\u306e\u5927\u6210\u529f\u3059\u308b\u4e8b\u4f8b\u3082\u5897\u3048\u3066\u304d [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":51888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[228],"tags":[353,214,224],"class_list":["post-51887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-d2c","tag-214","tag-224"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/51887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/comments?post=51887"}],"version-history":[{"count":32,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/51887\/revisions"}],"predecessor-version":[{"id":62852,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/51887\/revisions\/62852"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media\/51888"}],"wp:attachment":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media?parent=51887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/categories?post=51887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/tags?post=51887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}