{"id":49907,"date":"2019-07-19T10:46:21","date_gmt":"2019-07-19T01:46:21","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=49907"},"modified":"2022-01-06T19:09:49","modified_gmt":"2022-01-06T10:09:49","slug":"value-proposition","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/value-proposition\/","title":{"rendered":"\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u5b9a\u7fa9\u3068\u30ad\u30e3\u30f3\u30d0\u30b9\u306e\u4f7f\u3044\u65b9"},"content":{"rendered":"<div class='wp_content_tag clearfix'><p>\u307f\u306a\u3055\u3093\u304c\u8ca9\u58f2\u30fb\u958b\u767a\u3055\u308c\u3066\u3044\u308b\u30b5\u30fc\u30d3\u30b9\u30fb\u5546\u54c1\u306b\u3064\u3044\u3066\u3001\u9867\u5ba2\u304c\u306a\u305c\u8cfc\u5165\u3059\u308b\u306e\u304b\u3092\u3057\u3063\u304b\u308a\u3068\u7b54\u3048\u3089\u308c\u308b\u3060\u308d\u3046\u304b\uff1f\u305d\u306e\u7406\u7531\u306b\u3064\u3044\u3066\u9867\u5ba2\u306e\u8996\u70b9\u306b\u305f\u3061\u3001\u6df1\u6398\u308a\u3067\u304d\u3066\u3044\u308b\u3060\u308d\u3046\u304b\uff1f<\/p>\n<p><strong>\u30b5\u30fc\u30d3\u30b9\u958b\u767a\u3092\u3059\u308b\u4e0a\u3067\u6b20\u304b\u305b\u306a\u3044\u306e\u304c\u3001\u3042\u306a\u305f\u306e\u63d0\u4f9b\u3059\u308b\u4fa1\u5024\u3001\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u3060\u3002<\/strong>\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u304c\u9867\u5ba2\u306e\u672c\u8cea\u7684\u306a\u30cb\u30fc\u30ba\u3092\u6349\u3048\u3066\u3044\u308b\u3068\u3001\u5f7c\u3089\u306b\u6df1\u304f\u523a\u3055\u308b\u30b5\u30fc\u30d3\u30b9\u304c\u751f\u307e\u308c\u308b\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u3068\u3044\u3046\u8a00\u8449\u3092\u77e5\u3063\u305f\u3070\u304b\u308a\u3001\u91cd\u8981\u6027\u306f\u8a8d\u8b58\u3057\u3066\u3044\u308b\u3051\u3069\u4f7f\u3044\u65b9\u306a\u3069\u3082\u3046\u5c11\u3057\u7406\u89e3\u3092\u6df1\u3081\u305f\u3044\u3001\u3068\u3044\u3046\u65b9\u3082\u591a\u3044\u3068\u601d\u3046\u3002<\/p>\n<p>\u305d\u3053\u3067\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u958b\u767a\u306e\u6307\u91dd\u3068\u306a\u308b<strong>\u300c\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u300d\u3068\u306f\u4f55\u304b\u3001\u305d\u306e\u91cd\u8981\u6027<\/strong>\u3092\u8aac\u660e\u3057\u3001\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u5c0e\u304d\u51fa\u3059\u305f\u3081\u306b\u4f7f\u3048\u308b<strong>\u300c\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9\u300d\u306e\u30aa\u30b9\u30b9\u30e1\u306e\u4f7f\u3044\u65b9<\/strong>\u3092\u3054\u7d39\u4ecb\u3057\u3066\u3044\u304f\u3002<\/p>\n<h2>\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u3068\u306f\u4f55\u304b\uff1f<\/h2>\n<blockquote><p>\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u3068\u306f\u300c\u9867\u5ba2\u304c\u3042\u306a\u305f\u306e\u88fd\u54c1\u3092\u8cb7\u3046\u7406\u7531\u300d<\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-49918 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2019\/07\/value-proposition.png\" alt=\"value proposition\" width=\"750\" height=\"639\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2019\/07\/value-proposition.png 750w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2019\/07\/value-proposition-300x256.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><a href=\"https:\/\/www.investopedia.com\/terms\/v\/valueproposition.asp\" target=\"_blank\" rel=\"noopener\">Investopedia<\/a>\u306e\u5b9a\u7fa9\u3067\u306f\u3001\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u3068\u306f\u300c\u9867\u5ba2\u304c\u3042\u308b\u88fd\u54c1\u306e\u8cfc\u5165\u3092\u6c7a\u3081\u305f\u6642\u3001\u4f01\u696d\u304c\u9867\u5ba2\u306b\u63d0\u4f9b\u3059\u308b\u3068\u793a\u3057\u305f\u4fa1\u5024\u300d\u3068\u8aac\u660e\u3055\u308c\u3066\u3044\u308b\u3002\u8a00\u3044\u63db\u3048\u308b\u3068\u3001<strong>\u300c\u9867\u5ba2\u304c\u3042\u306a\u305f\u306e\u88fd\u54c1\u3092\u8cb7\u3046\u7406\u7531\u300d<\/strong>\u306e\u3053\u3068\u3002<\/p>\n<p>\u4e0a\u56f3\u306b\u793a\u3057\u305f\u901a\u308a\u3001\u300c\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u300d\u3068\u306f\u300c\u81ea\u793e\u304c\u63d0\u4f9b\u3067\u304d\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u671b\u3080\u3082\u306e\u300d\u3067\u3042\u308a\u3001\u300c\u7af6\u5408\u4ed6\u793e\u304c\u63d0\u4f9b\u3057\u3066\u3044\u306a\u3044\u300d\u9818\u57df\u3092\u6307\u3059\u3002\u30d7\u30ed\u30c0\u30af\u30c8\u958b\u767a\u306e\u969b\u306f\u3001\u3053\u3053\u3092\u610f\u8b58\u3057\u3066\u9032\u3081\u3066\u3044\u304f\u306e\u304c\u7406\u60f3\u3068\u306a\u308b\u3002<\/p>\n<h2>\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u304c\u306a\u305c\u91cd\u8981\u304b\uff1f<\/h2>\n<p>\u3067\u306f\u3001\u306a\u305c\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u304c\u30b5\u30fc\u30d3\u30b9\u958b\u767a\u8005\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u306e\u3060\u308d\u3046\u304b\u3002\u305d\u306e\u7406\u7531\u306b\u3001<strong>\u4f5c\u308a\u624b\u3068\u9867\u5ba2\u306e\u8996\u70b9\u306f\u9055\u3046\u304b\u3089<\/strong>\u3001\u3068\u3044\u3046\u70b9\u304c\u6319\u3052\u3089\u308c\u308b\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u62c5\u5f53\u8005\u3001\u30a8\u30f3\u30b8\u30cb\u30a2\u3001\u30c7\u30b6\u30a4\u30ca\u30fc\u306a\u3069\u306e\u4f5c\u308a\u624b\u306f\u30b5\u30fc\u30d3\u30b9\u958b\u767a\u3092\u3059\u308b\u306b\u3064\u308c\u300c\u9867\u5ba2\u306e\u8996\u70b9\u306b\u7acb\u3064\u3053\u3068\u300d\u3092\u5fd8\u308c\u308b\u3053\u3068\u304c\u591a\u3005\u3042\u308b\u3002<\/p>\n<p>\u4f5c\u308a\u624b\u3068\u3057\u3066\u8003\u3048\u3066\u958b\u767a\u3057\u7d9a\u3051\u308b\u3068\u3001\u81ea\u5206\u305f\u3061\u304b\u3089\u898b\u3048\u3066\u3044\u308b\u3082\u306e\u3092\u4e2d\u5fc3\u306b\u7269\u4e8b\u3092\u6349\u3048\u3001\u6c7a\u5b9a\u3057\u3001\u4f5c\u308a\u4e0a\u3052\u3066\u3057\u307e\u3046\u3053\u3068\u306b\u306a\u308b\u3002\u3057\u304b\u3057\u3001\u6700\u7d42\u7684\u306b\u305d\u306e\u3082\u306e\u3092\u4f7f\u3044\u3001\u826f\u3057\u60aa\u3057\u3092\u6c7a\u3081\u308b\u306e\u306f\u30e6\u30fc\u30b6\u30fc\u30fb\u9867\u5ba2\u3067\u3042\u308b\u3002\u3060\u304b\u3089\u3001\u5f7c\u3089\u306e\u8996\u70b9\u304b\u3089\u3069\u3046\u3067\u3042\u308b\u304b\u3092\u8003\u3048\u3001\u305d\u306e\u8996\u70b9\u304b\u3089\u958b\u767a\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u306e\u3060\u3002<\/p>\n<p>\u4e0b\u306e\u30a4\u30e9\u30b9\u30c8\u3067\u306f\u3001\u4e00\u3064\u306e\u30e2\u30ce\u3067\u3082\u3001\u3042\u306a\u305f\uff08\u4f5c\u308a\u624b\uff09\u3068\u9867\u5ba2\u304b\u3089\u307f\u305f\u3068\u304d\u306b\u3001\u898b\u3048\u65b9\u304c\u7570\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u8868\u3057\u3066\u3044\u308b\u3002\u9867\u5ba2\u306b\u3068\u3063\u3066\u3069\u3046\u898b\u3048\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u304b\u3001\u6539\u3081\u3066\u8003\u3048\u3001\u305d\u3057\u3066\u305d\u3053\u304b\u3089\u554f\u984c\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-49919 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2019\/07\/Value-Proposition-Customer-vs-Company-Perspective.jpg\" alt=\"\" width=\"750\" height=\"470\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2019\/07\/Value-Proposition-Customer-vs-Company-Perspective.jpg 750w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2019\/07\/Value-Proposition-Customer-vs-Company-Perspective-300x188.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2>\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9\u3067\u3001\u9867\u5ba2\u3068\u88fd\u54c1\u306e\u95a2\u4fc2\u6027\u3092\u7406\u89e3\u3059\u308b<\/h2>\n<p>\u3067\u306f\u3001\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u306f\u3001\u3069\u3046\u3059\u308c\u3070\u898b\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3060\u308d\u3046\u304b\uff1f\u3053\u3053\u304b\u3089\u306f\u3001&#8221;Value Proposition Canvas&#8221;\uff08\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9\uff09\u3092\u6d3b\u7528\u3057\u3066\u3001\u81ea\u5206\u305f\u3061\u306e\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u660e\u3089\u304b\u306b\u3057\u3066\u3044\u304f\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<p>\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9\u306b\u306f\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u304c\u3042\u308b\u3002\u3053\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u3001\u9867\u5ba2\u306e\u8996\u70b9\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u5f7c\u3089\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3067\u304d\u308b\u3088\u3046\u306a\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u958b\u767a\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3082\u306e\u3060\u3002<\/p>\n<p>\u5148\u307b\u3069\u306e\u30d9\u30f3\u56f3\u306b\u3067\u3066\u304d\u305f3\u8981\u7d20\u300c\u30b3\u30f3\u30da\u30c6\u30a3\u30bf\u30fc\uff08\u7af6\u5408\uff09\u300d\u300c\u30ab\u30f3\u30d1\u30cb\u30fc\uff08\u81ea\u793e\uff09\u300d\u300c\u30ab\u30b9\u30bf\u30de\u30fc\uff08\u30e6\u30fc\u30b6\u30fc\uff09\u300d\u3092\u610f\u8b58\u3057\u3066\u4f7f\u3063\u3066\u3044\u304f\u3002<\/p>\n<h2>\u30b9\u30c6\u30c3\u30d7\u5225\u306b\u7406\u89e3\u3059\u308b\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9\u306e\u4f7f\u3044\u65b9<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-49917 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2019\/07\/value-proposition-canvas.png\" alt=\"value proposition canvas\" width=\"750\" height=\"470\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2019\/07\/value-proposition-canvas.png 750w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2019\/07\/value-proposition-canvas-300x188.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u3053\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\uff08\u30ad\u30e3\u30f3\u30d0\u30b9\uff09\u306e\u53f3\u5074\u3067\u306f\u300c\u30e6\u30fc\u30b6\u30fc\u306e\u8996\u70b9\u300d\u3092\u7406\u89e3\u3057\u3001\u5de6\u5074\u3067\u306f\u300c\u81ea\u793e\u88fd\u54c1\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3057\u3066\u3044\u308b\u304b\u300d\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3002\u3053\u3046\u3057\u305f\u691c\u8a3c\u3092\u901a\u3057\u3066\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3092\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u3001\u6539\u5584\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3060\u3002<\/p>\n<p>\u30ad\u30e3\u30f3\u30d0\u30b9\u306f\u4ee5\u4e0b4\u30b9\u30c6\u30c3\u30d7\u306e\u6d41\u308c\u3066\u4f7f\u3063\u3066\u307f\u3066\u3044\u305f\u3060\u304d\u305f\u3044\u3002<\/p>\n<h3>STEP 1\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u8996\u70b9\u306b\u7acb\u3064<\/h3>\n<p>\u307e\u305a\u3001\u56f3\u306e\u53f3\u5074\u306b\u66f8\u304b\u308c\u3066\u3044\u308b\u30ab\u30b9\u30bf\u30de\u30fc\uff08\u30e6\u30fc\u30b6\u30fc\uff09\u306e\u8981\u7d20\u304b\u3089\u59cb\u3081\u308b\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u6301\u3064\uff08\u3042\u308b\u3044\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u5468\u308a\u306b\u5b58\u5728\u3059\u308b\uff09\u305d\u308c\u305e\u308c\u306e\u9805\u76ee\u3092\u57cb\u3081\u3066\u3044\u304f\u3002<\/p>\n<ul>\n<li>\u9867\u5ba2\u306e\u4ed5\u4e8b\uff1a\u9867\u5ba2\u306e\u76ee\u6307\u3059\u30b4\u30fc\u30eb<\/li>\n<\/ul>\n<p>\u203b\u30dd\u30a4\u30f3\u30c8\uff1a(1) \u6a5f\u80fd\u7684\u3001(2) \u793e\u4f1a\u7684\u3001(3) \u611f\u60c5\u7684\u3001\u306e3\u3064\u306e\u5074\u9762\u304b\u3089\u66f8\u304d\u51fa\u3057\u3066\u3044\u304f<\/p>\n<ul>\n<li>\u30b5\u30d6\u30b9\u30c6\u30a3\u30c6\u30e5\u30fc\u30c8\/\u30b3\u30f3\u30da\u30c6\u30a3\u30bf\u30fc\uff1a\u7af6\u4e89\u76f8\u624b<\/li>\n<\/ul>\n<p>\u203b\u30dd\u30a4\u30f3\u30c8\uff1a \u5fc5\u305a\u9867\u5ba2\u306e\u8996\u70b9\u306b\u7acb\u3063\u3066\u8003\u3048\u308b<br \/>\n\u5168\u304f\u9055\u3046\u696d\u754c\u306e\u30b5\u30fc\u30d3\u30b9\u3067\u3042\u3063\u305f\u3068\u3057\u3066\u305d\u306e\u72b6\u6cc1\u3067\u9867\u5ba2\u306e\u8996\u70b9\u306b\u7acb\u3066\u3070\u30b5\u30d6\u30b9\u30c6\u30a3\u30c6\u30e5\u30fc\u30c8\uff08\u4ee3\u66ff\u54c1\uff09\u3068\u306a\u308b\u3082\u306e\u304c\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<ul>\n<li><strong>\u30b2\u30a4\u30f3<\/strong>\uff1a\u9867\u5ba2\u304c\u76ee\u6a19\u306b\u5411\u304b\u3046\u306b\u3042\u305f\u3063\u3066\u306e\u30e1\u30ea\u30c3\u30c8\u3084\u6069\u6075<\/li>\n<li><strong>\u30da\u30a4\u30f3<\/strong>\uff1a\u305d\u308c\u3092\u59a8\u3052\u308b\u30ea\u30b9\u30af\u3084\u969c\u5bb3<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u9805\u76ee\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u958b\u767a\u8005\u306e\u4eee\u8aac\u3068\u3057\u3066\u57cb\u3081\u3066\u3044\u304f\u3053\u3068\u3082\u3067\u304d\u308b\u304c\u3001\u3088\u308a\u6df1\u3044\u7406\u89e3\u3092\u5f97\u308b\u305f\u3081\u306b\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3001\u30c8\u30ec\u30f3\u30c9\u8abf\u67fb\u3092\u884c\u3046\u306e\u3082\u304a\u3059\u3059\u3081\u3060\u3002<\/p>\n<h3>STEP 2\uff1a\u81ea\u793e\u88fd\u54c1\u306e\u6a5f\u80fd\u30fb\u7279\u5fb4\u3092\u3042\u3089\u3044\u3060\u3059<\/h3>\n<p>\u6b21\u306b\u3001\u56f3\u306e\u5de6\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u3078\u79fb\u308a\u307e\u3059\u3002\u30d7\u30ed\u30c0\u30af\u30c8\uff06\u30b5\u30fc\u30d3\u30b9\u306e\u67a0\u306b\u81ea\u793e\u88fd\u54c1\u306e\u57fa\u672c\u7684\u306a\u6a5f\u80fd\u3084\u7279\u6027\u306a\u3069\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u3066\u3044\u304f\u3002<\/p>\n<h3>STEP 3\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u30d7\u30ed\u30c0\u30af\u30c8\u304b\u3089\u5f97\u308b\u3082\u306e\u3092\u660e\u3089\u304b\u306b\u3059\u308b<\/h3>\n<p>\u305d\u3057\u3066\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u67a0\u306e\u30b2\u30a4\u30f3\u30af\u30ea\u30a8\u30fc\u30bf\u30fc\u3068\u30da\u30a4\u30f3\u30ea\u30ea\u30fc\u30d0\u30fc\u3092\u57cb\u3081\u3066\u3044\u304f\u3002\u30b2\u30a4\u30f3\u30af\u30ea\u30a8\u30fc\u30bf\u30fc\u3068\u306f\u9867\u5ba2\u304c\u300c\u30b2\u30a4\u30f3\u300d\u3092\u611f\u3058\u308b\u539f\u56e0\u3068\u306a\u3063\u305f\u3082\u306e\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u9577\u6240\u306e\u3053\u3068\u3002\u307e\u305f\u3001\u30da\u30a4\u30f3\u30ea\u30ea\u30fc\u30d0\u30fc\u3068\u306f\u9867\u5ba2\u306e\u300c\u30da\u30a4\u30f3\u300d\u3092\u8efd\u6e1b\u3067\u304d\u308b\u89e3\u6c7a\u7b56\u306e\u3053\u3068\u3060\u3002<\/p>\n<h3>STEP 4\uff1a\u88fd\u54c1\u306e\u5229\u76ca\u3068\u9867\u5ba2\u306e\u6c42\u3081\u3066\u3044\u308b\u3082\u306e\u304c\u4e00\u81f4\u3057\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3059\u308b<\/h3>\n<p>\u6700\u5f8c\u306b\u3001\u8a18\u5165\u3057\u305f\u300c\u30b2\u30a4\u30f3\u30af\u30ea\u30a8\u30fc\u30bf\u30fc\u300d\u304c\u9867\u5ba2\u306e\u305f\u3081\u306b\u5229\u76ca\u3092\u751f\u307f\u51fa\u305b\u3066\u3044\u308b\u304b\u3001\u307e\u305f\u300c\u30da\u30a4\u30f3\u30ea\u30ea\u30fc\u30d0\u30fc\u300d\u304c\u30da\u30a4\u30f3\u3092\u8efd\u6e1b\u3057\u3066\u3044\u308b\u304b\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u3044\u304f\u3002<\/p>\n<p>\u30ad\u30e3\u30f3\u30d0\u30b9\u306e\u5de6\u53f3\u306b\u66f8\u3044\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u3068\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u5229\u5bb3\u3092\u78ba\u8a8d\u3059\u308c\u3070\u3001\u9867\u5ba2\u306b\u3088\u308a\u4fa1\u5024\u3092\u4e0e\u3048\u3089\u308c\u308b\u88fd\u54c1\u3092\u4f5c\u3063\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3055\u3089\u306b\u300c\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u300d\u3092\u6539\u5584\u306e\u305f\u3081\u306b\u81ea\u793e\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u6539\u5584\u3092\u3069\u306e\u3088\u3046\u306b\u884c\u3046\u3079\u304d\u304b\u304c\u308f\u304b\u3063\u3066\u304f\u308b\u306e\u3060\u3002<\/p>\n<p>\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9\u3092\u4f7f\u3063\u3066\u307f\u308b\u3002\u4f8b\uff1a\u30b8\u30e0\u306e\u30c1\u30a7\u30fc\u30f3\u5e97<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-49916 aligncenter\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2019\/07\/value-proposition-canvas-example.png\" alt=\"value proposition canvas example\" width=\"750\" height=\"446\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2019\/07\/value-proposition-canvas-example.png 750w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2019\/07\/value-proposition-canvas-example-300x178.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9\u306e\u4f7f\u3044\u65b9\u306e\u4f8b\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002\u5927\u624b\u30b8\u30e0\u30c1\u30a7\u30fc\u30f3\u5e97\u306e\u30b5\u30fc\u30d3\u30b9\u958b\u767a\u30c1\u30fc\u30e0\u304c\u3001\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9\u3092\u4f7f\u3063\u3066\u307f\u305f\u5834\u5408\u3092\u60f3\u50cf\u3057\u3066\u307f\u3066\u3044\u305f\u3060\u304d\u305f\u3044\u3002\u3053\u3061\u3089\u3082\u4e0a\u8ff0\u3057\u305f\u30b9\u30c6\u30c3\u30d7\u306b\u6cbf\u3063\u3066\u307f\u3066\u3044\u304f\u3002<\/p>\n<h3>STEP 1\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u8996\u70b9\u306b\u7acb\u3064<\/h3>\n<p>\u307e\u305a\u3001\u53f3\u5074\u306e\u9867\u5ba2\u306e\u30b4\u30fc\u30eb\u3092(1) \u6a5f\u80fd\u7684\u3001(2) \u793e\u4f1a\u7684\u3001(3) \u611f\u60c5\u7684\u3001\u9762\u304b\u3089\u57cb\u3081\u3066\u3044\u304f\u3002<\/p>\n<p>\u6a5f\u80fd\u7684\u306b\u306f\u3001\u300c\u6bce\u65e5\u30b8\u30e0\u306b\u901a\u3046\u300d\u3053\u3068<br \/>\n\u793e\u4f1a\u7684\u306a\u9762\u3067\u306f\u3001\u5468\u308a\uff08\u793e\u4f1a\u304b\u3089\uff09\u300c\u8912\u3081\u3066\u3082\u3089\u3046\u300d\u3053\u3068\u3092\u6c42\u3081\u3066\u3044\u308b<br \/>\n\u611f\u60c5\u306e\u30b4\u30fc\u30eb\u306f\u3001\u300c\u81ea\u5206\u306b\u81ea\u4fe1\u30fb\u8a87\u308a\u3092\u611f\u3058\u305f\u3044\u300d<\/p>\n<p>\u6b21\u306b\u3001\u9867\u5ba2\u306f\u4f55\u3092\u6069\u6075\u3068\u611f\u3058\u308b\u306e\u304b\u3001\u4f55\u3092\u8f9b\u3044\u3068\u611f\u3058\u308b\u306e\u304b\u3092\u3001\u300c\u30b2\u30a4\u30f3\u300d\u3068\u300c\u30da\u30a4\u30f3\u300d\u306b\u305d\u308c\u305e\u308c\u5165\u308c\u3066\u3044\u304f\u3002<\/p>\n<p>\u5f7c\u3089\u306e\u7af6\u5408\u306f\u3001\u300cYouTube\u300d\u3068\u3057\u305f\u3002\u30a8\u30af\u30b5\u30b5\u30a4\u30ba\u306a\u3069\u3092\u81ea\u5b85\u3067\u3084\u308b\u5834\u5408\u306b\u3001\u5b9f\u306fYouTube\u3067\u52d5\u753b\u3092\u898b\u308b\u3001\u3068\u3044\u3063\u305f\u3053\u3068\u304c\u308f\u304b\u3063\u305f\u308a\u3059\u308b\u3068\u3001YouTube\u304c\u96a0\u308c\u305f\u7af6\u5408\u3068\u306a\u308b\u306e\u3060\u3002<\/p>\n<h3>STEP 2\uff1a\u81ea\u793e\u88fd\u54c1\u306e\u6a5f\u80fd\u30fb\u7279\u5fb4\u3092\u6d17\u3044\u51fa\u3059<\/h3>\n<p>\u30d7\u30ed\u30c0\u30af\u30c8\u5074\u306b\u79fb\u308a\u307e\u3059\u3002\u81ea\u793e\u306e\u30b8\u30e0\u30c1\u30a7\u30fc\u30f3\u306b\u3069\u3093\u306a\u7279\u5fb4\u304c\u3042\u308b\u306e\u304b\u3001\u57fa\u672c\u7684\u306a\u3082\u306e\u304b\u3089\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u300c\u5e97\u8217\u304c\u591a\u3044\u300d\u300c\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u8c4a\u5bcc\u300d\u306a\u3069\u3092\u6319\u3052\u305f\u3002<\/p>\n<h3>STEP 3\uff1a\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u3088\u3063\u3066\u30e6\u30fc\u30b6\u30fc\u304c\u5f97\u3089\u308c\u308b\u3082\u306e\u3092\u660e\u3089\u304b\u306b\u3059\u308b<\/h3>\n<p>\u9867\u5ba2\u306e\u30b2\u30a4\u30f3\u3068\u30da\u30a4\u30f3\u306b\u5bfe\u3057\u3066\u3001\u30b2\u30a4\u30f3\u3092\u3088\u308a\u4fc3\u3059\u3082\u306e\uff08\u30b2\u30a4\u30f3\u30af\u30ea\u30a8\u30fc\u30bf\u30fc\uff09\u3068\u3001\u30da\u30a4\u30f3\u3092\u548c\u3089\u3052\u308b\u3082\u306e\uff08\u30da\u30a4\u30f3\u30ea\u30ea\u30fc\u30d0\u30fc\uff09\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/p>\n<p>\u300c\u30a2\u30af\u30bb\u30b9\u304c\u826f\u3044\u300d\u3053\u3068\u3092\u6c42\u3081\u3066\u3044\u308b\u306a\u3089\u3001\u5bb6\u304b\u3089\u8fd1\u3044\u30b8\u30e0\u3068\u3044\u3046\u306e\u304c\u3001\u305d\u308c\u3092\u3088\u308a\u5f37\u8abf\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308b\u3002\u307e\u305f\u3001\u300c\u30b8\u30e0\u306f\u30ad\u30c4\u3044\u300d\u3068\u3044\u3046\u30da\u30a4\u30f3\u304c\u3042\u308b\u306a\u3089\u300c\u30ad\u30c4\u3059\u304e\u306a\u3044\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u63d0\u4f9b\u300d\u304c\u56de\u907f\u3055\u305b\u3066\u304f\u308c\u308b\u3002<\/p>\n<h3>STEP 4\uff1a\u88fd\u54c1\u306e\u5229\u76ca\u3068\u9867\u5ba2\u306e\u6c42\u3081\u3066\u3044\u308b\u3082\u306e\u304c\u4e00\u81f4\u3057\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3059\u308b<\/h3>\n<p>\u30b2\u30a4\u30f3\u3068\u30b2\u30a4\u30f3\u30af\u30ea\u30a8\u30fc\u30bf\u30fc\u3001\u30da\u30a4\u30f3\u3068\u30da\u30a4\u30f3\u30ea\u30ea\u30fc\u30d0\u30fc\u304c\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u4fa1\u5024\u3042\u308b\u304b\u3001\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u304c\u3042\u308b\u3082\u306e\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3092\u898b\u5b9a\u3081\u3066\u3044\u304f\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3057\u3066\u3001\u3082\u3068\u3082\u3068\u306f\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u7279\u5fb4\u3068\u3057\u3066\u300c\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u8c4a\u5bcc\u3067\u3042\u308b\u3053\u3068\u300d\u3092\u6319\u3052\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u306f\u8c4a\u5bcc\u3067\u3042\u308b\u3053\u3068\u3088\u308a\u3082\u3001\u300c\u30ad\u30c4\u3059\u304e\u306a\u3044\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u3042\u308b\u3053\u3068\u300d\u304c\u4fa1\u5024\u3068\u306a\u308b\u3068\u3044\u3046\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u306b\u5c0e\u304d\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3060\u3002<\/p>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u81ea\u793e\u306e\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u6c7a\u5b9a\u3059\u308b\u3068\u304d\u300c\u9867\u5ba2\u304c\u672c\u5f53\u306b\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u4fa1\u5024\u300d\u3084\u300c\u7af6\u5408\u304c\u63d0\u4f9b\u3057\u3066\u3044\u306a\u3044\u4fa1\u5024\u300d\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u306f\u6b20\u304b\u305b\u306a\u3044\u3002<\/p>\n<p>\u3053\u308c\u3092\u660e\u3089\u304b\u306b\u3057\u3066\u3044\u304f1\u3064\u306e\u624b\u6bb5\u3068\u3057\u3066\u300c\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9\u300d\u304c\u6709\u52b9\u306b\u306a\u308b\u3002\u65b0\u898f\u30b5\u30fc\u30d3\u30b9\u958b\u767a\u30fb\u6539\u5584\u3092\u884c\u3046\u4f01\u696d\u3084\u3001\u65b0\u3057\u3044\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u9867\u5ba2\u306e\u3082\u3064\u4fa1\u5024\u89b3\u30fb\u8996\u70b9\u3092\u77e5\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u306f\u8a00\u3046\u307e\u3067\u3082\u306a\u3044\u3060\u308d\u3046\u3002<\/p>\n<p>\u5f53\u305f\u308a\u524d\u306b\u601d\u308f\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u4f5c\u3063\u3066\u3044\u304f\u3046\u3061\u306b\u3001\u4f01\u696d\u306f\u9867\u5ba2\u306e\u6c17\u6301\u3061\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3092\u5fd8\u308c\u3066\u3057\u307e\u3044\u304c\u3061\u306a\u306e\u3060\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u305f\u60c5\u5831\u30fb\u77e5\u8b58\u3092\u305c\u3072\u307f\u306a\u3055\u3093\u306e\u30b5\u30fc\u30d3\u30b9\u958b\u767a\u3084\u30b5\u30fc\u30d3\u30b9\u62e1\u5927\u306b\u5f79\u7acb\u3066\u3066\u3044\u305f\u3060\u304d\u305f\u3044\u3002btrax\u3067\u3082\u3001\u3053\u306e\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u306e\u8003\u3048\u65b9\u3092\u7528\u3044\u3066\u3001\u307f\u306a\u3055\u3093\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u5275\u51fa\u3092\u30b0\u30ed\u30fc\u30d0\u30eb\u898f\u6a21\u3067\u652f\u63f4\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u3082\u3063\u3068\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u3001\u81ea\u5206\u305f\u3061\u3082\u5c0e\u5165\u3057\u305f\u3044\u3051\u3069\u3069\u3053\u304b\u3089\u59cb\u3081\u308c\u3070\u826f\u3044\u304b\u308f\u304b\u3089\u306a\u3044\u306a\u3069\u3054\u8cea\u554f\u304c\u3042\u308c\u3070\u3001<a 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[229],"tags":[384,204,208,243],"class_list":["post-49907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","tag-ux","tag-204","tag-208","tag-243"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/49907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/comments?post=49907"}],"version-history":[{"count":22,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/49907\/revisions"}],"predecessor-version":[{"id":61007,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/49907\/revisions\/61007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media\/54540"}],"wp:attachment":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media?parent=49907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/categories?post=49907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/tags?post=49907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}