{"id":49791,"date":"2019-07-11T07:00:14","date_gmt":"2019-07-10T22:00:14","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=49791"},"modified":"2023-02-13T08:14:25","modified_gmt":"2023-02-12T23:14:25","slug":"pitch-mistakes","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/pitch-mistakes\/","title":{"rendered":"\u300c\u65e5\u672c\u5f0f\u300d\u30d4\u30c3\u30c1\u3042\u308b\u3042\u308b5\u3064\uff1a\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u901a\u7528\u3059\u308b\u305f\u3081\u306e\u30b3\u30c4\u3068\u306f"},"content":{"rendered":"<div class='wp_content_tag 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href=\"https:\/\/blog.btrax.com\/jp\/design-thinking-difference\/\" target=\"_blank\" 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loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-49891\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2019\/07\/slides.jpg\" alt=\"\" width=\"750\" height=\"303\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2019\/07\/slides.jpg 750w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2019\/07\/slides-300x121.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><br \/>\n\u53c2\u8003\uff1a<a href=\"https:\/\/blog.btrax.com\/jp\/presentation\/\" target=\"_blank\" rel=\"noopener\">\u30a2\u30e1\u30ea\u30ab\u578b\u30d7\u30ec\u30bc\u30f3\u306e\u7279\u5fb4<\/a><\/p>\n<p>\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u30d4\u30c3\u30c1\u306f\u300c\u8aac\u660e\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u8aac\u5f97\u300d\u3060\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u629c\u304b\u308a\u306a\u3044\u8aac\u660e\u3088\u308a\u3082\u3001<strong>\u805e\u3044\u3066\u3044\u308b\u5074\u304c\u30b5\u30fc\u30d3\u30b9\u4fa1\u5024\u306b\u5171\u611f\u305b\u3056\u308b\u3092\u5f97\u306a\u3044\u8aac\u5f97\u529b<\/strong>\u304c\u91cd\u8981\u306b\u306a\u308b\u3002<\/p>\n<p>\u3061\u306a\u307f\u306b1.\u300c\u304a\u5ba2\u69d8\u5411\u3051\u300d\u8981\u7d20\u3068\u3000 2.\u300c\u8aac\u660e\u300d\u8981\u7d20\u304c\u5408\u308f\u3055\u3063\u305f\u30d4\u30c3\u30c1\u306f\u307e\u3055\u306b\u3001\u6771\u4eac\u30d3\u30c3\u30b0\u30b5\u30a4\u30c8\u306a\u3069\u3067\u884c\u308f\u308c\u308b\u65e5\u672c\u306e\u30c8\u30ec\u30fc\u30c9\u30b7\u30e7\u30fc\u306a\u3069\u306e\u300c\u30d6\u30fc\u30b9\u306b\u3044\u308b\u5546\u54c1\u8aac\u660e\u306e\u4eba\u300d\u305d\u306e\u3082\u306e\u3060\u3002<\/p>\n<p>\u30d1\u30c3\u30b7\u30e7\u30f3\u6ea2\u308c\u308b\u672c\u5834\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u30d4\u30c3\u30c1\u3068\u306f\u6b8b\u5ff5\u306a\u304c\u3089\u307b\u3069\u9060\u3044&#8230;\u3002<\/p>\n<h3>\u30a2\u30c9\u30d0\u30a4\u30b9\uff1a\u30d4\u30c3\u30c1\u3092\u3059\u308b\u3068\u304d\u306f\u3001\u805e\u3044\u3066\u3044\u308b\u76f8\u624b\u306b\u5bfe\u3057\u3066\u81ea\u5206\u306e\u30b5\u30fc\u30d3\u30b9\u30a2\u30a4\u30c7\u30a3\u30a2\u306e\u4fa1\u5024\u3092\u8aac\u5f97\u3059\u308b\u305f\u3081\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u8a9e\u308a\u306a\u306f\u308c\u3002<\/h3>\n<h2>3. \u6d45\u3044\u554f\u984c\u3092\u305f\u304f\u3055\u3093\u89e3\u6c7a\u3057\u3088\u3046\u3068\u3057\u304c\u3061<\/h2>\n<p>\u30d4\u30c3\u30c1\u3067\u306f\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u300c\u89e3\u6c7a\u3057\u3088\u3046\u3068\u3057\u305f\u554f\u984c\u306f\u4f55\u304b\u300d\u3092\u8aac\u660e\u3059\u308b\u5834\u9762\u304c\u3042\u308b\u3002\u3082\u3063\u3068\u3082\u3001\u30d4\u30c3\u30c1\u306e\u30e1\u30a4\u30f3\u306f\u3053\u306e\u70b9\u3060\u3002<\/p>\n<p>\u3053\u306e\u70b9\u306b\u7b54\u3048\u308b\u305f\u3081\u306b\u3084\u3063\u3066\u3057\u307e\u3044\u304c\u3061\u306a\u5931\u6557\u4f8b\u304c\u3001\u6d45\u3044\u554f\u984c\u3092\u3044\u304f\u3064\u3082\u6319\u3052\u3066\u3001\u307e\u308b\u3067\u81ea\u5206\u306e\u30b5\u30fc\u30d3\u30b9\u30a2\u30a4\u30c7\u30a3\u30a2\u304c\u5341\u5f97\u30ca\u30a4\u30d5\u3067\u3042\u308b\u304b\u306e\u3054\u3068\u304f\u3001\u30a2\u30d4\u30fc\u30eb\u3092\u3059\u308b\u30d1\u30bf\u30fc\u30f3\u3060\u3002<\/p>\n<p>\u805e\u3044\u3066\u3044\u308b\u65b9\u304b\u3089\u3059\u308b\u3068\u3001<strong>\u300c\u7d50\u5c40\u3001\u4f55\u3092\u89e3\u6c7a\u3057\u3066\u304f\u308c\u308b\u30b5\u30fc\u30d3\u30b9\u3060\u3063\u3051\uff1f\u300d<\/strong>\u3068\u306a\u3063\u3066\u3001\u3044\u307e\u3044\u3061\u5229\u7528\u30b7\u30fc\u30f3\u304c\u601d\u3044\u6d6e\u304b\u3070\u305a\u3001\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3082\u3088\u304f\u5206\u304b\u3089\u306a\u3044\u72b6\u614b\u306b\u306a\u308b\u3002<\/p>\n<p>\u307e\u3055\u306b\u300c\u4e8c\u514e\u8ffd\u3046\u3082\u306e\u306f\u4e00\u514e\u3082\u3048\u305a\u300d\u3068\u3044\u3046\u72b6\u614b\u3002\u305f\u304f\u3055\u3093\u30a2\u30d4\u30fc\u30eb\u3059\u308c\u3070\u3059\u308b\u307b\u3069\u3001\u8ab0\u304b\u3089\u3082\u6df1\u3044\u5171\u611f\u3092\u5f97\u3089\u308c\u306a\u3044\u30d4\u30c3\u30c1\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u306e\u3060\u3002<\/p>\n<p>\u3061\u306a\u307f\u306b\u3001\u3053\u306e\u8003\u3048\u65b9\u306f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u90e8\u5206\u306b\u3082\u73fe\u308c\u308b\u3082\u306e\u3067\u3001\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u3068\u3053\u308d\u3067\u300c\u3042\u308c\u3082\u3053\u308c\u3082\u306a\u3093\u3067\u3082\u3067\u304d\u308b\u300d\u3068\u8a00\u3063\u3066\u3057\u307e\u3046\u306e\u304c\u3053\u306e\u30d1\u30bf\u30fc\u30f3\u3060\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u30fb\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3067\u3082\u3084\u308a\u304c\u3061\u3067\u3042\u308b\u3053\u3068\u306b\u52a0\u3048\u3001\u5fc5\u305a\u3057\u3082\u60aa\u3044\u3068\u306f\u9650\u3089\u306a\u3044\u304c\u3001\u4e07\u80fd\u306a\u89e3\u6c7a\u7b56\u3088\u308a\u3082\u554f\u984c\u306e\u4fa1\u5024\u306e\u6df1\u3055\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306e\u8003\u3048\u65b9\u3067\u30d4\u30c3\u30c1\u3092\u8a55\u4fa1\u3057\u305f\u5834\u5408\u3001\u4f4e\u3044\u8a55\u4fa1\u3068\u306a\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<h3>\u30a2\u30c9\u30d0\u30a4\u30b9\uff1a\u30d4\u30c3\u30c1\u3092\u884c\u3046\u6642\u306f\u3001\u6d45\u3044\u554f\u984c\u3092\u305f\u304f\u3055\u3093\u8ff0\u3079\u308b\u306e\u3067\u306a\u304f\u3001\u6df1\u3044\u554f\u984c\u30921\u3064\uff08\u591a\u304f\u3066\u30823\u3064\u307e\u3067\uff09\u8ff0\u3079\u306a\u306f\u308c\u3002<\/h3>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/blog.btrax.com\/jp\/innovation-mindset-sanfrancisco\/\" target=\"_blank\" rel=\"noopener\">\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u30de\u30a4\u30f3\u30c9\u30bb\u30c3\u30c8\u5909\u9769\uff01\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u304c\u6700\u9069\u306a\u7406\u7531<\/a><\/p>\n<h2>4. \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u8aac\u660e\u304c\u300c\u30a2\u30d7\u30ea\u306e\u4f7f\u3044\u65b9\u300d\u306e\u8aac\u660e\u306b\u306a\u308a\u304c\u3061<\/h2>\n<p>\u3053\u308c\u306f\u3001\u591a\u5c11\u30cb\u30c3\u30c1\u306a\u30dd\u30a4\u30f3\u30c8\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u91cd\u8981\u306a\u306e\u3067\u305c\u3072\u58f0\u9ad8\u306b\u8a00\u3044\u305f\u3044\u3002<\/p>\n<p>\u77ed\u6642\u9593\u306e\u30d4\u30c3\u30c1\u3067\u3001\u554f\u984c\u306b\u5bfe\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304b\u3001\u805e\u304d\u624b\u306b\u7406\u89e3\u3057\u3066\u3082\u3089\u308f\u306a\u3044\u3068\u3044\u3051\u306a\u3044\u3002<\/p>\n<p>\u3053\u3053\u3067\u3088\u304f\u3042\u308b\u306e\u304c\u3001\u300c\u30a2\u30d7\u30ea\u306e\u4f7f\u3044\u65b9\u300d\u3092\u9806\u3092\u8ffd\u3063\u3066\u8aac\u660e\u3057\u3066\u3057\u307e\u3046\u3002\u3064\u307e\u308a\u3001\u300c\u3053\u306e\u753b\u9762\u3067XX\u3092\u5165\u529b\u3057\u3001\u3053\u3053\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u30fb\u30fb\u30fb\u300d\u3068\u8a00\u3046<strong>\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30a4\u30b9\u306e\u8aac\u660e<\/strong>\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<p>\u300c\u30a2\u30d7\u30ea\u306e\u4f7f\u3044\u65b9\u300d\u3092\u8aac\u660e\u3057\u3066\u3082\u3001<strong>\u554f\u984c\u3092\u3069\u3046\u89e3\u6c7a\u3059\u308b\u306e\u304b\uff1f<\/strong>\u3068\u76f4\u63a5\u7684\u306b\u306f\u7e4b\u304c\u3089\u306a\u3044\u3002\u305d\u308c\u3088\u308a\u3082\u3001\u30b7\u30fc\u30f3\u3092\u8a2d\u5b9a\u3057\u3066\u3042\u3052\u3066\u3001<strong>\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u4f55\u3092\u3057\u3066\u304f\u308c\u308b\u304b<\/strong>\u3092\u8aac\u660e\u3059\u308b\u307b\u3046\u304c\u5927\u4e8b\u3060\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001Google\u306b\u3064\u3044\u3066\u3001\u77ed\u6642\u9593\u3067\u305d\u306e\u4fa1\u5024\u3092\u8aac\u660e\u3059\u308b\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u60aa\u3044\u4f8b\u3068\u826f\u3044\u4f8b\u306b\u306a\u308b\u3002<\/p>\n<p><strong>\u60aa\u3044\u4f8b\uff1a<\/strong><br \/>\n<em>\u300cGoogle\u306e\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3001\u30a6\u30a3\u30f3\u30c9\u30a6\u306b\u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5165\u529b\u3057\u3001\u691c\u7d22\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002\u3059\u308b\u3068\u3001\u5165\u529b\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u542b\u3080\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u4e00\u89a7\u8868\u793a\u3055\u308c\u307e\u3059\u300d<\/em><\/p>\n<p><strong>\u826f\u3044\u4f8b\uff1a<\/strong><br \/>\n<em>\u300c\u4f8b\u3048\u3070\u3001\u8089\u3058\u3083\u304c\u3092\u4f5c\u308a\u305f\u3044\u304c\u3001\u30ec\u30b7\u30d4\u304c\u308f\u304b\u3089\u306a\u3044\u3002\u305d\u3093\u306a\u6642\u3001Google\u3067\u300e\u8089\u3058\u3083\u304c\u3000\u4f5c\u308a\u65b9\u300f\u3068\u5165\u529b\u3057\u3066\u691c\u7d22\u3092\u3059\u308c\u3070\u3001\u8089\u3058\u3083\u304c\u306e\u4f5c\u308a\u65b9\u304c\u8f09\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u30b5\u30a4\u30c8\u304c\u4e00\u89a7\u3067\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u3001\u6b32\u3057\u3044\u60c5\u5831\u306b\u77ed\u6642\u9593\u3067\u305f\u3069\u308a\u7740\u3051\u308b\u306e\u3067\u3059\u300d<\/em><\/p>\n<p>\u3082\u3061\u308d\u3093\u30d5\u30a7\u30fc\u30ba\u3084\u76f8\u624b\u306b\u3088\u3063\u3066\u30d4\u30c3\u30c1\u306e\u5185\u5bb9\u306f\u5909\u3048\u308b\u3079\u304d\u3060\u304c\u3001\u521d\u898b\u306e\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u7406\u89e3\u3059\u308b\u306e\u306f\u3001\u57fa\u672c\u7684\u306b\u96e3\u3057\u3044\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u306a\u308b\u3079\u304f\u76f8\u624b\u306e\u76ee\u7dda\u3067\u8aac\u660e\u3059\u308b\u3053\u3068\u304c\u5927\u4e8b\u306a\u306e\u3060\u3002<\/p>\n<h3>\u30a2\u30c9\u30d0\u30a4\u30b9\uff1a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u8aac\u660e\u306f\u300c\u30a2\u30d7\u30ea\u306e\u4f7f\u3044\u65b9\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u30a2\u30d7\u30ea\u304c\u3069\u3046\u554f\u984c\u3092\u89e3\u6c7a\u3057\u3066\u304f\u308c\u308b\u306e\u304b\u300d\u3092\u8aac\u660e\u3057\u306a\u306f\u308c\u3002<\/h3>\n<h2>5. 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