{"id":48036,"date":"2018-12-29T08:00:24","date_gmt":"2018-12-28T23:00:24","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=48036"},"modified":"2023-05-11T08:29:46","modified_gmt":"2023-05-10T23:29:46","slug":"2018-branding-4","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/2018-branding-4\/","title":{"rendered":"\u30b9\u30c8\u30fc\u30ea\u30fc\u6027\u3092\u91cd\u8996\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u4e8b\u4f8b\uff14\u9078"},"content":{"rendered":"<div class='wp_content_tag clearfix'><p>\u30d6\u30e9\u30f3\u30c9\u3092\u69cb\u6210\u3059\u308b\u8981\u7d20\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u308b\u306e\u306f\u6a5f\u80fd\u6027\u3001\u30c7\u30b6\u30a4\u30f3\u6027\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u6027\u3068\u8a00\u308f\u308c\u3066\u3044\u308b\u304c\u3001\u8fd1\u5e74\u305d\u306e\u4e2d\u3067\u3082\u30b9\u30c8\u30fc\u30ea\u30fc\u6027\u304c\u529b\u3092\u6301\u3061\u59cb\u3081\u3066\u3044\u308b\u3002<\/p>\n<p>\u6a5f\u80fd\u6027\u3084\u30c7\u30b6\u30a4\u30f3\u6027\u306b\u95a2\u3057\u3066\u826f\u3044\u5546\u54c1\u306f\u3059\u3067\u306b\u4e16\u306e\u4e2d\u306b\u6ea2\u308c\u3066\u3044\u305f\u308a\u3001\u3059\u3050\u306b\u4ed6\u793e\u306b\u771f\u4f3c\u3055\u308c\u305f\u308a\u3059\u308b\u4e2d\u3067\u30b9\u30c8\u30fc\u30ea\u30fc\u6027\u306f\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u56fa\u6709\u306e\u3082\u306e\u3067\u3042\u308b\u5206\u30ab\u30b9\u30bf\u30de\u2015\u304c\u611f\u3058\u308b\u4fa1\u5024\u3082\u7121\u4e8c\u306e\u3082\u306e\u3068\u3057\u3066\u6349\u3048\u3089\u308c\u308b\u304b\u3089\u3060\u3002\u305d\u308c\u306f\u60c5\u7dd2\u4fa1\u5024\u3001\u3059\u306a\u308f\u3061\u60c5\u7dd2\u7684\u306a\u4ed8\u52a0\u4fa1\u5024\u3068\u3082\u8a00\u3048\u308b\u3082\u306e\u3060\u3002<\/p>\n<p>\u305d\u3053\u3067\u4eca\u56de\u306f\u30012018\u5e74\u306b\u3054\u7d39\u4ecb\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u306e\u306a\u304b\u3067\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u5171\u6709\u3057\u60c5\u7dd2\u4fa1\u5024\u3092\u3046\u307e\u304f\u4f1d\u3048\u305f\u4e8b\u4f8b\u3092\u304a\u3055\u3089\u3044\u3057\u3088\u3046\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"FITWiA3WaF\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/brandpromotion-2017\/\">\u793e\u4f1a\u3078\u306e\u554f\u984c\u63d0\u8d77\u3092\u884c\u3063\u305f\u30d6\u30e9\u30f3\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f34\u9078<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u793e\u4f1a\u3078\u306e\u554f\u984c\u63d0\u8d77\u3092\u884c\u3063\u305f\u30d6\u30e9\u30f3\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f34\u9078&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/brandpromotion-2017\/embed\/#?secret=xFXsZpwIgc#?secret=FITWiA3WaF\" data-secret=\"FITWiA3WaF\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u793e\u4f1a\u554f\u984c\u306b\u53d6\u308a\u7d44\u3080\u30d6\u30e9\u30f3\u30c9<\/h2>\n<p>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30b9\u30c8\u30fc\u30ea\u30fc\u6027\u306e\u4e2d\u3067\u30822018\u5e74\u306b\u7279\u306b\u6ce8\u76ee\u3055\u308c\u305f\u306e\u304c\u30b5\u30b9\u30c6\u30a4\u30ca\u30d3\u30ea\u30c6\u30a3\u3060\u3002\u30b5\u30b9\u30c6\u30a4\u30ca\u30d3\u30ea\u30c6\u30a3\u3068\u306f\u6301\u7d9a\u53ef\u80fd\u6027\u306e\u3053\u3068\u3067\u3001\u52b4\u50cd\u306e\u30b5\u30b9\u30c6\u30a4\u30ca\u30d3\u30ea\u30c6\u30a3\u3068\u74b0\u5883\u306e\u30b5\u30b9\u30c6\u30a4\u30ca\u30d3\u30ea\u30c6\u30a3\u306b\u5206\u3051\u3089\u308c\u308b\u3002<\/p>\n<p>\u3082\u3068\u3082\u3068\u52b4\u50cd\u306b\u304a\u3051\u308b\u30b5\u30b9\u30c6\u30a4\u30ca\u30d3\u30ea\u30c6\u30a3\u306b\u95a2\u3059\u308b\u8b70\u8ad6\u306e\u767a\u7aef\u306f\u30012013\u5e744\u6708\u306b\u30d0\u30f3\u30b0\u30e9\u30c7\u30b7\u30e5\u306e\u9996\u90fd\u30c0\u30c3\u30ab\u8fd1\u90ca\u30671,100\u4eba\u4ee5\u4e0a\u306e\u8863\u6599\u52b4\u50cd\u8005\u304c\u4ea1\u304f\u306a\u3063\u305f\u300c\u30e9\u30ca\u30fb\u30d7\u30e9\u30b6\u300d\u30d3\u30eb\u306e\u5d29\u58ca\u3060\u3002\u3053\u306e\u4e8b\u4ef6\u306f\u8863\u6599\u52b4\u50cd\u8005\u306e\u52a3\u60aa\u306a\u52b4\u50cd\u74b0\u5883\u304c\u5e83\u304f\u8a8d\u77e5\u3055\u308c\u308b\u304d\u3063\u304b\u3051\u306b\u306a\u3063\u305f\u3002<\/p>\n<p>\u4eca\u307e\u3067\u898b\u3048\u306a\u304b\u3063\u305f\u60c5\u5831\u306b\u5bfe\u3059\u308b\u900f\u660e\u6027\u304c\u9ad8\u307e\u3063\u3066\u304d\u3066\u3044\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u306f\u793e\u4f1a\u554f\u984c\u306b\u5bfe\u3057\u3066\u5f53\u4e8b\u8005\u610f\u8b58\u3092\u6301\u3061\u59cb\u3081\u3066\u3044\u308b\u3002\u305d\u3046\u3044\u3063\u305f\u554f\u984c\u610f\u8b58\u304c\u9ad8\u3044\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u3001\u793e\u4f1a\u554f\u984c\u3092\u89e3\u6c7a\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u30b9\u30c8\u30fc\u30ea\u30fc\u6027\u306f\u30c7\u30b6\u30a4\u30f3\u6027\u3084\u6a5f\u80fd\u6027\u3088\u308a\u3082\u91cd\u8981\u5ea6\u304c\u9ad8\u304f\u8a55\u4fa1\u3055\u308c\u308b\u3068\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<h3><a href=\"https:\/\/www.everlane.com\/\" target=\"_blank\" rel=\"noopener\">Everlane<\/a>\u306e\u30b5\u30b9\u30c6\u30a4\u30ca\u30d3\u30ea\u30c6\u30a3\u3078\u306e\u53d6\u308a\u7d44\u307f<\/h3>\n<p>\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u3068\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306b\u5e97\u8217\u3092\u69cb\u3048\u308b\u30a2\u30d1\u30ec\u30eb\u30d6\u30e9\u30f3\u30c9Everlane\u306f\u3001\u300cRadical Trasnparency : \u5fb9\u5e95\u7684\u306a\u900f\u660e\u6027\u300d\u3068\u3044\u3046\u4fe1\u5ff5\u306e\u3082\u3068\u3001\u88fd\u9020\u5de5\u5834\u306b\u304a\u3051\u308b\u52b4\u50cd\u74b0\u5883\u3084\u3001\u8863\u670d\u306e\u539f\u4fa1\u3060\u3051\u3067\u306f\u306a\u304f\u5024\u6bb5\u306e\u5185\u8a33\u3092\u3059\u3079\u3066\u516c\u958b\u3057\u3066\u3044\u308b\u3002<\/p>\n<p><div id=\"attachment_65740\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-65740\" class=\"size-full wp-image-65740\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/12\/everlane.jpg\" alt=\" \u88fd\u9020\u5de5\u5834\u3067\u50cd\u304f\u5f93\u696d\u54e1\u306e\u69d8\u5b50\uff08\u753b\u50cf\u306fEverlane\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3088\u308a\uff09[\" width=\"830\" height=\"467\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/12\/everlane.jpg 830w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/12\/everlane-300x169.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/12\/everlane-768x432.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-65740\" class=\"wp-caption-text\">\u88fd\u9020\u5de5\u5834\u3067\u50cd\u304f\u5f93\u696d\u54e1\u306e\u69d8\u5b50\uff08\u753b\u50cf\u306fEverlane\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3088\u308a\uff09[<\/p><\/div>Everlane\u306f\u52b4\u50cd\u306e\u30b5\u30b9\u30c6\u30a4\u30ca\u30d3\u30ea\u30c6\u30a3\u3092\u91cd\u8996\u3057\u3001\u81ea\u793e\u306eEC\u30b5\u30a4\u30c8\u4e0a\u306b\u4e16\u754c\u5404\u5730\u306e\u5de5\u5834\u306e\u69d8\u5b50\u3092\u516c\u958b\u3057\u3066\u3044\u308b\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u306f\u5de5\u5834\u5185\u306e\u69d8\u5b50\u3084\u3001\u88fd\u54c1\u304c\u8ab0\u306b\u3088\u3063\u3066\u3069\u306e\u3088\u3046\u306a\u904e\u7a0b\u3092\u7d4c\u3066\u88fd\u9020\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u51fa\u6765\u308b\u306e\u3060\u3002<\/p>\n<p>\u307e\u305f\u3001\u5546\u54c1\u306e\u539f\u4fa1\u3084\u5185\u8a33\u3082\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4e0a\u3067\u958b\u793a\u3057\u3066\u3044\u308b\u3002\u5185\u8a33\u306b\u306f\u4eba\u4ef6\u8cbb\u3082\u542b\u307e\u308c\u3066\u304a\u308a\u3001\u5546\u54c1\u3054\u3068\u306b\uff11\u7740\u306b\u3042\u305f\u308a\u3044\u304f\u3089\u306e\u4eba\u4ef6\u8cbb\u304c\u652f\u6255\u308f\u308c\u308b\u306e\u304b\u3082\u660e\u78ba\u306b\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>Everlane\u306f\u4eca\u3084\u30a2\u30e1\u30ea\u30ab\u306e\u4eba\u6c17\u30d6\u30e9\u30f3\u30c9\u3068\u306a\u3063\u3066\u3044\u308b\u3002\u30b5\u30b9\u30c6\u30a4\u30ca\u30d3\u30ea\u30c6\u30a3\u3068\u3044\u3046\u30b9\u30c8\u30fc\u30ea\u30fc\u6027\u3067\u6210\u529f\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u306e1\u3064\u3068\u3068\u8a00\u3048\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u306a\u304a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30b5\u30b9\u30c6\u30a4\u30ca\u30d3\u30ea\u30c6\u30a3\u306b\u3064\u3044\u3066\u3082\u3063\u3068\u77e5\u308a\u305f\u3044\u65b9\u306f<a href=\"https:\/\/blog.btrax.com\/jp\/fashion-future-2\/\" target=\"_blank\" rel=\"noopener\">\u300e\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u306e\u672a\u6765\u3092\u4e88\u6e2c\uff01\u77e5\u3063\u3066\u304a\u304f\u3079\u304d6\u3064\u306e\u73fe\u8c61\u3010\u5f8c\u7de8\u3011\u300f<\/a>\u3068<a href=\"https:\/\/blog.btrax.com\/jp\/fashionindustry-transparency\/\" target=\"_blank\" rel=\"noopener\">\u300e\u3044\u307e\u30d6\u30e9\u30f3\u30c9\u304c\u6349\u3048\u308b\u3079\u304d\u306f\u201c\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u8b58\u5909\u5316\u201d \u2013 \u30b5\u30b9\u30c6\u30a4\u30ca\u30d3\u30ea\u30c6\u30a3\u30fc\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u7406\u7531\u3068\u306f\u300f<\/a>\u3092\u3054\u53c2\u7167\u3044\u305f\u3060\u304d\u305f\u3044\u3002<\/p>\n<h2>\u30d6\u30e9\u30f3\u30c9\u305d\u306e\u3082\u306e\u3092\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u4f53\u9a13<\/h2>\n<p>2018\u5e74\u306b\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u4e16\u754c\u89b3\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u4f53\u9a13\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u60c5\u7dd2\u4fa1\u5024\u306e\u63d0\u4f9b\u306b\u6210\u529f\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u3082\u591a\u304f\u898b\u3089\u308c\u305f\u3002\u3053\u3053\u3067\u306f\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30b9\u30c8\u30a2\u3068\u958b\u5c01\u4f53\u9a13\u306b\u3064\u3044\u3066\u304a\u3055\u3089\u3044\u3057\u3088\u3046\u3002<\/p>\n<h3><a href=\"https:\/\/www.glossier.com\/\" target=\"_blank\" rel=\"noopener\">Glossier<\/a>\u306e\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30b9\u30c8\u30a2<\/h3>\n<p>\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306b\u672c\u793e\u3092\u7f6e\u304f\u30b3\u30b9\u30e1\u30d6\u30e9\u30f3\u30c9Glossier\u306f\u3001\u82e5\u3044\u5973\u6027\u306b\u7206\u767a\u7684\u306a\u4eba\u6c17\u3092\u8a87\u308b\u30b3\u30b9\u30e1\u30d6\u30e9\u30f3\u30c9\u3060\u3002\u5b9f\u5e97\u8217\u304c\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306b\u3057\u304b\u5b58\u5728\u305b\u305a\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u8ca9\u58f2\u304c\u4e3b\u6d41\u306a\u3053\u3068\u304b\u3089\u3001\u5404\u5730\u3067\u671f\u9593\u9650\u5b9a\u306e\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30b9\u30c8\u30a2\u3092\u8a2d\u7f6e\u3057\u3001\u72ec\u81ea\u306e\u4e16\u754c\u89b3\u3092\u518d\u73fe\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u305f\u3002<\/p>\n<p>Glossier\u306f\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306b\u3057\u304b\u5e97\u8217\u3092\u69cb\u3048\u3066\u3044\u306a\u3044\u305f\u3081\u3001\u305d\u306e\u4e16\u754c\u89b3\u3084\u3053\u3060\u308f\u308a\u306f\u666e\u6bb5\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u3084SNS\u3067\u3057\u304b\u898b\u3089\u308c\u306a\u3044\u3002\u305d\u3053\u3067\u3053\u306e\u3088\u3046\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u4e16\u754c\u89b3\u3092\u305d\u306e\u307e\u307e\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u518d\u73fe\u3057\u305f\u3082\u306e\u304c\u3001\u671f\u9593\u9650\u5b9a\u306e\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30b9\u30c8\u30a2\u3067\u3042\u308b\u3002<\/p>\n<div id=\"attachment_48042\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-48042\" class=\"wp-image-48042 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/12\/32545789_2118555255067020_1534936533230944256_n-compressor.jpg\" alt=\"glossier-popupstore\" width=\"960\" height=\"959\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/12\/32545789_2118555255067020_1534936533230944256_n-compressor.jpg 960w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/12\/32545789_2118555255067020_1534936533230944256_n-compressor-150x150.jpg 150w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/12\/32545789_2118555255067020_1534936533230944256_n-compressor-300x300.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/12\/32545789_2118555255067020_1534936533230944256_n-compressor-768x767.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><p id=\"caption-attachment-48042\" class=\"wp-caption-text\">Glossier\u30d7\u30c3\u30d7\u30b9\u30c8\u30a2\u306e\u5e97\u5185\uff08\u753b\u50cf\u306fGlossier\u306eFacebook\u3088\u308a\uff09<\/p><\/div>\n<p>2018\u5e74\u306e3\u6708\u306b1\u30f6\u6708\u9593\u306e\u671f\u9593\u9650\u5b9a\u3067\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u306e\u30ab\u30d5\u30a7\u300cRhea Cafe\u300d\u3068\u30b3\u30e9\u30dc\u30ec\u30fc\u30c8\u3057\u30aa\u30fc\u30d7\u30f3\u3057\u305f\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30ab\u30d5\u30a7\u3067\u306f\u3001Glossier\u306e\u4e16\u754c\u89b3\u3092\u4f53\u9a13\u3055\u305b\u308b\u5de5\u592b\u304c\u968f\u6240\u306b\u6563\u308a\u3070\u3081\u3089\u308c\u3066\u3044\u305f\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u304a\u5e97\u5168\u4f53\u304c\u30df\u30ec\u30cb\u30a2\u30eb\u30d4\u30f3\u30af\u3068\u547c\u3070\u308c\u308bGlossier\u306e\u30c6\u30fc\u30de\u30ab\u30e9\u30fc\u3067\u67d3\u3081\u3089\u308c\u3001\u5916\u58c1\u4e00\u9762\u306b\u306fGlossier\u306e\u30b3\u30b9\u30e1\u306e\u30c6\u30af\u30b9\u30c1\u30e3\u3092\u80cc\u666f\u306b\u300cHAVE A NICE DAY\u300d\u3068\u66f8\u304b\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u30b9\u30bf\u30c3\u30d5\u306f\u30e6\u30cb\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066\u30d4\u30f3\u30af\u306e\u3064\u306a\u304e\u3092\u7740\u7528\u3057\u3066\u304a\u308a\u3001\u3044\u305f\u308b\u3068\u3053\u308d\u306b\u7f6e\u3044\u3066\u3042\u308b\u93e1\u306b\u306f\u300cYOU LOOK GOOD\u300d\u306e\u6587\u5b57\u304c\u66f8\u304b\u308c\u3066\u304a\u308a\u3001\u5e97\u5185\u306e\u3069\u3053\u3092\u3068\u3063\u3066\u3082\u30a4\u30f3\u30b9\u30bf\u6620\u3048\u3059\u308b\u3082\u306e\u3070\u304b\u308a\u3067\u3042\u308b\u3002<\/p>\n<p>\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30b9\u30c8\u30a2\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u304c\u51dd\u7e2e\u3055\u308c\u305f\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5834\u306b\u304a\u3044\u3066\u3001\u6d88\u8cbb\u8005\u306e\u601d\u3044\u51fa\u306b\u6b8b\u308b\u30d1\u30fc\u30bd\u30ca\u30eb\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002Glossier\u306f\u30aa\u30d5\u30e9\u30a4\u30f3\u74b0\u5883\u3060\u304b\u3089\u3053\u305d\u5b9f\u73fe\u53ef\u80fd\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3001\u30ab\u30b9\u30bf\u30de\u2015\u306b\u30d6\u30e9\u30f3\u30c9\u306e\u4e16\u754c\u89b3\u3092\u4f53\u9a13\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u305f\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u6210\u529f\u3068\u306f\u8a00\u3044\u5207\u308c\u306a\u3044\u90e8\u5206\u304c\u3042\u3063\u305f\u3088\u3046\u3067\u3042\u308b\u3002btrax\u306e\u30b9\u30bf\u30c3\u30d5\u304c\u5b9f\u969b\u306b\u8db3\u3092\u904b\u3093\u3067\u4f53\u9a13\u3057\u305f\u5185\u5bb9\u306f\u3001\u662f\u975e<a href=\"https:\/\/blog.btrax.com\/jp\/experiential-marketing\/\" target=\"_blank\" rel=\"noopener\">\u300e\u7d4c\u9a13\u4fa1\u5024\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3010\u5165\u9580\u7de8\u3011\u6d88\u8cbb\u8005\u306e\u5fc3\u306b\u97ff\u304f\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u3092\u300f<\/a>\u3092\u304a\u8aad\u307f\u3044\u305f\u3060\u304d\u305f\u3044\u3002<\/p>\n<h3><a href=\"https:\/\/www.allbirds.com\/\" target=\"_blank\" rel=\"noopener\">Allbirds<\/a>\u304c\u63d0\u4f9b\u3059\u308b\u958b\u5c01\u4f53\u9a13<\/h3>\n<p>\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u306b\u672c\u793e\u3092\u69cb\u3048\u4e16\u754c\u7684\u306b\u4eba\u6c17\u3092\u8a87\u308b\u30b7\u30e5\u30fc\u30ba\u30d6\u30e9\u30f3\u30c9Allbirds\u306f\u74b0\u5883\u306e\u30b5\u30b9\u30c6\u30a4\u30ca\u30d3\u30ea\u30c6\u30a3\u306b\u914d\u616e\u3057\u305f\u5546\u54c1\u3065\u304f\u308a\u306b\u3053\u3060\u308f\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u9774\u306e\u7d20\u6750\u306b\u306f\u5408\u6210\u6750\u6599\u3092\u4f7f\u308f\u305a\u306b\u6bd4\u8f03\u7684\u74b0\u5883\u306b\u512a\u3057\u3044\u30a6\u30fc\u30eb\u3092\u4f7f\u3063\u305f\u308a\u3001\u9774\u7d10\u306b\u306f\u30da\u30c3\u30c8\u30dc\u30c8\u30eb\u304b\u3089\u62bd\u51fa\u3059\u308b\u30dd\u30ea\u30a8\u30b9\u30c6\u30eb\u3092\u4f7f\u7528\u3057\u305f\u308a\u3059\u308b\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u308b\u3002\u5f7c\u3089\u306e\u3053\u3060\u308f\u308a\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u3082\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304c\u3001\u3088\u308a\u4f1d\u3048\u308b\u305f\u3081\u306b\u3001\u5f7c\u3089\u306f\u5546\u54c1\u3092\u914d\u9001\u3059\u308b\u969b\u306e\u30dc\u30c3\u30af\u30b9\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u3002<\/p>\n<div id=\"attachment_48043\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-48043\" class=\"wp-image-48043 size-full\" src=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/12\/33664113_2119079974775734_7315949590090350592_n-compressor.jpg\" alt=\"Allbirds\" width=\"960\" height=\"640\" srcset=\"https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/12\/33664113_2119079974775734_7315949590090350592_n-compressor.jpg 960w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/12\/33664113_2119079974775734_7315949590090350592_n-compressor-300x200.jpg 300w, https:\/\/blog.btrax.com\/jp\/wp-content\/uploads\/sites\/3\/2018\/12\/33664113_2119079974775734_7315949590090350592_n-compressor-768x512.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><p id=\"caption-attachment-48043\" class=\"wp-caption-text\">\u7bb1\u3092\u958b\u5c01\u3057\u305f\u69d8\u5b50\uff08\u753b\u50cf\u306fAllbirds\u306eFacebook\u3088\u308a\uff09<\/p><\/div>\n<p>\u4f8b\u3048\u3070\u3001Allbirds\u306e\u914d\u9001\u7528\u306e\u7bb1\u306f\u30ea\u30b5\u30a4\u30af\u30eb\u306e\u30c0\u30f3\u30dc\u30fc\u30eb\u3092\u518d\u5229\u7528\u3057\u3066\u304a\u308a\u3001\u30b7\u30e5\u30fc\u30ba\u30dc\u30c3\u30af\u30b9\u304c\u305d\u306e\u307e\u307e\u914d\u9001\u3067\u304d\u308b\u3088\u3046\u306a\u30c7\u30b6\u30a4\u30f3\u3067\u3001\u4e8c\u91cd\u306e\u68b1\u5305\u306b\u3088\u308b\u8cc7\u6e90\u306e\u7121\u99c4\u3092\u9632\u3044\u3067\u3044\u308b\u3002<\/p>\n<p>\u7bb1\u306b\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u30b5\u30b9\u30c6\u30a4\u30ca\u30d3\u30ea\u30c6\u30a3\u3078\u306e\u53d6\u308a\u7d44\u307f\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u30d0\u30ea\u30e5\u30fc\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u3078\u306e\u3053\u3060\u308f\u308a\u306b\u3064\u3044\u3066\u306e\u8aac\u660e\u304c\u30d7\u30ea\u30f3\u30c8\u3055\u308c\u3066\u304a\u308a\u3001\u305d\u306e\u8aac\u660e\u306b\u3088\u308b\u3068\u30d7\u30ea\u30f3\u30c8\u306b\u306f\u3059\u3079\u3066\u5927\u8c46\u30d9\u30fc\u30b9\u306e\u30a4\u30f3\u30af\u304c\u4f7f\u308f\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3060\u308f\u308a\u307e\u3067\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p><a href=\"https:\/\/dotcomdist.com\/\" target=\"_blank\" rel=\"noopener\">Dotcom Distribution<\/a>\u304c2016\u5e74\u306b\u5b9f\u65bd\u3057\u305fE\u30b3\u30de\u30fc\u30b9\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u30f3\u30b0\u306b\u95a2\u3059\u308b\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u3057\u3063\u304b\u308a\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3055\u308c\u305f\u30d7\u30ec\u30bc\u30f3\u30c8\u3088\u3046\u306a\u30d7\u30ec\u30df\u30a2\u30e0\u611f\u306e\u3042\u308b\u30d1\u30c3\u30b1\u30fc\u30b8\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30fc\u3092\u4e0a\u3052\u3001\u3055\u3089\u306b\u30af\u30c1\u30b3\u30df\u3092\u4fc3\u9032\u3059\u308b\u3068\u3044\u3046\u3002<\/p>\n<p>\u958b\u5c01\u4f53\u9a13\u3092\u901a\u3058\u3066\u30d6\u30e9\u30f3\u30c9\u306e\u53d6\u308a\u7d44\u307f\u3092\u793a\u3059\u3053\u3068\u3067\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u306f\u597d\u611f\u5ea6\u3092\u6301\u3061\u3001\u307e\u305f\u540c\u3058\u30d6\u30e9\u30f3\u30c9\u3067\u5546\u54c1\u3092\u8cb7\u3044\u305f\u3044\u3068\u601d\u308f\u305b\u308b\u3068\u3044\u3046\u3053\u3068\u3060\u3002Allbirds\u306e\u4f8b\u306f\u307e\u3055\u306b\u3053\u308c\u3092\u4f53\u73fe\u3057\u305f\u4e8b\u4f8b\u3060\u3068\u8a00\u3048\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u4ed6\u306b\u3082\u958b\u5c01\u4f53\u9a13\u3092\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3057\u305f\u4e8b\u4f8b\u306b\u3064\u3044\u3066\u306f<a href=\"https:\/\/blog.btrax.com\/jp\/unboxing-experience-design\/\" target=\"_blank\" rel=\"noopener\">\u300eD2C\u30d6\u30e9\u30f3\u30c9\u306b\u5b66\u3076\uff01\u30ab\u30b9\u30bf\u30de\u30fc\u3068\u7e4b\u304c\u308b\u958b\u5c01\u4f53\u9a13\u30c7\u30b6\u30a4\u30f3\u300f<\/a>\u306b\u3066\u3054\u7d39\u4ecb\u3057\u3066\u3044\u308b\u3002<\/p>\n<h2>\u97f3\u58f0\u3067\u30d6\u30e9\u30f3\u30c9\u3092\u4f1d\u3048\u308b<\/h2>\n<p>\u65e5\u672c\u3067\u306f2017\u5e74\u306e\u7d42\u308f\u308a\u9803\u306bGoogle Home\u3084Amazon Echo\u304c\u767a\u58f2\u3055\u308c\u305f\u3053\u3068\u3082\u3042\u308a\u3001\u4eca\u5e74\u306f\u97f3\u58f0\u306b\u6ce8\u76ee\u3055\u308c\u305f\u65b9\u3082\u591a\u304b\u3063\u305f\u306e\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002<\/p>\n<p>\u305d\u3093\u306a\u4e2d\u3067freshtrax\u304c\u6ce8\u76ee\u3057\u305f\u306e\u306fPodcast\uff08\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\uff09\u306e\u6d3b\u7528\u3060\u3002\u5b9f\u969b\u306bPodcast\u5e83\u544a\u5e02\u5834\u306f\u5bfe\u524d\u5e7485%\u306e\u4f38\u3073\u3092\u898b\u305b\u3001\u30a2\u30e1\u30ea\u30ab\u3067\u6025\u6210\u9577\u4e2d\u306e\u5206\u91ce\u3067\u3042\u308b\u3002\u5b9f\u969b\u306b\u97f3\u58f0\u3067\u3046\u307e\u304f\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u4f1d\u3048\u308b\u4f01\u696d\u3082\u591a\u304f\u767b\u5834\u3057\u3066\u3044\u308b\u3002<\/p>\n<h3><a href=\"https:\/\/www.stitchfix.com\/\" target=\"_blank\" rel=\"noopener\">Stitch Fix<\/a>\u306e\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u5e83\u544a\u6d3b\u7528<\/h3>\n<p>Stitch Fix\u306f2011\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u305f\u3001\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u3092\u62e0\u70b9\u306b\u3059\u308b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d1\u30fc\u30bd\u30ca\u30eb\u30b9\u30bf\u30a4\u30ea\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3060\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u4f53\u578b\u3084\u597d\u307f\u3001\u4e88\u7b97\u3092\u6349\u3048\u305f\u4e0a\u3067\u3001AI\u3092\u7528\u3044\u3066\u30b9\u30bf\u30a4\u30ea\u30f3\u30b0\u3092\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5408\u3063\u305f\u670d\u304c5\u7740\u304c\u5c4a\u304f\u3002\u6c17\u306b\u5165\u3089\u306a\u304b\u3063\u305f\u5546\u54c1\u306f\u8fd4\u54c1\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u3001\u6bce\u56de\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306b\u3088\u3063\u3066\u3088\u308a\u597d\u307f\u306b\u5408\u3046\u5546\u54c1\u304c\u5c4a\u304f\u3002<\/p>\n<p>Stitch Fix\u304c\u6d3b\u7528\u3057\u305f\u306e\u306f\u3001\u3068\u306f\u5973\u6027\u8d77\u696d\u5bb6Sophia Amoruso\u304c\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u3092\u52d9\u3081\u308bGirlBoss Radio\u3068\u3044\u3046\u30e1\u30c7\u30a3\u30a2\u3060\u3002<\/p>\n<p>\u6bce\u9031\u5404\u696d\u754c\u3067\u6d3b\u8e8d\u3059\u308b\u5973\u6027\u3092\u30b2\u30b9\u30c8\u306b\u62db\u304d\u3001\u30ad\u30e3\u30ea\u30a2\u3084\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306b\u3064\u3044\u3066Sofia\u304c\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u884c\u3044\u5bfe\u8ac7\u5f62\u5f0f\u3067\u756a\u7d44\u304c\u9032\u3080\u3002<\/p>\n<p>\u756a\u7d44\u306e\u30e1\u30a4\u30f3\u30e6\u30fc\u30b6\u30fc\u306f\u30ad\u30e3\u30ea\u30a2\u5fd7\u5411\u3067\u3001\u81ea\u5206\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u6301\u3063\u3066\u3044\u308b\u4eba\u3001\u307e\u305f\u306f\u8d77\u696d\u3092\u3057\u305f\u3044\u3068\u601d\u3063\u3066\u3044\u308b\u5973\u6027\u304c\u591a\u3044\u3002<\/p>\n<p>\u5973\u6027\u8d77\u696d\u5bb6\u306b\u3088\u3063\u3066\u59cb\u307e\u3063\u305fStitch Fix\u304c\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u4f1d\u3048\u308b\u306e\u306b\u3053\u306e\u5834\u3092\u9078\u3093\u3060\u7406\u7531\u304c\u308f\u304b\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u30b9\u30dd\u30f3\u30b5\u30fc\u4f01\u696d\u306e\u7d39\u4ecb\u306f\u3001\u6bce\u56deSophia\u672c\u4eba\u306e\u8a00\u8449\u3067\u30b5\u30fc\u30d3\u30b9\u6982\u8981\u306e\u307f\u306a\u3089\u305a\u5b9f\u969b\u306b\u4f7f\u3063\u305f\u611f\u60f3\u307e\u3067\u4f1d\u3048\u3089\u308c\u308b\u3002\u305d\u306e\u305f\u3081\u307e\u3063\u305f\u304f\u5e83\u544a\u306e\u3088\u3046\u306b\u611f\u3058\u305a\u3001\u30ea\u30b9\u30ca\u30fc\u306f\u300c\u5f7c\u5973\u304c\u304a\u3059\u3059\u3081\u3059\u308b\u306a\u3089\u8a66\u3057\u3066\u307f\u305f\u3044\u300d\u3068\u3044\u3046\u6c17\u6301\u3061\u306b\u306a\u308b\u306e\u3060\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u30ea\u30b9\u30ca\u30fc\u304c\u5171\u611f\u3057\u61a7\u308c\u308b\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u306e\u500b\u4eba\u4f53\u9a13\u3092\u631f\u3080\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u306f\u3088\u308a\u52b9\u679c\u7684\u306b\u4f1d\u308f\u3063\u3066\u3044\u304f\u3002\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u5e83\u544a\u306b\u3064\u3044\u3066\u3082\u3063\u3068\u77e5\u308a\u305f\u3044\u65b9\u306f<a href=\"https:\/\/blog.btrax.com\/jp\/podcast-ad\/\" target=\"_blank\" rel=\"noopener\">\u300e\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u5e83\u544a\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6UP\u306b\u5f79\u7acb\u30643\u3064\u306e\u7406\u7531\u300f<\/a>\u3092\u304a\u8aad\u307f\u3044\u305f\u3060\u304d\u305f\u3044\u3002<\/p>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>2019\u5e74\u4ee5\u964d\u3082\u30b9\u30c8\u30fc\u30ea\u30fc\u6027\u306f\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u30d1\u30fc\u30c8\u3092\u5360\u3081\u308b\u3060\u308d\u3046\u3002\u6a5f\u80fd\u3084\u4fa1\u5024\u3060\u3051\u3067\u306f\u3059\u3050\u306b\u4ed6\u793e\u304c\u8ffd\u3044\u4ed8\u3044\u3066\u304f\u308b\u6642\u4ee3\u306b\u3001\u56fa\u6709\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u7bc9\u304d\u3001\u305d\u308c\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u4f53\u9a13\u3068\u3057\u3066\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u672c\u5f53\u306b\u30d6\u30e9\u30f3\u30c9\u304c\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u305d\u306e\u969b\u306b\u3084\u306f\u308a\u91cd\u8981\u306b\u306a\u308b\u306e\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u8d77\u70b9\u3068\u3057\u305f\u4f53\u9a13\u3092\u30c7\u30b6\u30a4\u30f3\u3059\u308b\u3053\u3068\u3060\u3002btrax\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u305f\u30b5\u30fc\u30d3\u30b9\u958b\u767a\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u529b\u3092\u5165\u308c\u3066\u3044\u304f\u4e88\u5b9a\u3060\u3002<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u30d6\u30e9\u30f3\u30c9\u3092\u69cb\u6210\u3059\u308b\u8981\u7d20\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u308b\u306e\u306f\u6a5f\u80fd\u6027\u3001\u30c7\u30b6\u30a4\u30f3\u6027\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u6027\u3068\u8a00\u308f\u308c\u3066\u3044\u308b\u304c\u3001\u8fd1\u5e74\u305d\u306e\u4e2d\u3067\u3082\u30b9\u30c8\u30fc\u30ea\u30fc\u6027\u304c\u529b\u3092\u6301\u3061\u59cb\u3081\u3066\u3044\u308b\u3002 \u6a5f\u80fd\u6027\u3084\u30c7\u30b6\u30a4\u30f3\u6027\u306b\u95a2\u3057\u3066\u826f\u3044\u5546\u54c1\u306f\u3059\u3067\u306b\u4e16\u306e\u4e2d\u306b\u6ea2\u308c\u3066\u3044\u305f\u308a\u3001\u3059\u3050\u306b\u4ed6\u793e\u306b\u771f [&hellip;]<\/p>\n","protected":false},"author":118,"featured_media":65742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[228],"tags":[353,207,215,216,236,224],"class_list":["post-48036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-d2c","tag-207","tag-215","tag-216","tag-236","tag-224"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/48036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/comments?post=48036"}],"version-history":[{"count":23,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/48036\/revisions"}],"predecessor-version":[{"id":65741,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/posts\/48036\/revisions\/65741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media\/65742"}],"wp:attachment":[{"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/media?parent=48036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/categories?post=48036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.btrax.com\/jp\/wp-json\/wp\/v2\/tags?post=48036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}