{"id":46709,"date":"2018-09-19T08:00:53","date_gmt":"2018-09-18T23:00:53","guid":{"rendered":"https:\/\/blog.btrax.com\/jp\/?p=46709"},"modified":"2025-12-21T13:14:50","modified_gmt":"2025-12-21T04:14:50","slug":"designmanagement","status":"publish","type":"post","link":"https:\/\/blog.btrax.com\/jp\/designmanagement\/","title":{"rendered":"\u300c\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u5ba3\u8a00\u300d\u3068\u306f \u5358\u306a\u308b\u5ba3\u8a00\u3067\u7d42\u308f\u3089\u305b\u306a\u3044\u305f\u3081\u306e3\u3064\u306e\u3053\u3068"},"content":{"rendered":"<div class='wp_content_tag clearfix'><p>Freshtrax\u306e\u8aad\u8005\u306e\u65b9\u3067\u3042\u308c\u3070\u3059\u3067\u306b\u3054\u5b58\u77e5\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u5148\u65e5\u7d4c\u6e08\u7523\u696d\u7701\u3068\u7279\u8a31\u5e81\u304c\u4e3b\u50ac\u3059\u308b\u300c\u7523\u696d\u7af6\u4e89\u2f12\u3068\u30c7\u30b6\u30a4\u30f3\u3092\u8003\u3048\u308b\u7814\u7a76\u4f1a\u300d\u304b\u3089\u300c\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u300d\u5ba3\u8a00\u3068\u3044\u3046\u5831\u544a\u66f8\u304c\u51fa\u3055\u308c\u3066\u8a71\u984c\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/www.meti.go.jp\/press\/2018\/05\/20180523002\/20180523002-1.pdf\" target=\"_blank\" rel=\"noopener\">\u300c\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u300d\u5ba3\u8a00<\/a>\u3001\u7d4c\u6e08\u7523\u696d\u7701\u30fb\u7279\u8a31\u5e81\u3001\u7523\u696d\u7af6\u4e89\u2f12\u3068\u30c7\u30b6\u30a4\u30f3\u3092\u8003\u3048\u308b\u7814\u7a76\u4f1a<\/p>\n<p><a href=\"https:\/\/btrax.com\/jp\/\" target=\"_blank\" rel=\"noopener\">btrax<\/a>\u3067\u3082\u4ee5\u524d\u304b\u3089\u30c7\u30b6\u30a4\u30f3\u3068\u7d4c\u55b6\u3092\u878d\u5408\u3059\u308b\u91cd\u8981\u6027\u306b\u3064\u3044\u3066Freshtrax\u3084\u30bb\u30df\u30ca\u30fc\u306a\u3069\u3092\u901a\u3058\u3066\u8a34\u3048\u3066\u304d\u305f\u304c\u3001\u7279\u8a31\u5e81\u3067\u306f\u81ea\u3089\u7701\u5185\u306b\u30c7\u30b6\u30a4\u30f3\u7d71\u62ec\u8cac\u4efb\u8005\uff08CDO\uff09\u3092\u8a2d\u7f6e\u3057\u3066\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u3053\u3046\u3068\u3044\u3046\u52d5\u304d\u3082\u59cb\u3081\u3066\u3044\u308b\u3088\u3046\u3067\u3001\u3044\u3088\u3044\u3088\u56fd\u3092\u6319\u3052\u3066\u65e5\u672c\u5168\u4f53\u3067\u53d6\u308a\u7d44\u3093\u3067\u3044\u3053\u3046\u3068\u3044\u3046\u6f6e\u6d41\u304c\u51fa\u3066\u304d\u305f\u3088\u3046\u3067\u611f\u7121\u91cf\u3067\u3042\u308b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"VYRokRjbj2\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/dfi-1\/\">\u30c7\u30b6\u30a4\u30f3\u3092\u7d4c\u55b6\u306b\u878d\u5408\u3055\u305b\u308b\u305f\u3081\u306e6\u30b9\u30c6\u30c3\u30d7<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30c7\u30b6\u30a4\u30f3\u3092\u7d4c\u55b6\u306b\u878d\u5408\u3055\u305b\u308b\u305f\u3081\u306e6\u30b9\u30c6\u30c3\u30d7&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/dfi-1\/embed\/#?secret=bqsDaiuiIs#?secret=VYRokRjbj2\" data-secret=\"VYRokRjbj2\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<p>\u4eca\u56de\u306f\u300c\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u300d\u5ba3\u8a00\u306e\u5185\u5bb9\u3092btrax\u306e\u8996\u70b9\u3067\u89e3\u8aac\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u3069\u3046\u3057\u305f\u3089\u30c7\u30b6\u30a4\u30f3\u00d7\u7d4c\u55b6\u3092\u878d\u5408\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304b\u3001\u305d\u306e\u30dd\u30a4\u30f3\u30c8\u30923\u3064\u63d0\u8a00\u3057\u305f\u3044\u3002<\/p>\n<h2>\u300c\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u300d\u3068\u306f\uff1f<\/h2>\n<p>\u300c\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u300d\u5ba3\u8a00\u306e\u4e2d\u8eab\u3092\u898b\u3066\u307f\u308b\u3068\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306b\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<blockquote><p>\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u3068\u306f\u3001\u30c7\u30b6\u30a4\u30f3\u306e\u529b\u3092\u30d6\u30e9\u30f3\u30c9\u306e\u69cb\u7bc9\u3084\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u5275\u51fa\u306b\u6d3b\u7528\u3059\u308b\u7d4c\u55b6\u624b\u6cd5\u3067\u3059\u3002\u305d\u306e\u672c\u8cea\u306f\u3001\u4eba\uff08\u30e6\u30fc\u30b6\u30fc\uff09\u3092\u4e2d\u5fc3\u306b\u8003\u3048\u308b\u3053\u3068\u3067\u3001\u6839\u672c\u7684\u306a\u8ab2\u984c\u3092\u767a\u898b\u3057\u3001\u3053\u308c\u307e\u3067\u306e\u767a\u60f3\u306b\u3068\u3089\u308f\u308c\u306a\u3044\u3001\u305d\u308c\u3067\u3044\u3066\u5b9f\u73fe\u53ef\u80fd\u306a\u89e3\u6c7a\u7b56\u3092\u3001\u67d4\u8edf\u306b\u53cd\u5fa9\u30fb\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3057\u306a\u304c\u3089\u751f\u307f\u51fa\u3059\u3053\u3068\u3067\u3059\u3002<\/p><\/blockquote>\n<p>\uff08\u7d4c\u6e08\u7523\u696d\u7701HP\u3088\u308a\uff09<\/p>\n<h2>\u30d6\u30e9\u30f3\u30c9\u529b\u5411\u4e0a\u3068\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u529b\u5411\u4e0a<\/h2>\n<p>\u300c\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u300d\u306e\u52b9\u679c\u3068\u3057\u3066\u3001&#8221;\u30d6\u30e9\u30f3\u30c9\u529b\u5411\u4e0a\uff0b\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u529b\u5411\u4e0a\uff1d\u4f01\u696d\u306e\u7af6\u4e89\u529b\u306e\u5411\u4e0a&#8221;\u3068\u5b9a\u7fa9\u3057\u3066\u304a\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u306b\u8cc7\u3059\u308b\u30c7\u30b6\u30a4\u30f3\uff08Design for Branding\uff09\u3068\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306b\u8cc7\u3059\u308b\u30c7\u30b6\u30a4\u30f3\uff08Design for Innovation\uff09\u306e\u4e8c\u3064\u306e\u8981\u7d20\u306b\u5206\u89e3\u3057\u3066\u5b9a\u7fa9\u3057\u3066\u3044\u308b\u3068\u3053\u308d\u304c\u8208\u5473\u6df1\u3044\u3002<\/p>\n<p>\u6628\u5e74btrax\u304c\u958b\u50ac\u3057\u305f\u300eDESIGN for Innovation\u300f\u306b\u767b\u58c7\u3057\u305fFrog Design\u306eTimothy Morey\u306f\u3001\u300cBusiness Value of Design\u300d\u3068\u3057\u30665\u3064\u306e\u4fa1\u5024\u3092\u6319\u3052\u3066\u3044\u308b\u3002<\/p>\n<ol>\n<li>Speed To Market \u301c\u3088\u308a\u65e9\u304f\u5e02\u5834\u306e\u6a5f\u4f1a\u3092\u6349\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u301c<\/li>\n<li>Market Reach \u301c\u81ea\u793e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5e02\u5834\u898f\u6a21\u306e\u62e1\u5927\u306b\u7e4b\u304c\u308b\u301c<\/li>\n<li>Engagement &amp; Loyalty \u301c\u3088\u308a\u6df1\u3044\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u7372\u5f97\u3067\u304d\u308b\u301c<\/li>\n<li>Internal Capability Development \u301c\u7d44\u7e54\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u80fd\u529b\u3092\u9ad8\u3081\u308b\u301c<\/li>\n<li>Visionary Transformation \u301c\u3053\u308c\u307e\u3067\u7bc9\u3044\u3066\u304d\u305f\u3082\u306e\u3092\u3076\u3061\u58ca\u3057\u81ea\u5df1\u5909\u9769\u3092\u4fc3\u3059\u301c<\/li>\n<\/ol>\n<p>\u4eca\u56de\u306e\u5ba3\u8a00\u306f\u307e\u3055\u306b\u3001\u3053\u306eTimothy\u306e\u6319\u3052\u308b\u4fa1\u5024\u3092\u65e5\u672c\u5168\u4f53\u3067\u8ffd\u6c42\u3057\u3066\u3044\u3053\u3046\u3068\u8a00\u3063\u3066\u3044\u308b\u306e\u306b\u7b49\u3057\u3044\u3002<\/p>\n<p>\u4f8b\u3048\u30703\u306eEngagement &amp; Loyalty\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u8996\u70b9\u3067\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u3066\u3044\u304f\u3053\u3068\u3092\u8b33\u3063\u3066\u3044\u308b\u304c\u3001\u3053\u308c\u306f\u307e\u3055\u306b\u30d6\u30e9\u30f3\u30c9\u529b\u5411\u4e0a\u306b\u76f4\u7d50\u3059\u308b\u4fa1\u5024\u3060\u3068\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<p>\u307e\u305f\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u4fa1\u5024\u306f1\u306eSpeed To Market\u30682\u306eMarket Reach\u304c\u6319\u3052\u3089\u308c\u308b\u3002<\/p>\n<p>\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u306a\u3069\u306e\u30c7\u30b6\u30a4\u30f3\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u65b0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u6a5f\u4f1a\u306e\u691c\u8a3c\u3092\u7d20\u65e9\u304f\u884c\u3044\u3001\u305d\u306e\u5f8c\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306a\u3069\u306e\u624b\u6cd5\u306b\u3088\u308a\u30e6\u30fc\u30b6\u30fc\u306e\u6f5c\u5728\u7684\u306a\u30cb\u30fc\u30ba\u3092\u6398\u308a\u4e0b\u3052\u308b\u3053\u3068\u3067\u3053\u308c\u307e\u3067\u306b\u306a\u3044\u5e02\u5834\u6a5f\u4f1a\u306e\u767a\u898b\u306b\u7e4b\u3052\u308b\u3002<\/p>\n<p>\u30ea\u30fc\u30f3\u578b\u306e\u624b\u6cd5\u3084\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306a\u3069\u306e\u8003\u3048\u65b9\u304c\u5e83\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3082\u308f\u304b\u308b\u3088\u3046\u306b\u3001\u3053\u308c\u3089\u306f\u65b0\u898f\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a\u306b\u304a\u3044\u3066\u306f\u6b20\u304b\u305b\u306a\u3044\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u3055\u3089\u306b\u30014\u306eInternal Capability Development\u3067\u306f\u30c7\u30b6\u30a4\u30f3\u306e\u529b\u3067\u7d44\u7e54\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u80fd\u529b\u306e\u958b\u767a\u3092\u4fc3\u3057\u30015\u306eVisionary Transformation\u3067\u306f\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3060\u3051\u3067\u306a\u304f\u7d44\u7e54\u81ea\u8eab\u3082\u5909\u9769\u3057\u3066\u9032\u5316\u3057\u3066\u3044\u304f\u3053\u3068\u3092\u8b33\u3063\u3066\u304a\u308a\u3001\u3053\u308c\u3089\u306f\u307e\u3055\u306b\u7d44\u7e54\u30ec\u30d9\u30eb\u306b\u304a\u3051\u308b\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u529b\u306e\u5411\u4e0a\u3067\u3042\u308a\u3001\u4f01\u696d\u306e\u7af6\u4e89\u529b\u5411\u4e0a\u306b\u7e4b\u304c\u308b\u4fa1\u5024\u3060\u3068\u8a00\u3048\u308b\u3002<\/p>\n<h2>\u767a\u660e\u3068\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u3064\u306a\u3050\u30c7\u30b6\u30a4\u30f3<\/h2>\n<p>\u307e\u305f\u3001\u3053\u308c\u307e\u3067\u300c\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\uff1d\u6280\u8853\u9769\u65b0\u300d\u3068\u7ffb\u8a33\u3055\u308c\u3066\u304d\u305f\u3053\u3068\u306b\u5bfe\u3057\u3066\u3001\u300c\u9769\u65b0\u7684\u306a\u6280\u8853\u3092\u958b\u767a\u3059\u308b\u3060\u3051\u3067\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u8d77\u304d\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u793e\u4f1a\u306e\u30cb\u30fc\u30ba\u3092\u5229\u7528\u8005\u8996\u70b9\u3067\u898b\u6975\u3081\u3001\u65b0\u3057\u3044\u4fa1\u5024\u306b\u7d50\u3073\u4ed8\u3051\u308b\u3053\u3068\u3001\u3059\u306a\u308f\u3061\u30c7\u30b6\u30a4\u30f3\u304c\u4ecb\u5728\u3057\u3066\u306f\u3058\u3081\u3066\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u5b9f\u73fe\u3059\u308b\u300d\u3068\u3057\u3066\u3044\u308b\u70b9\u3082\u3068\u3066\u3082\u5171\u611f\u3067\u304d\u308b\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u3053\u308c\u307e\u3067\u300c\u6280\u8853\u8d77\u70b9\u300d\uff1a\u4f01\u696d\u306e\u30b7\u30fc\u30ba\u8d77\u70b9\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u4e3b\u6d41\u3067\u3042\u3063\u305f\u306e\u304c\u3001\u300c\u793e\u4f1a\u4fa1\u5024\u8d77\u70b9\u300d\uff1a\u30e6\u30fc\u30b6\u30fc\u3084\u9867\u5ba2\u3001\u793e\u4f1a\u304c\u307e\u3060\u6c17\u4ed8\u3044\u3066\u3044\u306a\u3044\u6f5c\u5728\u7684\u306a\u8981\u671b\u3092\u6398\u308a\u8d77\u3057\u305d\u306e\u89e3\u6c7a\u3078\u5411\u3051\u3066\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u8208\u3057\u3066\u3044\u304f\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u91cd\u8981\u6027\u304c\u3044\u3088\u3044\u3088\u9ad8\u307e\u3063\u3066\u304d\u305f\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/p>\n<p>\u65e5\u672c\u306e\u7523\u696d\u306b\u304a\u3044\u3066\u30c7\u30b6\u30a4\u30f3\u304c\u305d\u306e\u9593\u3092\u7e4b\u3050\u67b6\u3051\u6a4b\u3068\u306a\u308a\u3046\u308b\u3053\u3068\u3092\u3001\u4eca\u56de\u306e\u5ba3\u8a00\u3067\u56fd\u3068\u3057\u3066\u516c\u5f0f\u306b\u8a8d\u3081\u305f\u306e\u3060\u3068\u8a00\u3048\u308b\u3002<\/p>\n<h2>\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u306e\u5b9f\u8df5<\/h2>\n<p>\u300c\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u300d\u5ba3\u8a00\u3067\u306f\u3001\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u3068\u547c\u3076\u305f\u3081\u306e\u5fc5\u8981\u6761\u4ef6\u3068\u3057\u3066\u3001<\/p>\n<ul>\n<li>\u7d4c\u55b6\u30c1\u30fc\u30e0\u306b\u30c7\u30b6\u30a4\u30f3\u8cac\u4efb\u8005\u304c\u3044\u308b\u3053\u3068<\/li>\n<li>\u4e8b\u696d\u6226\u7565\u69cb\u7bc9\u306e\u6700\u4e0a\u6d41\u304b\u3089\u30c7\u30b6\u30a4\u30f3\u304c\u95a2\u4e0e\u3059\u308b\u3053\u3068<\/li>\n<\/ul>\n<p>\u306e2\u70b9\u3092\u6319\u3052\u3066\u304a\u308a\u3001\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u306e\u305f\u3081\u306e\u53d6\u308a\u7d44\u307f\u3068\u3057\u3066\u4e0b\u8a18\u306e7\u3064\u3092\u6319\u3052\u3066\u3088\u308a\u5177\u4f53\u7684\u306a\u65b9\u5411\u6027\u3092\u793a\u3057\u3066\u3044\u308b\u3002<\/p>\n<ol>\n<li>\u30c7\u30b6\u30a4\u30f3\u8cac\u4efb\u8005\uff08CDO,CCO,CXO\u7b49\uff09\u306e\u7d4c\u55b6\u30c1\u30fc\u30e0\u3078\u306e\u53c2\u753b<\/li>\n<li>\u4e8b\u696d\u6226\u7565\u30fb\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u958b\u767a\u306e\u6700\u4e0a\u6d41\u304b\u3089\u30c7\u30b6\u30a4\u30f3\u304c\u53c2\u753b<\/li>\n<li>\u300c\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u300d\u306e\u63a8\u9032\u7d44\u7e54\u306e\u8a2d\u7f6e<\/li>\n<li>\u30c7\u30b6\u30a4\u30f3\u2f3f\u6cd5\u306b\u3088\u308b\u9867\u5ba2\u306e\u6f5c\u5728\u30cb\u30fc\u30ba\u306e\u767a\u2f92<\/li>\n<li>\u30a2\u30b8\u30e3\u30a4\u30eb\u578b\u958b\u767a\u30d7\u30ed\u30bb\u30b9\u306e\u5b9f\u65bd<\/li>\n<li>\u63a1\u2f64\u304a\u3088\u3073\u2f08\u6750\u306e\u80b2\u6210<\/li>\n<li>\u30c7\u30b6\u30a4\u30f3\u306e\u7d50\u679c\u6307\u6a19\u30fb\u30d7\u30ed\u30bb\u30b9\u6307\u6a19\u306e\u8a2d\u8a08\u3092\u2f2f\u592b<\/li>\n<\/ol>\n<p>\u6700\u8fd1\u306f\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3067\u3082\u3001\u30c7\u30b6\u30a4\u30f3\u30d0\u30c3\u30af\u30b0\u30e9\u30a6\u30f3\u30c9\u3092\u6301\u3064\u5275\u696d\u8005\u304c\u5897\u3048\u3066\u304d\u3066\u304a\u308a\u3001\u30c7\u30b6\u30a4\u30f3\u306b\u95a2\u308f\u308b\u4eba\u6750\u306e\u91cd\u8981\u6027\u306f\u76ca\u3005\u5897\u3057\u3066\u304d\u3066\u3044\u308b\u3002\u4f01\u696d\u7d4c\u55b6\u306b\u304a\u3044\u3066\u3082\u3053\u308c\u304b\u3089\u306f\u305d\u306e\u3088\u3046\u306a\u30c7\u30b6\u30a4\u30f3\u4eba\u6750\u304c\u3053\u308c\u307e\u3067\u3068\u306f\u7570\u306a\u308b\u89d2\u5ea6\u304b\u3089\u7d4c\u55b6\u306b\u53c2\u753b\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u306e\u3060\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Ctm6d0wN3N\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/designer-entrepreneur\/\">\u3010\u30c7\u30b6\u30a4\u30f3\u00d7\u7d4c\u55b6\u3011\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u30c7\u30b6\u30a4\u30f3\u306e\u4fa1\u5024\u3092\u8ffd\u6c42\u3059\u308b7\u4eba\u306e\u8d77\u696d\u5bb6<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u3010\u30c7\u30b6\u30a4\u30f3\u00d7\u7d4c\u55b6\u3011\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u30c7\u30b6\u30a4\u30f3\u306e\u4fa1\u5024\u3092\u8ffd\u6c42\u3059\u308b7\u4eba\u306e\u8d77\u696d\u5bb6&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/designer-entrepreneur\/embed\/#?secret=GPzM5wMsP9#?secret=Ctm6d0wN3N\" data-secret=\"Ctm6d0wN3N\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h2>\u5358\u306a\u308b\u300c\u5ba3\u8a00\u300d\u3067\u7d42\u308f\u3089\u305b\u306a\u3044\u305f\u3081\u306e3\u3064\u306e\u3053\u3068<\/h2>\n<p>\u4eca\u56de\u306e\u5ba3\u8a00\u3067\u306f\u3068\u3066\u3082\u5927\u4e8b\u306a\u30a8\u30c3\u30bb\u30f3\u30b9\u304c\u76db\u308a\u8fbc\u307e\u308c\u3001\u5177\u4f53\u7684\u306a\u65b9\u5411\u6027\u3082\u793a\u3055\u308c\u3066\u3044\u308b\u304c\u3001\u3067\u306f\u679c\u305f\u3057\u3066\u3053\u308c\u3067\u65e5\u672c\u306e\u4f01\u696d\u3082\u300c\u30c7\u30b6\u30a4\u30f3\u7d4c\u55b6\u300d\u3092\u5bb9\u6613\u306b\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3060\u308d\u3046\u304b\uff1f<\/p>\n<p>\u3053\u306e\u5ba3\u8a00\u3092\u672c\u5f53\u306b\u5ba3\u8a00\u3060\u3051\u3067\u7d42\u308f\u3089\u305b\u306a\u3044\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u3001\u8003\u3048\u3089\u308c\u308b\u843d\u3068\u3057\u7a74\u3082\u8e0f\u307e\u3048\u30663\u3064\u307b\u3069\u63d0\u8a00\u3057\u305f\u3044\u3002<\/p>\n<h3>1. \u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u7d44\u7e54\u3078\u306e\u5909\u9769\u3092\u4f1a\u793e\u5168\u4f53\u3067\u63a8\u9032\u3059\u308b<\/h3>\n<p>\u591a\u304f\u306e\u65e5\u672c\u4f01\u696d\u3067\u306f\u3001\u5f93\u6765\u306e\u30c7\u30b6\u30a4\u30f3\u7d44\u7e54\u3092\u30d3\u30b8\u30e5\u30a2\u30eb\u30c7\u30b6\u30a4\u30f3\u3084\u30d7\u30ed\u30c0\u30af\u30c8\u30c7\u30b6\u30a4\u30f3\u3060\u3051\u3067\u306a\u304f\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u307e\u3067\u62c5\u3048\u308b\u3088\u3046\u306a\u7d44\u7e54\u306b\u5f79\u5272\u3092\u30b7\u30d5\u30c8\u3055\u305b\u3066\u304d\u3066\u3044\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001<a href=\"https:\/\/blog.btrax.com\/jp\/2017\/06\/07\/dfi-1\/\" target=\"_blank\" rel=\"noopener\">\u30c7\u30b6\u30a4\u30f3\u3068\u30d3\u30b8\u30cd\u30b9\u306e\u5fae\u5999\u306a\u95a2\u4fc2<\/a>\u3067\u3082\u8ff0\u3079\u3066\u3044\u308b\u3088\u3046\u306b\u3001\u5c0f\u6587\u5b57\u306edesign\u3068\u5927\u6587\u5b57\u306eDESIGN\u306e\u9593\u306b\u306f\u5927\u304d\u306a\u9694\u305f\u308a\u304c\u3042\u308a\u30b9\u30ad\u30eb\u30bb\u30c3\u30c8\u3082\u7570\u306a\u308b\u305f\u3081\u3001\u30d3\u30b8\u30e5\u30a2\u30eb\u30c7\u30b6\u30a4\u30ca\u30fc\u306b\u3044\u304d\u306a\u308a\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u3092\u8003\u3048\u308d\u3068\u3044\u3046\u306e\u3082\u7121\u7406\u304c\u3042\u308b\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u30c7\u30b6\u30a4\u30f3\u3092\u4e00\u7dd2\u304f\u305f\u306b\u305b\u305a\u3001\u5f93\u6765\u306e\u30d3\u30b8\u30e5\u30a2\u30eb\u30c7\u30b6\u30a4\u30ca\u30fc\u304c\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30ca\u30fc\u306b\u8ee2\u8eab\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u30b9\u30ad\u30eb\u306e\u7fd2\u5f97\u3084\u30ad\u30e3\u30ea\u30a2\u30d1\u30b9\u306e\u69cb\u7bc9\u306a\u3069\u7d44\u7e54\u304c\u5145\u5206\u306b\u652f\u63f4\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<h3>2. \u30d3\u30b8\u30cd\u30b9\u7684\u8003\u3048\u65b9\u3088\u308a\u30c7\u30b6\u30a4\u30f3\u7684\u8003\u3048\u65b9\u3092\u512a\u5148\u3055\u305b\u308b<\/h3>\n<p>\u307e\u305f\u3001\u540c\u3058\u304f\u4e0a\u8a18\u306e\u8a18\u4e8b\u3067\u3082\u8ff0\u3079\u3066\u3044\u308b\u304c\u3001\u30c7\u30b6\u30a4\u30f3\u7684\u8003\u3048\u65b9\u3068\u30d3\u30b8\u30cd\u30b9\u7684\u8003\u3048\u65b9\u306e\u9593\u306b\u3082\u5b9f\u969b\u5927\u304d\u306a\u30ae\u30e3\u30c3\u30d7\u304c\u5b58\u5728\u3059\u308b\u3002<\/p>\n<p>\u73fe\u5728\u306fVUCA\u306e\u6642\u4ee3\u300cVolatility\uff08\u5909\u52d5\uff09\u3001Uncertainty\uff08\u4e0d\u78ba\u5b9f\uff09\u3001Complexity\uff08\u8907\u96d1\uff09\u3001Ambiguity\uff08\u66d6\u6627\uff09\u300d\u3068\u547c\u3070\u308c\u3066\u3044\u308b\u3088\u3046\u306b\u6642\u4ee3\u306e\u5909\u5316\u304c\u6fc0\u3057\u304f\u3001\u65e2\u5b58\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u306e\u72b6\u6cc1\u3084\u904e\u53bb\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u30fc\u306e\u5206\u6790\u3060\u3051\u3067\u306f\u3053\u308c\u304b\u3089\u306e\u9867\u5ba2\u304c\u6c42\u3081\u308b\u30cb\u30fc\u30ba\u3092\u5272\u308a\u51fa\u3059\u3053\u3068\u306f\u96e3\u3057\u3044\u3002<\/p>\n<p>\u3059\u3067\u306b\u5f93\u6765\u578b\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u9650\u754c\u3092\u8fce\u3048\u3066\u304a\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u30b5\u30a4\u30c9\u3088\u308a\u3082\u30c7\u30b6\u30a4\u30f3\u30b5\u30a4\u30c9\u304c\u3046\u307e\u304f\u4e3b\u5c0e\u6a29\u3092\u63e1\u308c\u308b\u3088\u3046\u306a\u5de5\u592b\u3082\u5fc5\u8981\u306b\u306a\u308b\u3002<\/p>\n<p>\u307e\u305f\u3001\u30d3\u30b8\u30cd\u30b9\u30b5\u30a4\u30c9\u306e\u4eba\u9593\u306b\u3082\u30c7\u30b6\u30a4\u30f3\u30de\u30a4\u30f3\u30c9\u3082\u8eab\u306b\u3064\u3051\u3055\u305b\u308b\u3053\u3068\u3067\u5171\u901a\u8a8d\u8b58\u3092\u6301\u305f\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"hSC5yaOrgx\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/designer-mindset\/\">\u3082\u306f\u3084\u30c7\u30b6\u30a4\u30ca\u30fc\u306f\u8077\u7a2e\u3067\u306f\u306a\u304f\u30de\u30a4\u30f3\u30c9\u30bb\u30c3\u30c8 \u301c\u30c7\u30b6\u30a4\u30ca\u30fc\u306e\u30de\u30a4\u30f3\u30c9\u30bb\u30c3\u30c8\u3068\u306f\u301c<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u3082\u306f\u3084\u30c7\u30b6\u30a4\u30ca\u30fc\u306f\u8077\u7a2e\u3067\u306f\u306a\u304f\u30de\u30a4\u30f3\u30c9\u30bb\u30c3\u30c8 \u301c\u30c7\u30b6\u30a4\u30ca\u30fc\u306e\u30de\u30a4\u30f3\u30c9\u30bb\u30c3\u30c8\u3068\u306f\u301c&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/designer-mindset\/embed\/#?secret=uKjouA5XyC#?secret=hSC5yaOrgx\" data-secret=\"hSC5yaOrgx\" width=\"500\" height=\"282\"  marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><\/div>\n<h3>3. \u300c\u6280\u8853\u300d\u8d77\u70b9\u4e00\u8fba\u5012\u304b\u3089\u8131\u5374\u3059\u308b<\/h3>\n<p>\u6700\u8fd1btrax\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304b\u3089\u300c\u65b0\u898f\u30b5\u30fc\u30d3\u30b9\u958b\u767a\u306b\u304a\u3044\u3066\u5f93\u6765\u306e\u6280\u8853Oriented\u3088\u308a\u3082\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306a\u3069User Oriented\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u3053\u3068\u306f\u7406\u89e3\u3067\u304d\u305f\u304c\u3001\u6280\u8853\u8d77\u70b9\u3068\u30e6\u30fc\u30b6\u8996\u70b9\u3092\u3069\u306e\u3088\u3046\u306b\u7d50\u3073\u3064\u3051\u3066\u3044\u3051\u3070\u826f\u3044\u306e\u304b\u5206\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u60a9\u307f\u3092\u805e\u3044\u305f\u3002<\/p>\n<p>\u5b9f\u969b\u306b\u65b0\u898f\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u767a\u3057\u3066\u3044\u304f\u306b\u5f53\u305f\u3063\u3066\u306f\u3001\u591a\u304f\u306e\u65e5\u672c\u4f01\u696d\u304c\u3053\u306e\u70b9\u306b\u3064\u3044\u3066\u60a9\u307f\u3092\u62b1\u3048\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\uff1f<\/p>\n<p>\u6280\u8853\u8d77\u70b9\u3067\u30d3\u30b8\u30cd\u30b9\u3092\u5275\u9020\u3057\u3066\u3044\u304f\u5834\u5408\u306b\u304a\u3044\u3066\u3082\u3001\u307e\u305a\u306f\u305d\u306e\u6280\u8853\u3092\u4f7f\u3046\u3053\u3068\u306b\u3088\u3063\u3066\u3069\u306e\u3088\u3046\u306a\u30e6\u30fc\u30b6\u30fc\u306e\u3069\u306e\u3088\u3046\u306a\u554f\u984c\u3092\u89e3\u6c7a\u3067\u304d\u308b\u304b\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u767a\u60f3\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u6280\u8853\u306f\u89e3\u6c7a\u7b56\u306b\u3057\u304b\u904e\u304e\u305a\u3001\u305d\u308c\u3088\u308a\u3082\u307e\u305a\u554f\u984c\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3092\u5f53\u3066\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3001\u4e00\u5ea6\u6280\u8853\u306e\u3053\u3068\u3092\u5fd8\u308c\u308b\u304f\u3089\u3044\u30e6\u30fc\u30b6\u5074\u306b\u7acb\u3063\u3066\u500b\u3005\u306e\u554f\u984c\u3092\u6df1\u6398\u308a\u3057\u3001\u30ea\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u306e\u624b\u6cd5\u306a\u3069\u3092\u7528\u3044\u3066\u69d8\u3005\u306a\u89d2\u5ea6\u304b\u3089\u554f\u984c\u3092\u6349\u3048\u76f4\u3057\u3066\u3044\u304f\u3002<\/p>\n<p>\u3042\u304f\u307e\u3067\u6280\u8853\u3042\u308a\u304d\u3067\u8003\u3048\u306a\u3044\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"KLIALkChIk\"><p><a href=\"https:\/\/blog.btrax.com\/jp\/reframing\/\">\u30ea\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u3068\u306f\uff1f &#8211; \u30d2\u30c3\u30c8\u306e\u79d8\u8a23\u306f\u554f\u984c\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u4ed5\u65b9\u306b\u3042\u308b<\/a><\/p><\/blockquote>\n<p><div class=\"wrap_iframe ytbe\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30ea\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u3068\u306f\uff1f &#8211; \u30d2\u30c3\u30c8\u306e\u79d8\u8a23\u306f\u554f\u984c\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u4ed5\u65b9\u306b\u3042\u308b&#8221; &#8212; \u30c7\u30b6\u30a4\u30f3\u4f1a\u793e \u30d3\u30fc\u30c8\u30e9\u30c3\u30af\u30b9: \u30d6\u30ed\u30b0 freshtrax\" src=\"https:\/\/blog.btrax.com\/jp\/reframing\/embed\/#?secret=jgDUG0ua4X#?secret=KLIALkChIk\" data-secret=\"KLIALkChIk\" 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